Heroiks Event

What Heroiks Event does

Heroiks Event is a France-based B2B event and experiential marketing agency operating as a Société par Actions Simplifiée (SAS) headquartered at 68 rue Marjolin, Levallois-Perret (92300), within the Greater Paris (Île-de-France) market. It is part of Groupe Heroiks and operates with a registered capital of €50,000. The agency delivers four service lines: corporate events (conventions, seminars, team building); product launches and brand activations; street marketing and roadshows; and internal communications and incentive programmes, serving both B2B enterprises (notably large French and international corporations) and B2C brands seeking consumer engagement.

The agency's revenue model is project-based professional services: pricing is not publicly disclosed and is determined per engagement according to scope, complexity, and duration. Go-to-market is enterprise field sales through direct client engagement, positioning Heroiks as a strategic partner from strategic consulting through content creation and event execution. The company co-designs each project with the client through a multidisciplinary in-house team of strategists, creatives, event specialists, and brand content experts.

Heroiks holds no proprietary technology platform — its offering is labour-based event design and production rather than software. It maintains ESG credentials through Greenly Silver and EcoVadis Silver certifications, an internal RSE charter, GDPR-trained staff, and partnerships with Greenly (carbon tracking), EcoVadis (sustainability assessment), and Dift (responsible gifting). Named enterprise clients include Accor, Fresh (LVMH), Céraclès, Mgallery (Sofitel), Capgemini, Sport 2000, and Wendel.

Name

Heroiks Event

Legal name

HEROIKS EVENT

Website

https://heroiksevent.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Heroiks Event is a France-based B2B event and experiential marketing agency delivering corporate events, product launches, street marketing, and internal communications for enterprise clients including Accor, LVMH, and Capgemini.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

akta.pro secondary industries

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Corporate event management
• Product launch activation
• Street marketing campaigns
• Brand activation services
• Internal communication events

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Agency Services: Project-based professional services for event design, planning, and execution including corporate events, product launches, street marketing campaigns, and internal communication initiatives. Revenue generated through service fees tied to project scope, complexity, and duration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heroiks Event is an experiential and corporate event communication agency that designs, plans, and executes corporate conventions, product launches, brand activations, street marketing/roadshow campaigns, and internal communication/incentive programs. The agency combines strategic consulting, brand content creation, and event production through a co-design methodology grounded in active listening, delivering tailored solutions for both B2B enterprises (e.g., Accor, Capgemini, Wendel) and B2C consumer brands (e.g., Fresh LVMH).

Product overview

Heroiks Event is an experiential and corporate event communication agency offering four core service lines: Événements Corporate (corporate conventions, seminars, team building), Lancement produit & Activation (product launches and brand activations), Street marketing & Roadshow (mobile marketing devices and roadshows), and Communication interne & Incentive (internal communication and motivation programs). The agency positions itself as a full-service partner, combining strategic consulting, corporate communication, and brand content creation. All services are delivered through a co-design approach and serve both B2B and B2C clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Événements Corporate (Corporate Events)

Quantifiable outcome

• Client testimonial reports perfect operational mastery and respect for project timelines with ROI-focused approach

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GREENLYcoreStrategic or Co-development PartnerCarbon footprint measurement partner collaborating to track emissions including Scope 2 and 3 from events. Agency works with GREENLY to follow carbon footprint trajectory and aims for 5% annual reduction in emissions.
• EcoVadiscoreStrategic or Co-development PartnerRSE certification partner providing third-party assessment of sustainability performance. Part of the Heroiks Group's overall sustainability recognition.
• DiftminorStrategic or Co-development PartnerResponsible gifting platform partner that allows clients to replace traditional promotional items with options that fund meaningful projects chosen by participants themselves.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ubi Bene: Paris-based corporate event agency with comparable four-pillar offering (corporate events, product launches, roadshows, internal communications). Similar positioning around co-design and creative event production for mid-to-large French enterprises.
• La Compagnie des Sports & Loisirs: French event agency specializing in corporate conventions, team-building and incentive events. Overlaps directly with Heroiks' internal-communication and incentive-event offering.
• GL Events: Largest French-headquartered event-management and venue-services group, publicly listed on Euronext. Directly comparable as a French corporate event organizer serving enterprise clients across conventions, product launches and brand activations.
• Image & Stratégie: French corporate communications and event agency serving enterprise clients with conventions, seminars and incentive programs. Directly competes on the same B2B enterprise event-agency niche.
• Hopscotch Groupe: Independent French event and communications agency headquartered in Paris. Comparable scope across corporate events, brand activations and experiential marketing for enterprise clients.
• Octopus Agency: Paris-headquartered event and experiential-marketing agency with comparable service lines (corporate events, product launches, brand activations) and a similar mid-sized enterprise client base.
• Auditoire: Paris-based corporate event agency (subsidiary of Havas/BETC network) specializing in brand experiences and corporate conventions. Closely matches Heroiks' positioning as a strategic creative event partner for large enterprises.

Broad incumbents

• Havas Events: Global events arm of Havas network — a much larger incumbent offering live events, experiential and sponsorship as part of an integrated advertising stack. Comparable enterprise client base (LVMH, etc.) but substantially broader portfolio.
• Comexposium: Major French-headquartered trade-show and B2B event organizer owned by a private-equity consortium. Comparable in the conventions/trade-show organizing dimension, though typically larger and more venue-oriented than Heroiks.
• MCI Group: Global event and association-management firm with strong European footprint. Comparable in association/corporate event offerings but operates at significantly greater scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heroiksevent
• LinkedInlinkedin.com/company/heroiksevent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroiks Event