UNIGLOBE Alliance Travel

What UNIGLOBE Alliance Travel does

UNIGLOBE Alliance Travel is a Dutch business travel management company founded in 2004, headquartered in Rotterdam with five offices across the Netherlands (Alkmaar, Almere, Arnhem, Goes, Rotterdam) and a team of 80+ travel professionals. The firm serves 1,500+ corporate and public-sector clients with a combination of dedicated travel consultants and a proprietary self-service online booking platform called UBI. Vertical specializations include public sector and education travel, sports travel, maritime and offshore travel, group travel (10+ persons), and corporate events, alongside destination management for MICE programs in the Netherlands, Germany, Belgium, Luxembourg, and the UK.

The underlying technology stack is centered on the UBI online booking tool, which supports 24/7 self-service booking of flights, hotels, and ancillary services within client travel policies, and on tailor-made portals configured per client (such as the VodafoneZiggo portal). The company holds ISO 9001, ISO 27001, IATA, PCI DSS, EcoVadis, Anthesis, ANVR, and SGRZ certifications, which function as procurement-grade trust signals for enterprise and public-sector buyers.

Revenue is generated through three principal streams: commission-based travel booking services (transaction fees on flights, hotels, car rental), corporate travel consulting and policy advisory (professional services), and MICE/events management delivered partly through a partner, goMICE, for international inbound programs. The go-to-market is sales-led with consultant-driven relationships, supplemented by a self-service online motion via UBI; pricing is quote-based and not publicly disclosed. UNIGLOBE Alliance Travel operates as part of the Uniglobe International network, gaining access to 700+ partner offices across 60 countries for global purchasing power and supplier agreements.

Name

UNIGLOBE Alliance Travel

Legal name

Uniglobe Alliance Travel

Website

https://alliancetravel.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

UNIGLOBE Alliance Travel is a Dutch business travel management company serving 1,500+ corporate and public-sector clients through 80+ consultants and a proprietary UBI online booking platform across five Netherlands offices, plus MICE services in Western Europe via partner goMICE.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615), Tour Operators (56152)

akta.pro industry

PRIMARYTHAKACAB

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Agencies & TMCs

SECONDARYHSACADAL

Corporate Travel & Accommodation Coordination

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYTHALAGAD

Online Booking Tools (OBT) & Corporate Booking UX

Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

SECONDARYTHALANAJ

Corporate Travel Analytics, Reporting & Carbon/ESG Tracking

Travel & Hospitality/Travel Technology & Distribution Services/Corporate Travel Solutions

Keywords

• Corporate travel management
• Business travel agency
• Online booking platform
• MICE event management
• Destination management services

Headquarters

HQ city

Almere-haven

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Management Services: Commission-based travel booking services for flights, hotels, car rental and other travel components, with service fees for comprehensive travel management including administration and reporting
2. Corporate Travel Consulting: Advisory services for travel policy optimization and cost savings, professionalization of travel workflows
3. MICE and Events Management: Destination management and event organization services for meetings, incentives, conferences and events

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

UNIGLOBE Alliance Travel is a Dutch business travel management company that books, administers, and reports on corporate travel for more than 1,500 clients through a team of 80+ travel consultants supported by its UBI online booking platform. It delivers specialized services across business travel, public sector travel, sports travel, group travel, corporate events, maritime travel, and MICE destination management in the Netherlands, Germany, Belgium, Luxembourg, and the UK. Revenue is earned through transaction fees on booked travel components and professional service fees for consulting, group, and event management work.

Product overview

UNIGLOBE Alliance Travel offers a comprehensive business travel management platform primarily consisting of service-based offerings rather than a unified software product. The core portfolio includes Business Travel (consultant-led service), the UBI online booking tool for self-service bookings, and specialized vertical services: Public Sector Travel, Sports Travel, Groups Travel (10+ persons), Corporate Events, and Maritime Travel. Their Destination Management Company (DMC) services, operated through partner goMICE, handle MICE activities (Meetings, Incentives, Conferences, Events) in the Netherlands, Germany, Belgium, Luxembourg, and the UK. The company operates 5 offices in the Netherlands (Alkmaar, Almere, Arnhem, Goes, Rotterdam) with 80+ experts serving 1500+ corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• goMICE: Destination Management Company partner handling MICE activities in the Netherlands
• UBI

Products and services

• Business Travel Management

Quantifiable outcome

• Improved workflows and more efficient travel spending
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• goMICEcoreChannel Partner/ Reseller/ DistributorAll destination management activities are managed through partner goMICE. The partnership handles MICE events (meetings, incentives, conferences, events) in the Netherlands, Germany, Belgium, Luxembourg and United Kingdom.
• Uniglobe InternationalcoreStrategic or Co-development PartnerAs part of the international Uniglobe network, the company has access to more than 700 offices in 60 countries worldwide, providing global reach with local expertise.
• XPO LogisticsminorOthersLogo visible on DMC page as a client of MICE services
• NikonminorOthersLogo visible on DMC page as a client of MICE services

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SAP Concur: Market-leading corporate travel and expense platform; OBT/booking-tool functionality overlaps with UNIGLOBE's UBI platform and is a key alternative in enterprise T&E procurement.
• Amex GBT: World's largest TMC by corporate travel spend, offering consulting, online tools, and meetings & events; competes for the same Dutch enterprise accounts as UNIGLOBE Alliance Travel but at vastly greater scale.
• CWT: Established global corporate travel management company with enterprise focus, meetings & events, and consulting; competes head-to-head in multinational corporate accounts across Europe.
• Corporate Travel Management: Australia-headquartered TMC with strong EMEA corporate travel franchise; comparable consultant-led and online hybrid model with growing Dutch/European footprint.

Others

• Travelport: Global distribution system and travel commerce platform serving as infrastructure for travel agencies and TMCs; adjacent/ecosystem peer relevant to UBI's content backbone.
• Amadeus: Global GDS and travel technology provider that powers many TMC platforms (potentially including UBI) and is an enabling technology peer rather than a direct competitor.

Emerging players

• Navan: Tech-first corporate travel and expense platform offering a unified self-serve booking and payments product; a credible disruptor targeting mid-market and enterprise TMC accounts that UNIGLOBE Alliance Travel also serves.
• Spotnana: Cloud-native, AI-powered TMC platform with NDC content; represents the technological frontier that traditional franchise TMCs like UNIGLOBE Alliance Travel must defend against.

Direct peers

• TravelPerk: European-headquartered corporate travel platform combining self-serve online booking with managed-agent support; directly comparable hybrid TMC operating model with strong EMEA presence.
• BCD Travel: Netherlands-headquartered global travel management company offering corporate booking tools, consultant services, and MICE — the closest direct comparable to UNIGLOBE Alliance Travel's hybrid Dutch TMC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uniglobeat
• YouTubeyoutube.com/@UniglobeAllianceTravel
• Facebookfacebook.com/UniglobeAllianceTravel
• LinkedInlinkedin.com/company/uniglobe-alliance-travel
• Instagraminstagram.com/uniglobe_at

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIGLOBE Alliance Travel