CarbonLink

What CarbonLink does

CarbonLink is an Australian environmental services company founded in 2007 that delivers end-to-end soil carbon farming solutions for large-scale grazing enterprises, primarily beef cattle operations across Queensland, NSW, and Victoria. The company combines proprietary physical measurement (NetSCAN 1200mm deep soil sampling, versus the 300mm industry standard) with a CSIRO-validated model-assisted measurement platform integrating machine learning, remote sensing, and process-based modelling to estimate soil carbon across entire properties and generate Australian Carbon Credit Units (ACCUs) under the Emissions Reduction Fund.

The company's commercial offering is the NetImpact Programme, which spans property assessment, tailored NetImpact Plan development, multi-year project registration, deep soil imaging, geospatial mapping, in-house laboratory analysis, ongoing advisory, and Clean Energy Regulator reporting across 25-100 year project lifecycles. CarbonLink monetizes through a combination of ACCU sales (with units valued at $25-35) and professional services fees, with zero upfront cost to eligible producers. The company operates a direct field-sales model via Carbon Farming Advisors, supported by event-led and community-led channels including the QFF preferred-provider partnership and the RCS Australia GrazingforProfit school.

CarbonLink is family-controlled, founded and chaired by Terry McCosker OAM, with his son Chris McCosker as CEO. The company has operated without disclosed external institutional investment since spinning out of RCS Australia in 2007, and manages 71 active projects covering 340,000+ hectares — producing over 70% of all ACCUs issued to date under Australia's soil carbon farming method.

Name

CarbonLink

Legal name

Carbon Link Limited

Website

https://carbonlink.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

CarbonLink delivers end-to-end soil carbon farming services to Australian beef cattle producers, combining proprietary 1200mm deep soil sampling with CSIRO-validated AI-enhanced modelling to generate Australian Carbon Credit Units across 71 projects covering 340,000+ hectares.

Ownership category

akta.pro rank

Headquarters

HQ city

Gladstone

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ACCU Sales: CarbonLink earns revenue by helping farmers generate Australian Carbon Credit Units (ACCUs) through soil carbon sequestration projects. ACCUs are issued by the Clean Energy Regulator upon verified soil carbon increases and can be sold on the carbon market. ACCU values range from $25-35 per unit.
2. Soil Carbon Project Development & Management: End-to-end soil carbon project services including property assessment, baseline measurement, NetImpact Plan development, ongoing project management, sampling coordination, auditing, and CER reporting throughout the project lifecycle (25-100 years).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

CarbonLink delivers end-to-end soil carbon farming services for Australian grazing producers through its NetImpact Programme. The offering combines proprietary deep-soil scanning technology (NetSCAN at 1200mm), AI-enhanced carbon modeling, mapping services, laboratory analysis, and advisory/project management to help landholders generate verified Australian Carbon Credit Units (ACCUs) and sell them on the carbon market. Revenue is derived from project management fees and ACCU transaction participation rather than upfront charges.

Product overview

CarbonLink is a soil carbon farming service provider offering an integrated platform centered on the NetImpact Programme for end-to-end soil carbon project delivery. The core offering includes proprietary NetSCAN scanning technology for deep soil sampling (1200mm), CarbonLink Imaging Services, and advanced Mapping Services using high-resolution satellite imagery and machine learning. Supporting services include a dedicated Laboratory for soil analysis, Carbon Farming Advisors for expert guidance, Project Delivery teams for compliance management, and ongoing R&D capabilities. Together, these components provide farmers with a complete pathway from initial assessment through to Australian Carbon Credit Unit (ACCU) issuance, combining measurement, modeling, mapping, and advisory services into a unified soil carbon farming solution.

Differentiator

Problem solved

Functional benefit

Products and services

• NetImpact Programme End-to-end soil carbon farming program that guides Australian farmers and landholders through the entire carbon project lifecycle, from initial expression of interest and property assessment to tailored NetImpact Project Plan development and ongoing management and support.
• NetImpact Plan A tailored project plan delivered to landholders outlining the approach and specific actions needed to meet carbon sequestration objectives, including knowledge provision, pathway recommendations, carbon sequestration forecasts, mapping, and risk mitigation.
• NetSCAN CarbonLink's proprietary scanning technology for soil carbon measurement, integrating soil sampling and remote sensing to estimate carbon stocks and setting a benchmark for accurate and cost-effective soil carbon measurement.
• CarbonLink Imaging Services Cutting-edge soil imaging services where sampling rigs collect soil samples at 1200mm depth for accurate laboratory testing, with advanced sensors and analytics delivering precise insights into property carbon levels.
• CarbonLink Mapping Services Top-tier geospatial mapping services using high-resolution satellite imagery, machine learning, and geostatistical algorithms to visually showcase soil carbon farming potential and optimize field sampling site selection.
• CarbonLink Laboratory Services Scientific measurement engine that processes and analyzes soil samples with rigorous quality standards to support accurate, defensible carbon accounting for monitoring, measurement, and reporting.
• Carbon Farming Advisory Services Advisory services delivered by Carbon Farming Advisors who provide tailored guidance on eligibility, method selection, financial modeling, and risk management, mapping out practical pathways for soil carbon projects.
• Project Delivery Services End-to-end project management services covering participant onboarding, sampling rounds, auditing, and Clean Energy Regulator reporting throughout the project lifecycle.

Quantifiable outcome

• Up to 95% faster land recovery and 81% higher pasture biomass than neighbouring grazing systems
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• RCS AustraliacoreStrategic or Co-development PartnerRCS Australia is Australia's leading provider of regenerative agriculture education and advisory services. Founded in 1985, RCS empowers producers through programs spanning grazing management, regenerative practices, farm business development and leadership. CarbonLink was spun out of RCS in 2007, and both companies were founded by Dr Terry McCosker OAM. RCS continues to provide education and training that supports CarbonLink's customer acquisition.
• Queensland Farmers' Federation (QFF)coreGTM or Marketing PartnerQFF is the united voice of agriculture in Queensland, representing agricultural peak industry bodies collectively covering 13,000+ farmers. CarbonLink is QFF's preferred provider for soil carbon projects, working together to support Queensland producers navigating the carbon economy through joint engagement activities, policy advocacy, and farmer education.
• AgriWebbsecondaryTechnology or IntegrationAgriWebb provides livestock management software enabling producers to digitize farm records, monitor livestock performance, and track grazing plans. CarbonLink customers receive 30% off their first two years of AgriWebb subscription. The partnership supports practice changes, land management strategies, and record keeping required for soil carbon projects.
• Food Agility CRCcoreStrategic or Co-development PartnerFood Agility CRC leads digital innovation programs for Australia's agrifood sector. CarbonLink was an integral partner in the landmark $6.6 million Rangelands Carbon project, contributing scientific, digital and modelling expertise. The partnership transformed carbon estimation in Australian rangelands and developed new digital tools that significantly reduce measurement costs while improving accuracy.
• CSIROcoreStrategic or Co-development PartnerFormal partnership with CSIRO began in 2012 to support research, validation, and scientific foundation of CarbonLink's farming and soil initiatives. The collaboration enabled development of CarbonLink/CSIRO technology capable of detecting carbon levels inaccessible to other methods.
• MacIntyre Ag AlliancesecondaryGTM or Marketing PartnerPartnership with MacIntyre Ag Alliance strengthens resilience and sustainability of producers across the greater Goondiwindi region. CarbonLink supports community engagement through the partnership, bringing producers together to unlock productivity and environmental outcomes from improved soil health.
• Burnett Mary Regional GroupminorGTM or Marketing PartnerPartner in collaborative delivery of the Beneath the Surface & Beyond field day event at Bonnie Doone property, supporting community engagement and producer education in the Monto, QLD region.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AgriProve: AgriProve is an Australian soil carbon project developer that helps grazing and cropping producers generate ACCUs through end-to-end soil carbon project delivery. It is the closest direct competitor to CarbonLink in the Australian soil carbon farming space, operating a similar EOI-based advisory model and competing head-to-head for the same beef cattle grazing customer base.
• Loam Bio: Loam Bio is an Australian agricultural carbon company developing microbial seed coatings to enhance soil carbon sequestration. While its biological-input approach differs from CarbonLink's measurement-led model, it targets the same Australian farming customer base, competes for ACCU generation, and is a category peer in the Australian ag-carbon ecosystem.
• FarmLab: FarmLab is an Australian environmental data and soil carbon measurement platform that supports carbon farming project development and MRV. It overlaps directly with CarbonLink's measurement and project delivery services and serves a comparable Australian producer customer base.
• Cibo Labs: Cibo Labs was an Australian pasture and regenerative agriculture platform focused on land management analytics, satellite-based pasture monitoring, and carbon baseline assessment. It is comparable to CarbonLink through its shared Australian grazing-land customer base and use of remote sensing for soil and pasture carbon analysis.

Broad incumbents

• Indigo Ag: Indigo Ag is a large US-headquartered agricultural carbon platform with global scope, offering agronomic carbon programs, microbial products, and a broad sustainability portfolio. It is a broader incumbent operating across multiple agricultural carbon verticals rather than specializing in Australian soil carbon measurement like CarbonLink.
• Regrow Ag: Regrow Ag is a global agriculture sustainability platform combining remote sensing, crop modeling, and MRV tools for soil carbon and Scope 3 emissions programs. It is a broader incumbent in agricultural MRV rather than a direct Australian soil carbon project developer, but competes for the same category of farmer customers and carbon credit buyers.

Emerging players

• Soil Capital: Soil Capital is a European-focused (primarily Belgium and France) regenerative agriculture platform that pays farmers for carbon outcomes and sells verified soil carbon credits. It is comparable to CarbonLink through its farmer-facing advisory model and soil carbon credit origination, though it operates in a different geography with a different regulatory framework.

Others

• Nori: Nori is a blockchain-based carbon removal marketplace that connects project developers with credit buyers. It is comparable to CarbonLink as part of the broader voluntary carbon ecosystem in which soil carbon credits are issued and sold, though Nori itself does not originate projects or perform MRV.
• Puro.earth: Puro.earth is a carbon removal marketplace operated by Nasdaq, focused on biochar, geological, and nature-based carbon removal credits. It is comparable to CarbonLink as a marketplace infrastructure peer that enables monetization of soil-derived and other nature-based carbon removals, though Puro does not perform project development or MRV.
• Patch: Patch is a carbon credit API and marketplace infrastructure company that helps businesses access verified carbon credits across nature-based and tech-based removal categories. It is comparable to CarbonLink as ecosystem infrastructure that supports demand-side monetization of soil carbon credits, without directly competing in project origination or MRV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@carbonlinkaustralia/videos
• Facebookfacebook.com/carbonlink
• LinkedInlinkedin.com/company/carbonlink
• Instagraminstagram.com/carbonlinkaustralia
• Xx.com/carbonlinkau

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarbonLink