Warnors Theatre

Name

Warnors Theatre

Legal name

Warnors Center for the Performing Arts

Website

https://warnorscenter.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live event venue
• Performing arts center
• Historic theatre rental
• Concert ticket sales
• Arts nonprofit

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, comedy shows, theatrical productions, and special events. Authorized ticket sellers include Ticketmaster.com and the Warnors Theatre Box Office.
2. Venue Rental: Rental of Warnors Theatre, Star Palace Ballroom (6,278 sq ft, up to 700 guests), and Frank's Place (5,488 sq ft, up to 350 guests) for private events, weddings, corporate functions, and community gatherings.
3. Membership Programs: Three-tier membership program offering benefits including early ticket access, exclusive events, VIP lounge access, and theatre tours. Tiers include Pantages Circle ($599/year), Priteca Patron ($349/year), and Warnors Legacy ($149/year).
4. Donations and Fundraising: As a 501(c)(3) non-profit organization, Warnors relies on donations and fundraising to maintain the historic building and support programming. Receives funding from City of Fresno Measure P through Fresno Arts Council.
5. Behind the Curtain Tours: Quarterly behind-the-scenes tours of the historic theatre, with proceeds supporting preservation and maintenance of the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Warnors Centre for the Performing Arts operates a historic 1928 theatre venue in downtown Fresno, hosting live concerts, comedy shows, theatrical productions, and film screenings across three spaces: the 2,100-seat Warnors Theatre, the 6,278 sq ft Star Palace Ballroom, and the 5,488 sq ft Frank's Place live music venue. As a registered 501(c)(3) nonprofit, it generates revenue through ticket sales, venue rentals, three-tier membership programs, and donations.

Product overview

Warnors Theatre operates a multi-venue performing arts complex consisting of three primary venues: the main Warnors Theatre (2,100-seat historic auditorium), the Star Palace Ballroom (6,278 sq ft event space), and Frank's Place (5,488 sq ft live music venue). Supporting offerings include the Robert Morton Organ Series, Behind the Curtain Tours, venue rental services, membership programs (Pantages Circle, Priteca Patron, Warnors Legacy), and box office services. The organization functions as a 501(c)(3) nonprofit dedicated to preserving Fresno's registered historic theatre landmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Warnors Theatre (Main Auditorium)
• Star Palace Ballroom
• Frank's Place
• Behind the Curtain Tours
• Robert Morton Organ Series
• Membership Programs
• Warnors Theatre Box Office

Quantifiable outcome

• Over 1,000 pipes in the historic Robert Morton organ
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorAuthorized ticket sales partner for all Warnors Theatre events. Customers advised to purchase tickets only through Ticketmaster.com or the Warnors Box Office to ensure ticket authenticity and validity.
• Shine TheatreminorStrategic or Co-development PartnerLocal non-profit theatre company producing Dear Evan Hansen at Warnors Theatre, highlighting local talent and Fresno's arts community.
• Brad Jaurique PromotionsminorChannel Partner/ Reseller/ DistributorEvent promoter bringing local and national talent to Warnors Theatre, including Valentines Night Out featuring Fresno talent.
• Maarte.FresnominorGTM or Marketing PartnerLocal partner presenting Matcha + Mariachi events at Frank's Place, benefiting Warnors Theatre.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Saroyan Theatre: Performing arts venue in Fresno's convention center complex that competes for the same regional touring Broadway and concert audiences with a more modern configuration.

Broad incumbents

• Live Nation: Largest concert promoter and venue operator globally; defines touring-artist economics and routing decisions that affect mid-size historic venues like Warnors.
• AEG Presents: Major concert promoter and venue operator; the broader incumbent in the touring concert space whose artist relationships and routing decisions directly shape Warnors' booking access.
• Save Mart Center: Larger-capacity Fresno arena that competes for the same touring acts and concert audiences but offers modern amenities and substantially higher seating capacity. Represents the broader incumbent competitor in the same metro.
• Hollywood Pantages Theatre: Iconic 1930s historic theater hosting Broadway touring productions, concerts, and events. Same Priteca-era architectural heritage and broader incumbent in the same historic-venue category.

Direct peers

• Lobero Theatre: Historic nonprofit performing arts venue in Santa Barbara hosting concerts, theater, and comedy. Comparable in mission, structure, and 1920s-era historic venue positioning.
• Tower Theatre: Another historic performing arts venue in downtown Fresno operating a comparable multi-use model (concerts, film, and live events). Closest direct geographic peer and shares the same Central Valley audience.
• Fremont Theatre: Historic 1940s-era performing arts venue in San Luis Obispo hosting touring concerts and community events; closely comparable regional historic-theater peer with similar multi-purpose event programming.
• The Fox Theater: Historic early-20th-century theater operated as a performing arts venue hosting concerts and touring acts; shares the same historic-venue positioning, nonprofit-style community programming, and 2,000+ seat scale.

Emerging players

• The Masonic: Historic San Francisco live music venue hosting concerts and comedy in a 3,000-seat historic setting; partial overlap in programming (national touring acts, comedy) at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/warnorscenterfresno
• Facebookfacebook.com/warnorscenterfresno
• LinkedInlinkedin.com/company/warnors-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warnors Theatre