AGENCE MODERNE

What AGENCE MODERNE does

AGENCE MODERNE is a Paris-based creative agency founded in July 2011 that designs and produces brand events, music festival sponsorship activations, and creative content campaigns for enterprise clients across luxury, fashion, beauty, spirits, hospitality, and cultural sectors. The firm is structured as an EURL (single-member limited liability company) with €15,000 share capital and operates from a single headquarters at 4 rue Nollet in the 17th arrondissement of Paris, with a core team of six named professionals led by founder and Directrice générale Sarah Ghosn.

The agency's offer is organized around three core service pillars: Événementiel (full-service event management including private evenings, venue inaugurations, product launches, press trips, and musical programming); Festivals de musique (sponsorship advisory, brand activation, roadshows, and patronage across French music festivals); and Creative Content (editorial and visual content, influencer collaborations, and 360° campaign orchestration). These are supported by service modules including scénographie, relations presse & influence, direction artistique, artist booking, and social media amplification. There is no proprietary technology platform; the firm relies on standard creative agency tools.

AGENCE MODERNE monetizes through two streams: project-based professional services fees for bespoke event production (typically billed 40% at order, 40% pre-event, 20% within 30 days of invoice), and a commission model on festival sponsorship mandates where it collects 100% of sponsorship revenue and remits 70% HT to the festival organizer, retaining 30% as commission. The client base comprises more than 25 named enterprise and government logos including Transavia, Paco Rabanne, Jack Daniel's, Hôtel Lancaster, Evok Hôtel Collection, Levi's, Make Up For Ever, The Body Shop, Swatch, Perrier-Jouët, and the Agence de la Biomédecine. Distribution is exclusively direct, with new business driven by a 50+ case study portfolio, Instagram and LinkedIn presence, and 15 years of referral-based relationships; the firm is certified by Nike's THE ACADEMY PARIS diverse supplier program.

Name

AGENCE MODERNE

Legal name

AGENCE MODERNE EURL

Website

https://lagencemoderne.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AGENCE MODERNE is a Paris-based creative agency founded in 2011 that designs brand events, music festival sponsorship activations, and creative content campaigns for luxury, fashion, beauty, hospitality, and cultural clients, operating with a six-person team and a project-fee plus festival-commission revenue model.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Event management services
• Brand activation agency
• Music festival sponsorship
• Creative content production
• Experiential marketing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Event Production and Creative Services: Agence Moderne acts as a creative agency and producer, charging fees for bespoke event design, production, and coordination. Revenue is project-based, with budgets comprising agency fees, external purchases, technical/logistics costs, and administrative expenses. Standard payment terms are 40% at order, 40% before event start, balance at 30 days post-invoice.
2. Festival Sponsorship Mandate (Commission): For festival sponsorship mandates, Agence Moderne operates on a commission model: it collects 100% of sponsorship revenue and remits 70% HT to the festival organizer, retaining 30% as commission. A 30% commission is also due if the partnership fails due to the organizer's actions. Additionally, a post-contractual indemnity of 15% HT applies for sponsors brought by the agency in year 1, and 10% HT in years 2–3 of subsequent financing.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

AGENCE MODERNE is a Paris-based creative agency that designs and produces bespoke brand events, music festival sponsorship activations, and integrated creative content campaigns for premium clients. Core deliverables include private evening events, venue inaugurations, product launches, press trips, festival brand activations and roadshows, influencer campaigns, and 360° content production spanning scenography, PR, artistic direction, artist booking, and social media amplification.

Product overview

AGENCE MODERNE is an event and creative services agency organized into three core service pillars: (1) Événementiel — full-service event management including private evenings, inaugurations, product launches, RP trips, and musical animation; (2) Festivals de Musique — music festival sponsorship, brand activations, roadshows, and partnership programs across France and internationally; and (3) Creative Content — editorial and visual content creation, influencer collaborations, and 360-degree campaign production. These core services are supported by specialized modules including scénographie (scenography), relations presse & influence (PR & influence), direction artistique (artistic direction), booking artiste & live music, and amplification (social media & digital). The agency serves clients across hospitality, fashion, beverages, automotive, cosmetics, and lifestyle sectors, producing signature events such as Hôtel Lancaster's centenary celebrations, Transavia's festival tour activations, and the Lingerie Française ALTER EGO fashion show.

Differentiator

Problem solved

Functional benefit

Products and services

• Événementiel (Event Management) Full-service event management for enterprise clients: private evenings, venue inaugurations, product launches, press trips, and musical animation. Includes creative conception, artistic direction, scenography, logistics management, vendor coordination, and public relations across Paris and select international cities.
• Festivals de Musique (Music Festival Sponsoring & Partnerships) Music festival sponsorship and partnership services that help brands select and activate at festivals across France and internationally. Combines sponsorship advisory with on-the-ground activations, roadshows, sponsoring, and patronage programs. Under a festival sponsorship mandate, the agency collects 100% of sponsorship revenue and remits 70% HT to the organizer, retaining 30% as commission, with a 15%/10% post-contractual indemnity on subsequent financing rounds.
• Creative Content Editorial and visual content creation, influencer marketing collaborations, and media partnerships that turn events and brand activations into 360° content campaigns. Includes video production, photo content, social media capsules, podcasts, and orchestrating paid/earned media amplification to extend event reach.

Quantifiable outcome

• Transavia On Tour reached 1.3M+ festival-goers and 23,000+ animation participants across 7 festivals over 3 editions.
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Nike — The Academy PariscoreStrategic or Co-development PartnerAgence Moderne is certified by Nike's THE ACADEMY PARIS program — a supplier diversity development initiative in Europe. The program aims to amplify and accelerate capabilities of diverse suppliers through training sessions and development resources, helping them build networks and position for durable success. Agence Moderne participates as a diverse supplier, benefiting from this structured development program.
• Various French Music Festivals (Rock en Seine, Solidays, Garorock, etc.)coreStrategic or Co-development PartnerAgence Moderne works with all major French music festivals to help brands select and activate sponsorships. The agency has a specialized festival sponsorship mandate structure (see revenue model) and maintains ongoing relationships with festival organizers to facilitate brand partnerships and activations.
• Radio NovaminorStrategic or Co-development PartnerCo-curated an exclusive vinyl record with Radio Nova as part of the TRIBE Vinyl Club project, linking hotel lifestyle branding with independent music culture and radio media.
• Cirque d'Hiver (Paris)minorStrategic or Co-development PartnerVenue partner for the Lingerie Française ALTER EGO fashion show (4th edition, January 2024). The Cirque d'Houver provided the iconic historic venue in central Paris for the event.
• Record Store Day / Independent Record ShopsminorStrategic or Co-development PartnerPartnered with independent record shops across France as part of the TRIBE Vinyl Club activation, creating Listening Stations in both hotels and record shops to bridge hospitality with independent music culture.
• Tricia Miranda (Choreographer)minorOthersTricia Miranda, described as 'the choreographer of Beyoncé, Taylor Swift, Jennifer Lopez, that everyone wants', led dance workshops at the Paco Rabanne Million Lucky launch event in Los Angeles.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Havas Events: Havas's dedicated global events and experiential marketing network serving multinational brands. A network-scale peer to AGENCE MODERNE with broader geographic reach and infrastructure, targeting overlapping enterprise brand event budgets.
• Publicis Luxe: Publicis Groupe's dedicated luxury division serving fashion, beauty, jewelry, and hospitality brands with integrated campaigns, events, and activations. A network-scale competitor with broader geographic footprint and significantly larger production capacity than AGENCE MODERNE.
• Sid Lee: International creative agency with significant Paris presence and clients across luxury, sports, and entertainment (Cirque du Soleil, Adidas, H&M). Competes for similar experiential and brand campaign budgets at larger scale than AGENCE MODERNE.
• BETC: Major Havas-owned French creative agency with broad luxury and lifestyle brand clients including LVMH, Canal+, and Decathlon. Serves as a network-scale incumbent competing for the same premium brand event and campaign budgets that AGENCE MODERNE targets, but at materially larger scale.

Direct peers

• Romance: Paris-based independent creative agency with a strong reputation for premium and lifestyle brand campaigns spanning film, content, and live experiences. Comparable to AGENCE MODERNE in client profile (luxury, fashion, premium lifestyle) and integrated creative + event positioning.
• Fred & Farid: Independent French creative agency with a strong luxury, fashion, and lifestyle client roster across Paris, New York, and Shanghai. Comparable to AGENCE MODERNE in creative positioning, premium brand focus, and event-driven campaign work.
• Mazarine Group: Paris-based creative and communications agency serving luxury fashion, beauty, and lifestyle brands with integrated campaigns, content, and events. Directly comparable to AGENCE MODERNE in clientele (premium French and global luxury houses), geography (Paris HQ), and service mix spanning creative content, PR, and live experiences.
• Hopscotch: Leading French PR, events, and influence agency with luxury and lifestyle brand clients. Comparable to AGENCE MODERNE in service mix including press relations, event production, and influencer campaigns, though Hopscotch operates with a larger team and broader geographic reach.
• Heroiks: French creative agency specialized in brand experiences and activations. Directly comparable to AGENCE MODERNE in focus on immersive event production and brand engagement work for premium clients.
• 14 Septembre: Paris creative agency specialized in brand content, events, and influence for premium and lifestyle brands. Competes head-to-head with AGENCE MODERNE for luxury and fashion event budgets with a comparable service offering across content, events, and influencer campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agence-moderne
• Instagraminstagram.com/agencemoderne/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGENCE MODERNE