UN Women Nationaal Comité Nederland

What UN Women Nationaal Comité Nederland does

UN Women Nationaal Comité Nederland (legal entity St. Un Women Nationaal Comité NL) is a Dutch non-profit foundation established in October 2016 as one of 12 National Committees supporting UN Women, the United Nations organization for gender equality and women's empowerment. Operating as a fully virtual organization from a volunteer base that grew from 3 in 2016 to approximately 30 by 2021, plus a 9-person board and 3-person management team, it functions as the Netherlands arm of UN Women's global mission, raising funds and coordinating awareness campaigns while benefiting from the UN's diplomatic access and field-office network across more than 90 countries. Its core products and platforms are campaign- and advocacy-oriented rather than commercial: the annual Orange the World campaign (16 Days of Action, November 25 – December 10) coordinated with Zonta Nederland and the Soroptimist Clubs; the Safe Streets municipal initiative; the global HeForShe movement; the Link Up 12-month corporate SDG program; the Orange Trust Fund (the world's only global fund dedicated to ending violence against women); the Lila.help global directory of domestic and sexual violence support services; the Films for Equality curated streaming channel on ShortsTV; and humanitarian emergency appeals for Ukraine, Lebanon, and Gaza.

The business model is donation-driven and non-commercial. Revenue comes from individual donors via one-time and €15/month recurring giving, corporate partnerships and cause-marketing initiatives (notably Olcay Gülsen Beauty donating November sales, and ABN AMRO / PwC participation in Link Up), legacy/bequest giving, and campaign-specific appeals such as the Water Challenge for Sierra Leone. All donations are ANBI tax-deductible (RSIN 856635509) and the organization holds CBF recognition for transparency. Go-to-market is event- and campaign-driven, executed digitally through the unwomen.nl website, the doneer.unwomen.nl donation platform, a multi-platform social media presence, and earned media around annual campaigns, with no proprietary technology stack beyond standard web, email, and social media tooling. Customer and partner segments span individual donors, Dutch corporate partners (Link Up members, cause-marketing partners), Dutch municipalities and provinces (campaign participants and Safe Streets signatories), and ultimately the women and girls in more than 100 countries served by UN Women's programs.

Name

UN Women Nationaal Comité Nederland

Legal name

St. Un Women Nationaal Comité NL

Website

https://unwomen.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UN Women Nationaal Comité Nederland is a Dutch non-profit foundation, established in 2016, that raises funds and coordinates campaigns for UN Women's global gender-equality mission across more than 100 countries. It operates virtually with ~30 volunteers, channeling individual donations, corporate partnerships, and legacy giving into programs against violence against women and humanitarian appeals.

Ownership category

akta.pro rank

Product category

Gender Equality Advocacy and Humanitarian Aid

NAICS

Human Rights Organizations (813311), Grantmaking Foundations (813211), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Gender equality advocacy
• Women rights fundraising
• Humanitarian aid
• Corporate partnerships
• Violence prevention campaigns

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time or monthly donations via the organization's donation platform. Donations support the Orange Trust Fund, emergency appeals for crises in Ukraine, Lebanon, Gaza, and general operations.
2. Corporate Partnerships: Companies partner with UN Women Nederland through corporate partnerships, campaign sponsorships (Orange the World), and cause-marketing initiatives. Examples include Olcay Gülsen Beauty donating sales revenue and ABN AMRO participating in Link Up program.
3. Legacy/Bequests: Individuals can include UN Women in their testament, with the organization promoted as a way to perpetuate their ideals after death.
4. Campaign-Specific Fundraising: Targeted fundraising for specific initiatives such as the Water Challenge for Sierra Leone, emergency appeals, and the Orange Trust Fund for violence against women.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

UN Women Nationaal Comité Nederland is a Dutch non-profit foundation that raises funds and coordinates campaigns in the Netherlands to support UN Women's global mission of gender equality and ending violence against women. It operates flagship campaigns (Orange the World, Safe Streets, HeForShe, Women Empowerment), manages donation channels including the Orange Trust Fund and emergency appeals (Ukraine, Lebanon, Gaza), runs the Link Up corporate partnership program, and operates the Lila.help support-services directory.

Product overview

UN Women Nationaal Comité Nederland is a charitable organization that supports the mission of UN Women globally. The organization operates as a platform of interconnected campaigns and programs rather than a traditional product company. Core offerings include the Orange the World annual campaign against violence against women, the Safe Streets municipal initiative, HeForShe gender equality campaign, and Women Empowerment programs. The organization provides digital platforms including Lila.help (support services directory), the UN Women TV Films for Equality streaming channel, and manages the Orange Trust Fund for ending violence against women. Additional services include emergency humanitarian aid for crisis regions (Ukraine, Lebanon, Gaza), the Link Up corporate partnership program, and various donation-based funding mechanisms.

Differentiator

Problem solved

Functional benefit

Brands

• Orange Trust Fund: The world's only global fund dedicated to ending violence against women and girls, managed by UN Women.
• Link Up
• Lila.help

Products and services

• Orange the World Campaign Annual campaign coordinated in the Netherlands against violence against women and girls, running November 25 (International Day against Violence against Women) to December 10 (Human Rights Day). Includes #Medestander pledge and involves municipalities lighting landmarks in orange.
• Safe Streets Campaign aimed at making public spaces safer for women and girls by getting municipalities to sign declarations and implement measures to address street harassment and intimidation.
• HeForShe Global UN Women campaign for gender equality mobilizing men and boys as advocates for women's rights, with more than 1.4 million participants worldwide since 2014 launch.
• Women Empowerment Initiatives focused on economic independence, female leadership, and political participation of women, addressing issues of poverty and discrimination against women globally.
• Orange Trust Fund The world's only global fund dedicated to ending all forms of violence against women and girls, administered by UN Women. The largest international financing mechanism for this purpose. Donations support medical care, food, shelter, and crisis centers.
• Lila.help A worldwide directory of reliable support services for people seeking help during or after experiencing domestic and sexual violence. An initiative of the Global Network of Women Shelters (GNWS).
• Link Up A 12-month program supporting companies in integrating SDG 5 (gender equality) into their business culture and product/service development, linking employees from different companies in mixed teams.
• UN Women TV - Films for Equality A dedicated streaming channel on ShortsTV featuring short films and documentaries selected by UN Women to inspire awareness about equality and women's rights.
• Humanitarian Emergency Aid Emergency response services for women and girls in crisis situations including armed conflict, natural disasters, and refugee situations, providing food, medical care, protection from violence, and long-term support.
• Corporate Partnership Program Program enabling Dutch companies to partner with UN Women Nederland through corporate partnerships, campaign sponsorships, and cause-marketing initiatives aligned with ESG and SDG 5 (gender equality) goals.

Quantifiable outcome

• Nearly 7,000 women and girls helped in 2020 through donations
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• War ChildcoreStrategic or Co-development Partner · 22 January 2025UN Women and War Child partnered on the United Races documentary by Jan-Willem Breure, focusing on celebrating diversity and dismantling stereotypes with attention to historical contributions of women.
• Plan InternationalcoreStrategic or Co-development Partner · 13 November 2024Plan International organizes the Nacht Tegen Seksueel Geweld (Night Against Sexual Violence) event in Rotterdam, with UN Women Nederland participating to raise funds for the Safer Cities for Girls program and create solidarity against sexual violence.
• ShortsTVminorStrategic or Co-development Partner · 4 April 2022ShortsTV launched a dedicated UN Women TV channel called Films for Equality, with UN Women monthly selecting short films and documentaries to inspire thinking about equality and women's rights.
• Olcay Gülsen BeautycoreGTM or Marketing Partner · 10 November 2021Olcay Gülsen Beauty became an official corporate partner of UN Women Nederland, with sales revenue from November 23-24 donated to the Orange Trust Fund. Olcay Gülsen has been national ambassador for Orange the World since 2020.
• Zonta NederlandcoreStrategic or Co-development PartnerZonta Nederland is one of three coordinating organizations for the Orange the World campaign in the Netherlands, working together since 2017 to prevent violence against women through the 16 Days of Action campaign (November 25 - December 10).
• Unie van Soroptimistclubs in Nederland, Suriname en CuraçaocoreStrategic or Co-development PartnerThe Union of Soroptimist Clubs is one of three coordinating organizations for the Orange the World campaign in the Netherlands, Suriname, and Curaçao, contributing to the 16 Days of Action against violence against women.
• ABN AMROminorGTM or Marketing PartnerABN AMRO signed the Women Empowerment Principles (WEPs) and participates in the Link Up program, applying gender lens approach within the bank's sustainability practices.
• PwCminorGTM or Marketing PartnerPwC Diversity & Inclusion representative sits on the Link Up program board. PwC is a long-time partner of UN Women and HeForShe champion company.
• The Next WomenminorStrategic or Co-development PartnerThe Next Women co-developed the Link Up program with UN Women Nederland to support companies in their SDG ambitions with focus on SDG 5 (gender equality).
• Topvrouwen.nlminorGTM or Marketing PartnerTopvrouwen.nl supports the Link Up program as a partner organization, contributing to the gender diversity and inclusion initiative.
• Inner WheelcoreStrategic or Co-development PartnerInner Wheel is an official partner of the Orange the World campaign, joining the coordinated effort to prevent violence against women in the Netherlands.
• VVAOcoreStrategic or Co-development PartnerVVAO is an official partner of the Orange the World campaign in the Netherlands, contributing to the coordinated effort against violence against women.
• YWCAcoreStrategic or Co-development PartnerYWCA is an official partner of the Orange the World campaign in the Netherlands, working together with UN Women Nederland and other organizations.
• Veilig ThuiscoreStrategic or Co-development PartnerVeilig Thuis (Safe Home) is an official partner of the Orange the World campaign in the Netherlands, providing expertise on domestic violence prevention.
• Global Network of Women Shelters (GNWS)minorStrategic or Co-development PartnerLila.help is an initiative of the Global Network of Women Shelters (GNWS), co-financed by donations from the Orange the World campaign 2020. It provides a worldwide directory of support services for domestic and sexual violence survivors.
• Centrum Veilig Sport NederlandminorStrategic or Co-development PartnerCVSN and UN Women NL work together on preventing violence against women in sports, with CVSN operating a safe reporting point for sports-related incidents.
• Pink ChipminorGTM or Marketing PartnerPink Chip is listed as a partner/supporter of UN Women Nederland, likely related to corporate partnership or cause marketing.
• Soccer (Serbia)minorGTM or Marketing PartnerSoccer, the largest betting office in Serbia, partnered with UN Women to display the 'Show that you are in the first league' campaign video against toxic masculinity in more than 280 stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cordaid: Large Dutch international-development organization with gender-equality and humanitarian programming. Competes for the same corporate-partnership and emergency-appeal donor segments but offers a much broader portfolio of causes.

Emerging players

• Movisie: Dutch knowledge institute for gender equality, LGBTQ+ inclusion and domestic-violence prevention. Comparable mission area with strong Dutch government and municipal relationships — competitor for policy-influence funding.
• Rutgers: Dutch center of expertise on sexual and reproductive health and rights. Operates in a closely adjacent advocacy niche with similar Dutch corporate and government stakeholders; a partial-overlap peer rather than full competitor.

Direct peers

• UN Women Deutschland: German National Committee of UN Women; closest geographic peer and partner within the 12-committee global network. Comparable in advocacy reach, corporate partnership structure and HeForShe/Lila.help-type programming.
• UN Women USA: The US National Committee of UN Women; structurally identical fundraising and advocacy mandate serving US donors for the global UN Women mission. Most directly comparable entity in terms of operating model, revenue streams and brand positioning.
• Oxfam Novib: Dutch affiliate of Oxfam, with an explicit gender-justice program pillar and significant individual-donor fundraising infrastructure. Largest scale Dutch NGO peer; competes for recurring monthly donors and corporate SDG partnerships.
• Plan International Nederland: Dutch affiliate of Plan International, a children's-rights and girls'-empowerment NGO with overlapping gender-equality mandate. Direct collaboration partner (Nacht Tegen Seksueel Geweld) and competes for the same Dutch individual-donor and corporate-partnership wallets.
• UN Women UK: UK National Committee of UN Women; direct sister-entity with the same fundraising-plus-advocacy model supporting UN Women programs. Provides the closest European peer benchmark for donation-platform conversion and corporate-partnership mix.
• Zonta Nederland: Dutch chapter of Zonta International, a service organization of professionals advancing women's rights. Active co-coordinator of the Orange the World campaign alongside UN Women Nederland — peer by mission, partner in execution.
• CARE Nederland: Dutch arm of CARE International with a strong gender-equality and women's-economic-empowerment focus. Competes head-to-head for corporate SDG 5 partnerships and emergency-appeal donor share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UNWomen_NL
• Facebookfacebook.com/unwomennederland
• LinkedInlinkedin.com/company/un-women-nederland
• Instagraminstagram.com/unwomennl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about UN Women Nationaal Comité Nederland