Werbekontor

What Werbekontor does

Werbekontor GmbH is a privately held, owner-operated full-service advertising agency headquartered in Münchenstein (Basel), Switzerland. Founded in 2011 by Tom Schaich and joined by Patricia Heyne as co-owner in 2014, the firm operates with a team of seven creative professionals and serves clients across Switzerland. Its service portfolio spans brand strategy and positioning, corporate identity and packaging design, print advertising materials, digital and online campaigns (websites, SEO/SEA, social media, video/animation), event and MICE planning, and ongoing content management — delivered as an integrated offering supplemented by a network of external specialists for capabilities not handled in-house.

The agency's customer base is horizontally diversified across industries including retail, beverage, pharmaceutical/healthcare, engineering, financial services, public transportation and government, packaging, and NGOs; named clients include Bayer, Fressnapf, Brauerei Falken, Medela, Schroders, SBB, ETAVIS, Gruner, TopPharm, and Valora. Revenue is generated through project-based fees and retainer arrangements under a professional services model, with pricing quote-based and tailored per engagement. Go-to-market is sales-led: the firm uses its own website (with free consultation booking), Google Ads and Analytics for lead capture, and personal outreach plus referrals to acquire clients.

There is no disclosed use of proprietary technology, AI/ML, or platform product; the underlying capability is human creative and production capacity rather than software. The firm holds no patents, no disclosed funding, and operates as a simple two-partner GmbH with no parent company, subsidiaries, or public-market presence.

Name

Werbekontor

Legal name

Werbekontor GmbH

Website

https://werbekontor.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Werbekontor is a Swiss owner-operated full-service advertising agency in Basel, serving enterprises, government, and NGOs with brand strategy, corporate identity, print, digital, packaging, and event services across Switzerland.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (339950)

SIC

Services-Advertising Agencies (7311), Commercial Printing (2750)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising services
• Corporate identity
• Digital campaigns
• Event management
• Brand strategy

Headquarters

HQ city

Münchenstein

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Communication Services: Project-based professional services for advertising campaigns, communication measures, brand identity, digital and print advertising materials, cross-media campaigns, and event management. Revenue is generated through one-time project fees and retainer arrangements for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Werbekontor is a full-service advertising agency that conceives, designs, and produces communication solutions across corporate identity, packaging, print, digital/online campaigns, events, and content management. The agency also operates Google Ads campaigns and supports clients with strategy, design, and execution across all media for businesses, public-sector organizations, and NGOs in Switzerland.

Product overview

Werbekontor is an owner-managed full-service advertising agency headquartered in Basel, Switzerland, founded in 2011. Rather than a SaaS product, it offers a unified portfolio of agency services spanning the full communications value chain: Strategie & Positionierung (brand and communication strategy), CI/CD & Packaging (corporate identity and packaging design), Printwerbemittel (print advertising and editorial), Digital & Online-Kampagnen (websites, SEO/SEA, social media, video, and animation), Event & MICE (event planning and execution), and Content Management (web management). These services are delivered as an integrated full-service offering from a single agency, supplemented by a network of specialist partners for capabilities not handled in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Identity & Design Strategy and design of corporate identities (CI/CD) including logos, brand systems, and visual guidelines for Swiss businesses and organizations.
• Packaging Design Design of product and packaging artwork for consumer-goods and retail clients.
• Print Advertising Concept, design, and production of print advertisements and collateral for client campaigns.
• Digital & Online Campaigns Concept and execution of digital and online advertising campaigns for clients across display, social, and web channels.
• Google Ads Management Setup, management, and optimization of Google Ads campaigns for clients.
• Event Services Conceptualization and execution of client events, including corporate and public-sector functions.
• Content Management Creation, editing, and management of content for client communications across channels.

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting.

• arteria GmbHsupportingImplementation/ SI/ Consulting PartnerWeb development and programming partner responsible for the technical implementation of websites and digital solutions for Werbekontor clients. Located at Dornacherstrasse 192, 4053 Basel.
• Tobias SuttersupportingOthersPhotographer providing visual content for advertising campaigns and client projects.
• Dominik PlüsssupportingOthersPhotographer providing visual content for advertising campaigns and client projects.
• Thomas SchickersupportingOthersPhotographer providing visual content for advertising campaigns and client projects.
• Expert Network PartnerssupportingStrategic or Co-development PartnerLong-term partners from an extensive expert network providing services not offered in-house. Werbekontor coordinates all workflows for clients and serves as the single point of contact.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Scholz & Friends: European creative agency network with presence in the DACH region. Comparable as a full-service agency serving enterprise clients with integrated campaigns, but operates at network scale across multiple countries with broader capabilities than Werbekontor.
• Farner Consulting: Switzerland's largest communications and public affairs consultancy, combining PR, advertising, and digital services. Comparable on integrated communications services for Swiss enterprise and public-sector clients like SBB, but with much broader scale and consulting depth than Werbekontor.
• Dept: Global digital agency with Swiss operations (formerly useful technology / IO/AM). Comparable on the digital/online campaign side of Werbekontor's offering, but far broader in scope with engineering, data, and technology capabilities the boutique cannot match.

Direct peers

• Jung von Matt: Major Swiss full-service creative agency with offices in Zurich and other locations. Directly comparable to Werbekontor in offering end-to-end advertising and brand services to Swiss enterprise clients, though at significantly larger scale and with international network backing.
• Wirz Group: Long-established Zurich-based full-service advertising agency. Directly comparable as a Swiss creative and communications agency serving enterprise clients with integrated campaigns, albeit with substantially larger headcount and broader media capabilities.
• Ruf Lanz: Award-winning Zurich-based creative agency. Comparable to Werbekontor as a Swiss creative boutique producing cross-channel campaigns for known Swiss brands, with a stronger creative-awards profile but similar service-only positioning.
• Spinas Civil Rights: Independent Swiss creative agency based in Zurich. Directly comparable as a full-service agency producing brand, advertising, and digital campaigns for Swiss enterprise clients, with similar owner-operated positioning.
• Rod Kommunikation: Swiss independent creative agency with offices in Zurich and Basel. Directly comparable in offering full-service advertising, brand, and digital work to Swiss brands from a similar boutique but slightly larger base than Werbekontor.

Emerging players

• Hej: Swiss creative and digital agency with similar cross-media approach. Comparable in size and positioning to Werbekontor as a boutique Swiss shop serving brand clients across print and digital, with overlapping target accounts.
• Sprungwerk: Basel-area branding and digital agency. Directly comparable on geographic and service dimensions as a Swiss boutique offering branding, web, and campaign work for regional enterprise clients, competing for some of the same Basel accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/werbekontor

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbekontor