I'm Good App

What I'm Good App does

I'm Good App, LLC is a US-based private company founded in 2025 that operates a mobile application for iOS and Android targeting the sober curious and mindful drinking market. The product is a team-based social drinking tracker that gamifies alcohol moderation through a one-tap 'I'm Good' button, real-time tracking of drinks skipped and money saved, streak mechanics, milestone badges, and team leaderboards. The core feature is a social accountability layer: users form or join teams, and collective progress is surfaced on shared leaderboards. The company differentiates from abstinence-focused recovery apps and individual trackers by emphasizing positive reinforcement, shame-free messaging, and peer support, citing research that peer support increases abstinence rates by 27%.

The company distributes exclusively through consumer app stores (Apple App Store and Google Play) with a self-serve, freemium model and no direct sales motion. All core features are currently free; the company has stated plans to eventually gate premium features behind a pay-what-you-can model. Marketing is primarily organic: an editorial blog covering mindful drinking science, mocktail recipes, and behavioral research; social media on Instagram; app store optimization; and a 'Creator's Team' program featuring six named community creators. The only disclosed third-party integration is Customer.io for email delivery.

The company is founder-led with no disclosed external funding, no parent company, no management team listed, and no headcount data. The App Store listing shows 4.9/5 stars from 15 ratings, indicating a very early-stage user base. Product development has been active, with 8 version releases between October 2025 and February 2026 covering graphics refreshes, team invitations, profile pages, leaderboard improvements, and social sharing features. The stated company mission is to 'skip 1 billion drinks together' through coordinated user behavior.

Name

I'm Good App

Legal name

I'm Good App, LLC

Website

https://im-good.app

Company type

Private

Founded year

2025

Operating status

Operating

Short description

I'm Good App is a US-based mobile application founded in 2025 that helps consumers reduce alcohol consumption through team-based challenges, streak tracking, savings calculators, and social accountability. It targets the sober curious and mindful drinking segments via a free, freemium iOS and Android app with no active revenue.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium App: Core app is free to use with all basic features. Some advanced features will eventually be gated behind a pay-what-you-can model, allowing users to pay what they can afford.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

I'm Good App is a team-based mindful drinking mobile application available on iOS and Android that lets users tap an "I'm Good" button each time they skip a drink, automatically tracks drinks skipped and money saved, builds streaks with milestone badges, and allows users to create or join teams whose collective progress appears on shared leaderboards. The product uses social accountability and gamification to help individuals cut back on alcohol without shame-based or abstinence-only framing.

Product overview

I'm Good App is a single unified mobile application (available for iPhone/iOS and Android) focused on team-based mindful drinking. The core product is the I'm Good App itself, which combines social accountability through team challenges, gamification elements (streaks, leaderboards, milestones), and positive reinforcement to help users cut back on drinking. The companion blog/articles section provides educational content about mindful drinking science and lifestyle tips, supporting the app's mission while also serving as an independent content resource.

Differentiator

Problem solved

Functional benefit

Products and services

• I'm Good App A team-based mindful drinking mobile application for individual consumers on iOS and Android. Users tap the 'I'm Good' button each time they skip a drink, track drinks skipped and money saved, build streaks with milestone badges, and form or join teams whose collective progress is displayed on shared leaderboards. The app gamifies alcohol moderation through positive reinforcement rather than shame-based approaches.

Quantifiable outcome

• 27% increase in abstinence rates when using peer support (research-backed evidence)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Calm: Calm is a leading consumer mental wellness app with content, sleep, and meditation. It represents a comparable freemium mobile wellness business and a potential distribution partner or strategic acquirer for a mindful drinking extension.
• Headspace: Headspace is a major consumer wellness and mental health app with a freemium subscription model and employer/insurance distribution. It overlaps on the wellness behavior-change space and represents a possible incumbent acquirer or competitor if it expands into alcohol moderation.
• Noom: Noom is a large-scale behavior change platform best known for weight management, applying psychology-based coaching and tracking. It's a useful comparable on how digital behavior-change products scale via subscription, content, and human coaching.
• BetterHelp: BetterHelp is the largest online counseling platform and represents a plausible clinical-care adjacent comparable for distribution and unit economics in digital behavior change. It's not a direct competitor but informs the path from self-help app to insurance-paid service.
• Peloton: Peloton is a large-scale consumer fitness platform that pioneered team/group-based gamified digital experiences. It's a useful analog on the gamification + social accountability model that I'm Good is applying to behavior change, though in a much larger and more mature category.

Direct peers

• Sunnyside: Sunnyside is a mindful drinking app offering tracking, coaching, and a structured program to cut back on alcohol. It targets the same 'drink less, don't quit' user as I'm Good and competes for the same App Store keywords and sober-curious audience.
• Reframe: Reframe is a leading subscription mindful drinking app combining neuroscience-backed content, habit tracking, and one-on-one coaching. It's the most direct paid competitor to I'm Good in the alcohol moderation category, though it lacks I'm Good's team-based social layer.
• Drink Less: Drink Less is a research-backed iPhone app from a UK university team designed to help adults reduce alcohol consumption through structured tracking and goal setting. It targets the same use case as I'm Good with a more clinical, individual-tracker approach.
• I Am Sober: I Am Sober is a sobriety and habit-change tracking app with streak counters, milestone pledges, and community features. It targets adjacent users (abstinence-focused rather than moderation) but competes for the same App Store real estate and sober-curious mindshare.
• Sober Grid: Sober Grid is a social networking app for people in recovery with a meetup-style map and AA-style community features. It overlaps with I'm Good on the social-accountability axis but skews toward recovery communities rather than moderation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/imgoodapp
• Facebookfacebook.com/61581257166376

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I'm Good App