Save Mart Center
Save Mart Center is a 430,000 square foot multi-purpose arena on the Fresno State campus, hosting concerts, family shows, comedy, and Bulldogs basketball and volleyball. It is owned by California State University Fresno and managed by Legends Global, with ticket sales via Ticketmaster.
- Company typePrivate
- Founded2003
- HeadquartersFresno, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Save Mart Center does
Save Mart Center is a multi-purpose indoor arena located on the campus of California State University Fresno in Fresno, California. The facility encompasses nearly 430,000 square feet across three primary levels, includes 40 luxury seats, and is anchored by the 93-foot Larry A. Shehadey Clock Tower on its exterior. It serves as the home venue for Fresno State Bulldogs men's and women's basketball and women's volleyball, and also hosts concerts, comedy performances, family shows (including Ringling Bros. and Monster Jam), and touring live entertainment productions. The venue opened in November 2003 with a debut concert by Andrea Bocelli and has hosted thousands of events since.
The core product is event hosting, with revenue generated through multiple streams: primary ticket sales (via Ticketmaster and on-site box office), parking fees ($30-$100 per vehicle depending on type and event), private suite rentals (18 tickets plus 4 premium parking passes per suite), and a multi-year club seat ownership subscription program. Ancillary revenue includes group ticket sales, concessions-adjacent sponsorships with Pepsi, Coors Light, Valley Wide Beverage, Table Mountain Casino, and Producers Dairy, plus naming rights held by Save Mart. The venue supports accessibility services including ADA-compliant seating, FM hearing assistance, sign language interpreters, wheelchair escorts, and device charging via ChargeFuze, and it maintains a direct-to-consumer newsletter (Save The Date Club) for pre-sale access and promotions.
The venue is owned by California State University Fresno, a public university entity, and is professionally managed by Legends Global (an ASM Global affiliate) under a venue management agreement. Distribution is concentrated through Ticketmaster as the sole authorized internet ticketing partner, with on-site box office and a Bulldog Ticket Office handling Fresno State athletic event sales. The operating model is event-driven: revenue and utilization are tied to booking volume from touring promoters, recurring Fresno State athletic scheduling, and family show circuits.
Save Mart Center firmographics
Firmographics- Name
- Save Mart Center
- Legal name
- Save Mart Center
- Website
- https://savemartcenter.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Save Mart Center is a 430,000 square foot multi-purpose arena on the Fresno State campus, hosting concerts, family shows, comedy, and Bulldogs basketball and volleyball. It is owned by California State University Fresno and managed by Legends Global, with ticket sales via Ticketmaster.
- Ownership category
- akta.pro rank
Save Mart Center industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industry
- Multi-Purpose Event Halls & Community Centers (THAHAAAI)
Keywords
Where Save Mart Center is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Save Mart Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Ticket Sales: Primary revenue from ticket sales through Ticketmaster and box office for concerts, family shows, and sporting events. The venue takes a service fee on tickets sold.
- Parking Fees: Parking revenue from standard vehicles ($30), limousines ($100), RV/buses ($100), and premium parking sales. Fresno State games have separate lower pricing.
- Premium Suite and Club Seat Rentals: Revenue from private suite rentals (18 event tickets included, premium parking, private bathroom, catering options) and club seat ownership program with exclusive benefits.
- Group Sales: Group ticket sales with discounts varying per show, managed through email contact and group representatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard parking for concerts and non-athletic events |
| Unit Pricing | Pay-as-you-go | Fresno State Bulldog game parking |
| Unit Pricing | Pay-as-you-go | Graduation parking |
| Other | Pay-as-you-go | Private Suite Rental |
| Subscription | Multi-year contract | Club Seats |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Save Mart Center product offering
Product offeringCore offering
Save Mart Center is a multi-purpose indoor arena spanning nearly 430,000 square feet on the California State University Fresno campus, hosting concerts, family shows, comedy, collegiate sporting events, and live entertainment. The venue is owned by California State University Fresno and operated by Legends Global, offering ticketing through Ticketmaster alongside premium suite rentals, club seat memberships, parking, group sales, and accessibility services.
Product overview
Save Mart Center is a multi-purpose arena venue operated as a partnership between California State University Fresno (owner) and Legends Global (management company). The core offering is event hosting across a 430,000 square foot arena with three levels and 40 luxury seats. Premium seating products include Private Suite Rentals (VIP suites with 18 tickets, catering, and parking) and Club Seats (priority access, best seats, club lounge). Ancillary services encompass parking, accessibility accommodations, box office/ticketing via Ticketmaster, group sales, newsletter membership (Save The Date Club), and sustainability initiatives through the Global Acts program. The venue specializes in concerts, family shows, sporting events (Fresno State basketball and volleyball), and special events.
Differentiator
Problem solved
Functional benefit
Products and services
- Save Mart Center Arena Multi-purpose indoor arena venue spanning nearly 430,000 square feet with three primary levels and 40 luxury seats, hosting concerts, family shows, comedy, sporting events, and special events for the general public and Fresno State Bulldogs athletics.
- Private Suite Rental VIP luxury suite rental for select events including 18 event tickets, 4 premium suite holder parking passes, private bathroom access, and catering options, targeted at business entertainment, client hospitality, and group celebrations.
- Club Seats Subscription-based premium seating membership providing priority ticket access before public sales, best seat selection, reserved parking in lots 4 and 6, and exclusive club lounge access.
- Parking Services Vehicle parking at north lots off Matoian Ave with additional campus parking available. Includes standard vehicle parking ($30 for concerts), premium parking purchasable for all events, accessible parking spaces, and club seat parking lots 4 and 6.
- Group Ticket Sales Group ticket sales for select shows with discounts and guaranteed seating together. Managed through [email protected] with group minimums, pricing, and order deadlines 48-72 hours prior to events.
Companies that use Save Mart Center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Save Mart Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Save Mart Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fresno State (California State University, Fresno)coreSave Mart Center is owned by California State University, Fresno and located on the Fresno State campus. The arena opened November 5, 2003 and serves as home venue for Fresno State Men and Women's basketball teams and Women's volleyball teams. The logo appears on the website footer indicating ownership.
- Legends GlobalcoreVenue is proudly managed by Legends Global. Legends Global manages the Global Acts initiative focused on sustainability, diversity, and community engagement. Legends Global also handles privacy notices and terms of use for the venue.
- TicketmastercoreOfficial ticketing company for all Save Mart Center events. The only authorized website licensed to sell tickets via the Internet. Prominently featured as sponsor and ticketing partner on the venue website.
- PepsiminorBeverage sponsor of Save Mart Center. Logo displayed in the sponsors section of the website.
- Table Mountain CasinominorRegional sponsor of Save Mart Center. Logo displayed in the sponsors section of the website.
- Coors LightminorBeverage sponsor of Save Mart Center. Logo displayed in the sponsors section of the website.
- Valley Wide BeverageminorRegional beverage distribution sponsor. Logo displayed in the sponsors section of the website.
- Producers DairyminorNamed sponsor connection through Larry A. Shehadey (founder of Producers Dairy Foods) who was a major donor for the 93-foot clock tower. Logo displayed in sponsors section.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Save Mart Center competitors and assessment
Company assessmentDirect peers
- Toyota Arena: Mid-size multi-purpose arena (~11,000 seats) in Ontario, California hosting concerts, family shows, and indoor sports. Closely comparable to Save Mart Center in capacity, programming mix, and California regional market positioning.
- Angel of the Winds Arena: Multi-purpose arena in Everett, Washington hosting concerts, the Everett Silvertips (WHL hockey), and family events. Comparable mid-size venue with mixed-use programming and a similar seat count profile.
- Dickies Arena: Fort Worth, Texas multi-purpose arena (~14,000 seats) hosting concerts, family shows, sports, and community events. Similar mid-tier size, event-driven revenue model, and premium hospitality offerings.
- Acrisure Arena: 11,000+ seat multi-purpose arena in Greater Palm Springs/Coachella Valley, California hosting concerts, hockey, and family shows. Comparable mid-size California regional arena with similar premium seating offerings.
- Mechanics Bank Arena: Mid-size arena (~10,000 seats) in Bakersfield, California hosting concerts, sporting events, and family shows. Directly comparable to Save Mart Center in size, target market (Central Valley-adjacent), and event-driven operating model.
Others
- ASM Global: Global venue management firm and parent of Legends Global (Save Mart Center's operator). ASM Global's portfolio of hundreds of arenas, stadiums, and convention centers provides the strategic and operational management context against which Save Mart Center is run.
Broad incumbents
- Climate Pledge Arena: Seattle Kraken's home arena in Seattle, Washington. Modern, premium-focused venue competing for West Coast tours; represents the next-generation arena experience benchmark against Save Mart Center's 2003-era build.
- SAP Center: Home of the San Jose Sharks in San Jose, California. A larger Northern California competitor for concert and event routing, with substantially more capacity and premium scale than Save Mart Center.
- Kia Forum: Inglewood, California arena hosting concerts and family shows. A larger Southern California competitor that frequently captures routing decisions that otherwise might have included Fresno-area tour stops.
- Golden 1 Center: Sacramento Kings' home arena in Sacramento, California. A larger-capacity Northern California competitor for touring acts and premium events, with significantly more premium inventory and NBA-grade facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Save Mart Center social profiles
Digital presenceSave Mart Center compliance and trust
Trust signalCompliance1 record
Save Mart Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save Mart Center leadership team
Management profileNumber of profiles
Profiles1 record
Save Mart Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save Mart Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save Mart Center
What does Save Mart Center do?
Save Mart Center is a multi-purpose indoor arena spanning nearly 430,000 square feet on the California State University Fresno campus, hosting concerts, family shows, comedy, collegiate sporting events, and live entertainment. The venue is owned by California State University Fresno and operated by Legends Global, offering ticketing through Ticketmaster alongside premium suite rentals, club seat memberships, parking, group sales, and accessibility services.
Is Save Mart Center a public or private company?
Save Mart Center is a private company. It is classified as state government owned and is currently operating.
When was Save Mart Center founded?
Save Mart Center was founded in 2003. It employs 251 to 500 people.
Where is Save Mart Center based?
Save Mart Center is headquartered in Fresno, United States, in the North America region.
How does Save Mart Center make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are parking Fees, premium Suite and Club Seat Rentals and group Sales.
Who are Save Mart Center's main competitors?
Direct peers on record are Toyota Arena, Angel of the Winds Arena, Dickies Arena, Acrisure Arena and Mechanics Bank Arena. ASM Global is listed as an others. Broad incumbents are Climate Pledge Arena, SAP Center, Kia Forum and Golden 1 Center.
Does Save Mart Center have an API?
No public API is recorded for Save Mart Center.
What industry is Save Mart Center in?
Save Mart Center's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of THAHAAAI, Multi-Purpose Event Halls & Community Centers. Its NAICS code is 71131 and its SIC code is 7900.