Affinity Living
Affinity Living operates luxury furnished rental apartments across four purpose-built buildings in Manchester city centre, serving urban professionals, pet owners, and families with monthly subscription tenancies from £1,100pm.
- Company typePrivate
- Founded-
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Affinity Living does
Affinity Living is a Manchester-based residential rental operator that leases fully furnished studio, one-bedroom, two-bedroom, and three-bedroom apartments across four buildings in the city centre near Spinningfields. The portfolio includes Embankment West (two towers - Laurence Place and Exchange Point), Riverview (a 33-floor tower on New Bailey Street), and Riverside (a 16-floor riverfront building on Quay Street), with cross-building amenity access (e.g., Riverside tenants using Riverview facilities). Pricing is structured as monthly recurring rent, with studios from £1,100pm, one-beds from £1,300pm, two-beds from £1,550pm, and three-beds from £2,200pm, all on flexible contracts with furnished options and freedom to decorate. The primary customer segments are urban professionals, pet owners (with no size restrictions on dogs), and families or groups seeking shared accommodation. Distribution is direct-to-consumer via website, phone, and 24/7 on-site reception, with a subsidiary entity (Select Residential) handling tenancy administration and maintenance.
The company operates a small technology stack consisting of a resident-facing mobile building app for tenancy management, payment visibility, and maintenance requests, plus a digital key system enabling remote tracking and blocking of apartment access. The wider service ecosystem includes 24/7 concierge, resident gyms with free classes, co-working spaces, cinema snugs, social lounges, in-house cafes, secure bike storage, cold storage for food deliveries, and a structured resident events programme (cocktail nights, craft workshops, pet paw-ties, pop-up markets, yoga classes). Marketing is conducted organically through Instagram, Facebook, LinkedIn, and X (Twitter), supplemented by website content and resident events. Affinity Living is a trading name of Select Estates Management Limited (company number 12333940), itself part of the Select Property Group, which provides corporate backing and shared back-office infrastructure. No external funding rounds, M&A activity, or revenue figures have been disclosed in the source material.
Affinity Living firmographics
Firmographics- Name
- Affinity Living
- Legal name
- Select Estates Management Limited
- Website
- https://affinityliving.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affinity Living operates luxury furnished rental apartments across four purpose-built buildings in Manchester city centre, serving urban professionals, pet owners, and families with monthly subscription tenancies from £1,100pm.
- Ownership category
- akta.pro rank
Affinity Living industry classification
Industry- Product category
- Residential Apartment Rentals
- NAICS
- General Rental Centers (53231)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Serviced Residences (THAGAEAJ)
- akta.pro secondary industry
- Urban serviced apartments (city-centre) (THAMACAA)
Keywords
Where Affinity Living is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Affinity Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Residential Apartment Rentals: Monthly rental income from leasing fully furnished studio, one-bedroom, two-bedroom, and three-bedroom apartments in Manchester city centre. Revenue is recurring and subscription-based, paid monthly by tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio apartments from £1,100 per month |
| Subscription | Monthly | One bedroom apartments from £1,300 per month |
| Subscription | Monthly | Two bedroom apartments from £1,550 per month |
| Subscription | Monthly | Three bedroom apartments from £2,200 per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Affinity Living product offering
Product offeringCore offering
Affinity Living rents fully furnished studio, one-bedroom, two-bedroom, and three-bedroom apartments across three purpose-built residential communities (Embankment West, Riverview, and Riverside) in Manchester city centre. Offerings include pet-friendly apartments, on-site amenities, a resident events programme, and digital resident services (building app and digital keys) for individual tenants.
Product overview
Affinity Living is a luxury apartment rental company operating three interconnected buildings in Manchester city centre: Embankment West (two towers with Laurence Place and Exchange Point), Riverview (33 floors), and Riverside (16 floors). The core product portfolio includes studio apartments (from £1,100pm), one-bedroom (from £1,300pm), two-bedroom (from £1,550pm), and three-bedroom apartments (from £2,200pm). Each building offers distinct amenities while sharing community benefits: residents of Riverside also get full access to Riverview amenities. All apartments feature floor-to-ceiling windows, premium Zanussi appliances, freedom to decorate, and pet-friendly policies. The service ecosystem includes 24/7 concierge support, resident gyms with free classes, social lounges, co-working spaces, cinema snugs, in-house cafes, secure bike storage, and an active resident events program. Residents also have access to a mobile building app for managing payments, maintenance requests, and communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Apartments Furnished studio apartments rented to individual tenants seeking compact city-centre living in Manchester.
- One-Bedroom Apartments Furnished one-bedroom apartments rented to individual tenants and small households in Manchester city centre.
- Two-Bedroom Apartments Furnished two-bedroom apartments rented to tenants in Manchester city centre.
- Three-Bedroom Apartments Furnished three-bedroom apartments rented to tenants in Manchester city centre, typically to sharers or small families.
- Pet-Friendly Apartments Pet-accepting furnished apartments across studio, one-, two-, and three-bedroom layouts, addressing the limited supply of pet-friendly rentals in Manchester city centre.
- Embankment West A purpose-built Affinity Living rental community in Manchester city centre offering studio, one-, two-, and three-bedroom furnished, pet-friendly apartments with on-site amenities.
- Riverview A purpose-built Affinity Living rental community in Manchester city centre offering furnished, pet-friendly apartments with on-site amenities.
- Riverside A purpose-built Affinity Living rental community in Manchester city centre offering furnished, pet-friendly apartments with on-site amenities.
- Resident Events Programme A programme of community events and activities for residents across Affinity Living's Manchester buildings.
Companies that use Affinity Living
Customer profileSegments3 records
Ideal customer profiles1 record
Affinity Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Affinity Living partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Select ResidentialcoreSelect Residential manages tenancy administration, maintenance requests, and day-to-day resident support. Partnership provides streamlined systems and processes to simplify renting for residents. The collaboration handles everything from maintenance to tenancies.
- Select Property GroupcoreParent company and property group behind Affinity Living. Select Property Group is the operating company that owns and manages the Affinity Living brand. Data controller is Select Estates Management Limited (company number 12333940).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Affinity Living competitors and assessment
Company assessmentDirect peers
- Get Living: Manages thousands of purpose-built rental homes across London (East Village, Elephant & Castle, Marsh & Wharf) with on-site amenities, resident events, and amenity-rich serviced apartments. Directly comparable service-led BTR positioning to Affinity Living.
- Essential Living: UK Build-to-Rent operator focused on large, amenity-rich rental schemes in London and major regional cities. Targets a similar professional renter demographic with a comparable premium serviced-apartment product.
- Moda Living: UK BTR developer-operator offering high-quality, amenity-led rental apartments across multiple UK cities. Closely comparable product (fully furnished, premium amenities, resident services) and city-centre positioning to Affinity Living.
- Quintain Living: Operates large-scale, fully-serviced Build-to-Rent apartment communities at Wembley Park with comparable amenities (gym, co-working, events, app-based resident services). Quintain Living is the closest equivalent to Affinity Living's premium, service-led BTR model in the UK.
Emerging players
- Vita Student: Premium UK student accommodation brand with similar design-led, fully-serviced, app-enabled living experience and resident events programme. While customer segment differs, the operating model and community ethos are highly comparable to Affinity Living.
- Unite Students: UK-listed purpose-built student accommodation specialist with comparable amenity-led, app-enabled resident experience. Not a direct competitor (student vs. general residential), but a useful comparable for amenity-rich, service-led managed rental operations.
Broad incumbents
- Greystar (UK): World's largest BTR operator with a growing UK portfolio (Birmingham, London, Edinburgh). Broader geographic and capital scale than Affinity Living but offers competing premium serviced rental product targeting similar demographics.
- Grainger plc: Largest listed UK residential landlord with a national PRS portfolio. Operates a more institutional, less amenity-led model than Affinity Living but competes for the same UK rental demand across multiple cities.
- Legal & General (Homeground / BTR): Operates institutional scale BTR schemes across UK cities (e.g., Homeground in Manchester, Bristol, Leeds). Competes for similar high-quality rental demand with a capably resourced, multi-city platform.
- Lendlease (UK PRS): Global developer with a significant UK Build-to-Rent pipeline (e.g., Silvertown, Elephant & Castle). Larger and more diversified than Affinity Living but serves the same institutional BTR market with comparable amenity-rich product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Affinity Living social profiles
Digital presenceAffinity Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Living leadership team
Management profileNumber of profiles
Affinity Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Living
What does Affinity Living do?
Affinity Living rents fully furnished studio, one-bedroom, two-bedroom, and three-bedroom apartments across three purpose-built residential communities (Embankment West, Riverview, and Riverside) in Manchester city centre. Offerings include pet-friendly apartments, on-site amenities, a resident events programme, and digital resident services (building app and digital keys) for individual tenants.
Is Affinity Living a public or private company?
Affinity Living is a private company. It is classified as corporate owned and is currently operating.
When was Affinity Living founded?
Affinity Living was founded in -1. It employs 11 to 50 people.
Where is Affinity Living based?
Affinity Living is headquartered in Manchester, United Kingdom, in the Europe region.
How does Affinity Living make money?
One revenue line is on record: residential Apartment Rentals.
Who are Affinity Living's main competitors?
Direct peers on record are Get Living, Essential Living, Moda Living and Quintain Living. Emerging players are Vita Student and Unite Students. Broad incumbents are Greystar (UK), Grainger plc, Legal & General (Homeground / BTR) and Lendlease (UK PRS).
Does Affinity Living have an API?
No public API is recorded for Affinity Living.
What industry is Affinity Living in?
Affinity Living's product category is Residential Apartment Rentals. Its primary akta.pro industry code is THAGAEAJ, Luxury Serviced Residences, with a secondary code of THAMACAA, Urban serviced apartments (city-centre). Its NAICS code is 53231 and its SIC code is 7000.