Us Turf

What Us Turf does

US Turf is a Las Vegas-based, family-owned artificial grass and outdoor surface installation contractor founded in 2020. The company designs, supplies, and installs synthetic turf systems engineered for desert climate conditions—incorporating heat-reducing polyurethane coatings, antimicrobial additives for playground surfaces, advanced drainage for pet environments, and sport-specific pile heights and shock pads—alongside complementary hardscape services including porcelain tile, pavers, rock, planters, irrigation, and custom landscaping. It holds Nevada contractor licenses across four classifications (B2, C3, C4, C10), enabling it to deliver turnkey outdoor transformations without subcontracting core trades.

The business operates a direct-to-consumer mobile service model across 17+ Las Vegas master-planned communities, generating revenue primarily through one-time installation projects. Pricing is set at the per-square-foot unit level ($5.85–$7.99 for turf product tiers Bamboo, Emerald, Lush, and Platinum), with a $3,000–$3,500 minimum on custom landscaping, plus 12- or 18-month special financing for qualifying customers. Revenue streams include residential turf conversions, sports-field installations for schools and athletic facilities, commercial and HOA work, and a Shopify e-commerce storefront for direct product sales. The company also operates a turf cleaning service as a recurring-revenue layer.

US Turf is the official partner of the NHL's Vegas Golden Knights and holds multiple accreditations—BBB Accredited Business, SNWA Water Smart Contractor, HomeAdvisor Screened and Approved, and Best of Las Vegas recognition in 2021, 2022, and a 2025 Bronze award. Its customer base spans residential homeowners, schools and athletic facilities, commercial properties, and HOAs, with cumulative scale of 10,000+ completed projects and 9M+ square feet installed across the Las Vegas valley.

Name

Us Turf

Legal name

US Turf

Website

https://usturf.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

US Turf is a Las Vegas-based, family-owned contractor founded in 2020 that designs and installs artificial turf and complementary hardscape for residential, commercial, HOA, and athletic-facility customers across the Las Vegas valley, with over 10,000 projects completed and 9 million square feet installed.

Ownership category

akta.pro rank

Product category

Artificial Turf Installation Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Lawn and Garden Equipment and Supplies Retailers (4442)

akta.pro primary industry

Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI)

Keywords

• Artificial turf installation
• Synthetic grass landscaping
• Residential landscaping services
• Sports field construction
• Hardscape installation

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Artificial Grass Installation: One-time installation of artificial turf for residential and commercial properties. Revenue generated from materials and labor for complete turf installation including site preparation, base installation, and finished surface.
2. Hardscape Installation Services: Additional installation services including porcelain tile, pavers, rock installation, planters, and custom landscaping. Revenue from labor and materials for these complementary services often bundled with turf installations.
3. Sports Field Installation: Commercial installation services for sports fields including football, baseball, soccer, tennis, pickleball, and bocce courts. Higher-value projects for schools, athletic facilities, and community spaces.
4. Product Sales (Retail): Direct sales of artificial turf products to consumers through the company Shopify store. Products include Bamboo ($6.85/sq ft), Emerald ($6.99/sq ft), Lush (on sale), and Platinum ($5.85/sq ft).
5. Special Financing Programs: Financing programs offering 12 or 18 month special financing for qualifying projects, enabling customers to spread payments over time while the company receives full payment upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

US Turf designs, sells, and professionally installs artificial grass and complementary landscaping surfaces for residential and commercial properties across the Las Vegas valley. Core offerings include artificial turf installation (available in Bamboo, Emerald, Lush, and Platinum product tiers), porcelain tile, sports fields, dog runs, putting greens, pavers, rock, planters, planting, irrigation, playground surfaces, custom landscaping, and turf cleaning. The company also sells turf products directly through a Shopify online storefront and facilitates SNWA Water Smart Landscapes rebate programs for qualifying customers.

Product overview

US Turf is a Las Vegas-based artificial grass and landscaping installation company offering a comprehensive suite of outdoor transformation services. The core offering centers on artificial grass installation (available in multiple product tiers: Bamboo, Emerald, Lush, and Platinum) complemented by related landscaping services including porcelain tile installation, sports field construction, dog run creation, putting greens, rock installation, paver installation, raised/in-ground planters, planting services, irrigation systems, playground surfaces, custom landscaping design, and turf cleaning. The company operates as a single unified service provider rather than a modular platform, delivering turnkey installations from design consultation through completed installation for both residential and commercial clients across the Las Vegas valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Grass Installation

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Vegas Golden KnightsflagshipStrategic or Co-development PartnerUS Turf is an official partner of the NHL's Vegas Golden Knights. The partnership features brand exposure during home games at T-Mobile Arena, including virtual dasherboards on television broadcasts. The company uses official team marks on co-branded company vehicles and employee uniforms throughout the community, providing significant brand visibility in the Las Vegas market.
• Southern Nevada Water Authority (SNWA)coreGTM or Marketing PartnerUS Turf is a certified Water Smart Contractor participating in the SNWA Water Smart Landscapes rebate program. The partnership enables US Turf to help customers access rebates of $5 per square foot for water-smart landscape conversions, with additional LVVWD rebates of $2 per square foot in qualifying areas.
• Las Vegas Valley Water District (LVVWD)coreGTM or Marketing PartnerLVVWD provides additional rebate toppers of $2 per square foot in qualifying areas, combining with SNWA's $5 per square foot rebate for a total of $7 per square foot available to customers who convert real grass to water-smart landscaping.
• Southern Nevada Home Builders AssociationminorOthersActive member of the local industry association providing networking, credibility, and potential referrals within the residential construction and home building community in Southern Nevada.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SYNLawn: Largest US synthetic turf installer with a national dealer network offering residential and commercial artificial grass installation, pet turf, and sports field systems — directly comparable product set and direct-to-consumer service model to US Turf.
• EasyTurf: Artificial grass installer specializing in residential and commercial synthetic turf, pet turf, and putting greens with a mobile installation model comparable to US Turf's Las Vegas service approach.
• Global Syn-Turf: Artificial turf manufacturer and installer with nationwide distribution of synthetic grass for landscaping, pet, and sports applications — comparable product portfolio and installation model to US Turf's residential and sports field offerings.
• Artificial Grass Pros: Direct-to-consumer artificial turf installer serving multiple US metros with residential, pet, and sports turf installation, closely matching US Turf's homeowner-focused service model.
• Bella Turf: Artificial grass installation company offering pet turf, playground turf, putting greens, and sports field products for homeowners and businesses — directly overlapping product mix and target customers with US Turf.
• ForeverLawn: National artificial grass brand with dealer-based installation for residential yards, playgrounds, pet areas, and sports fields, sharing US Turf's full-service installation and specialty product positioning.
• ProGreen Synthetic Turf: Synthetic turf company providing artificial grass for residential, commercial, and sports applications through dealer-led installation — comparable product line and channel model to US Turf.

Emerging players

• The Grass Outlet: Texas-based artificial turf and hardscape retailer and installer offering both product sales and installation services — comparable e-commerce-plus-installation mix to US Turf's Shopify storefront plus Las Vegas field operation.
• Install Artificial Turf: Direct-to-consumer artificial turf installer serving Western US markets with residential and pet turf systems — comparable service offering and customer base to US Turf's residential Las Vegas operations.

Regional players

• Watersavers Turf: California-focused artificial grass installer emphasizing water conservation landscaping — comparable drought-driven value proposition to US Turf's Las Vegas positioning but operating in a different regional market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@usturf
• Facebookfacebook.com/usturf
• LinkedInlinkedin.com/company/usturf
• Instagraminstagram.com/us.turf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Us Turf