Beyond Business, Inc.

What Beyond Business, Inc. does

Beyond Business, Inc. is a privately held, woman-owned and operated fractional sales leadership and brand management consultancy headquartered in Greenwood Lake, New York. The firm serves small and mid-size consumer packaged goods companies in the natural beauty, skincare, personal care and packaged-food channels, with a stated focus on brands operating between $1 million and $20 million in annual revenue that have outgrown founder-led sales and need commercial infrastructure to scale. Patricia Pol founded the company after a career in sales and brand management for beauty and skincare manufacturers, and the firm operates with a lean team of approximately seven people including a CFO, RevOps Director, National Sales Manager, Creative Director, Sales Support & Data Analyst, and Content Creator.

The company's service offering is organized around three integrated pillars. Fractional Sales Leadership provides VP/CRO/CCO and National Sales Director-level executives on flexible retainers, representing clients with retailers, brokers, investors and boards. Commercial Execution covers go-to-market strategy, key account and broker management, trade promotion planning, sales operations and analytics, and consumer/category insights across natural, conventional, prestige and e-commerce channels. Brand & Growth Enablers delivers integrated marketing activation, new-item kits, training cards and trade-show programs. A sister learning platform, Beyond Education (beyondeducation.net), extends the offering into bite-sized training modules, webinars and downloadable diagnostics such as the Channel Mix Diagnostic and Revenue Architecture Self-Assessment.

The business model blends subscription/recurring fractional retainers with project-based professional services engagements, billed under multi-year contracts with pricing not publicly disclosed. Go-to-market is sales-led and channel-driven: the team directly engages mid-market CPG brand founders and manages broker relationships for execution across retail channels. Marketing is content-led, centered on an SEO-optimized blog, organic social and educational partnerships. The firm has no disclosed external funding, no parent company and no acquisition history, and reports an internal benchmarking figure of an average 15-30% sales lift within 60 days of a training cycle. Customer logos span 18+ past and current clients including Weleda, BORLIND, Shea Radiance, Mychelle, Lafe's, Kuli Kuli, Rally, All Good, Earthly Delight, Reveel, Peepers, Veriphy and Acure.

Name

Beyond Business, Inc.

Legal name

Beyond Business Inc.

Website

https://bbbrandstrategy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond Business is a woman-owned fractional sales leadership and brand management consultancy serving natural beauty, skincare and wellness CPG brands between $1M and $20M in revenue, providing VP/CRO-level executives on retainer alongside go-to-market strategy, broker management and retail education services.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fractional Leadership Retainers: Flexible retainer arrangements providing access to senior sales executives (VP/CRO/CCO and National Sales Directors) on a part-time basis. Clients pay for ongoing fractional leadership services without the cost of full-time hires.
2. Commercial Execution Services: Data-backed launch and expansion plans covering pricing, margins, timelines, and channel mix. Includes go-to-market strategy, key account management, trade promotion planning, sales operations, and consumer insights services.
3. Brand and Growth Enabler Services: Integrated marketing activation, new item kits, training cards, and trade-show programs. Brand positioning, story development, and store education services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Beyond Business is a fractional sales leadership and brand management consultancy that places senior natural-channel, grocery, and prestige sales executives (VP/CRO/CCO and National Sales Directors) on flexible retainer with small and mid-size natural beauty, skincare, and wellness CPG brands. Service pillars include fractional sales leadership, commercial execution (go-to-market strategy, key account and broker management, trade promotion planning, sales operations, and consumer/category insights), and brand & growth enablers (marketing activation, new-item kits, store education).

Product overview

Beyond Business, Inc. is a fractional sales leadership and brand management consultancy serving natural beauty, skincare, and wellness CPG brands. The company offers three integrated service pillars: Fractional Sales Leadership (providing VP/CRO/CCO and National Sales Director level talent on retainer), Commercial Execution (go-to-market strategy, key account management, trade planning, and analytics), and Brand & Growth Enablers (marketing activation and team education). A sister platform, Beyond Education, delivers bite-sized learning modules for retail staff training. The company also provides downloadable assessment tools including the Channel Mix Diagnostic and Revenue Architecture Self-Assessment PDF scorecards for brands to self-evaluate their commercial infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Sales Leadership Senior natural-channel, grocery, and prestige sales executives (VP/CRO/CCO and National Sales Directors) placed on flexible retainer with small and mid-size CPG brands to own the revenue roadmap, set targets, and represent brands with retailers, investors, and boards. Includes sales team recruitment and coaching services.
• Commercial Execution Data-backed launch and expansion plans covering pricing, margins, timelines, and channel mix across natural, conventional, prestige, and e-commerce channels. Includes go-to-market strategy, key account and broker management, trade promotion planning, sales operations and analytics, consumer and category insights, and innovation/commercialization support.
• Brand & Growth Enablers Integrated marketing activation, new-item kits, training cards, and trade-show programs to amplify sell-in, velocity, and brand storytelling. Includes brand positioning and story development, integrated marketing activation for new items and line extensions, and store webinars with team education.
• Beyond Education Sister learning platform by Beyond Business providing bite-sized educational lessons and live webinars for store teams and internal staff, covering visual storytelling, product knowledge, and retail sales techniques.
• Channel Mix Diagnostic A 25-question self-assessment framework across revenue distribution, customer concentration risk, margin health, promotional alignment, and growth trajectory designed to identify revenue leaks in CPG brands between $5M and $20M.
• Revenue Architecture Self-Assessment A 25-question scorecard across pricing architecture, distributor accountability, void closure, reporting discipline, and education layer to help brands evaluate where their commercial infrastructure stands today.

Quantifiable outcome

• Average 15-30% sales lift within 60 days of a training cycle (internal benchmarking across natural channel launches)

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• 1% for the PlanetcoreOthersBeyond Business is a proud member of 1% for the Planet, committing to give 1% of total annual revenues back to environmental causes. This movement brings together companies, individuals, and nonprofits to tackle environmental issues. Founded in 2002 by Yvon Chouinard (Patagonia) and Craig Mathews (BlueRibbon Flies), the organization has helped direct hundreds of millions of dollars to environmental partners worldwide.
• One Tree PlantedcoreOthersBeyond Business supports One Tree Planted, a global reforestation non-profit that has planted over 40 million trees in more than 47 countries since 2014. The partnership focuses on forest restoration in Argentina, where 50% of the Beyond Business team was born, supporting diverse, native forest regeneration from the Andes mountain range to lowland sub-tropical ecosystems.
• Beyond EducationcoreStrategic or Co-development PartnerBeyond Education (beyondeducation.net) is a sister learning platform operated by Beyond Business that provides bite-sized educational lessons and training programs for brands. Includes store webinars and team education for retail staff. Content covers visual storytelling, product education, sales techniques, and brand elevation strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global consulting firm with a large Consumer Goods practice covering sales, marketing, and commercial transformation. Comparable on commercial strategy but operates at enterprise scale with much broader portfolio.
• Interbrand: Global brand consultancy with deep CPG expertise in brand strategy, naming, and identity. Comparable on the strategic brand positioning component of Beyond Business's offering.
• Prophet: Global brand and growth strategy consultancy serving consumer goods and retail clients. Overlaps with Beyond Business on brand positioning and commercial strategy but at much larger enterprise scale.
• Deloitte: Big Four advisory firm with a Consumer Products practice covering sales transformation, channel strategy, and commercial operations. Broad incumbent comparable on consulting services for CPG clients.
• Lippincott: Brand strategy and design consultancy serving consumer and CPG clients. Comparable on brand and growth strategy work but typically targets larger enterprise engagements.
• McKinsey & Company: Top-tier strategy consultancy with a Consumer Practice serving global CPG clients on sales, marketing, and growth. Comparable on the strategic side but a fundamentally different scale and pricing tier.
• Landor & Fitch: Global brand consulting and design firm serving CPG and consumer clients. Comparable on brand strategy and identity work but operates at a much larger scale with broader portfolio offerings.

Direct peers

• Chief Outsiders: Fractional C-suite firm (especially CMOs) for mid-market and growth-stage companies. Direct competitor to Beyond Business's fractional VP/CRO/CCO model targeting companies that cannot afford full-time sales leaders.
• The Partnering Group: Boutique CPG consulting firm that helps consumer brands develop and execute sales, marketing, and channel strategies. Highly comparable service offering and target customer base to Beyond Business.

Emerging players

• Siegel+Gale: Global brand strategy and design firm with a "Simplify" growth framework for consumer brands. Comparable on brand positioning work for CPG clients though more focused on identity and customer experience than fractional sales leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BBbrandstrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Business, Inc.