Pughs Flowers

What Pughs Flowers does

Pugh's Flowers is a third-generation, family-owned retail florist founded in 1976 in Memphis, Tennessee, operating four physical floral design centers (three in Memphis and one in Southaven, Mississippi) and serving customers across Shelby County, DeSoto County, and the broader Memphis metropolitan area. The company's core products are fresh-cut flower arrangements, roses, sympathy and funeral florals (casket covers, standing sprays, wreaths, crosses, urn tributes), live plants, gourmet gift baskets, and add-on gifts such as chocolates, plush animals, and keepsakes; it also runs a dedicated wedding and event design service with a separate microsite (pughsweddingflowers.com), a wholesale channel (wholesale.pughs.com), and a flower and plant subscription program. Underlying technology is a third-party e-commerce platform (FlowerManager by Gravity Free) that powers ZIP-personalized catalogs, account management, subscriptions, rewards, and an integrated same-day delivery scheduling experience, with no proprietary AI or technology disclosed.

The business monetizes primarily through one-time retail transactions (bouquets typically priced $29.95-$99.95, sympathy arrangements $129.95-$900+, custom letter tributes from $350), supplemented by recurring subscription revenue, quote-based wedding and event design fees, and corporate business-services contracts. Distribution is hybrid: four physical storefronts plus a wholly-owned delivery fleet and courier subsidiary (Lickety Split Couriers) for local same-day and express delivery, augmented by a nationwide fulfillment network of vetted partner florists for out-of-area orders; each location also supports in-store pickup for online orders. Customer segments span individual consumers (occasions-driven), wedding parties, funeral homes and mortuaries, hospitals and healthcare facilities, churches and religious institutions, and corporate/business clients, with a stated 100% customer satisfaction guarantee underpinning the brand.

The company targets expansion through its 50th anniversary brand campaign, the wholesale channel, the subscription/loyalty program (rewards points, reminder rewards, Lucky Stems instant drawings), and a separate wedding microsite, while continuing to operate without external capital as a family-run, privately held business.

Name

Pughs Flowers

Legal name

Pugh's Flowers

Website

https://pughs.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Pugh's Flowers is a third-generation, family-owned retail florist founded in 1976 in Memphis, Tennessee, operating four design centers and serving Memphis metro consumers with fresh arrangements, plants, sympathy/funeral florals, wedding design, and gift baskets via same-day delivery.

Ownership category

akta.pro rank

Product category

Retail Floral and Gift Delivery

NAICS

Florists (45931), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Retail florist services
• Fresh flower delivery
• Sympathy and funeral flowers
• Wedding floral design
• Plants and gift baskets

Headquarters

HQ city

New Memphis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Flower Sales: One-time retail flower arrangement sales including bouquets, sympathy flowers, wedding flowers, plants, and gift items. Revenue is generated through individual transactions with no recurring subscription model explicitly featured.
2. Flower & Plant Subscriptions: Subscription programs for recurring flower and plant deliveries. They also offer reminder rewards and loyalty points program for repeat customers.
3. Wedding & Event Services: Professional wedding and corporate event floral design services with free consultations. Laura Carter leads the wedding staff.
4. Business Services: Corporate floral programs and unique gifts for business customers and team members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pugh's Flowers is a third-generation family-owned retail florist that designs and sells fresh cut flower arrangements, sympathy and funeral flowers, plants, and gourmet gift baskets through four Memphis-area stores and a same-day local delivery operation. Beyond retail bouquets, the company operates a dedicated wedding and event floral design service and a corporate business gifting program, with nationwide delivery fulfilled through a network of vetted partner florists.

Product overview

Pugh's Flowers is a third-generation family-owned florist business serving the Memphis, Tennessee metropolitan area since 1976. The company operates four floral design centers (three in Memphis, TN and one in Southaven, MS) and offers a comprehensive portfolio of fresh cut flower arrangements, plants, gift baskets, and specialty sympathy/funeral flowers. Their core offerings include occasion-based bouquets (roses, seasonal arrangements), a full sympathy collection (casket sprays, wreaths, crosses, urn tributes), flowering and green plants, gourmet gift baskets, and add-on products like chocolates and plush animals. The company provides wedding and event floral design through a dedicated wedding team, plant subscription services, and business gifting programs. They operate their own delivery fleet plus an affiliated courier service (Lickety Split Couriers) for same-day and express local delivery, with nationwide coverage through vetted partner florists. A customer rewards program complements their retail offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements and Bouquets Fresh cut flower arrangements and bouquets covering roses, lilies, hydrangea, carnations, tulips, sunflowers, orchids, and seasonal varieties for birthdays, anniversaries, sympathy, and everyday gifting.
• Roses Collection Specialized rose arrangements including red, lavender, yellow, and Ecuadorian long-stem roses such as the 12 Long Stem Red Roses.
• Sunflower Collection Sunflower-themed arrangements and bouquets featuring Mississippi-grown sunflowers plus sunflower tribute pieces for memorial services.
• Luxury Designs Collection Premium, upscale floral arrangements with high-end blooms and sophisticated designs for special occasions.
• Sympathy and Funeral Flowers Comprehensive sympathy floral line including casket sprays, standing wreaths, heart arrangements, cross sprays, funeral wreaths, and cremation flowers for memorial services.
• Funeral Casket Flowers Casket covers, casket inserts, and full casket sprays in styles including red rose covers, pink covers, white covers, patriotic covers, and custom designs.
• Funeral Wreaths and Standing Sprays Standing wreaths, heart-shaped arrangements, circular sympathy sprays, and traditional standing sprays for funeral services.
• Floral Cross Arrangements Cross-shaped standing sympathy sprays in styles including patriotic themes, palm crosses, and divine crosses.
• Cremation Flowers and Urn Tributes Floral arrangements designed for cremation memorials including urn rings, urn wreaths, and tribute pieces for memorial services.
• Sympathy Flowers for the Home Arrangements and plants such as peace lilies, dish gardens, and tribute bouquets delivered to bereaved families' homes after funeral services.
• Plants and Green Plants Live flowering and green plants including peace lilies, pothos, bromeliads, azaleas, and tropical varieties for home and office decor.
• European Dish Gardens Curated mixed green and flowering plant arrangements in decorative containers, available in small, medium, large, and extra-large sizes.
• Gourmet Gift Baskets Gourmet gift baskets featuring chocolates, cookies, seasonal fruit, and mixed candy bouquets suited for various gifting occasions.
• Weddings and Events Floral Design Professional wedding and special event floral design including bridal bouquets, ceremony arrangements, reception centerpieces, boutonnieres, and corsages, supported by free consultations and a dedicated wedding staff.
• Corporate Business Services Corporate floral programs providing unique gifts for customers and team members, office plantscapes, and business gifting solutions.
• Flower and Plant Subscriptions Recurring flower and plant delivery programs that let customers schedule regular floral deliveries, paired with reminder rewards and loyalty points.
• Same-Day and Express Flower Delivery Local same-day and express flower delivery across the Memphis metro and Shelby/DeSoto counties, plus nationwide same-day delivery through vetted partner florists.
• Pugh's Rewards Program Customer loyalty program that awards points on purchases, includes 50 bonus points for signing up, exclusive savings, and special promotional offers.
• Custom Letter Tributes and Personalized Arrangements Bespoke floral tributes, including custom letter tributes and personalized standing sprays, priced from $350 depending on size and design complexity.

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Lickety Split CourierscoreTechnology or IntegrationPugh's Flowers owns and operates Lickety Split Couriers, an affiliated delivery company. This in-house delivery capability allows them to accomplish deliveries in Memphis and Olive Branch areas with greater control over timing and quality. The company utilizes both their in-house team and Lickety Split Couriers for same-day and express delivery services.
• Nationwide Partner FloristsminorChannel Partner/ Reseller/ DistributorFor nationwide same-day delivery outside the Memphis metro area, Pugh's Flowers uses a network of hand-selected, carefully vetted partner floral design shops located in the destination area. All arrangements through this service carry the 100% customer satisfaction guarantee.
• WeddingWire PartnersminorChannel Partner/ Reseller/ DistributorWedding consultation requests are handled through a Google Forms link suggesting integration with wedding planning platforms for lead generation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• UrbanStems: Modern online florist with curated designs, subscription program, and strong brand presence on social and Instagram-driven channels. Competes for the same younger and corporate customers in Memphis that Pugh's would otherwise capture via its e-commerce and rewards programs.
• The Bouqs Co. Farm-to-doorstep online florist with a sustainability and design-forward brand, subscription and one-time offerings. Targets the same millennial and corporate gifting occasions that Pugh's serves through its online channel and competes for direct-to-consumer orders in Memphis metro.
• BloomsyBox: Subscription-focused online florist delivering farm-fresh flowers on weekly, monthly, or seasonal cadences. Directly comparable to Pugh's flower and plant subscription offering and a benchmark for subscription-product economics in the same category.

Broad incumbents

• Teleflora: Long-established florist network that connects customers to local florists for hand-arranged, hand-delivered flowers. Functions as both a national brand and a delivery/fulfillment partner — comparable to the role Pugh's plays in the partner network for its own out-of-area orders.
• FTD (Provide Commerce / FTD Flowers): One of the oldest florist delivery networks in the US, offering same-day flowers and gifts through a partner florist base. Competes head-to-head with Pugh's for sympathy, anniversary, and holiday occasions and serves as a parallel network model.

Direct peers

• 1-800-Flowers.com: National online-first florist and gift retailer offering fresh flowers, plants, and gift baskets with same-day delivery across the US. Direct competitor for out-of-area gifting and the same occasion-based SKU categories (sympathy, wedding, everyday) that Pugh's sells through its partner network.
• ProFlowers: Long-running online florist offering same-day delivery of fresh flowers, plants, and gift baskets across the US. Comparable SKU breadth (roses, plants, gourmet) and overlapping customer occasions including sympathy and corporate gifting.
• From You Flowers: Online florist providing hand-delivered fresh flowers, plants, and gifts with same-day delivery and a partner-florist fulfillment model. Comparable product range (bouquets, sympathy, plants, gift baskets) and direct overlap with Pugh's for non-local orders routed through partner florists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pughsflowers
• Instagraminstagram.com/pughsflowersmemphis
• Pinterestpinterest.com/pughsflowers
• LinkedInlinkedin.com/company/pughs-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pughs Flowers