What Blackfern Media does

Blackfern Media is a privately held, full-service visual content production company founded in 2017 and headquartered in Binghamton, New York. The company operates three interconnected service lines: Real Estate Media (photography, videography, drone aerial imaging, virtual twilight, virtual staging, and property websites for real estate agents and property managers), Corporate Media (product photography, brand videos, custom commercials, and monthly social content subscriptions for SMBs and enterprises), and Web Services (website design, branding/logo design, SEO, competitive analysis, and monthly website maintenance). Its core technology stack is built around professional photography and videography equipment with digital enhancement workflows (HDR photography, virtual twilight editing, virtual staging), paired with WordPress Divi, Wix, and Squarespace for web builds. There is no disclosed proprietary AI or software platform; value is delivered through creative talent and post-production techniques.

The company monetizes through a mix of one-time project fees (real estate packages ranging $119-$499; web design packages starting at $1,195) and recurring revenue streams (social content subscriptions at $359-$899/month with 3-month commitments; website maintenance at $55-$245/month). Pricing is transparent and publicly disclosed on the website. Customer segments span individual real estate agents and SMBs as the primary base, with select enterprise and institutional accounts (Starbucks, Dicks Sporting Goods, Binghamton Police Department, Binghamton Chamber of Commerce, Hidden Lake Resort & Spa). Distribution is direct-to-consumer via website booking, contact form, and phone, with on-location service delivery across the USA (travel fees apply beyond 20 miles from Binghamton office).

The business is bootstrapped with no external institutional funding, led by founders Dustin Tang-Chung (Producer & Director, cinema background from Ithaca College and Binghamton University) and Yohance Bailey (Producer & Photographer), with Michael J. Rudolph as Cinematographer & Photographer. The team is small (1-10 employees). Operating geographies are concentrated in South Central New York with national reach. The company maintains an active content marketing presence through its blog, Facebook, Instagram, and SEO-optimized website.

Name

Blackfern Media

Legal name

Blackfern Media

Website

https://blackfernmedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blackfern Media is a Binghamton, NY-based visual content production company serving real estate agents, SMBs, and select enterprises with photography, videography, drone, web design, SEO, and recurring social content subscription services across South Central New York and nationwide.

Ownership category

akta.pro rank

Product category

Photography and Videography Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

Keywords

• Real estate photography
• Corporate videography
• Aerial drone imaging
• Web design development
• Search engine optimization

Headquarters

HQ city

Binghamton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Photography & Videography: One-time project-based services for real estate listings including photos, videos, drone footage. Packages range from basic photo-only to luxury full-service offerings. Revenue recognized upon project completion.
2. Corporate Photography & Videography: Professional photography and videography services for corporate clients including product photography, social media content, custom commercials. Services include monthly subscription plans and per-project pricing.
3. Social Content Subscriptions: Monthly recurring subscription plans (Kickstart, Grow, Accelerate) providing ongoing photography and videography content for social media marketing. Requires 3-month commitment for discounted rates.
4. Web Design & Development: Website design and development services with tiered pricing (Seedling, Sapling, Sequoia). One-time project fees plus recurring maintenance contracts.
5. Website Maintenance: Monthly recurring maintenance services including hosting, security updates, content updates, and SEO reporting.
6. SEO Services: Search engine optimization services bundled with web design or offered as standalone service.
7. Add-on Services: Additional services including virtual staging, object removal, virtual grass, agent headshots, narration, custom flyers available as per-project add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blackfern Media provides real estate and corporate photography, videography, drone imaging, and digital marketing services alongside web design, web maintenance, and SEO. The company sells tiered real estate media packages, monthly social content subscriptions, custom commercial production, and website design packages to real estate agents, SMBs, and enterprise clients. Services are delivered on-location at client properties or at the Binghamton, NY studio.

Product overview

Blackfern Media is a full-service media production company offering three interconnected service lines: Real Estate Media Services, Corporate Media Services, and Web Services. Real Estate offerings include Standard, Combo, and Luxury photography/video packages with various add-ons (drone imaging, virtual staging, virtual twilight, object removal). Corporate services provide monthly social content subscriptions (Kickstart, Grow, Accelerate) and custom commercial production. Web Services span website design packages (Seedling, Sapling, Sequoia) with corresponding maintenance plans, plus brand identity, SEO, and marketing strategy services. The company operates from Binghamton, NY serving the South Central New York region.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Photo Package Entry-level real estate photography package providing 25-40 HDR photos with color correction, blue sky replacement, and 24-hour turnaround for property listings. Targeted at real estate agents and brokers.
• Combo Photo/Video Package Mid-tier real estate media package combining 25-40 HDR photos with a 60-90 second walkthrough video, music, custom branding, and a free 1-year property website.
• Luxury Photo/Video Package Premium real estate media package featuring 35-50 HDR photos, drone photography and video, 4 virtual twilight photos, up to 4 hours of shooting time, and a 1-4 minute highlight walkthrough video.
• Social Content Kickstart Plan Monthly subscription providing 1-2 hour corporate photography session with 10 expertly edited photos for consistent social media content. Targeted at SMBs and brands.
• Social Content Grow Plan Monthly subscription combining photography and videography with a 1-2 hour session, 20 photos, and two 15-second video clips for social media.
• Social Content Accelerate Plan Premium monthly subscription with a 2-3 hour session, 30 photos, two 15-second clips, and a tailored 30-second commercial, requiring a 3-month agreement.
• Custom Commercial Packages Full professional video production services including 4K and 2K versions, custom length commercials, licensed music, color grading, professional studio lighting, sound design, and custom effects for corporate and enterprise clients.
• Seedling Web Design Package Entry-level website package providing 1-3 page design with SEO and mobile responsiveness, starting at $1,195. Targeted at startups and small businesses.
• Sapling Web Design Package Mid-tier website package offering 4-6 page design with SEO optimization and mobile responsiveness, starting at $1,695. Targeted at growing businesses.
• Sequoia Web Design Package Premium website package featuring 7+ page design with full SEO optimization and mobile responsiveness, priced at $2,495. Targeted at established businesses needing larger sites.
• Website Maintenance Plans Tiered monthly website maintenance services including hosting, security updates, plugin/theme updates, content updates, and SEO reporting, ranging from $55/month to $245/month.
• Search Engine Optimization Services SEO services to improve website visibility and ranking in search engine results, starting at $495, offered standalone or bundled with web design.
• Branding and Logo Design Services Brand identity design services including logo creation and brand style guides, available as standalone branding package ($995) or logo design (starting at $295).

Quantifiable outcome

• Real estate listings with professional videos receive 4x more inquiries than listings without video
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Matterport: Matterport is the broader incumbent in 3D virtual tours and digital twins for real estate, offering a higher-end, technology-led alternative to Blackfern's walkthrough video and virtual staging services.
• Chime Technologies: Chime is an established real estate marketing platform offering IDX websites, CRM, and integrated marketing tools — a broader incumbent solution that competes with Blackfern's web design and SEO services for agent customers.
• Wix: Wix is a major self-service website builder that competes with Blackfern's Web Services packages (Seedling/Sapling/Sequoia) for SMB and startup customers who might otherwise hire an agency.

Direct peers

• BoxBrownie: BoxBrownie specializes in real estate photo editing, virtual staging, virtual twilight, and 3D renders — directly overlapping with Blackfern's digital enhancement add-ons (Virtual Twilight, Virtual Staging, Object Removal).
• VHT Studios: VHT Studios is a national real estate photography and visual media provider offering photo, video, drone, virtual staging, and Matterport 3D tours — comparable services and customer base.
• Virtuance: Virtuance offers professional real estate photography, HD video, drone imagery, and virtual staging to agents and brokers, with a similar productized service model targeting residential listings.
• HomeJab: HomeJab is an online marketplace and provider of real estate photography, video, drone, 3D tours, and virtual staging, directly competing with Blackfern's core real estate photo and video packages.
• RealEstatePhotography.com: RealEstatePhotography.com connects agents with local real estate photographers and videographers and offers standard photo, video, drone, and twilight packages analogous to Blackfern's tiered real estate offerings.
• Luxury Presence: Luxury Presence provides real estate agents with photography, videography, drone, virtual staging, and branded property websites — a near-exact product overlap with Blackfern's real estate media stack, but at a larger national scale.

Regional players

• Shoot To Sell: Shoot To Sell is a real estate photography and media provider similar to Blackfern, serving regional brokerages with photo, video, and aerial services — useful as a regional-scale comparable business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blackfernmedia
• Instagraminstagram.com/blackfernmedia
• LinkedInlinkedin.com/company/blackfern-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackfern Media