RAKAN

What RAKAN does

RAKAN is a single-designer high-contemporary womenswear brand founded by Rakan Shams Aldeen and operated under the legal entity THE 2.0 from a registered address at Da Costakade 43 in Amsterdam, Netherlands. The company designs and sells ready-to-wear collections characterized by an architectural design language and a proprietary mushroom pleating technique, producing dimensional, semi-sheer garments with silver, gold, and ecru ombre colorways. Its catalog spans approximately 22 SKUs across bodysuits, dresses, tops, bottoms, blazers, and sculptural outerwear, with retail prices ranging from approximately $210 for entry tops to approximately $5,756 for premium sheer gowns.

The business operates exclusively as a direct-to-consumer e-commerce retailer through its Shopify-powered storefront at rakanshamsaldeen.com, with no disclosed third-party retail, wholesale, or marketplace channels. The storefront supports roughly 40 country and currency settings (USD, EUR, GBP, AUD, CAD, JPY, KRW, AED, SAR, ILS, MYR, SGD, CHF, among others) and offers both in-stock items (3-5 day delivery) and made-to-order pieces (~3-4 week production). Revenue is generated solely through unit-priced, one-time purchases; no subscription, licensing, or recurring revenue streams are evidenced.

The brand is sustained by a team of fewer than 10 employees and is wholly owned and operated by its founder, with no institutional investors or parent company disclosed. Marketing is built on fashion editorial coverage (Vogue, WWD, Flair, HERE Magazine, Jan Magazine, Schön Magazine), celebrity and influencer placements (singer Elyanna at Billboard Arabia awards, actress Carolien Spoor in Jan Magazine), and organic social channels (Instagram, Facebook, X). Recognition includes the Fashion Group International Rising Star Award for Womenswear (2020) and a Project Runway USA Season 17 appearance, with press features spanning 2019 through 2025.

Name

RAKAN

Legal name

THE 2.0

Website

https://rakanshamsaldeen.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

RAKAN is an Amsterdam-based single-designer high-contemporary womenswear brand selling directly to consumers via Shopify. Founded by architect Rakan Shams Aldeen, it offers a signature mushroom-pleated collection of ~22 SKUs (~$210–$5,756) shipped globally to ~40 countries.

Ownership category

akta.pro rank

Product category

Contemporary Womenswear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Contemporary womenswear
• Designer apparel
• Pleated garments
• Mushroom pleating
• Fashion e-commerce

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of finished garments and accessories through the owned Shopify storefront. Products are sold at fixed retail prices in multiple currencies (USD, EUR, GBP, AUD, CAD, etc.). Supports both in-stock items (3-5 day delivery) and made-to-order pieces (approximately 3 weeks).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

RAKAN designs, manufactures, and sells high-contemporary womenswear with signature mushroom pleating and architectural column-inspired silhouettes. The Amsterdam-based brand operates a direct-to-consumer e-commerce model shipping globally to approximately 40 countries, with product categories spanning bodysuits, dresses, tops, bottoms, blazers, and shorts priced between $210 and $5,756 USD.

Product overview

RAKAN is a high-contemporary womenswear fashion brand based in Amsterdam, dedicated to creating pieces that merge artistry with wearability. The product portfolio centers on mushroom pleating technique with architectural column designs, featuring distinctive silhouettes and bold structural details. The collection includes: bodysuits (Long Sleeve Sheer Bodysuit in Ecru Gold, Grey Silver, and Grey Silver Gold variants; Sleeveless Sheer Bodysuit); dresses (Long Sleeve Pleated Sheer Dresses/Maxis and Minidresses in various colorways including Ecru Gold, Grey Gold, and Grey Silver); tops (High Neck Sheer Top, Long Sleeve Crop Top, Pleated Button Down Shirt); bottoms (High-Rise Pleated Shorts in Light Grey Silver and Silver Gold; Wide Leg Denim Pants; Wide Leg Pleated Pants with vertical and horizontal ombre designs); and outerwear (Wide Shoulder Cropped Blazers in Grey Silver and Silver Gold; SCULPTURED ARC COAT - a sculptural display piece). Most pieces are crafted from polly Tulle with semi-sheer qualities, ombre effects, and architectural mushroom pleating panels.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodysuits High-contemporary women's bodysuits featuring RAKAN's signature mushroom pleating and architectural design elements, sold via direct-to-consumer e-commerce.
• Dresses Designer dresses with architectural column silhouettes and ombre gradient treatments, positioned in the luxury contemporary fashion segment.
• Tops High-contemporary women's tops applying RAKAN's signature pleating and sculptural design language to versatile upper-body garments.
• Bottoms Designer women's bottoms incorporating architectural design elements and the brand's signature aesthetic, priced at the high-contemporary level.
• Blazers Structured women's blazers with architectural tailoring and sculptural detailing, reflecting RAKAN's high-contemporary design philosophy.
• Shorts High-contemporary women's shorts designed with the brand's signature architectural and pleating aesthetics, sold via direct-to-consumer channels.

Quantifiable outcome

• Featured in Vogue Magazine (October 2023)
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Jacquemus: Architectural contemporary womenswear brand from a designer-founder with strong identity-driven silhouettes. Highly comparable to RAKAN's bold design language and DTC-plus-selective-wholesale model at premium price points.
• Cult Gaia: High-contemporary womenswear brand with sculptural, Instagram-driven aesthetic and DTC-led distribution. Comparable to RAKAN in bold architectural silhouettes, premium price points, and celebrity/editorial-driven discovery.
• David Koma: Designer-led womenswear label specializing in sculptural, body-conscious silhouettes. Comparable to RAKAN's mushroom-pleated architectural gowns and premium contemporary positioning.
• Batsheva: Designer-led contemporary womenswear label with strong identity, founder-driven design, and DTC/wholesale hybrid. Comparable to RAKAN in single-designer creative direction, premium contemporary pricing, and small-team operations.
• LaQuan Smith: American designer-led womenswear label with body-conscious, sculptural silhouettes and celebrity dressing focus. Highly comparable to RAKAN in bold design language, premium pricing, and red-carpet visibility.
• OSÉREE: Italian-made contemporary womenswear brand with strong holiday/occasionwear silhouettes and DTC-led growth. Comparable to RAKAN in premium price band, designer-led identity, and made-to-order/made-in-Italy craftsmanship cues.
• Christopher Esber: Australian designer contemporary womenswear known for sculptural, cut-out silhouettes and architectural detailing. Comparable to RAKAN's bold architectural design language and premium contemporary DTC positioning.
• Rotate Birger Christensen: Copenhagen-based contemporary womenswear brand known for bold occasionwear and party dresses. Closely comparable to RAKAN's sheer, sculptural dress-led assortment at premium contemporary prices.

Broad incumbents

• Acne Studios: Larger Scandinavian contemporary fashion house with multi-category womenswear. Broader incumbent comparable to RAKAN in the contemporary premium price band, though with far greater scale and assortment depth.
• Mugler: Established French fashion house with sculptural, architectural womenswear heritage. Broader and more luxury-tier than RAKAN, but operates in the same sculptural/architectural aesthetic lane with celebrity dressing presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rakanshmsaldeen
• Facebookfacebook.com/DesignerRakan
• Instagraminstagram.com/rakanshamsaldeen
• LinkedInlinkedin.com/company/rakanshamsaldeen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAKAN