Piccin Tecnologia Agrícola

What Piccin Tecnologia Agrícola does

Grupo Piccin is a privately held Brazilian agricultural equipment manufacturer, headquartered in São Carlos, São Paulo, with origins dating to 1963 when Santo Piccin founded Irmãos Piccin Máquinas Agrícolas in an 80m² workshop producing animal-traction disc harrows. The group designs, manufactures and distributes soil-preparation and input-distribution implements organized into four core product categories: MASTER series fertilizer and corrective distributors in mechanical, hydraulic and semi-hydraulic configurations with capacities from 3,000 to 35,000 liters; Advanced and SP series decompactors and subsoilers with operating depths up to 550 mm; GACR/GAICR/GCRP/GSPCR aradoras plus GANF/GNPCR niveladoras harrows; and utility equipment including GAHG/GT winches (1,200-2,000 kg) and RP/RPCO brush cutters. Equipment integrates precision agriculture technologies including ISOBUS compatibility, variable rate application and section control, supported by in-house electronics (APP precision agriculture sector founded 2015) and proprietary features such as the exclusive DUAL CONTROL system, Advanced Flow staggered-shank decompaction, and the patented Pulverizer-to-Distributor Conversion (AUP) that reuses ~70% of existing sprayer structure at up to 80% cost savings to customers.

The group generates revenue primarily through hardware sales via an authorized dealer and distributor network across Brazilian states searchable by region, supplemented by direct enterprise WhatsApp sales, participation in major agricultural trade shows (Agrishow, Expointer, Bahia Farm Show, Show Rural), and recurring spare-parts revenue through the Piccin Componentes line and MNCAL custom-bearing subsidiary. Pricing is quote-based and not publicly disclosed. Beyond core equipment, Grupo Piccin operates a growing agtech ecosystem including Easyland (farmland leasing platform, created 2022), Green X (climate/pest prediction and radio-based autonomous connectivity, launched 2024), the Crucianelli joint venture for planters (formalized 2023), the Terrus Territorial joint venture with Quanticum for soil-science-based agricultural land valuation, and Phase 1 of the Carmetal acquisition (2024) for vertical component integration. The group's strategic focus combines traditional Brazilian ag-equipment manufacturing with precision agriculture and digital soil intelligence, supported by public financing from FINEP and BNDES.

Name

Piccin Tecnologia Agrícola

Legal name

Piccin Máquinas Agrícolas

Website

https://grupopiccin.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Piccin is a privately held Brazilian agricultural equipment manufacturer that designs and distributes fertilizer distributors, decompactors, harrows and utility implements to small, medium and large-scale agricultural producers across Brazil via an authorized dealer network and Latin American exports.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK)

akta.pro secondary industries

Variable Rate Technology (VRT) & Prescription/Tasking Platforms (AFAAAFAE), Row Crop Planters (Vacuum/Mechanical) (AFAAABAA)

Keywords

• Agricultural equipment
• Fertilizer distributors
• Soil decompactors
• Precision agriculture
• Agricultural implements

Headquarters

HQ city

São Carlos

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural implements including distributors, harrows, decompactors, and utility equipment. Equipment is sold through dealers and directly to large farms. The company also converts sprayers into distributors as an additional product line.
2. Spare Parts and Components: Sale of original spare parts for all equipment lines including distributors, harrows, decompactors, and winches. The company also produces custom bearings (mancais) through its Mncal subsidiary.
3. Innovation and Digital Solutions: Revenue from digital agriculture solutions including the Green X platform, Easyland land rental platform, and precision agriculture technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Piccin Tecnologia Agrícola manufactures and sells agricultural implements for soil preparation, fertilizer and corrective distribution, deep decompaction, and tillage, including the MASTER Series of fertilizer distributors (3,000 to 35,000 liters), Advanced and SP Series decompactors/subsoilers, GACR/GAICR/GCRP/GSPCR harrows, and GAHG/GT winches plus RP brush cutters. Equipment integrates precision agriculture features such as ISOBUS, variable rate application, and section control, and is supported by Piccin Componentes (original parts), MNCAL bearings, and digital platforms Green X and Easyland.

Product overview

Grupo Piccin operates as a diversified agricultural technology group composed of multiple brands and product lines. The core offering includes four main equipment categories: MASTER Series distributors (fertilizer/corrective spreaders in mechanical, hydraulic, and semi-hydraulic configurations with capacities from 3,000 to 35,000 liters), Advanced and SP Series decompactors/subsoilers (for deep soil decompaction with automatic reset systems), GACR/GAICR/GCRP/GSPCR harrows (for soil preparation and leveling), and GAHG/GT winches and RP brush cutters (utility equipment). Supporting the equipment business is Piccin Components (original replacement parts), the MNCAL bearing brand, and technology platforms including Green X (climate/pest prediction), Green X Territorial (soil analysis/land transactions), Easyland (land leasing), APP precision agriculture, and Piccin Innovation. The company also has a joint venture with Crucianelli for planters.

Differentiator

Problem solved

Functional benefit

Brands

• MNCAL: Brand specialized in producing customized and high-quality bearings for each client's needs.
• Crucianelli
• Easyland
• Green X
• Piccin Inovação

Quantifiable outcome

• 80% cost reduction in equipment conversion compared to purchasing new distributor
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• QuanticumcoreStrategic or Co-development Partner · 1 January 2026Partnership with Quanticum for soil science-based land valuation methodology. Quanticum holds the patent for clay typology characterization methodology. Together they developed the Terrus Territorial joint venture for agricultural land evaluation integrating soil science, territorial intelligence, and rural real estate market. The Green X Territorial platform at Agrishow 2025 was a joint launch.
• AgromatchminorStrategic or Co-development Partner · 1 January 2026Territorial Intelligence initiative functioning as an umbrella to integrate RE/MAX Divisão Agro, Terrus Territorial (joint venture of Quanticum and Grupo Piccin), and other partners for agricultural land intelligence.
• RE/MAX Divisão AgrominorGTM or Marketing Partner · 1 January 2026RE/MAX Agro division participates in joint training with Agromatch, Quanticum, and Grupo Piccin for agricultural land evaluation methodology based on soil clay typology. 40 brokers from RE/MAX Divisão Agro were trained.
• Carmetal (Phase 1 Acquisition)coreStrategic or Co-development Partner · 1 January 2024Phase 1 of acquisition of Carmetal in 2024, expanding Grupo Piccin's component manufacturing capabilities.
• CrucianelliflagshipStrategic or Co-development Partner · 1 January 2023Formalized joint venture in 2023 between Piccin and Crucianelli (with over 60 years of history) to manufacture and commercialize planters (semeadoras) in Brazil. The alliance combines Piccin's technology with Crucianelli's expertise for Argentine, Brazilian, and global agricultural markets. Joint venture formalized under Terrus Territorial initiative.
• EasylandcoreStrategic or Co-development Partner · 1 January 2022Easyland is a startup created in 2022 as part of Grupo Piccin, focused on making the land leasing process faster, easier, and safer. It's an online platform that centralizes information about farms and leasing processes, connecting landlords and tenants. Easyland also partners in the Green X Territorial platform.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Jacto: Brazilian manufacturer of sprayers, fertilizer spreaders, and precision agriculture solutions. Competes with Piccin on fertilizer distribution and input application equipment, and overlaps in offering digital agronomic services to Brazilian producers.
• Stara: Brazilian family-owned agricultural equipment manufacturer with a similarly broad portfolio of spreaders, planters, sprayers, and precision-agriculture technology. Competes directly with Piccin across Brazilian row-crop farms and is the most head-to-head comparable in the domestic market.
• Tatu Marchesan: Long-established Brazilian maker of harrows, planters, and soil-preparation equipment. Directly competes with Piccin's harrow and decompactor lines, with overlapping dealer footprints across Brazilian agricultural states.
• Crucianelli: Argentine agricultural planter manufacturer with 60+ years of history, now a joint-venture partner with Piccin for planter manufacturing and commercialization in Brazil. Closely comparable in heritage, family ownership style, and precision planter technology.
• Kuhn do Brasil: Brazilian subsidiary of France-based Kuhn Group, manufacturing and distributing tillage, seeding, and fertilizer application equipment. Competes with Piccin in decompactors, distributors, and harrows, especially on large-acreage farms in Brazil.

Emerging players

• Trimble Agriculture: Precision-agriculture software and hardware provider offering GPS guidance, variable-rate, and farm management platforms. Increasingly competing with Piccin's APP and Green X offerings as Brazilian farms adopt third-party precision-ag platforms independent of equipment OEM.
• Solinftec: Brazilian agtech offering fleet management, agronomic intelligence, and digital farming platforms to Brazilian producers. Overlaps with Piccin's Green X Territorial and Easyland efforts in digitizing Brazilian farm operations and rural transactions.

Broad incumbents

• CNH Industrial (Case IH / New Holland): Major global agricultural OEM with deep Brazilian operations across tractors, sprayers, planters, and harvesters. Competes with Piccin across most equipment categories and offers its own precision-agriculture platform, AFS PLM.
• John Deere (Brasil): Global leader in agricultural machinery with a strong Brazilian presence across tractors, sprayers, and planters. Competes with Piccin on large-farm accounts and represents the benchmark for integrating equipment with precision-ag software and financing.
• AGCO Corporation: Global agricultural equipment group owning Massey Ferguson, Valtra, and other brands with significant Brazilian manufacturing. Competes broadly with Piccin in tractors, planters, and increasingly in precision-ag solutions for South American farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupopiccin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piccin Tecnologia Agrícola