Ciele Cosmetics
Ciele Cosmetics is a US color cosmetics brand founded in August 2023 that develops acne-safe, broad-spectrum SPF-integrated makeup sold exclusively through Sephora and its own e-commerce site, serving skincare-conscious consumers with acne-prone or sensitive skin.
- Company typePrivate
- Founded2023
- HeadquartersMount Vernon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ciele Cosmetics does
Ciele Cosmetics is a US-based, privately held color cosmetics company founded in August 2023 by celebrity makeup artist Nikki DeRoest and Cerre Francis, headquartered at 4455 Fruitland Ave in Vernon, California. The company develops acne-safe color cosmetics built on mineral-based broad-spectrum SPF formulations that integrate sun protection (SPF 30+ through SPF 50+) against UVA, UVB, Blue Light, and Infrared radiation into every product. Its portfolio spans nine core SKUs: tinted serum (tint & PROTECT SPF 50+), liquid blush (blush & PROTECT SPF 50+), powder bronzer (shade & PROTECT SPF 45+), concealer (conceal & PROTECT SPF 50+), primer (prime & PROTECT SPF 30+), filter (filter & PROTECT SPF 30+), highlighter (glow & PROTECT SPF 50+), liquid blush alternative (flush & PROTECT SPF 45+), contour (sculpt & PROTECT SPF 30+), plus a cream-to-powder bronzer (bronze & PROTECT SPF 50+), bundled sets, and proprietary brushes. All formulas are non-comedogenic and exclude over 100 pore-clogging ingredients, are vegan, gluten-free, fragrance-free, and hold the Clean at Sephora certification.
Ciele monetizes exclusively through one-time direct product sales priced between $34 and $44 per unit, with no subscription tier disclosed. The go-to-market combines an exclusive retail partnership with Sephora across Sephora.com and select Sephora stores nationwide, a Shopify-powered direct-to-consumer site at cielecosmetics.com with a $65 free-shipping threshold, and DTC international shipping to the European Union and United Kingdom. Marketing relies on celebrity founder-driven earned media, top-of-funnel organic social across Instagram, YouTube, and Pinterest, mid-funnel email, and PR coverage in publications including WWD, Byrdie, W Magazine, Refinery29, Bustle, InStyle, and Cosmopolitan.
The customer base is consumer-only and segmented into acne-prone or sensitive skin individuals and skincare-conscious makeup users seeking multifunctional, clean beauty products that combine cosmetic coverage with skincare benefits. No institutional investors, venture capital, or private equity backing have been disclosed; the company appears to be founder-funded and operated, with no disclosed revenue, headcount, or funding rounds in the available data.
Ciele Cosmetics firmographics
Firmographics- Name
- Ciele Cosmetics
- Legal name
- ciele cosmetics
- Website
- https://cielecosmetics.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ciele Cosmetics is a US color cosmetics brand founded in August 2023 that develops acne-safe, broad-spectrum SPF-integrated makeup sold exclusively through Sephora and its own e-commerce site, serving skincare-conscious consumers with acne-prone or sensitive skin.
- Ownership category
- akta.pro rank
Ciele Cosmetics industry classification
Industry- Product category
- Color Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
- akta.pro secondary industry
- Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE)
Keywords
Where Ciele Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Mount Vernon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ciele Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct product sales: Ciele Cosmetics generates revenue through direct-to-consumer sales of color cosmetics and SPF-protected makeup products sold via cielecosmetics.com and Sephora retail locations. Products are sold as one-time purchases with no subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Powder bronzer products |
| Unit Pricing | Pay-as-you-go | Tinted serum SPF products |
| Unit Pricing | Pay-as-you-go | Primer SPF products |
| Unit Pricing | Pay-as-you-go | Liquid blush products |
| Unit Pricing | Pay-as-you-go | Concealer products |
| Unit Pricing | Pay-as-you-go | Glow highlighter products |
| Unit Pricing | Pay-as-you-go | Flush tint products |
| Unit Pricing | Pay-as-you-go | Sculpt contour products |
| Unit Pricing | Pay-as-you-go | Filter primer products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Ciele Cosmetics product offering
Product offeringCore offering
Ciele Cosmetics is a digitally native color cosmetics brand that designs, formulates, and sells a line of complexion makeup products — tinted serums, primers, concealers, blushes, bronzers, highlighters, and sculpt products — each integrated with broad-spectrum SPF 30 to SPF 50+ mineral sun protection. All products are acne-safe, non-comedogenic, vegan, gluten-free, fragrance-free, and certified Clean at Sephora. The line is sold exclusively through Sephora (online and select stores) and through the brand's own e-commerce site at unit price points of $34–$44.
Product overview
ciele cosmetics is a color cosmetics line offering skin-driven formulas that combine broad spectrum SPF protection with acne-safe, clean, vegan, and fragrance-free ingredients. The product portfolio centers on complexion products including tinted serums (tint & PROTECT SPF 50+), liquid blushes (blush & PROTECT SPF 50+), powder bronzers (shade & PROTECT SPF 45+), concealers (conceal & PROTECT SPF 50+), primers (prime & PROTECT SPF 30+), filters, sculptors, highlighters (glow & PROTECT SPF 50+), and liquid blush alternatives (flush & PROTECT SPF 45+). Products range from SPF 30+ to SPF 50+ and are formulated without pore-clogging ingredients. The line is available exclusively at Sephora and includes bundled sets (The Perfect Pair, The Dimension Set) and professional application tools (The Complexion Brush, The Best Brush Set). Founded by celebrity makeup artist Nikki DeRoest and launched August 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- tint & PROTECT SPF 50+ Weightless tinted serum providing broad-spectrum SPF 50+ with light to medium buildable coverage. Formulated with non-comedogenic, acne-safe ingredients including niacinamide, allantoin, and bisabolol. Available in 13 shades from ivory to deep.
- blush & PROTECT SPF 50+ Hydrating liquid blush with non-nano mineral broad-spectrum SPF 50+, lightweight buildable color with natural finish, featuring allantoin and bisabolol. Available in 7 shades.
- shade & PROTECT SPF 45+
Quantifiable outcome
- 97% agree primer feels lightweight on skin
- +4 more outcomes
Companies that use Ciele Cosmetics
Customer profileSegments2 records
Ideal customer profiles2 records
Ciele Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Ciele Cosmetics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SephoracoreExclusive retail partnership where Sephora serves as the primary channel partner for Ciele Cosmetics. Products are sold exclusively at Sephora.com and select Sephora stores nationwide. This exclusive arrangement provides Ciele with immediate access to Sephora's established beauty retail network and millions of beauty-conscious consumers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Ciele Cosmetics competitors and assessment
Company assessmentDirect peers
- Ilia Beauty: Clean color brand built around mineral SPF complexion products (Super Serum Skin Tint, True Skin Foundation). Closest analog in combining Clean at Sephora certification with mineral-SPF color cosmetics and inclusive shade ranges.
- RMS Beauty: Pioneer in clean, organic color cosmetics with non-comedogenic formulations sold through Sephora and DTC. Comparable on clean-positioning leadership and complexion product depth, though broader heritage brand.
- Supergoop: SPF-first beauty brand with a growing color cosmetics line (Glowscreen, Superscreen) sold through Sephora. Most directly comparable peer in SPF-color crossover and shares Ciele's positioning of daily sun protection as the hero benefit.
- Kosas: Clean color cosmetics brand with skincare-makeup hybrids, sold at Sephora. Comparable on clean positioning, Sephora distribution, and 'skin-first' complexion formulations targeting acne- and sensitive-skin consumers.
- Saie Beauty: Clean, skin-first makeup brand with celebrity-founder halo (Laney Crowell) sold at Sephora. Direct peer on Sephora clean-beauty positioning, founder-led marketing model, and complexion-product focus.
- Tower 28 Beauty: Clean, sensitive-skin-friendly color brand built around non-comedogenic formulas (SOS Daily Rescue Spray, SunnyDays SPF). Closest peer on the 'acne-safe + sensitive skin' value proposition that defines Ciele.
Broad incumbents
- Glossier: Iconic clean color and skincare brand with strong DTC and Sephora distribution. Comparable on millennial clean-color positioning and DTC-plus-Sephora go-to-market, though Glossier is significantly larger and more diversified.
- IT Cosmetics: Largest SPF-color crossover brand (CC+ Cream with SPF 50+) sold across Sephora, Ulta, and QVC. Comparable on SPF-in-color proposition but operates at much larger scale and broader portfolio under L'Oréal ownership.
- Honest Beauty: Clean beauty brand with broad color and skincare portfolio sold through mass and clean retail. Overlaps on clean-positioning and Sephora-adjacent shopper, though distribution and price points differ.
Emerging players
- Tula Skincare: Acne- and sensitive-skin-focused skincare brand expanding into complexion products. Comparable on the acne-safe consumer segment Ciele targets, though Tula is more skincare-led than color-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ciele Cosmetics social profiles
Digital presenceCiele Cosmetics compliance and trust
Trust signalCompliance1 record
Ciele Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ciele Cosmetics leadership team
Management profileNumber of profiles
Profiles2 records
Ciele Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ciele Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ciele Cosmetics
What does Ciele Cosmetics do?
Ciele Cosmetics is a digitally native color cosmetics brand that designs, formulates, and sells a line of complexion makeup products — tinted serums, primers, concealers, blushes, bronzers, highlighters, and sculpt products — each integrated with broad-spectrum SPF 30 to SPF 50+ mineral sun protection. All products are acne-safe, non-comedogenic, vegan, gluten-free, fragrance-free, and certified Clean at Sephora. The line is sold exclusively through Sephora (online and select stores) and through the brand's own e-commerce site at unit price points of $34–$44.
Is Ciele Cosmetics a public or private company?
Ciele Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ciele Cosmetics founded?
Ciele Cosmetics was founded in 2023. It employs 11 to 50 people.
Where is Ciele Cosmetics based?
Ciele Cosmetics is headquartered in Mount Vernon, United States, in the North America region.
How does Ciele Cosmetics make money?
One revenue line is on record: direct product sales.
Who are Ciele Cosmetics's main competitors?
Direct peers on record are Ilia Beauty, RMS Beauty, Supergoop, Kosas, Saie Beauty and Tower 28 Beauty. Broad incumbents are Glossier, IT Cosmetics and Honest Beauty. Tula Skincare is listed as an emerging player.
Does Ciele Cosmetics have an API?
No public API is recorded for Ciele Cosmetics.
What industry is Ciele Cosmetics in?
Ciele Cosmetics's product category is Color Cosmetics. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABACAE, Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers). Its NAICS code is 456120 and its SIC code is 2844.