ATELIER - House of Events

What ATELIER - House of Events does

ATELIER - House of Events is a privately held, Perth-based event management firm headquartered in North Fremantle, Western Australia. Founded in 2018 as Caroline James Events and rebranded to ATELIER in 2023, the company plans and delivers corporate functions, festivals, galas, conferences, brand activations and community events from a core team of five professionals led by founder Caroline James (20+ years' industry experience, with team members drawn from Commonwealth Games, Expo 2020 Dubai, ICC T20 Cricket World Cup, EBRD Annual Meetings and EY backgrounds). It holds and operates the Perth licence for Le Dîner en Blanc since 2017 and has amassed 25+ production projects across Australia and South East Asia (Singapore).

Name

ATELIER - House of Events

Legal name

ATELIER – House of Events

Website

https://atelierhouseofevents.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ATELIER - House of Events is a Perth-based boutique event management firm that plans and delivers corporate functions, festivals, galas, conferences and community events for government agencies, non-profits and enterprises across Australia and South East Asia.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Venue Sourcing & Site Coordination (HSACAAAD), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Event management services
• Festival planning
• Corporate event production
• Event design
• Brand activations

Headquarters

HQ city

North Fremantle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Management Services: Full-service event management for corporate events, festivals, galas, conferences, and community events. Revenue generated through project-based fees for event planning, coordination, production, and execution services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Atelier – House of Events is a full-service event management agency that plans and delivers corporate events, festivals, galas, conferences, brand activations, and destination experiences from concept through execution. The offering spans creative concept curation, logistics and venue management, production and supplier coordination, guest registration, sponsorship procurement, government relations and compliance, risk management, social media and website design, and on-site stage and staffing management for clients across Australia and South East Asia.

Product overview

ATELIER – House of Events is a premium event management services company offering a comprehensive suite of services for corporate events, festivals, galas, conferences, brand activations, and community events. The company operates as a single unified service offering rather than a software platform, providing end-to-end event management including concept curation and design, guest registration management, logistics, production and supplier management, risk planning, social media management, sponsorship procurement, government relations, stage management, staffing, and website design. All services are delivered by an experienced team of event professionals based in Perth, Western Australia, with capabilities spanning local, national, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services Full-service event management including planning, logistics, production, supplier coordination, and on-site execution for corporate events, conferences, awards ceremonies, galas, incentives, and bespoke client experiences. Sold as a custom, quote-based engagement for government, corporate, and non-profit clients across Australia and South East Asia.
• Festival Management Large-scale festival planning and execution including program curation, site management, multi-day event coordination, placemaking, and cultural celebration programming. Sold as a custom engagement to government bodies, tourism authorities, and community organisations (e.g., United Cup 2025 Multicultural Festival for Tourism WA, Danjoo Koorliny Bunuru Festival).
• Brand Activations and Placemaking Brand activation experiences and place-making events designed to engage audiences and bring brands and precincts to life, including product launches, rebrand events, and consumer-facing experiences (e.g., three-event rebrand launch for The Kids Research Institute Australia, ICON Festival of Football Media Launch).
• Le Dîner en Blanc Perth (Licensed Event Series) Licensed local edition of the global Le Dîner en Blanc mass-participation white-themed pop-up picnic held at secret iconic locations in Perth (e.g., Fremantle Prison, Esplanade Park). Atelier manages venue selection, design, logistics, ticketing, sponsorship, and risk management as the Perth licensee since 2017. Sold via consumer ticketing.

Quantifiable outcome

• Transformed annual Discover Day from 300 to 3,000+ attendees
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Le Dîner En Blanc (Global)coreStrategic or Co-development PartnerLicensed event owner for Le Dîner en Blanc Perth - a worldwide phenomenon bringing thousands of white-clad guests to secret iconic venues. Atelier has managed this event since 2017, with 7th year being 2023 at Fremantle Prison. Handles venue selection, design, logistics, ticketing, sponsorship, and risk management.
• City of FremantlecoreStrategic or Co-development PartnerLocation partner for Le Dîner en Blanc Perth events. Provides access to iconic Fremantle venues including Fremantle Prison and Esplanade Park.
• Tourism WAcoreStrategic or Co-development PartnerEngaged for multiple events including United Cup 2025 Multicultural Festival, ICON Festival of Football Media Launch, WA Food & Wine Trails Showcase, and Skillswest Expo. Primary government tourism partner.
• Moët & Chandon / Champagne Pommery / Laurent PerrierminorGTM or Marketing PartnerChampagne partners for Le Dîner en Blanc events across multiple years. Provides exclusive champagne offerings for guests.
• Heyder & ShearsminorStrategic or Co-development PartnerCatering partner for Le Dîner en Blanc and other events. Provides food and beverage services for upscale event experiences.
• Barbagallo / Auto Classic BMWminorGTM or Marketing PartnerLuxury vehicle partners providing premium transportation services for VIP guests at events.
• Enexperth & Forrestchase / Forest ChaseminorGTM or Marketing PartnerOfficial style partners for Le Dîner en Blanc events, providing fashion and styling elements.
• Whispering Angel Rosé / Vinaceous / Howard Park Wines / Frankland Estate / Larry CherubinominorGTM or Marketing PartnerWine partners providing premium wine selections for Le Dîner en Blanc and other events.
• Pearls of Australia / Willie Creek Pearls / LinneysminorGTM or Marketing PartnerOfficial jewellery partners providing pearl and jewellery accessories for Le Dîner en Blanc events.
• Hire SocietyminorStrategic or Co-development PartnerFurniture partner for Le Dîner en Blanc, providing premium furniture for the pop-up picnic experience.
• Development WAcoreStrategic or Co-development PartnerEngaged for Danjoo Koorliny Bunuru Festival and Yagan Square Nyumbi Cultural Performances. Government body responsible for urban redevelopment and precinct activations.
• City of PerthcoreStrategic or Co-development PartnerClient for Plateful Perth culinary celebration and support for Yagan Square events. Local government partner for city activations.
• Howard ParkminorGTM or Marketing PartnerWine partner for Parkerville Children & Youth Care Charity Lunch, contributing to event's fundraising success.
• EventExminorStrategic or Co-development PartnerProduction supplier partner for Parkerville Charity Lunch, supporting event production and logistics.
• 32 Degrees South GroupminorStrategic or Co-development PartnerCollaborative partner for Riesling Downunder event - a four-day celebration of Riesling wines across Melbourne and Sydney.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Global event and exhibition services company producing large-scale trade shows, corporate events, and brand experiences. Comparable to Atelier on trade events and corporate event production, but with global scale and broader production services.
• Imagination: Global brand experience agency producing events, installations, and immersive experiences for major brands. Comparable to Atelier on creative event design and brand activations, but with much broader geographic presence and resources.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibitions, and immersive experiences for major brands. Overlaps with Atelier on corporate events, festivals, and brand activations, but operates globally with much larger teams and broader digital/marketing services.
• MKG Experience: Experiential marketing agency producing brand activations, corporate events, and immersive experiences. Comparable to Atelier on premium brand events and activations, but operating at larger scale across multiple global markets.
• Sodexo Live!: Global hospitality and live events services provider operating venues and producing large-scale events. Comparable to Atelier on large event operations (e.g., RAC Arena scale), but as part of a much broader food services and facilities management portfolio.
• Freeman: Global event management and production company specializing in exhibitions, conferences, and brand experiences. Comparable to Atelier on trade events, conferences, and large-scale event production, but operating globally with significantly more scale.
• MCI Group: Global meetings, events, and association management agency. Direct overlap with Atelier on conferences, corporate events, and incentive programs; serves a similar enterprise and association client base but at a vastly larger international scale.
• George P Johnson Experience Marketing: Global experiential marketing agency serving enterprise clients with large-scale event and activation programs. Comparable to Atelier in delivering corporate events, conferences, and brand experiences, but at significantly larger scale and global footprint with broader marketing capabilities.
• Sparks: Global experiential agency producing brand experiences, corporate events, and conferences for major enterprises. Comparable to Atelier in delivering premium corporate events and brand activations, but with much broader geographic reach and larger team.

Direct peers

• C2 International Events Group: Montreal-headquartered international business events and conference organizer producing high-end curated experiences for senior business audiences. Directly comparable to Atelier's premium conference, corporate, and destination event positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atelierhouseofevents
• Instagraminstagram.com/atelier_houseofevents
• LinkedInlinkedin.com/company/atelier-house-of-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATELIER - House of Events