WilgusIQ
- Company typePrivate
- Founded1996
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
WilgusIQ firmographics
Firmographics- Name
- WilgusIQ
- Legal name
- WilgusIQ
- Website
- https://wilgusiq.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WilgusIQ industry classification
Industry- Product category
- Custom Countertop and Cabinet Fabrication
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where WilgusIQ is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WilgusIQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Countertop Sales and Installation: Designs, fabricates and installs custom countertops from various materials including granite, quartz, marble, quartzite, porcelain, and sintered stone. Quotes include materials and installation costs.
- Custom Cabinet Sales and Installation: Provides hand-built, face-frame cabinets in various wood types with plywood construction and hardwood faces. Cabinets are created in-house and installed by the company's team.
- Remnant Materials Sales: Discounted granite, quartz, and other remnants sold at clearance prices. Can be purchased as 'cash-and-carry' or with full templating, delivery and installation services.
- Additional Products and Services: Fireplace surrounds, custom showers and doors, sinks, and related products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Quote Process |
| Unit Pricing | Pay-as-you-go | Order Deposit |
| Unit Pricing | Pay-as-you-go | Remnant Materials |
| Unit Pricing | Pay-as-you-go | Combined Cabinet and Countertop Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
WilgusIQ product offering
Product offeringCore offering
WilgusIQ designs, fabricates, and installs custom countertops in six material types (granite, quartz, marble, quartzite, porcelain, sintered stone) and custom-built cabinets from its Springfield, Missouri showroom. The company provides a full-service experience spanning material selection, laser templating, fabrication, professional installation, and complementary offerings such as fireplace surrounds, custom showers and doors, and sinks.
Product overview
WilgusIQ is a family-owned countertop and cabinet design, fabrication, and installation company based in Springfield, Missouri, serving Missouri and Northern Arkansas. The company offers a comprehensive portfolio of six core countertop product lines (Granite, Quartz, Marble, Quartzite, Porcelain Slabs, and Sintered Stone) and custom cabinetry (WilgusIQ Cabinets) as its primary offerings. Supporting products include fireplace surrounds, custom showers and doors, and sinks as add-on installation services. The company also offers remnant pieces at discounted prices and provides free design tools including a Room Visualizer and Virtual Kitchen Designer. Services include free quotes, templating, professional installation, and a 5% discount when cabinets and countertops are ordered together.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite Countertops Custom-fabricated and installed natural granite stone countertops selected from a wide variety of granite slabs displayed at the Springfield showroom.
- Quartz Countertops Engineered quartz countertops sourced from brands such as Cambria, MSI, and Stratus Quartz, available in numerous colors and patterns including marble-look and concrete-look finishes.
- Marble Countertops Natural marble stone countertops custom-fabricated and installed as part of WilgusIQ's countertop product line.
- Quartzite Countertops Natural quartzite stone countertops, a durable metamorphic rock offering the look of marble with greater hardness.
- Porcelain Slab Countertops Large-format porcelain slab countertops offering a thin, lightweight, and durable surface option.
- Sintered Stone Countertops Ultra-compact sintered stone surfaces engineered through high-temperature processing for exceptional durability and resistance.
- WilgusIQ Cabinets Custom-built, hand-made face-frame cabinets using plywood construction with hardwood faces, featuring premium hardware from Blum, Grass, and Accuride, available in multiple wood species and stain options.
- Fireplace Surrounds Custom fireplace surrounds fabricated using countertop materials including natural stone and quartz.
- Custom Showers and Doors Custom shower enclosures and doors fabricated using stone or quartz materials for bathroom projects.
- Sinks Sinks offered and installed as part of countertop projects, available for viewing at the Springfield showroom.
- Granite and Countertop Remnants Discounted leftover granite, quartz, and other stone pieces from previous jobs sold at reduced prices, suitable for smaller projects such as vanity tops, compact islands, side counters, desktops, and fireplace surrounds; available cash-and-carry or with full templating, delivery, and installation.
Quantifiable outcome
- 50% deposit typically required to place orders, with final balance due on installation day
Companies that use WilgusIQ
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
WilgusIQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WilgusIQ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CambriacoreCambria is a major American-made quartz brand featured prominently in WilgusIQ's showroom and product galleries. WilgusIQ offers Cambria quartz countertops with extensive color palette and design options.
- MSIcoreMSI is a key supplier of quartz materials to WilgusIQ, offering affordable quality in a rich variety of natural hues. MSI quartz products are showcased in WilgusIQ's product galleries.
- Stratus QuartzcoreStratus Quartz is featured as a third major quartz brand at WilgusIQ, positioned as providing exceptional value with popular styles.
- BlumcoreBlum supplies top-of-the-line cabinet hardware including drawer slides and hinges used in WilgusIQ's custom cabinets. Blum USA is credited in product photography.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WilgusIQ competitors and assessment
Company assessmentBroad incumbents
- Cambria: American-made quartz surface manufacturer with a strong premium brand and direct-to-fabricator distribution. Comparable as both a supplier (WilgusIQ partner) and a brand competing for the same quartz countertop category.
- Bedrosians Tile & Stone: Tile and stone manufacturer/distributor with showrooms across the western and central U.S. Comparable as a multi-category stone surfaces incumbent whose dealer-network model overlaps with WilgusIQ's showroom approach.
- Home Depot Kitchen & Bath Installation: National big-box retailer offering in-store kitchen/bath design, cabinetry, and countertop installation. Comparable as a competitor for residential remodel customers in WilgusIQ's Missouri and Northern Arkansas service area.
- MSI Surfaces: Large-scale distributor and manufacturer of quartz, natural stone, and porcelain slabs sold to fabricators and dealers. Comparable as a key supplier to WilgusIQ and a competitor at the slab/material brand level.
- Caesarstone: Global manufacturer of engineered quartz surfaces sold through dealer/fabricator networks. Comparable as an upstream incumbent that supplies the same quartz category WilgusIQ fabricates and installs.
- IKEA Kitchen: Global ready-to-assemble kitchen cabinet and countertop provider with planning and installation services. Comparable as a broad incumbent in residential kitchen cabinetry and countertops competing for value-conscious homeowners.
- Lowe's Kitchen & Bath Installation: National big-box retailer with kitchen design centers and installed cabinet/countertop programs. Comparable as a broad incumbent competing for the same residential remodel project wallet.
Direct peers
- Granite Transformations: National franchise network that designs, fabricates, and installs countertop and cabinet surfaces for residential remodels. Closely comparable to WilgusIQ's bundled design-fabricate-install service model for homeowners.
- Re-Bath: National bathroom and kitchen remodeling franchise providing design, materials, and installation. Comparable to WilgusIQ in providing integrated design-fabricate-install service for homeowners.
- Kitchen Tune-Up: National kitchen and bath remodeling franchise offering cabinet refacing, redooring, and full remodels. Comparable to WilgusIQ in serving residential remodel customers with bundled cabinet + countertop solutions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WilgusIQ social profiles
Digital presenceWilgusIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
WilgusIQ leadership team
Management profileNumber of profiles
Profiles2 records
WilgusIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WilgusIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WilgusIQ
What does WilgusIQ do?
WilgusIQ designs, fabricates, and installs custom countertops in six material types (granite, quartz, marble, quartzite, porcelain, sintered stone) and custom-built cabinets from its Springfield, Missouri showroom. The company provides a full-service experience spanning material selection, laser templating, fabrication, professional installation, and complementary offerings such as fireplace surrounds, custom showers and doors, and sinks.
Is WilgusIQ a public or private company?
WilgusIQ is a private company. It is classified as family owned and is currently operating.
When was WilgusIQ founded?
WilgusIQ was founded in 1996. It employs 11 to 50 people.
Where is WilgusIQ based?
WilgusIQ is headquartered in Springfield, United States, in the North America region.
How does WilgusIQ make money?
Four revenue lines are on record. Custom Countertop Sales and Installation is the primary driver. The others are custom Cabinet Sales and Installation, remnant Materials Sales and additional Products and Services.
Who are WilgusIQ's main competitors?
Broad incumbents on record are Cambria, Bedrosians Tile & Stone, Home Depot Kitchen & Bath Installation, MSI Surfaces, Caesarstone, IKEA Kitchen and Lowe's Kitchen & Bath Installation. Direct peers are Granite Transformations, Re-Bath and Kitchen Tune-Up.
Does WilgusIQ have an API?
No public API is recorded for WilgusIQ.
What industry is WilgusIQ in?
WilgusIQ's product category is Custom Countertop and Cabinet Fabrication. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 337110 and its SIC code is 3281.