Urban Rest Holdings Pty Ltd

What Urban Rest Holdings Pty Ltd does

Urban Rest Holdings Pty Ltd is a privately-held Australian company that operates a tech-enabled serviced apartment and short-stay accommodation platform under the Urban Rest brand. Founded in 2017 and headquartered in Surry Hills, the company manages 1000+ boutique apartments across 10 major cities spanning Australia, the United Kingdom, New Zealand, and Ireland, including Sydney, Melbourne, Brisbane, Adelaide, Canberra, London, Auckland, and Dublin. The platform is digital-first: there is no front desk, with end-to-end booking, check-in and check-out conducted online through stayurbanrest.com.

The core product is a portfolio of premium serviced apartments positioned between traditional hotels and short-term rentals, marketed to corporate business travelers, leisure travelers, and 'work-and-leisure' hybrid guests. The technology stack combines a proprietary online booking and property management front-end with operational automation layers, including the deployment of Salesforce's Agentforce agentic AI platform (announced June 2025) for automated guest support.

Urban Rest's commercial model is recurring-revenue rental income from short- and long-stay bookings through its direct website channel; pricing is not publicly disclosed. The company operates a horizontal customer segmentation strategy with no named enterprise or B2B anchor customers disclosed, and all distribution currently flows through its own direct-to-consumer storefront. No funding rounds, ownership details, revenue figures, or headcount data are publicly available in the input.

Name

Urban Rest Holdings Pty Ltd

Legal name

Urban Rest Holdings Pty Ltd

Website

https://stayurbanrest.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Urban Rest Holdings Pty Ltd operates a tech-enabled, digital-first serviced apartment platform with 1000+ boutique apartments across 10 major cities in Australia, the UK, New Zealand, and Ireland, serving business and leisure travelers through its no-front-desk, online-only booking experience.

Ownership category

akta.pro rank

Product category

Serviced Apartments & Short-Stay Accommodation

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Corporate Short-Term Stay Booking Platforms (Business-Focused Rentals) (THAMALAF), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC), Urban & City Homes (THAMAAAH)

Keywords

• Serviced apartments
• Short-stay accommodation
• Corporate housing rentals
• Apartment hotel booking
• Extended stay rentals

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Serviced Apartment Rentals: Short-term and long-term rental revenue from premium serviced apartments across 10 major cities. Revenue generated through direct bookings on the company's website, with nightly and extended stay rates.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Urban Rest Holdings Pty Ltd operates a tech-enabled serviced apartment and short-stay accommodation business offering premium boutique apartments for nightly and extended stays across 10 major global cities. The company runs a directly-managed apartment portfolio with seamless online booking through its own website, a contactless check-in/check-out experience, and no traditional front desk. Inventory is concentrated in urban locations near business districts, dining, and transport, and is marketed to both corporate and leisure travellers.

Product overview

Urban Rest Holdings Pty Ltd operates a unified serviced apartment platform offering premium short-stay accommodation across 10 major cities globally. The core product is Urban Rest Premium Serviced Apartments, a digital-first offering without traditional front desk services. The portfolio spans regional products across Sydney, London, Melbourne, Auckland, Dublin, Brisbane, Adelaide, and Canberra, supported by individual property listings including Camden Town, Bermondsey, Battersea (London), North Sydney, Melbourne CBD, Sylvia Park (Auckland), Dublin Docklands, and Hackney Hotel (Adelaide). With over 1,000 properties, the service emphasizes an effortless online experience from booking through check-out.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Rest Premium Serviced Apartments Premium serviced apartments and short-stay accommodation offering boutique stays across 10 major global cities. The service features an online-only experience without a front desk, providing seamless digital booking from reservation to check-out, with both nightly and extended-stay options targeted at corporate and leisure travellers.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or Integration · 25 June 2025Urban Rest uses Salesforce Agentforce platform to automate customer service queries and improve operational efficiency. This AI-powered customer service automation enables Urban Rest to handle guest inquiries at scale while maintaining service quality.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sonder Holdings: Tech-enabled serviced apartment operator offering apartment-style accommodations across multiple global cities with a similar digital-first, no-front-desk model. Direct competitor for Urban Rest's business and leisure traveler base in overlapping markets.
• Adina Apartment Hotels: Premium apartment-hotel brand operating across Australia and Europe, serving business and leisure travelers seeking apartment-style accommodation. Comparable positioning and market overlap with Urban Rest.
• Quest Apartment Hotels: Australia's largest serviced apartment operator with a long-established footprint across Australian cities and New Zealand. Competes directly with Urban Rest in Sydney, Melbourne, Brisbane, Adelaide, and Auckland.
• Oakwood (Mapletree Investments): Global serviced-apartment and aparthotel operator with extended-stay offerings for business travelers and relocations. Competes with Urban Rest for corporate extended-stay contracts in major cities.

Broad incumbents

• The Ascott Limited: One of the largest international serviced-residence operators with thousands of units across APAC, Europe, and the Middle East. Serves as a global benchmark for the serviced-apartment category.
• Airbnb: Largest short-term rental marketplace offering apartment-style stays globally. Competes for Urban Rest's leisure and extended-stay demand, particularly through Airbnb's apartment-format listings.
• Residence Inn by Marriott: Largest hotel-chain extended-stay brand with apartment-style rooms across major global markets. Represents the established, brand-loyalty-backed alternative to Urban Rest's premium serviced apartments.
• Staybridge Suites (IHG): Major hotel-chain extended-stay brand offering apartment-style accommodations globally. Competes with Urban Rest for business travelers seeking apartment amenities with hotel reliability.
• Frasers Hospitality: Global serviced-residence brand with properties across APAC, Europe, and the Middle East, owned by Frasers Property. Competes for corporate extended-stay business in major urban centers.

Regional players

• Veriu Hotels & Apartments: Australian boutique hotel and apartment operator focused on design-led, tech-enabled stays. Comparable positioning to Urban Rest in the Australian market with overlapping target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Rest Holdings Pty Ltd