Benny & Co Montreal-nord

What Benny & Co Montreal-nord does

Benny & Co. is a Quebec-based rotisserie chicken restaurant chain operating 80+ franchised locations across Quebec and Ontario. Founded in 1960 by the Benny family in Joliette, the business is built around a proprietary three-hour slow-roasting technique and air-chilled, hormone-free chicken sourcing. The company serves individual consumers, families, and corporate/group customers through dine-in, takeout, delivery, and group catering (Econogroups), and extends its brand into grocery retail through IGA, Metro, Super C, and Maxi stores.

The core technology is the family's exclusive slow-roasting cooking process, complemented by a digital stack that includes a proprietary online ordering platform (benny-co.com), the Mon B&CO mobile application (iOS/Android) that powers a tiered loyalty program (Apprentice and Roaster), and third-party integrations with delivery aggregators (Uber Eats, DoorDash, SkipTheDishes), Firebase, Bloomreach, Antavo Loyalty Cloud, and GA4. A small "Benny & Co. Foundation for Youth" is supported through kids' menu purchases. The corporate headquarters is located in Blainville, Quebec, while trademarks are owned by J. Benny Inc. and licensed to Benny & Frères Inc.

The business model is a franchise-led, consumer-facing revenue structure. Revenue streams include restaurant sales (set independently by franchisees), online ordering platform revenue, gift cards, grocery product licensing, group/corporate orders with tiered volume discounts (10-15% off 10-49 and 50+ meals), franchise fees (financial-screening process for applicants at least 14 years old), and the Mon B&CO loyalty program. The company is privately held and family-controlled, with ownership spanning first-, second-, and third-generation members of the Benny family across multiple franchise groups; no external institutional investors or parent company are identified.

Name

Benny & Co Montreal-nord

Legal name

Benny & Frères Inc.

Website

https://benny-co.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Benny & Co. is a Quebec-based rotisserie chicken restaurant chain with 80+ franchised locations across Quebec and Ontario, founded in 1960 by the Benny family. It serves families, individual diners, and corporate groups through dine-in, takeout, delivery, group catering, grocery retail, and seasonal food truck channels.

Ownership category

akta.pro rank

Product category

Casual Dining / Rotisserie Chicken Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meat Meals (RTE/RTH) (AFANAFAA)

akta.pro secondary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

Keywords

• Rotisserie chicken restaurants
• Casual dining chains
• Restaurant franchising
• Family meal service
• Chicken poutine

Headquarters

HQ city

Montréal-nord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Sales (Dine-in, Takeout, Delivery): Revenue from 80+ franchised rotisserie chicken restaurants offering dine-in, takeout, and delivery services across Quebec and Ontario
2. Online Ordering Platform: Direct online ordering through benny-co.com website and Mon B&CO mobile application for restaurant meals
3. Gift Card Sales: Sale of electronic gift cards through online ordering platform, with personalized messaging capability
4. Grocery Products: Retail grocery products sold through IGA, Metro, Super C, and Maxi stores including chicken nuggets, wings, and prepared items
5. Group/Corporate Orders: Volume orders for events with automatic tiered discounts (Econogroups) from 5 to 100+ meals
6. Franchise Fees: Revenue from franchise operations; franchise applicants undergo financial review including net worth and available capital assessment
7. Mon B&CO Loyalty Program: Points-based loyalty program where members earn 1 point per dollar spent and redeem at 50 points = CA$1.00

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Benny & Co. operates a chain of 80+ franchised rotisserie chicken restaurants across Quebec and Ontario, selling signature chicken slow-roasted for three hours, spare ribs, poutine, sandwiches, salads, and family meals through dine-in, takeout, and delivery. The company also distributes branded grocery products through Quebec retailers, runs a points-based Mon B&CO loyalty program and mobile app, and offers group catering, gift cards, and a seasonal food truck.

Product overview

Benny & Co. is a Quebec-based rotisserie chicken restaurant chain operating over 80 locations across Quebec and Ontario. The company's core offering centers on its signature rotisserie chicken, slow-roasted for three hours using an exclusive technique, complemented by spare ribs and various chicken-based menu items. The product portfolio includes dine-in, takeout, and delivery services through owned channels and third-party platforms, a grocery retail line of prepared chicken products, a loyalty program (Mon B&CO) accessible via mobile app, group catering services, and a seasonal food truck for events. The Mon B&CO loyalty program features two tiers (Apprentice and Roaster) and enables point accumulation and redemption across all ordering channels.

Differentiator

Problem solved

Functional benefit

Brands

• Mon B&CO: Mobile loyalty application and program that allows customers to accumulate points, access rewards, and receive personalized promotions. Available on iOS and Android.

Products and services

• Signature Rotisserie Chicken Meals Hormone-free, air-chilled rotisserie chicken slow-roasted for three hours using the Benny family's proprietary technique, served as quarter, half, or full chicken meals with fries, sauce, coleslaw, and bun at dine-in, takeout, and delivery.
• Spare Ribs Tender, grilled spare ribs seasoned with Benny & Co.'s exclusive spice blend and topped with traditional or Louisiana sauce, served at restaurants.
• Benny & Co. Chicken Poutine

Quantifiable outcome

• >80% of products sourced from Quebec suppliers
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner for Benny & Co. restaurants not offering direct delivery. Customers can order through Uber Eats for delivery to their location.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner providing delivery services for Benny & Co. locations.
• Skip (SkipTheDishes)minorChannel Partner/ Reseller/ DistributorThird-party food delivery partner serving Benny & Co. restaurants in applicable regions.
• IGAcoreChannel Partner/ Reseller/ DistributorGrocery retail partner for Benny & Co. branded products including chicken nuggets, wings, and prepared items. Available in Quebec stores.
• MetrocoreChannel Partner/ Reseller/ DistributorGrocery retail partner for Benny & Co. branded grocery products in Quebec.
• Super CcoreChannel Partner/ Reseller/ DistributorGrocery retail partner for Benny & Co. branded products in Quebec.
• MaxicoreChannel Partner/ Reseller/ DistributorGrocery retail partner for Benny & Co. branded products in Quebec.
• Third-Party Payment ProcessorscoreTechnology or IntegrationSecure third-party providers for processing online payments. Benny & Co. does not store payment information directly; transactions handled by specialized third-party processors.
• FirebasecoreTechnology or IntegrationFirebase used for improving functionality, security, and personalization of mobile application and services. Enables user behavior tracking, service security, and technical error detection.
• Antavo Loyalty CloudcoreTechnology or IntegrationLoyalty program management platform for tracking interactions, analyzing behaviors, segmentation, rewards, and marketing engagement for Mon B&CO program.
• Meta AdsminorGTM or Marketing PartnerFacebook/Instagram advertising platform for targeted ads and performance measurement.
• Google AdsminorGTM or Marketing PartnerGoogle advertising platform for targeting and measuring ad performance.
• TikTok AdsminorGTM or Marketing PartnerTikTok advertising platform for reaching users with targeted content.
• Microsoft AdsminorGTM or Marketing PartnerMicrosoft/Bing advertising platform for ad targeting and performance measurement.
• Pinterest AdsminorGTM or Marketing PartnerPinterest advertising for visual discovery and targeted campaigns.
• Reddit AdsminorGTM or Marketing PartnerReddit advertising platform for community-based targeting.
• Spotify AdsminorGTM or Marketing PartnerSpotify audio advertising platform for reaching users.
• StackAdaptminorGTM or Marketing PartnerProgrammatic advertising platform for targeted digital campaigns.
• LinkedIn AdsminorGTM or Marketing PartnerLinkedIn advertising for B2B targeting and professional audience reach.

Scale indicators6 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Wingstop: Growing chicken-wing-focused QSR expanding across Canada. Targets a similar chicken meal occasion and customer base, with a comparable franchise-driven growth model.
• Swiss Chalet: Canadian rotisserie chicken and ribs QSR chain with dine-in, takeout, and delivery. Competes directly with Benny & Co. on signature chicken meals and family dining occasions across Canada.
• Nando's: Chicken-focused restaurant chain with a peri-peri specialty. Competes for chicken-centric dine-in and takeout occasions in Canadian cities, with a comparable menu breadth to Benny & Co.
• Popeyes Louisiana Kitchen: Global chicken QSR chain with strong Canadian presence, competing for the same fried and prepared chicken meal occasions as Benny & Co., particularly in urban and suburban markets.
• Mary Brown's Chicken: Canadian chicken-focused QSR chain with dine-in, takeout, and delivery, plus a growing grocery product line. Closely comparable to Benny & Co. on category specialization, multi-channel distribution, and Canadian footprint.
• St-Hubert: Quebec-based rotisserie chicken restaurant chain with a comparable full-service and quick-service model, signature chicken dishes, and a strong Quebec identity. Closest direct competitor to Benny & Co. in the same geography and category.

Broad incumbents

• Pizza Pizza: Canadian multi-brand QSR operator (Pizza Pizza, Pizza 73) with a comparable dine-in, takeout, and delivery franchise model. Overlaps with Benny & Co. on restaurant operations and delivery aggregator reliance.
• KFC Canada: Largest global chicken QSR operating in Canada with a broad menu and national footprint. Competes with Benny & Co. for chicken meal occasions at a larger scale and with stronger brand awareness.
• Boston Pizza: Large Canadian casual dining and sports bar chain with a broad menu including chicken items. Overlaps with Benny & Co. on family dining occasions and dine-in scale in Quebec and Ontario.

Regional players

• Poulet Rouge: Quebec-based rotisserie chicken restaurant chain operating in a similar niche to Benny & Co. with comparable menu (chicken, poutine, sides). Heads-up regional competitor in shared Quebec market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BennyetCo
• Instagraminstagram.com/bennyetco
• TikToktiktok.com/@bennyetco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benny & Co Montreal-nord