Agrolíder Máquinas Agrícolas LTDA

Name

Agrolíder Máquinas Agrícolas LTDA

Legal name

Agrolíder Máquinas Agrícolas LTDA

Website

https://agroliderfendt.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Sale of new and used (seminovos) agricultural machinery including tractors, combines, planters, and sprayers under the Fendt brand. The company also sells Massey Ferguson equipment.
2. Consortium Services: Fendt Consortium Group 5035 enabling purchase of new machinery with competitive conditions and lowest administrative fee in the market through monthly installments.
3. Financing Services: Financial solutions through AGCO Finance including equipment financing, parts, services, and insurance. Offers BNDES credit lines, foreign currency financing, and customized payment schedules aligned with harvest cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agrolíder is an authorized Fendt dealership in São Paulo state, Brazil, selling high-technology agricultural machinery (tractors, combine harvesters, planters, self-propelled sprayers) under the Fendt brand, complemented by FendtONE smart farming solutions, Fendt Connect telemetry, AGCO Finance equipment financing, and Fendt consortium purchasing programs.

Product overview

Agrolíder Máquinas Agrícolas LTDA is a Fendt agricultural machinery dealership offering a comprehensive portfolio of high-technology farm equipment. The core product line includes five tractor series (Fendt 1100 Vario MT crawler, 1000 Vario, 900 Vario, 800 Vario, and 700 Vario), the Fendt IDEAL combine harvester, Fendt MOMENTUM precision planter, and Fendt Rogator 900 self-propelled sprayer. These are complemented by the FendtONE smart farming platform (combining onboard machine controls with offboard office planning), Fendt Connect telemetry system, AGCO Finance financing services, and Fendt consortium purchasing plans. The product ecosystem is unified through Fendt's VarioDrive CVT transmission technology and integrates precision agriculture technologies from partners including Novatel, Trimble, and Precision Planting.

Differentiator

Problem solved

Functional benefit

Products and services

• Fendt 1100 Vario MT Crawler/track tractor in its power class with continuously variable transmission, offering 618 hp nominal and 673 hp maximum power with articulated drawbar for straight-line driving balance.
• Fendt 1000 Vario Gen4 High-power monoblock tractor with models offering 476-517 hp, VarioDrive CVT transmission, Fendt iD low-speed concept, and FendtONE operator station.
• Fendt 900 Vario Gen7 High-power tractor series with 385-415 hp from a MAN 9.0L inline 6-cylinder engine, VarioDrive CVT, Fendt iD concept, and options for flange or bar axle (2.5m or 3.0m).
• Fendt 800 Vario Gen5 Medium-high power tractor with AGCO Power CORE80 8.0L engine delivering 290-343 hp with DynamicPerformance, new cabin with FendtONE, UltraVision 360-degree lighting, and VarioDrive transmission.
• Fendt 700 Vario Gen7 Tractor in the 200-300 hp class with AGCO Power 7.5L engine, VarioDrive, and FendtONE. Awarded Agricultural Machine 2023 and Tractor of the Year 2023 with leading DLG-PowerMix test values.
• Fendt IDEAL Combine harvester developed with global customer input; models range from 483-660 hp with helix processor (single or dual rotor), ActiveSpread straw spreader, AirSense cooling, and TrakRide rubber track system.
• Fendt MOMENTUM Precision planter with 18-40 line configurations featuring Precision Planting technology (vDrive, vSet2, Delta Force, Smart Frame) for terrain reading and consistent seed depth placement.
• Fendt Rogator 900 Self-propelled rear-mounted boom sprayer with adjustable ground clearance (1.53m standard, 1.93m elevated); RG934H model offers 3,500-4,200L tank with LiquidLogic recirculation and GatorTrak 4-wheel steering.
• Consórcio Fendt (Consortium Group 5035) Consortium purchasing plan for new Fendt machinery with competitive conditions and the lowest administrative fee in the market; includes raffle and free bid quota options.
• AGCO Finance Equipment Financing Captive financing through AGCO Finance including foreign currency credit (USD/EUR), BNDES credit lines (Finame, Selic, Moderfrota), up to 100% equipment financing, harvest-cycle-aligned payment schedules, and agricultural insurance through DLL Seguros.

Quantifiable outcome

• Up to 15% increase in operational performance with Fendt IDEAL combine
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AGCO Corporation: Parent conglomerate of Fendt and Massey Ferguson; the manufacturer whose brand portfolio Agrolíder retails. Comparable as the ultimate supplier of the equipment Agrolíder sells, and the strategic counterparty whose dealer-network decisions shape Agrolíder's territory and product access.
• Jacto: Brazilian family-owned manufacturer of sprayers, planters, coffee equipment, and precision-agriculture solutions with a direct dealer and distribution network across Brazil. Overlaps with Agrolíder in serving large-scale Brazilian crop producers with self-propelled sprayers and planting equipment, though as a manufacturer rather than a dealer of another brand.
• Stara: Brazil's largest domestic agricultural machinery manufacturer, selling its own-brand planters, sprayers, spreaders, and tractors directly to Brazilian producers. Comparable to Agrolíder as a high-tech ag-machinery seller serving large Brazilian grain operations, but as an integrated manufacturer-distributor with its own dealer network rather than a single-brand authorized dealer.

Direct peers

• John Deere (authorized dealers in Brazil): John Deere's authorized dealer network in Brazil (e.g., Brumaq, Grupo Brumaq, Taruma) competes directly with Agrolíder for large-scale producers in São Paulo state, with similar premium-positioning tractors, combines, and planters plus John Deere Financial captive financing.
• Massey Ferguson dealers (AGCO): Other authorized Massey Ferguson dealers within the same AGCO dealer network in Brazil. Compete with Agrolíder inside the same parent brand for overlapping customer segments, with Massey Ferguson positioned as a mid-market alternative to Fendt's premium offering.
• CNH Industrial (Case IH dealers in Brazil): Manufacturer and dealer network operator for Case IH tractors, combines, and planters in Brazil. Competes head-to-head with Agrolíder for the same large-scale Brazilian grain and cotton producers, with its own authorized dealer showrooms, captive financing (CNH Capital), and precision-agriculture (AFS) stack.

Emerging players

• Piccin Tecnología Agrícola: Brazilian manufacturer of planters, sprayers, and tillage equipment with growing dealer presence in São Paulo and Cerrado regions. Comparable to Agrolíder as a supplier of planting and spraying equipment to large-scale Brazilian grain and cotton producers, but as a manufacturer-distributor rather than a third-party brand dealer.
• Kuhn Group: European-based manufacturer of tillage, seeding, spraying, and hay/forage equipment with growing Brazilian distribution. Overlaps with Agrolíder in the planter and sprayer categories and in serving large-scale Brazilian operations, but does not directly compete in tractors or combines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agroliderfendt
• Instagraminstagram.com/fendt.global
• Facebookfacebook.com/agroliderfendt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrolíder Máquinas Agrícolas LTDA