Wash Dog Sp Z O O

What Wash Dog Sp Z O O does

Wash Dog Sp. z o.o. is a Polish limited liability company operating a chain of professional dog grooming salons across multiple Polish cities, headquartered in Gdynia. The company offers full-service grooming (haircuts, trimming, bathing, nail trimming, ear cleaning) performed by trained staff with knowledge of FCI breed standards, as well as a self-service dog wash sub-brand called Wash Dog EXPRESS for owners who prefer to wash their dogs themselves using company equipment.

The company operates 8 salon locations with 14 fully equipped grooming workstations in Gdynia, Gdańsk (Kowale), Warsaw (Ursynów), and Częstochowa, with additional sites in Warsaw (Wilanów, Gocław) and Wrocław (Gądów, Lipa Piotrowska) listed as in preparation. Customer appointment scheduling is handled through integrations with the Booksy and Versum booking platforms.

Wash Dog earns revenue through multiple streams: (1) per-service professional grooming fees, (2) usage-based self-service wash fees via Wash Dog EXPRESS, (3) franchise fees and royalties from the Wash Dog Franczyza program licensing the model to third-party operators, and (4) tuition from the Wash Dog Academy, a formal groomer training program. The customer base consists of individual dog owners (B2C, long-tail consumer) with no disclosed enterprise or corporate clients; the company reports strong Google review scores (4.6–4.9 stars) across locations.

Name

Wash Dog Sp Z O O

Legal name

Wash Dog Sp. z o.o.

Website

https://washdog.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wash Dog Sp. z o.o. is a Polish dog grooming salon chain operating 8 locations across Gdynia, Gdańsk, Warsaw, and Częstochowa, serving individual dog owners with professional grooming, self-service washes, a franchise program, and a groomer training academy.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

DIY Wash + Full-Service Hybrid Grooming (HSANACAC)

akta.pro secondary industries

Standard Full-Service Dog Grooming (HSANAAAA), Express Self-Wash (Quick Wash & Dry) (HSANACAE)

Keywords

• Dog grooming services
• Self-service dog wash
• Pet grooming salon
• Dog grooming franchise
• Professional pet care

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Grooming Services: Full-service dog grooming including haircuts, trimming, bathing, nail trimming, and ear cleaning performed by trained professional groomers. Customers book appointments via Booksy or phone.
2. Self-Service Dog Wash (Wash Dog EXPRESS): Self-service washing stations where dog owners can bathe their pets using provided equipment (shower, shampoo, conditioner, dryer). Available without prior reservation during operating hours.
3. Franchise Revenue: The company operates a franchise model (Wash Dog Express) allowing entrepreneurs to open their own Wash Dog locations, generating revenue through franchise fees and operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wash Dog Sp. z o.o. operates a network of professional dog grooming salons across major Polish cities, providing haircuts, hand stripping, bathing, nail trimming, and ear cleaning services. The company also runs self-service dog wash stations (Wash Dog EXPRESS) open daily without reservation, and offers a franchise program (Wash Dog Franczyza) and a groomer training academy (Wash Dog Academy) to support network expansion.

Product overview

Wash Dog is a network of professional dog grooming salons and self-service wash stations operating across Poland. The company offers two complementary service lines: Wash Dog (full-service grooming salons offering haircuts, hand stripping, and the flagship "Czysty Pies" treatment) and Wash Dog Express (self-service wash stations open 8:00-22:00 without reservation). The franchise program (Wash Dog Franczyza) expands the brand through independent operators, while Wash Dog Academy trains new groomers for the network. Services are bookable online via Booksy or Versum platforms across 8+ locations.

Differentiator

Problem solved

Functional benefit

Brands

• Wash Dog EXPRESS: Self-service dog washing stations available at all Wash Dog locations, open 8:00-22:00 daily without prior reservation.

Products and services

• Wash Dog Express (Self-Service Dog Wash) Self-service dog wash stations available 8:00-22:00 daily at all Wash Dog locations, providing dog owners with shower, shampoo, conditioner, and dryer equipment to bathe their pets without prior reservation.
• Strzyżenie (Dog Haircutting) Professional dog haircutting service using clippers or scissors, tailored to owner preferences and breed standards including FCI show preparation.
• Trymowanie (Hand Stripping) Specialized dead coat removal treatment for wiry-haired breeds, using trimmers, knives, stones, and gloves to improve coat condition and color.
• Czysty Pies (Clean Dog Package) Flagship grooming package including bathing with professional cosmetics, brushing, nail trimming, hair trimming between paw pads, and ear cleaning.
• Wash Dog Franczyza (Franchise Program) Franchise program offering branded self-service dog wash stations and grooming salons to independent operators across Poland.
• Wash Dog Academy (Groomer Training) Training academy for aspiring dog groomers, offering courses with certification to support recruitment into the Wash Dog grooming network.

Quantifiable outcome

• Google rating 4.9/5 based on 152 reviews in Czestochowa
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BooksycoreChannel Partner/ Reseller/ DistributorBooksy is the online booking platform used by Wash Dog for appointment scheduling across all their grooming salon locations. Customers can book grooming appointments through Booksy for Czestochowa, Gdansk Kowale, Gdynia, and Warszawa Ursynow locations.
• Versum (Online Booking)coreChannel Partner/ Reseller/ DistributorVersum is used for online booking at certain Wash Dog locations including Warszawa Wilanow, Warszawa Ursynow, Gdansk Kowale, Gdansk Osowa, and Gdynia Orlowo.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Healthy Spot: Premium pet retail and grooming chain focused on the US West Coast. Comparable as a multi-location pet services brand emphasizing upscale grooming experience and brand-led positioning.

Broad incumbents

• Petco: Major US pet retailer with full-service grooming salons in-store plus wellness services. Comparable broad incumbent offering grooming as part of an integrated pet care portfolio.
• PetSmart: Largest North American specialty pet retailer operating in-store grooming salons (PetsHotel and grooming services). Comparable as a broad incumbent offering professional grooming at scale, though embedded within a larger retail footprint.
• Pet Supplies Plus: US franchise-based pet retail chain offering in-store grooming services. Comparable franchise-driven pet services model with grooming as a recurring revenue stream.

Direct peers

• Camp Bow Wow: Dog daycare, boarding, and grooming franchise network. Comparable as a franchise-based multi-location pet services brand combining recurring grooming and care services.
• Splash and Dash Groomerie & Boutique: US franchise offering both self-service dog wash stations and full-service grooming, nearly identical hybrid model to Wash Dog (full-service grooming + DIY self-wash under one brand).
• Dogtopia: Largest dog daycare, boarding, and spa/grooming franchise in North America. Directly comparable as a multi-location franchise model offering dog grooming services under a standardized brand, with similar grooming + add-on service approach.
• Aussie Pet Mobile: Mobile dog grooming franchise with hundreds of operators across the US and Australia. Comparable franchise-driven grooming business model targeting convenience-seeking pet owners.

Others

• Rover: Online marketplace connecting pet owners with groomers, walkers, and sitters. Comparable as a customer-acquisition channel and competitive force in the pet services space, though operating via a marketplace rather than owned locations.

Regional players

• Dogtown UK: UK-based multi-location dog grooming salon chain. Comparable regional grooming chain operating outside Wash Dog's geography, providing a benchmark for European grooming chain economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/washdog.pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wash Dog Sp Z O O