Bijenbaas

What Bijenbaas does

Bijenbaas is a Dutch social enterprise founded in 2018 and headquartered in Schoonrewoerd (Overboeicop 19, 4145 NN), Netherlands, that produces and sells raw, unprocessed honey while managing bee colonies and nature conservation projects. Its core product is a portfolio of cold-spun, unheated, unfiltered honey variants — Bloemenhoning (Dutch flower honey), Crèmehoning (creamed honey), and Acaciahoning sourced from its own Hungarian acacia groves near Kaposvár — sold in 350g and 70g sizes through a direct e-commerce webshop and a network of more than 100 Dutch retail partners (delicatessens, organic shops, specialty food stores). Each jar carries a unique Track & Trace code that links consumers to the beekeeper, province, floral source and harvest season, and the company commits to acquiring one square meter of nature for every pot sold.

Underlying technology is process- and provenance-driven rather than software-driven: non-invasive, 100% natural beekeeping without synthetic wax, bees that are never transported for pollination contracts, cold-spinning extraction that preserves enzymes and nutrients, and third-party pesticide testing across all 600 known substances (zero findings). The business model combines one-time D2C and retail honey sales (priced €14.95–€27.50 incl. BTW per multi-pack), a new Nectar Bar chocolate line launched December 2025, BFF (Bees Feed Families) impact-sourced honey from Ukraine, Moldova, Kosovo, Albania and North Macedonia, and a managed-services layer via the acquired De Bijzaak urban-beekeeping unit, which places beehives on corporate premises and sells bee-colony adoption plus educational presentations to enterprise customers. Primary customer segments are health-conscious Dutch consumers and nature-conservation supporters, with secondary segments in gift buyers and corporate sustainability buyers; international account management (Jessica Hansen) and an International Account Manager role indicate nascent export ambition beyond the Netherlands.

Name

Bijenbaas

Legal name

Bijenbaas

Website

https://bijenbaas.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bijenbaas is a Dutch social enterprise, founded in 2018 in Schoonrewoerd, that produces and sells raw, cold-spun honey from its own bee colonies across the Netherlands and Hungary via e-commerce and 100+ retail partners, while funding nature conservation through a one-square-meter-per-pot commitment and offering corporate beehive adoption.

Ownership category

akta.pro rank

Product category

Raw Honey Production

NAICS

Apiculture (11291)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industry

Beekeeping & Apiculture (EDAOAOAL)

Keywords

• Raw honey production
• Beekeeping services
• Nature conservation
• Urban beekeeping
• Bee colony adoption

Headquarters

HQ city

Schoonrewoerd

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Honey Product Sales: Direct sales of raw honey products (Bloemenhoning, Crèmehoning, Acaciahoning) in various sizes (70g mini, 350g standard) through e-commerce and retail partners. One-time purchase model with free shipping above certain thresholds.
2. Nectar Bar Chocolates: Sale of specialty chocolate products (Nectar Bar Chocolade and Crunchy) made with Bijenbaas honey, developed in partnership with a local chocolatier. These are value-added products using their honey.
3. BFF Honey (Bees Feed Families): Sale of honey from international beekeepers (Ukraine, Moldova) supported through the BFF program. Proceeds help sustain beekeeping families in economically challenged regions while expanding product sourcing.
4. Bee Colony Adoption: Companies can adopt bee colonies placed at their premises, with honey harvest going to the company. Bijenbaas provides beekeeping services and educational presentations about biodiversity and sustainability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bijenbaas produces and sells raw, unprocessed, cold-spun honey (Bloemenhoning, Crèmehoning, Acaciahoning) sourced from bee colonies placed in Dutch nature reserves and an owned Hungarian acacia forest, plus partner-sourced BFF honey from Eastern Europe and a handcrafted Nectar Bar chocolate line. It also operates a corporate urban-beekeeping service (De Bijzaak, acquired in 2019) and a bee-colony adoption program, and uniquely provides per-pot Track & Trace codes that disclose the specific beekeeper, location, flora, and harvest season of each jar.

Product overview

Bijenbaas is a Dutch social enterprise producing and selling raw, unprocessed honey from Dutch nature reserves, complemented by acacia honey from Hungary and partner-sourced BFF honey from Eastern Europe. The product portfolio centers on three raw honey varieties (Bloemenhoning, Crèmehoning, Acaciahoning) available in multiple sizes, a gift set of mini pots, a new line of handcrafted chocolate Nectar Bars, and honey-adjacent services including De BijZaak urban beekeeping (acquired), adopt-a-hive programs, and a Track & Trace transparency service. All honey is cold-spun, unheated, and unfiltered; the company acquires one square meter of nature reserve for each pot sold.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zero pesticides found in honey (tested for all 600 known pesticides by independent laboratory)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• De Bijzaak (Jesse Moerkerk)coreStrategic or Co-development Partner · 1 May 2019Bijenbaas acquired De Bijzaak, a leading urban beekeeping company founded by Jesse Moerkerk. The partnership enables placement of bee colonies on corporate rooftops and properties across the Netherlands. Bijenbaas imkers maintain and monitor the colonies while companies receive honey harvests and contribute to biodiversity.
• VKUS (Bussum)minorChannel Partner/ Reseller/ DistributorVKUS is a retail store originally from Russia with 1,400 locations, now expanding in the Netherlands. They focus on honest, sustainable, and fresh products with 95% local sourcing. Bijenbaas honey is sold at their Bussum location alongside other artisanal products with stories.
• Organic/Biological Farms NetworkcoreStrategic or Co-development PartnerNetwork of organic farms where Bijenbaas places bee colonies, including Heerlijkheid Mariënwaerdt (Betuwe), Dobbelhoeve (Schilde), Biobedrijf Vermeulen (Oostkamp), and others. Bees pollinate crops while producing honey in pesticide-free environments.
• Local chocolatier (Nectar Bars)minorStrategic or Co-development PartnerPartnership with a local chocolatier to develop specialty chocolate bars (Nectar Bar Chocolade and Crunchy) using Bijenbaas honey. Chocolatier focuses on flavor and sustainability with locally sourced ingredients.
• LifeLine UkraineminorGTM or Marketing PartnerCollaboration with LifeLine Ukraine to support beekeeping families displaced by war. Bijenbaas purchases honey from these beekeepers through the BFF (Bees Feed Families) program, providing income and helping rebuild livelihoods.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bee Raw: US-based artisanal honey company selling single-origin, varietal raw honeys through DTC and specialty retail. Closely matches Bijenbaas on premium raw-honey positioning and gift-set merchandising.
• Local Hive Honey: US raw honey brand sourcing from independent regional beekeepers with hive-level traceability claims. Similar 'support local beekeepers + traceable origin' model to Bijenbaas, scaled across a larger geography.
• Comvita: New Zealand-listed producer of premium raw and Mānuka honey with strong provenance storytelling and global distribution. Directly comparable to Bijenbaas on the raw-honey, traceability-led premium positioning.
• Alvéole: Montreal-based urban beekeeping service installing and maintaining beehives on commercial rooftops. Directly comparable to Bijenbaas's De Bijzaak subsidiary, targeting the same enterprise sustainability and CSR budget.
• Melvona: Portuguese single-origin raw honey brand emphasizing terroir, traceability, and minimal processing. Comparable business model to Bijenbaas in raw, unfiltered honey with provenance storytelling.
• Manuka Health: New Zealand Mānuka honey specialist with global premium distribution. Comparable to Bijenbaas on raw, single-origin, traceability-led premium honey, though focused on a different floral source.

Broad incumbents

• De Traay: Established Dutch honey processor and packer with broad retail and private-label distribution. Larger incumbent in the same Dutch honey category; not direct on provenance/positioning but competes for the same shelf space.
• Innocent Drinks: Coca-Cola-owned UK smoothies/juices brand with founding mission-driven narrative and B Corp status. Useful comparable on how a mission-led food brand can scale from artisan roots into a category-leading incumbent.
• Yeo Valley: UK organic dairy brand built around British family farms and nature-friendly farming. Comparable mission-driven food playbook (farmer-network sourcing + nature stewardship narrative) at a much larger scale than Bijenbaas.

Regional players

• Tony's Chocolonely: Amsterdam-based mission-driven chocolate brand with strong 'slave-free' narrative and premium positioning. Highly comparable on Dutch origin, mission-led branding, and value-added food adjacencies that Bijenbaas is now exploring via Nectar Bars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HivesHammers
• Facebookfacebook.com/bijenbaas
• LinkedInlinkedin.com/company/bijenbaas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bijenbaas