Webinary

What Webinary does

Webinary (operating as Webinary Media B.V.) is a Dutch online-event specialist headquartered in Amersfoort, Netherlands, providing studio-based and on-site production, a proprietary event platform, and end-to-end project management for webinars, talkshows, and hybrid events. The company serves corporate, government, healthcare, and professional-association clients in the Netherlands — including Coca-Cola, Rijkswaterstaat, Belastingdienst, UMC Utrecht, Bristol Myers Squibb, Bayer, and dozens of Dutch associations — and has documented event deliveries ranging from small accredited medical e-learnings to large congresses such as the Rotary Without Borders event with more than 1,400 participants and 12-language live translation.

The core technology is a proprietary online event platform built on PHP, CSS, JavaScript, and JSON, extended by four purpose-built modules: Webinary Voting (a Dutch NTA 7516-compliant voting system for formal ALVs/AVAs with weighted, proxy, and real-time voting), Webinary Academy (an accredited e-learning module with post-tests and PE-Online integration for medical and paramedical professionals), Webinary Interactive (live chat, Q&A, polls, wordclouds, online photobooth), and Webinary Survey (evaluation and assessment). The platform integrates with client CRM systems via SSO/API and is supported by five purpose-built studios in the Amersfoort Prodentfabriek complex — Webinar, Talkshow, Podcast, Greenscreen, and a 250-capacity XL Studio — plus a mobile On Tour production service. Data is hosted on AWS in Frankfurt and the platform is ISO 27001 and GDPR/AVG compliant.

Webinary's business model blends professional services (studio rental, production crew, and project management) with SaaS-style licensing of the platform and its modules. Pricing is opaque — quote-based and customized to event type, studio, participant count, and required services — and is sold via direct enterprise sales with no public pricing and no reseller channels. Approximately 90% of clients are acquired through the company's own network and referrals, supported by a content marketing engine built on a blog, organic social channels, and an extensive portfolio of case studies across healthcare, government, pharma, and association segments. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Webinary

Legal name

Webinary Media B.V.

Website

https://webinary.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Webinary is a Dutch online-event specialist providing studio-based and on-site production, a proprietary webinar and hybrid-event platform, and project management for corporate, government, healthcare, and association clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Online Event Production & Webinar Services

NAICS

Broadcasting and Content Providers (516), Computer Training (61142)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812), Services-Educational Services (8200)

akta.pro primary industry

Video Conferencing & Webinars (BPAMAMAB)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Online event production
• Webinar platform services
• Hybrid event management
• Professional webinar studios
• Corporate e-learning webinars

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Studio Rental & Event Production: Revenue from renting out professional webinar and talkshow studios (in Amersfoort and partner locations) and providing full-service event production including crew, project management, and technical support. Studios include Webinar Studio, Talkshow Studio, Greenscreen Studio, Podcast Studio, and XL Studio at the Prodentfabriek.
2. Webinary Platform (SaaS): Subscription or per-event licensing of the proprietary Webinary online event platform, which includes registration, streaming, interaction tools, and reporting. Custom platforms can also be developed for specific enterprise clients (e.g., Springer Healthcare, Sanofi, FrieslandCampina).
3. Webinary Academy (E-learning): E-learning platform hosting accredited webinars and nascholingen. Revenue can come from subscription, per-event, or per-participant licensing. Includes PE-Online integration for accredited professionals and multi-language/paid content options.
4. Webinary Voting (Stemsysteem): Online voting tool for ALVs and AVAs, including weighted voting, proxy voting, and legal transparency features. Offered as a standalone or integrated module with the platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Webinary provides full-service production of webinars, talkshows, and hybrid events from its own studios and partner locations in the Netherlands, supported by a proprietary online event platform (Webinary Platform) that handles registration, streaming, interactive tools, and reporting. The company bundles studio rental, technical crew, project management, and software licensing into a single offering for corporate, government, association, and healthcare clients, with complementary modules for accredited e-learning, formal voting, and event evaluation.

Product overview

Webinary offers a comprehensive online event platform (Webinary Platform) supplemented by specialized e-learning (Webinary Academy), voting (Webinary Voting), interactive engagement (Webinary Interactive), and evaluation tools (Webinary Survey). The company operates multiple purpose-built studios in Amersfoort — including Webinar Studio, Talkshow Studio, Podcast Studio, Greenscreen Studio, and Studio XL — plus an On Tour mobile production service. Project management, media training, and virtual production services complement the technical offerings. The platform integrates with CRM systems and PE-Online for accreditation point transfer.

Differentiator

Problem solved

Functional benefit

Products and services

• Webinary Platform Proprietary online event platform enabling webinars, talkshows, ALVs/AVAs, and hybrid events with house-style customization, real-time analytics, participant management, SSO, polls, Q&A, chat, breakout rooms, and CRM integration. Offered to corporate, government, association, and healthcare clients in the Netherlands.
• Webinary Academy E-learning platform for accredited online courses with integrated final assessments, automatic certification, PE-Online accreditation point transfer, multi-language support, and CRM integration. Targeted at medical associations, pharmaceutical companies, and healthcare professional bodies.
• Webinary Voting (Stemsysteem) Online and hybrid voting system for ALVs and AVAs supporting weighted voting rights, proxy voting, pre-meeting voting, real-time results, and legal transparency compliant with Dutch law (NTA 7516). Available as a standalone or integrated module with the Webinary Platform.
• Webinary Interactive Interactive engagement tool with live chat, Q&A, polls, wordclouds, and online photobooth functionality, fully integrated with the Webinary Platform and CRM systems. Used to increase audience engagement during webinars and hybrid events.
• Webinary Survey Evaluation and assessment module for conducting final exams and post-event surveys, with flexible settings for minimum passing scores, retake options, and CRM export of results.
• Webinar Studio (Amersfoort) Professional webinar studio in Amersfoort equipped with 5 cameras, 3 monitoring screens, professional lighting and sound, supporting up to 6 speakers with full technical crew. Sold as a studio rental + production service for corporate, government, and association clients.
• Talkshow Studio (Amersfoort) Professional talkshow studio with a fixed talkshow table and sidekick desk, customizable studio colors matching client branding, and seating for up to 50 audience members.
• Podcast Studio (Amersfoort) Professional podcast recording studio in Amersfoort with options for live broadcasts, audience interaction, and mobile recording setups.
• Greenscreen Studio Virtual production studio with 12x3 meter greenscreen, 2 cameras, customizable backgrounds, supporting 2-3 people; designed for interactive graphics and dynamic visual presentations.
• Studio XL (Prodentfabriek) Large hybrid events studio at the Prodentfabriek in Amersfoort accommodating 20-250 attendees, with a 28m² screen, full switching equipment, catering facilities, and breakout studios. Designed for congresses, hybrid talkshows, and large-scale events.
• On Tour (Mobile Production Service) Mobile production service that brings Webinary's professional studio setup, online event platform, technical equipment, and project management to client-specified locations across the Netherlands and internationally.
• Project Management (Online & Hybrid Events) Full-service project management from kick-off through execution, including dry runs, real-time technical management, and post-event reporting and evaluation, provided to online and hybrid event clients.
• Media Training Customized media training programs for webinar presenters in half-day, full-day, or multi-day formats, covering camera presence, professional presentation, and virtual meeting hosting.

Quantifiable outcome

• Research shows that presenting a message with visuals, audio, and interaction results in ~80% message retention by the audience vs. lower retention for text/audio-only formats.

Named customers30 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Triple-CcoreStrategic or Co-development PartnerCo-partnership with Triple-C on the ASVZ online book presentation project. Triple-C co-authored the book 'Triple-C, tot hier en verder' with ASVZ, and Webinary provided the online event platform and production for the book's launch webinar.
• Theater FlintcoreStrategic or Co-development PartnerTheater Flint in Amersfoort is a key partner venue for large hybrid events. Webinary partnered with Theater Flint to host the EMDR Congress 2020 with 1,300+ online and 500 physical participants, utilizing multiple breakout rooms streamed from different areas of the theater.
• AV BrotherscoreStrategic or Co-development PartnerAV Brothers is a key production partner collaborating with Webinary on large-scale events including the Rotary Without Borders congress and Overheidsbrede Cyberoefening. AV Brothers handles video production while Webinary provides the platform and project management.
• ProdentfabriekcoreStrategic or Co-development PartnerThe Prodentfabriek in Amersfoort houses Webinary's XL Studio. This former dental factory building has been converted into a production venue for hybrid events, talkshows, and congresses. Prodentfabriek also hosts partner Restaurant Rauw for on-site catering.
• Restaurant RauwminorOthersCatering partner for events held at the Prodentfabriek XL Studio. Restaurant Rauw (chef Maarten van der Heide) provides dining for speakers and guests before or after events for the Rotary Club Sandwich.
• ActivocoreStrategic or Co-development PartnerActivo serves as a commissioning partner for Webinary projects including the Girls' Day event (4,700 participants) and the Netwerkdag Watercrises. Activo brings the audience and program while Webinary provides the platform, studio, and production.
• Schuttelaar & PartnerscoreStrategic or Co-development PartnerSchuttelaar & Partners commissioned the Coca-Cola Online Open Live event on sustainability. They acted as the primary client liaison while Webinary delivered the technical platform, studio production, and streaming for the event.
• Spitz EventscoreStrategic or Co-development PartnerSpitz Events commissioned the Overheidsbrede Cyberoefening (Government-wide Cyber Exercise) and the Slimme Zorg Estafette national opening event. Webinary provided the online platform, studio, and production while Spitz Events managed the overall event program and client relationship.
• Amazon Web Services EMEA Sarl (AWS)coreTechnology or IntegrationWebinary's servers are hosted on AWS. The datacenter is located in Frankfurt, Germany. All data processing occurs within the EU. AWS provides the underlying cloud infrastructure for the Webinary Platform, e-learning system, and voting tools.
• PE-OnlinecoreTechnology or IntegrationPE-Online integration allows Webinary Academy to automatically transfer earned accreditation points from completed e-learnings and post-tests directly to the PE-Online registry for medical and paramedical professionals.
• PE-OnlinecoreTechnology or IntegrationPE-Online integration is a key differentiator for Webinary's accredited e-learning offering, enabling automatic accreditation point transfers for healthcare professionals.
• CRM SystemscoreTechnology or IntegrationWebinary's platform integrates with client CRM systems via API, enabling Single Sign-On, user data synchronization, participant management, and reporting. This allows organizations to embed Webinary's platform within their own ecosystem while maintaining data control.
• Braam EventsminorStrategic or Co-development PartnerBraam Events partnered with Webinary to co-produce the Colgate Professional online nascholing (continuing education) webinar. Braam Events managed the content and speakers while Webinary provided the studio and platform.
• Esther Jansen (Visagie)minorOthersEsther Jansen provides makeup/visagie services for speakers at Webinary studio events. This is an optional add-on service booked on request for online events and talkshows to ensure speakers look professional under studio lighting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Public event ticketing and event management marketplace. Less direct on hybrid/webinar production, but competes for event tech and ticketing budgets in adjacent use cases.
• Cvent: Large event management platform covering registration, venue sourcing, and virtual/hybrid event technology. Broader portfolio than Webinary but competes for enterprise event tech budgets.
• Zoom Events: Global incumbent in video conferencing with an integrated events product. Competes on price and brand recognition with Webinary's webinar platform offering for enterprise buyers.
• Microsoft Teams Live Events: Enterprise collaboration incumbent with built-in webinar/live event capabilities bundled into Microsoft 365. Frequently displaces standalone webinar platforms in enterprise deals.

Direct peers

• Bizzabo: Event experience platform offering registration, engagement, and analytics for in-person, hybrid, and virtual events. Overlaps with Webinary in mid-market/enterprise event production and platform bundling.
• ON24: Enterprise webinar and virtual event platform with strong positioning in regulated industries (pharma, financial services). Comparable in monetization model (subscription + per-event) and emphasis on engagement analytics and integrations.
• Livestorm: European-based webinar and virtual events SaaS platform serving mid-market and enterprise customers. Closest comparable in product category, European orientation, and bundled engagement tooling (polls, Q&A, chat).
• GoToWebinar: Long-standing webinar SaaS product from LogMeIn/GoTo targeting SMBs and enterprises. Comparable on core webinar functionality, registration, and recurring event use cases.
• Hopin (RingCentral Events): Virtual and hybrid events platform offering multi-track conferences, networking, and engagement. Directly comparable to Webinary's large hybrid congress use cases (Rotary, EMDR).

Others

• Vimeo Events: Video platform with an events module for hosting, streaming, and monetizing live and on-demand video content. Adjacent infrastructure that competes with parts of Webinary's platform and on-demand offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/webinary.nl
• LinkedInlinkedin.com/company/webinary
• Instagraminstagram.com/webinary.nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webinary