WITHIN Life Coaching & Healing NV

What WITHIN Life Coaching & Healing NV does

WITHIN Life Coaching & Healing NV is a privately held coaching services company headquartered at Koosstraat 11, Paramaribo, Suriname. Founded by Tariq Sadiek in 2010 following his departure from corporate employment, the firm delivers individual and organizational coaching, structured training programs, and corporate wellness services across Suriname and, to a limited extent, the Dutch-speaking Caribbean. Its service methodology is anchored in Potential Based Coaching Systems (PBCS), a mind-body coaching framework developed by Dr. Harold Koning (Dynamic Wellness Strategies, Fort Lauderdale) and Personal Inventory (PI), in which the coachee leads and the coach facilitates. The founder additionally contributed a 'SEF-aanpak' (Simple, Effective, Fun) overlay.

The company operates a portfolio of interconnected programs and sub-brands. Core offerings include 1-on-1 leadership and life coaching (Tariq Sadiek: USD 100/session; affiliated coaches USD 35–120/session), the six-week 'De Coachende Manager' management training (USD 950/participant), the 'Upgrade Your Coaching Skills' certification course (USD 400–1,150, successor to the 'Art & Science of Coaching'), the three-week 'Work Smart' productivity course, the seven-week digital 'Toolkits for Life' program delivered via Zoom with 15 videos and 7 PDF toolkits, and bespoke corporate training/team-building engagements (e.g., Shell Lelydorp, Datasur, PURP). Complementary ecosystem entities include Stichting Within Suriname (a 10-year-old social foundation delivering CSR projects — school recycling programs reaching ~700 students, patient-monitor donations to 's Lands Hospitaal, senior care), Within Community (a coach network), The Within Shop (retail for the founder's three-volume 'Macht over Eigen Kracht' book series, 2013/2015/2020), and ZEAL Creatives (a sister creative agency). Distribution is direct: in-person at the Paramaribo headquarters, on-site at client organizations, and online via Zoom; no resellers or marketplaces are used.

Commercial model is project/per-session professional services plus content licensing. Reported engagement lengths run 7–10 sessions over ~four months for individual coaching. The firm claims 45+ coaches trained over 15 years through the joint PBCS program, and headline enterprise engagements span mining/energy, banking, insurance, government, healthcare, and education sectors. Talent comprises a small core team (Office Assistants Shannon van Ommeren and Jyoti Fitz-James; Shop Manager Santusha Durga) and a network of affiliated coaches (Euvie Tyani Karijoredjo, Sanjay Debipersad, Ranu Ramautar, Daniëlla Robles, Natasia Agard, Kevin Danoe, Harold Koning, Sigrid Samuels, Lunice Heuvel). Marketing operates through the company website and 'Inspiratie' blog, a Mailchimp newsletter, Facebook/Instagram/LinkedIn/YouTube, public workshops, and the Stichting Within Suriname goodwill halo.

Name

WITHIN Life Coaching & Healing NV

Legal name

Within Life Coaching & Healing NV

Website

https://withincoaching.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

WITHIN Life Coaching & Healing NV is a Suriname-based coaching services firm founded by Tariq Sadiek, delivering individual life/leadership coaching, corporate wellness and team development programs, and certification courses built on the Potential Based Coaching Systems methodology to professionals and organizations in Suriname.

Ownership category

akta.pro rank

Product category

Professional Life and Leadership Coaching Services

NAICS

Professional and Management Development Training (611430), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Life coaching services
• Leadership development training
• Corporate wellness programs
• Team building workshops
• Personal development courses

Headquarters

HQ city

Paramaribo

HQ country

Suriname

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Services (1-on-1): Individual coaching sessions billed per hour. Tariq Sadiek charges USD 100/session; other coaches charge USD 35–120/session. Sessions are typically scheduled over a 7–10 session engagement spanning approximately four months.
2. Training Programs and Workshops: Structured multi-session courses and workshops delivered in-person or via Zoom. Programs include: Upgrade your Coaching Skills (USD 400–1,150), De Coachende Manager 6-week training (USD 950), Work Smart 3-week training (USD 250 for group, USD 450 1-on-1), Toolkits for Life 7-week course (USD 450), Authentic Communication workshop (SRD 1,350). Revenue is recognized per participant per program.
3. Corporate/Team Consulting and Training: Bespoke organizational training, teambuilding sessions, and change management consulting for corporate clients and institutions. Examples include Shell Lelydorp ('Omgaan met weerstand' training), Datasur (teambuilding), and BPM workshops. Pricing is quote-based.
4. The Within Shop (Book Sales): Sale of inspirational and self-development books, including the 'Macht over Eigen Kracht' series by Tariq Sadiek. The shop is managed by Santusha Durga.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

WITHIN Life Coaching & Healing NV provides individual 1-on-1 life and executive coaching, structured multi-week training programs (Upgrade Your Coaching Skills, De Coachende Manager, Toolkits for Life, Work Smart), corporate wellness and team building engagements (Inspired at Work), relationship coaching (Connecting Couples), and inspirational book sales through The WITHIN Shop. Services are grounded in the Potential Based Coaching Systems (PBCS) methodology and organized around five pillars: Purpose, Health, Happiness, Performance, and Wealth. The company serves both individual consumers seeking personal growth and corporate clients across Suriname.

Product overview

WITHIN Life Coaching & Healing NV is a coaching services company based in Paramaribo, Suriname, offering a portfolio of interconnected coaching, training, and personal development products. The core offerings span individual 1-on-1 leadership coaching, team building workshops, and structured training programs including Upgrade Your Coaching Skills (a certification course), De Coachende Manager (6-week management training), Toolkits for Life (digital course with videos and live Zoom sessions), Work Smart (productivity training), and Connecting Couples (relationship coaching). The company also operates The WITHIN Shop as a retail sub-brand selling inspirational books, including the proprietary 'Macht over Eigen Kracht' workbook series authored by founder Tariq Sadiek. Connected organizations include Within Community (a multi-coach platform), Stichting Within Suriname (a social impact foundation), and ZEAL Creatives NV (a creative partner). The overarching approach is built on Potential Based Coaching Systems developed by Dr. Harold Koning, organized around five pillars: Purpose, Health, Happiness, Performance, and Wealth.

Differentiator

Problem solved

Functional benefit

Brands

• Stichting Within Suriname: The social and charitable arm of WITHIN Life Coaching & Healing NV, conducting community outreach activities including support for senior homes, children's programs, environmental initiatives, and donations to healthcare facilities.
• The Within Shop

Products and services

• Inspired at Work Corporate wellness and leadership development service for organizations, focused on strengthening leadership, collaboration, efficient processes, and resilience, addressing the five pillars of Purpose, Health, Happiness, Performance, and Wealth.
• De Coachende Manager A 6-week training program for supervisors, managers, directors, and business owners that develops a coaching leadership style. Covers self-awareness, emotional fitness, teamwork, business process management, coaching techniques, and life balance, priced at USD 950 per participant.
• Upgrade Your Coaching Skills A two-part coaching certification course for leaders and professionals, based on Potential Based Coaching Systems. Part A (The Basics): USD 400 per participant, 8 hours of training. Part B (Verdiepingstechnieken): USD 750 per participant, 6 hours of training plus 9 hours of supervised practical sessions. Includes training materials and certificate.
• Toolkits for Life A 7-week personal development course delivered online via 15 instructional videos, 7 PDF toolkits, and weekly live Zoom sessions, covering personal growth, life balance, dream realization, stress management, and relationship improvement, priced at USD 450 per participant.
• Work Smart A 3-week productivity training program that teaches participants to increase output with more rest and enjoyment, covering motivation, planning, energy management, and stress reduction using practical tools. Priced at USD 250 per participant for groups (min 3, max 5) or USD 450 for 1-on-1.
• Connecting Couples A coaching service for couples focused on improving romantic relationships through practical tools, communication techniques, and self-reflection exercises designed to build harmony and understanding between partners.
• Workshop: Authentic Communication from WITHIN A 3-hour workshop that helps participants discover their communication patterns, understand what drives them, and learn to communicate authentically from their inner compass, finding balance between softness and clarity while maintaining boundaries. Priced at SRD 1,350 per participant.
• 1-on-1 Leadership Coaching Individual coaching sessions for leaders and individuals focused on personal transformation, inner strength development, and achieving lasting results in life and organizations. Tariq Sadiek charges USD 100 per 60-minute session; affiliated coaches charge USD 30–120 per session.
• Team Building & Organizational Trajectories Customized team building sessions and organizational development programs designed to strengthen collaboration, communication, and team performance within businesses and organizations. Pricing is quote-based upon request; examples include 'Omgaan met weerstand' for Shell Lelydorp, teambuilding for Datasur, and BPM workshops for various organizations.
• Macht over Eigen Kracht Book Series A three-volume reflective workbook series written by Tariq Sadiek covering self-development and personal growth (Vol. 1, 2013), team development and leadership (Vol. 2, 2015), and harmonious romantic relationships (Vol. 3, 2020). Sold through The WITHIN Shop.
• The WITHIN Shop Online and physical retail shop offering a curated collection of inspirational and personal growth books, including the 'Macht over Eigen Kracht' (Power Over Your Own Strength) series written by Tariq Sadiek. Managed by Santusha Durga.

Quantifiable outcome

• 45+ coaches trained over 15 years through the Art & Science of Coaching / Upgrade Your Coaching Skills program
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Dynamic Wellness Strategies (Dr. Harold Koning)coreStrategic or Co-development Partner · 1 January 2025A 15-year collaboration between WITHIN (led by Tariq Sadiek) and Dynamic Wellness Strategies (led by Dr. Harold Koning, Fort Lauderdale, USA) for delivering the 'Art & Science of Coaching' program based on Potential Based Coaching Systems. In 2025, Dr. Koning transferred the program to Tariq Sadiek. The relationship continues as a strategic methodology licensing/affiliation arrangement, with Dynamic Wellness Strategies providing the foundational coaching system used by all WITHIN coaches.
• Stichting Within SurinamecoreStrategic or Co-development PartnerThe social and community arm of the WITHIN ecosystem. Founded in 2015 (10-year anniversary celebrated in October 2025). Operates independently but is closely linked to WITHIN — Tariq Sadiek is Chairman. SWS conducts CSR activities (school donations, senior care, environmental programs, healthcare support) that build brand goodwill and community trust for the commercial coaching business. Board: Tariq Sadiek (Chairman), Manisha Durga (Vice Chair), Shivani Jibodh (Secretary), Natascha Abdoelkariem (Treasurer).
• ZEAL Creatives NVminorStrategic or Co-development PartnerA creative agency co-founded by Tariq Sadiek. Part of the broader WITHIN ecosystem of companies. Details of the specific collaboration with WITHIN Life Coaching are not detailed in the source material.
• Within CommunityminorStrategic or Co-development PartnerA community platform co-founded by Tariq Sadiek. Connects coaches within the WITHIN ecosystem. Daniëlla Robles is listed as one of the coaches at Within Community. Serves as a network for affiliated coaches to contribute to the coaching ecosystem.
• The Within ShopminorStrategic or Co-development PartnerA retail component of the WITHIN ecosystem selling inspirational books and products, including the 'Macht over Eigen Kracht' series by Tariq Sadiek. Managed by Santusha Durga. Serves as both a revenue stream and a content marketing vehicle.
• Stichting Prana Faro (Euvie Tyani Karijoredjo)minorStrategic or Co-development PartnerEnergy healing and Pranic healing practice founded by Euvie Tyani Karijoredjo, who is also listed as an Energy Healing Specialist/Coach/Trainer affiliated with WITHIN. Euvie also serves as CFO/CAO of Auto Experts Hilversum N.V. She contributes specialized energy healing services and workshops to the WITHIN service portfolio.
• Stichting Support Recycling Suriname (Suresur)minorGTM or Marketing PartnerPartner in the recycling bin program coordinated by Stichting Within Suriname. Suresur manufactured the recycling bins and delivered educational sessions on recycling to students at the 4 participating schools (OS Meerzorg 3, OS Meerzorg 4, OS Flora 1, JN Polanenschool 2).
• The Kuldipsingh GroupminorGTM or Marketing PartnerSponsor of recycling bins at OS Meerzorg 3 and OS Meerzorg 4 through Stichting Within Suriname's environmental education project. Represents a CSR partnership supporting the company's community visibility.
• Republic Bank N.V.minorGTM or Marketing PartnerSponsor of recycling bin at OS Flora 1 through Stichting Within Suriname's environmental education project. Represents a CSR partnership supporting the company's community visibility.
• VCB BankminorGTM or Marketing PartnerSponsor of recycling bin at JN Polanenschool 2 through Stichting Within Suriname's environmental education project.
• Harsons MediTech Inc.minorOthersSupplier of Drager patient monitors (valued at ~USD 10,000 each) donated to 's Lands Hospitaal via Stichting Within Suriname. Harsons provided the equipment along with maintenance agreements and guaranteed consumables supply. Jayant Sardjoe represented the company at the donation ceremony.
• Ruth SinkelerminorOthersAuthor who invited Tariq Sadiek to contribute a chapter to the book 'Wan Tamara De!' — a collection of stories for Young Professionals of Suriname. This collaboration extended WITHIN's reach into the professional publishing space.
• Clipper Vastgoed NVminorOthersPartner in the construction of the NSBS-Shiatsu massage building project coordinated by Stichting Within Suriname. Clipper Vastgoed NV provided a fixed discount to enable the construction of the new building (estimated at USD 65,000). Derryck Kasandirkomo provided voluntary project management.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CoachHub: European coaching platform focused on mid-market and enterprise leadership development. Comparable coaching methodology and corporate training offerings, with stronger technology infrastructure and broader coach network than WITHIN's affiliate-based model.
• Landmark Worldwide: Personal development and transformational training programs delivered through workshops and community-based learning. Comparable methodology emphasis on personal transformation and community-driven coaching, similar to WITHIN's holistic PBCS-based approach.
• BetterUp: Global coaching platform offering 1-on-1 leadership coaching and development for individuals and enterprises. Directly comparable to WITHIN's coaching and personal development offerings, but at significantly larger scale with technology-enabled delivery and AI augmentation.

Broad incumbents

• Dale Carnegie Training: Long-established leadership and professional development training provider with global presence. Comparable corporate training, leadership development, and personal growth offerings, similar in scope to WITHIN's coaching certification and manager training programs.
• FranklinCovey: Global leadership and performance improvement firm offering training, coaching, and consulting to enterprises. Comparable corporate training and management development offerings, similar to WITHIN's Inspired at Work and De Coachende Manager programs.
• Tony Robbins Companies: Established personal development, life coaching, and business coaching brand with global reach. Comparable life/personal growth coaching focus, operating at much larger scale with founder-led brand similar to WITHIN's Tariq Sadiek model.
• Insights (Insights Discovery): Global leadership and team development solutions provider offering psychometric-based training and consulting. Comparable corporate training and team-building offerings, with established presence in multinational markets similar to WITHIN's enterprise clients like Shell and Datasur.
• Center for Creative Leadership: Global leadership development research and training institution serving corporations and individuals. Comparable executive coaching and leadership training offerings, though CCL operates at much larger scale than WITHIN's regional practitioner-led model.

Emerging players

• Arbinger Institute: Organizational development and leadership training provider focused on mindset-based coaching for organizations. Comparable methodology emphasis on personal transformation for organizational outcomes, similar to WITHIN's PBCS approach and Mind-Body healing framework.
• Mindvalley: Online personal development and lifelong learning platform offering video-based courses and live cohort programs. Comparable digital personal development course model, similar to WITHIN's Toolkits for Life digital offering, but with global distribution and tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvbVwgH7lToAnQNWQiGHzFQ
• Facebookfacebook.com/withincoaching
• LinkedInlinkedin.com/company/88163169
• Instagraminstagram.com/withinlifecoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WITHIN Life Coaching & Healing NV