Aaron De Clerck
Solo life and career coaching practice founded by Aubrie De Clerck in 2008 in Seattle, serving individuals navigating major transitions such as divorce, layoff, grief, and career change through one-on-one sessions, proprietary frameworks, and complementary astrology consultations delivered virtually.
- Company typePrivate
- Founded2008
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aaron De Clerck does
Coaching for Clarity is a solo, founder-operated life and career coaching practice established in 2008 by Aubrie De Clerck and based in Seattle, Washington. The practice serves individuals navigating major life and career transitions—including divorce, layoff, grief, medical leave, caregiving, retirement, and career change—through one-on-one coaching sessions, proprietary frameworks, and complementary astrology consultations. The founder's positioning combines 17+ years of coaching experience, prior corporate tenure at Nike, non-profit career coaching at Incight, and lived experience of major life events to differentiate the offer. The business is privately held, bootstrapped, and operates with no external funding or parent company.
The practice delivers its services through a human-powered coaching model rather than any software platform. Core offerings include individual sessions at $190, 3-month coaching packages at $1,900, and astrology consultations priced at $190–$300. The methodology is anchored by two proprietary frameworks: the 'Threads' workbook (helping clients identify enduring gifts and talents that persist across transitions) and a four-stage transition model (Rough Seas, Getting Oriented, Exploration, Clarity). Supporting digital products (free eWorkbook and eBook) and $10 Zoom workshops function as lead generation assets feeding the coaching practice, with Acuity Scheduling handling booking and Eventbrite handling workshop ticketing.
Go-to-market is sales-led and direct-to-consumer, beginning with a free 30-minute introductory consultation as the conversion entry point. Distribution is virtual-first, with no physical office. Marketing is driven by a Substack newsletter (Big Life Changes Blog), organic social media presence on LinkedIn and Instagram, podcast and radio appearances, email lead magnets, and published client testimonials. Customer segments are horizontal: individuals in transition, career changers, and astrology-interested clients, with no disclosed enterprise or B2B contracts.
Aaron De Clerck firmographics
Firmographics- Name
- Aaron De Clerck
- Legal name
- Coaching for Clarity
- Website
- https://coachingforclarity.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solo life and career coaching practice founded by Aubrie De Clerck in 2008 in Seattle, serving individuals navigating major transitions such as divorce, layoff, grief, and career change through one-on-one sessions, proprietary frameworks, and complementary astrology consultations delivered virtually.
- Ownership category
- akta.pro rank
Aaron De Clerck industry classification
Industry- Product category
- Life and Career Coaching
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Health Coaching (HSADAGAA)
- akta.pro secondary industries
- Lifestyle & Habit Change Coaching (HSADAGAB), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Aaron De Clerck is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aaron De Clerck business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Coaching Sessions: One-on-one career and life coaching sessions sold individually at $190 per session. Clients can schedule single sessions or purchase in bulk.
- 3-Month Coaching Package: Package of weekly coaching sessions over 3 months at $1900. Includes consistent support during career or life transitions with sessions scheduled via provided codes.
- Astrology Consultations: Full astrology consultation at $300 for 90 minutes (new clients) and follow-up consultations at $190 for 60 minutes (returning clients). Includes chart, overview, and recording.
- Workshops/Webinars: Paid virtual workshops at $10 per session, such as 'Finding Your Center In Career Uncertainty' delivered via Zoom, covering topics like stuckness relief and clarity during work uncertainty.
- Digital Products (Lead Magnets): Free downloadable eBooks (Weathering Work Change) and eWorkbooks (Threads) distributed via newsletter signup to capture leads for downstream coaching conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Coaching Session - $190 per session |
| Subscription | Multi-year contract | 3-Month Coaching Package - $1900 |
| One time/ perpetual license | Pay-as-you-go | Full Astrology Consultation - $300 (90 min) |
| One time/ perpetual license | Pay-as-you-go | Follow-up Astrology Consultation - $190 (60 min) |
| Unit Pricing | Pay-as-you-go | Workshop: Finding Your Center In Career Uncertainty - $10 |
| Freemium | Monthly | Weathering Work Change eBook - Free (Newsletter Signup) |
| Freemium | Monthly | Threads eWorkbook - Free (Newsletter Signup) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Aaron De Clerck product offering
Product offeringCore offering
Coaching for Clarity provides one-on-one life and career coaching for individuals navigating major transitions such as divorce, layoff, grief, health concerns, and caregiving. The practice sells individual coaching sessions at $190 and 3-month packages at $1,900, supplemented by full and follow-up astrology consultations, $10 virtual workshops, and free downloadable eBooks/eWorkbooks (Threads and Weathering Work Change) distributed via newsletter signup as lead-generation assets.
Product overview
Coaching for Clarity is a solo coaching practice offering a unified service portfolio centered on human-powered career and life coaching. The core offering consists of individual coaching sessions ($190) and 3-month coaching packages ($1900) for both career and life transitions. These are supplemented by astrology consultations ($190-$300) and workshops ($10). Digital products include the Threads eWorkbook and Weathering Work Change eBook. All services are delivered one-on-one by coach Aubrie De Clerck, with free intro consultations as the entry point. The business operates entirely through third-party scheduling (Acuity) and communication tools without a proprietary software product.
Differentiator
Problem solved
Functional benefit
Brands
- Weathering Work Change eBook: A 20+ page downloadable PDF with reflection questions and practical guidance for navigating work changes
- Threads eWorkbook
Products and services
- Individual Career Coaching Session One-on-one career coaching session priced at $190, helping individual clients with career transitions, job searches, retirement planning, and defining fulfilling work.
- 3-Month Career Coaching Package Three-month coaching commitment at $1,900 including weekly sessions and between-session support, providing consistent engagement during career transitions.
- Individual Life Coaching Session One-on-one life coaching session at $190 addressing major life changes including divorce, layoffs, health concerns, caregiving, grief, and retirement.
- 3-Month Life Coaching Package Three-month life coaching commitment at $1,900 including weekly sessions to support clients through major life transitions with consistent guidance.
- Full Astrology Consultation
Quantifiable outcome
- Clients successfully transition to new careers and roles in new sectors
- +1 more outcomes
Companies that use Aaron De Clerck
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Aaron De Clerck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aaron De Clerck partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aaron De Clerck competitors and assessment
Company assessmentDirect peers
- Sanctuary: Astrology-based personal guidance platform offering live consultations with astrologers and digital tools. Directly comparable on the astrology consultation component of the business, though at platform scale.
- Co-Star Astrology: Astrology app providing personalized horoscopes and chart readings. Overlaps on the astrology component but delivers digitally rather than via 1:1 consultation; represents a potential platformization path for the astrology revenue stream.
- Martha Beck: Life coach, author, and Oprah column writer offering 1:1 coaching with a focus on life transitions, purpose work, and a spiritual/philosophical orientation. Closely matches Coaching for Clarity's blend of coaching plus spiritual/astrological framing.
- Marie Forleo: Life and business coach selling premium digital courses, coaching packages, and content products. Closely comparable model: solo brand, premium pricing, content-marketing-driven acquisition, and digital products layered with 1:1 services.
- Chani Nicholas: Astrologer, author, and app creator offering 1:1 readings, courses, and digital content. Most directly comparable peer on the combination of professional astrology practice with content products and coaching-style guidance.
Broad incumbents
- Mindvalley: Personal development education platform offering courses, coaching, and community across wellness, career, and life categories. Adjacent competitor for the same consumer wallet with broader course-based delivery.
- Lee Hecht Harrison (LHH): Career transition and outplacement firm where the founder did contract coaching work from 2009-2013. Directly comparable on career transition coaching for individuals, but LHH delivers at scale via corporate layoff contracts.
- CoachHub: Global digital coaching platform providing 1:1 coaching to enterprise clients. Overlaps directly on career and life coaching offerings but distributed via corporate HR contracts rather than consumer self-serve.
- BetterUp: Enterprise coaching platform offering 1:1 career and life coaching across thousands of coaches. Comparable in core service (transition coaching) but operates at vastly larger scale and serves B2B enterprise buyers rather than direct-to-consumer.
Emerging players
- Reforge: Career development platform focused on product, growth, and engineering career growth through cohort-based programs. Comparable on the career coaching component but with a tech-industry specialization and group program model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aaron De Clerck social profiles
Digital presenceAaron De Clerck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aaron De Clerck leadership team
Management profileNumber of profiles
Profiles1 record
Aaron De Clerck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aaron De Clerck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aaron De Clerck
What does Aaron De Clerck do?
Coaching for Clarity provides one-on-one life and career coaching for individuals navigating major transitions such as divorce, layoff, grief, health concerns, and caregiving. The practice sells individual coaching sessions at $190 and 3-month packages at $1,900, supplemented by full and follow-up astrology consultations, $10 virtual workshops, and free downloadable eBooks/eWorkbooks (Threads and Weathering Work Change) distributed via newsletter signup as lead-generation assets.
Is Aaron De Clerck a public or private company?
Aaron De Clerck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aaron De Clerck founded?
Aaron De Clerck was founded in 2008. It employs 1 to 10 people.
Where is Aaron De Clerck based?
Aaron De Clerck is headquartered in Portland, United States, in the North America region.
How does Aaron De Clerck make money?
Five revenue lines are on record. Individual Coaching Sessions are the primary driver. The others are 3-Month Coaching Package, astrology Consultations, workshops/Webinars and digital Products (Lead Magnets).
Who are Aaron De Clerck's main competitors?
Direct peers on record are Sanctuary, Co-Star Astrology, Martha Beck, Marie Forleo and Chani Nicholas. Broad incumbents are Mindvalley, Lee Hecht Harrison (LHH), CoachHub and BetterUp. Reforge is listed as an emerging player.
Does Aaron De Clerck have an API?
No public API is recorded for Aaron De Clerck.
What industry is Aaron De Clerck in?
Aaron De Clerck's product category is Life and Career Coaching. Its primary akta.pro industry code is HSADAGAA, General Health Coaching, with a secondary code of HSADAGAB, Lifestyle & Habit Change Coaching. Its NAICS code is 61171 and its SIC code is 8200.