Brands On A Mission

What Brands On A Mission does

Brands On A Mission (BOAM) is a Nairobi-headquartered, fully-remote boutique consultancy founded in 2020 by Prof. Myriam Sidibe that helps global brands and organizations move from defining purpose to deploying it through measurable social impact. Its core methodology is the Purpose Tree framework, supported by the Purpose2Impact self-assessment platform and the Behaviour Centered Design (BCD) model co-developed with the London School of Hygiene and Tropical Medicine. The service portfolio spans purpose strategy workshops, behaviour change programmes, social norms marketing toolkits, partnerships bootcamps, monitoring and evaluation (M&E), brand advocacy, and corporate employee engagement.

The client base is concentrated in multinational FMCG and consumer goods enterprises (AB InBev, Nestlé Pure Life, Givaudan, Godrej/Goodknight, Upfield/Blue Band, GSK/Horlicks, Evian) plus a UN agency (UNFPA). Revenue is generated through project-based consulting engagements and retainers; pricing is not publicly disclosed. The company has 1-10 employees distributed across Kenya, India, the UK, Portugal, and Egypt, with B Corp certification (2021) and Stanford Seed Transformation Programme alumni status (graduated November 2022). Growth is driven by the founder's personal brand (TED, HBR, Forbes, UN forums), a Substack newsletter, speaking engagements, and referral-driven inbound from academic and enterprise networks.

Name

Brands On A Mission

Legal name

Brands On A Mission

Website

https://brandsonamission.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brands On A Mission is a Nairobi-based boutique consultancy that helps global brands deploy purpose-driven social impact strategies through its Purpose Tree framework, targeting multinational FMCG companies and UN agencies.

Ownership category

akta.pro rank

Product category

Brand Purpose and Sustainability Consulting

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Brand purpose consulting
• Behaviour change programmes
• Social impact strategy
• Sustainability advisory services
• Corporate purpose deployment

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: BOAM generates revenue through consulting engagements with global brands and organizations. Services include purpose definition workshops (Dream the Mission), brand purpose strategy development, behaviour change programme co-creation, social norms marketing toolkit development, partnerships bootcamps, M&E strategy execution, and corporate employee engagement/inspiration talks. Revenue is project-based or structured as retainers for ongoing client partnerships. The company was described as investor-ready following completion of the Stanford Seed Transformation Programme in November 2022.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Brands On A Mission is a boutique consultancy that helps global brands and organizations define, develop, and deploy purpose-driven social impact strategies. Its core offering is structured around the proprietary Purpose Tree Framework, delivered through modular service lines including Dream the Mission workshops, behaviour change programmes, social norms marketing toolkits, M&E services, partnerships bootcamps, brand advocacy support, and corporate engagement services. The firm sells expertise, methodology, and project-based engagements to enterprise clients rather than a software product.

Product overview

Brands On A Mission is a consultancy offering a suite of brand purpose deployment services centered around its signature Purpose Tree Framework. The core methodology is supported by the Purpose-2-Impact digital platform for tracking and assessment. The service portfolio includes Behaviour Change Programmes, Social Norms Marketing Toolkit, M&E Services, Partnerships Bootcamp, Brand Advocacy Services, and Corporate Support Services, all designed to help brands develop, deploy, and scale their social missions for measurable impact on global health and well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• Purpose-2-Impact Platform A digital platform that provides leaders with frameworks, tools, systems, and a self-assessment tool to navigate their purpose journey and track purpose deployment. Co-created with academic partners at the London School of Hygiene and Tropical Medicine. Designed for senior brand and sustainability leaders.
• Brand Purpose Strategy Development Creation, transformation, or evaluation of brand purpose strategy delivered with roadmap, governance model, partnerships framework, M&E framework, and advocacy platform components. For brands and organizations seeking to formalize their social mission.
• Dream the Mission Workshops Signature workshop sessions that help organisations define their purpose and translate it into an actionable mission for deployment. For executive teams and brand leadership groups.
• Behaviour Change Programmes Co-created pilot behaviour change programmes that are scaled to reach larger populations across multiple markets, informed by the Behaviour Centered Design Model. For brands and public health organizations seeking measurable behaviour outcomes.
• Social Norms Marketing Toolkit Tailor-made toolkit that shows how to develop evidence-based campaigns grounded in social norms and social marketing theory, including design, delivery, and evaluation. For brands and organizations running public-health-aligned campaigns.
• Monitoring and Evaluation (M&E) Services M&E guidance and strategy execution including toolkits, case studies, protocol development, continuous monitoring, data analysis, and impact measurement using a three-level market impact framework. For brands and organizations needing rigorous impact proof.
• Partnerships Bootcamp and Toolkits Assessments, tailored how-to guides, webinars, and hands-on bootcamp support for creating and maintaining transformative multi-sector partnerships. For cross-sector teams forming public-private partnerships.
• Brand Advocacy Services Setup of advocacy platforms, co-creation of solutions, and communication strategy and execution to advocate for social missions without purpose-washing. For brands seeking credible advocacy positioning.
• Corporate Support Services Inspiration talks and tailored employee engagement plans to ensure sustained enthusiasm and leadership buy-in behind purpose-led work. For corporates internalizing purpose across employees.
• Signature Talks Thought leadership presentations led by Prof. Myriam Sidibe sharing experience at the intersection of public health and brand purpose marketing. For corporate events, conferences, and brand leadership offsites.

Quantifiable outcome

• Reached 32 million people with COVID-19 messaging and distributed 100,000 masks, 300,000 bars of soap, and set up 5,000 handwashing stations in East Africa via NBCC (2020-2021)
• +3 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Amref Health AfricacoreStrategic or Co-development PartnerBOAM co-founded the National Business Compact on Coronavirus (NBCC) with Amref Health Africa, operating under the Hygiene and Behaviour Change Coalition (HBCC) funded by Unilever and the UK FCDO. This multi-stakeholder platform aims to reach 75 million people across Kenya, Uganda, and Tanzania with hygiene and vaccination messaging. BOAM hosts and manages NBCC while Amref provides on-the-ground health expertise and network reach.
• AB InBevflagshipStrategic or Co-development PartnerLong-standing partnership with the world's largest brewing company to deploy social norms marketing campaigns reducing harmful alcohol use under AB InBev's US$1 billion Global Smart Drinking Goals. BOAM developed a social norms marketing toolkit deployed to all AB InBev marketeers. BOAM joined AB InBev representatives at the Super Bowl, UN General Assembly, and FIFA World Cup.
• GivaudancoreStrategic or Co-development PartnerBOAM partnered with Givaudan — a leader in taste, wellbeing, fragrance and beauty — to support the creation of a strong, measurable 'communities pillar' strategy as part of their newly formalized corporate purpose. BOAM conducted robust analysis and collaboration with numerous stakeholders, and the resulting strategy was approved for implementation.
• UNFPA (United Nations Population Fund)coreStrategic or Co-development PartnerBOAM's first partnership with a public sector entity and a UN agency. BOAM is equipping UNFPA regional staff with skills to increase effectiveness of raising resources (funds and expertise) from the private sector for sexual and reproductive health programmes.
• Nestlé Pure LifecoreStrategic or Co-development PartnerOngoing partnership with Nestlé Pure Life on healthy hydration. BOAM has passed several milestones including engaging creative teams, with more progress expected in 2023.
• Goodknight (Godrej)coreStrategic or Co-development PartnerBOAM has been helping Goodknight — the market leader in the Indian household insecticide category — with purpose work to support its social mission in public health.
• Blue Band (Upfield)coreStrategic or Co-development PartnerBOAM supported Blue Band (Upfield — the largest plant-based consumer products company globally) in developing its social mission around making nutritious breakfast an everyday reality for 100 million school children by 2030. BOAM evaluated their plans, developed a behaviour change toolkit, and deployed it across four African countries.
• London School of Hygiene and Tropical Medicine (LSHTM)coreStrategic or Co-development PartnerBOAM's methodology, particularly its Behaviour Centered Design (BCD) model, was co-developed with Professor Val Curtis and Dr. Robert Aunger at LSHTM. Founder Myriam Sidibe is an Honorary Professor of Practice at LSHTM. This academic partnership provides rigorous scientific grounding to BOAM's behaviour change programmes and the Purpose2Impact measurement tool.
• Business Fights PovertyminorStrategic or Co-development PartnerBOAM partnered with Business Fights Poverty on a climate justice initiative. A BOAM colleague attended COP27 in Egypt as part of this partnership, representing BOAM at the global climate conversation and engaging with climate activists and stakeholders.
• Horlicks (GSK)minorStrategic or Co-development PartnerBOAM conducted a scoping project with Horlicks to address children's dietary diversity in India through a behaviour change programme. This was a short-term engagement that provided insights for potential deeper work.
• EvianminorStrategic or Co-development PartnerBOAM helped Evian deploy its recycling mission as part of its broader sustainability and purpose-driven brand strategy, a project highlighted in BOAM's case studies.
• RotaryminorGTM or Marketing PartnerRotary is a partner in the NBCC/HBCC COVID-19 campaign, supporting reach to vulnerable populations in Kenya, Uganda, and Tanzania alongside BOAM and Amref Health Africa.
• Peter Ojiambo FoundationminorGTM or Marketing PartnerThe Peter Ojiambo Foundation is a partner in the NBCC/HBCC COVID-19 campaign, supporting efforts to reach the most vulnerable populations in East Africa with hygiene and vaccination messaging.
• Stanford Graduate School of Business (Stanford Seed)coreStrategic or Co-development PartnerSelected as one of the most promising businesses in Asia and Africa in 2021, BOAM completed the Stanford Seed Transformation Programme — a rigorous programme providing leadership training, coaching, and networking support. Upon graduation in November 2022, BOAM was designated 'investor-ready'. Stanford Seed provides ongoing alumni network access and support.

Scale indicators6 records

Recent moves7 records

Expansion highlights16 records

Broad incumbents

• Kantar: Kantar is a global marketing data and consulting firm with a Sustainability practice that advises brands on purpose, ESG, and social impact measurement. Comparable to BOAM on the research, measurement, and brand purpose advisory dimensions, but at vastly larger scale and with proprietary data assets.
• FutureBrand: FutureBrand is an Interpublic-owned brand strategy consultancy specialising in brand positioning, purpose, and identity for global companies. It overlaps with BOAM on the brand purpose and strategy layer of the offering, though FutureBrand operates at much broader scale with full creative and design delivery.
• Landor & Fitch: Landor & Fitch is a global brand strategy and design consultancy serving multinational brands across brand positioning, identity, and purpose work. It is a broad incumbent comparable to BOAM in offering strategic brand and purpose services, but at materially larger scale and broader portfolio scope.
• Wolff Olins: Wolff Olins is a global brand consultancy helping organisations define brand purpose, identity, and experience. Comparable as a broad incumbent in brand purpose and positioning work for enterprise clients, though operating with a much larger global team than BOAM.
• Edelman: Edelman is a global communications and PR firm with purpose, sustainability, and brand strategy practices serving many of the same multinational brand clients as BOAM. It is a broad incumbent offering overlapping capabilities at much greater scale, particularly in reputation, stakeholder engagement, and campaign execution.

Emerging players

• GlobeScan: GlobeScan is a research and strategy consultancy that helps brands and organisations understand sustainability, purpose, and stakeholder expectations. It overlaps with BOAM on brand purpose research and the measurement/insights layer of purpose deployment.
• BSR (Business for Social Responsibility): BSR is a sustainable business network and consultancy that advises companies on ESG, social impact strategy, and partnerships. It is comparable to BOAM on the social-impact strategy and multi-stakeholder partnership work, particularly for global enterprise clients.
• Livity: Livity is a UK-based creative agency that works with brands on youth engagement, social purpose, and behaviour-change campaigns. It is comparable to BOAM on the purpose-driven brand and behaviour-change work for enterprise clients, though with a stronger youth and digital execution focus.

Direct peers

• Futerra: Futerra is a sustainability communications and brand strategy agency that helps brands communicate purpose and social/environmental impact credibly. Its focus on sustainability-led brand strategy and behaviour-change campaigns aligns closely with BOAM's Purpose Tree deployment model.
• Purpose: Purpose is a purpose-driven consultancy and creative agency that builds and runs movements, campaigns, and brands for social impact. It is the closest direct peer to BOAM given its shared positioning at the intersection of brand strategy, behaviour change, and social-mission deployment for global clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Brandsonmission
• Facebookfacebook.com/brandsonamission
• LinkedInlinkedin.com/company/brands-on-a-mission
• Instagraminstagram.com/brandsonamission/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands On A Mission