medisana GmbH

What medisana GmbH does

medisana GmbH is a privately held German health technology company, headquartered in Neuss and founded in 1982, that designs, manufactures, and distributes a broad portfolio of connected medical devices and wellness hardware. Its product range spans Health Control (MDR-certified Bluetooth blood pressure monitors, thermometers, body composition scales with 8-sensor BIA technology, pulse oximeters, and blood glucose meters), Therapy & Healthy Home (mesh-nebulizer inhalers, nasal irrigators, pain therapy, light therapy), and Wellness & Warmth (Shiatsu and hot/cold massage devices, heated blankets, foot warmers). Most connected SKUs pair with the VitaDock+ mobile app — an MDR-certified health platform with 1.5M+ networked users that stores measurements locally and in the VitaDock Online Cloud and supports longitudinal trend tracking.

The company monetizes primarily through hardware sales via its owned medisana.com storefront (localized in 16+ countries including DE, NL, UK, DK, ES, FR, IT, PL, CH, FI, SE, RU, CN, HK, MY), supplemented by Amazon marketplace listings, a B2B shipping program for corporate and bulk buyers in Germany and Austria, and retail/pharmacy partnerships across Europe. Hardware ASPs range from €13.99 (blood glucose meters) to €109.95 (heated blankets). A nascent recurring-revenue stream comes from the Ombrio subscription (~€1.75/month or €21/year), a healthcare data sharing service targeting chronic-condition patients (COPD, diabetes, cardiovascular disease, asthma, obesity) that complies with the EU Data Act, plus the CareBox chronic-disease management service. Distribution is supported by a multi-channel digital marketing stack (Google Ads, Meta Pixel, TikTok Pixel, JUNE email, SEO, YouTube content) and a partnership with iamstudent.de for student discounts. Management is led by Managing Directors Thomas Teckentrup and Shumei Chen; the company has no disclosed parent, no PE/VC backers, and no publicly disclosed revenue, headcount, or funding.

Name

medisana GmbH

Legal name

medisana GmbH

Website

https://medisana.com

Company type

Private

Operating status

Operating

Short description

medisana GmbH is a privately held German MedTech company, founded in 1982 and headquartered in Neuss, that sells MDR-certified Bluetooth-connected medical devices (blood pressure, thermometry, glucose, pulse oximetry, body composition) and wellness hardware to consumers across 16+ countries, with the VitaDock+ app and the Ombrio chronic-care subscription as its digital health platform.

Ownership category

akta.pro rank

Product category

Consumer Health Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)

akta.pro secondary industries

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Consumer health devices
• Home medical monitoring
• Connected health products
• Medical device manufacturing
• Wellness electronics

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Medical Device Hardware Sales: Sale of certified medical devices including blood pressure monitors, thermometers, pulse oximeters, scales, inhalers, and diagnostic equipment. Products sold directly via e-commerce and through marketplace channels.
2. Wellness & Personal Care Products: Sale of massage devices, heated blankets, foot spas, and personal care products through direct e-commerce and retail channels.
3. Ombrio Subscription: Monthly subscription service (~€1.75/month or ~€21/year) enabling secure sharing of health monitoring data with healthcare providers. Targets patients with chronic conditions requiring regular health measurements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

medisana GmbH designs, manufactures, and sells connected medical devices (blood pressure monitors, thermometers, body composition scales, pulse oximeters, blood glucose meters), therapy devices (mesh and ultrasonic inhalers, nasal irrigators, light and pain therapy), and personal wellness products (massage guns, heated blankets, foot warmers, massage cushions) for home use. These devices pair with the proprietary VitaDock+ App and VitaDock Online Cloud for data tracking, and are complemented by the Ombrio service that enables patients with chronic conditions to share home measurements securely with their doctors.

Product overview

medisana GmbH is a German health technology company offering a portfolio of connected medical devices and wellness products. The core offering consists of Health Control devices (thermometers, blood pressure monitors, scales, pulse oximeters, blood glucose meters) many featuring Bluetooth connectivity to the VitaDock+ App for data tracking, supplemented by Therapy & Healthy Home products (inhalers, nasal irrigators, air purifiers, pain therapy, light therapy) and Wellness & Warmth products (massage guns, heated blankets, foot warmers). The company also operates the Ombrio remote patient monitoring service enabling chronic disease patients to share home measurements with healthcare providers. The product ecosystem centers on the VitaDock+ App and VitaDock Online Cloud for data aggregation across connected devices.

Differentiator

Problem solved

Functional benefit

Brands

• Ombrio: A healthcare data sharing service that allows patients with chronic conditions to measure health values at home and securely share them with their doctor, reducing unnecessary appointments.

Products and services

• VitaDock+ App MDR-certified mobile application that receives health data via Bluetooth from connected medisana devices (blood pressure monitors, scales, thermometers, pulse oximeters) and stores it locally and in VitaDock Online Cloud, enabling long-term tracking and health management for individual users.
• Ombrio

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• iamstudent.deminorGTM or Marketing PartnerStudent discount verification partnership through iamstudent.de platform. Students can sign up for verified student discounts on medisana products. Program is free for students to join. Partnership extends reach to student demographic with exclusive offers.
• Zendesk Inc.minorImplementation/ SI/ Consulting PartnerCustomer service and support platform provider. Online Help Center uses Zendesk for handling service and support requests. Chat window functionality with IP address and chat message storage. Data may be transferred to servers in USA with appropriate safeguards.
• Trusted Shops GmbHminorGTM or Marketing PartnerTrustbadge and quality seal integration for customer review and trust signals. Server log files generated upon access with IP address, date/time, and data volume. Data protection ensured through UK adequacy regulations.
• DHLminorChannel Partner/ Reseller/ DistributorShipping and logistics partner for product delivery. Standard shipping provider with free shipping thresholds for orders above €40 (Germany) and €60 (Austria). 3-5 business day delivery standard.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Withings: Withings (formerly Nokia Health) makes connected blood pressure monitors, body composition scales, sleep/activity trackers, and a companion Health Mate app — directly competing with medisana's connected VitaDock+ ecosystem in the European consumer health monitoring market.
• Sanitas (Hans Dinslage): Sanitas is a German manufacturer of blood pressure monitors, thermometers, and personal care products sold through retail and pharmacy channels. Closely comparable to medisana's health monitoring portfolio and German D2C and retail distribution.
• iHealth Labs: iHealth Labs makes connected blood pressure monitors, glucose meters, thermometers, and wearable activity trackers with a companion app — a directly comparable connected health device vendor competing with medisana in EU retail and online channels.
• Beurer GmbH: Beurer is a German family-owned manufacturer of health monitoring devices (blood pressure, thermometers, scales, massagers, heated products) and wellness goods. Most direct comparable to medisana given overlapping product portfolio, German heritage, and D2C-led European distribution.
• Omron Healthcare: Omron is the global leader in home blood pressure monitoring and a major player in nebulizers, thermometers, and body composition monitors. Comparable to medisana across its monitored-vitals portfolio and similarly strong in European pharmacy channels.

Emerging players

• Polar Electro: Polar makes heart rate monitors, sports watches, and connected health wearables with app integration. Comparable to medisana's connected health devices focus on vital signs and the VitaDock+ app ecosystem, though Polar is sports-fitness anchored.
• Xiaomi (Mi Health): Xiaomi's Mi Health ecosystem includes connected body scales, blood pressure monitors, thermometers, and bands with aggressive pricing. Indirect peer — competes on price point rather than regulated medical positioning, but pressures medisana's value-tier offerings.

Broad incumbents

• Braun (Procter & Gamble): Braun's healthcare portfolio covers thermometers, blood pressure monitors, and ear/forehead thermometers distributed through pharmacies and retailers across Europe. Comparable to medisana's health control category but owned by a global FMCG parent.
• Garmin Health: Garmin's smartwatch and fitness tracker lineup includes heart rate, SpO2, ECG, and stress monitoring with companion app. Adjacent peer — broader wearables portfolio with clinical-grade features overlapping medisana's connected vitals monitoring.
• Royal Philips (Personal Health): Philips' consumer health division covers connected blood pressure monitors, thermometers, and respiratory care. Comparable to medisana's MDR-certified connected devices, but as part of a much larger global health technology portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookmedisana.com/uk/company
• Instagrammedisana.com/uk/company
• YouTubemedisana.com/uk/company
• TikTokmedisana.com/uk/company
• LinkedInmedisana.com/uk/company

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medisana GmbH