Wedit Agency
- Company typePrivate
- Founded2021
- HeadquartersMilano Marittima, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wedit Agency firmographics
Firmographics- Name
- Wedit Agency
- Legal name
- Wedit s.r.l unipersonale
- Website
- https://wedit.agency
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Wedit Agency is headquartered
LocationHeadquarters
- HQ city
- Milano Marittima
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Wedit Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Photo Retouching Services: Project-based retouching services for fashion and beauty photography. Pricing varies based on number of images and complexity of intervention. Custom quotes provided per project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Wedit Agency product offering
Product offeringCore offering
Wedit Agency provides professional photo post-production and retouching services for the fashion and beauty industry. The service offering includes ghost mannequin editing, background removal and replacement, color correction, lighting correction, skin retouching, shadow manipulation, fitting correction, and image manipulation for e-commerce, lookbook, campaign, and editorial imagery.
Product overview
Wedit Agency is an Italian photo post-production service provider specializing in fashion and beauty image retouching. The company offers a unified portfolio of retouching services including ghost mannequin removal, background replacement, color correction, light correction, skin correction, shadow correction, fitting correction, and image manipulation. These services are delivered to clients across four primary market segments: E-commerce, Lookbook, Campaign, and Beauty photography. The company operates with over 20 professional retouchers and delivers edited photos with turnaround times starting from 12 hours, working 7 days a week.
Differentiator
Problem solved
Functional benefit
Products and services
- Ghost Mannequin Editing (Manichino Ghost) Removal of mannequins from still life fashion images, with addition or replacement of neck, sleeve, armhole, and interior-of-garment sections. Targeted at e-commerce and catalog photography for fashion brands.
- Background Removal and Replacement Figure cutout with background substitution using client reference colors or other images, plus correction of dirt and defects. Targeted at fashion and beauty brands needing clean, consistent imagery.
- Color Correction Adjustment of color balance and whites to ensure the photographed subject corresponds accurately to reality. Targeted at fashion and beauty product imagery.
- Lighting Correction Correction of shot brightness by addressing over- or under-exposures, optimizing colors and contrast of garments or figures. Targeted at fashion and beauty photography.
- Skin Retouching Correction of minor to severe imperfections and hair, enhancing model appearance while preserving a natural look. Targeted at beauty, lookbook, and campaign imagery.
- Shadow Manipulation Increasing or decreasing shadows to add or reduce depth to garments or figures with precision. Targeted at fashion product and editorial photography.
- Fitting Correction Elimination or reduction of garment wrinkles, correcting shape and fitting to make garments perfectly symmetrical. Targeted at e-commerce product imagery.
- Image Manipulation Replaces or inserts garments or accessories on figures, erases defects, and shifts garment colors to change product colors. Targeted at fashion brands needing visual variation from a single shoot.
Quantifiable outcome
- Deliveries starting from 12 hours
- +1 more outcomes
Companies that use Wedit Agency
Customer profileSegments1 record
Ideal customer profiles1 record
Wedit Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Wedit Agency partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wedit Agency competitors and assessment
Company assessmentDirect peers
- Pixelz: Pixelz is a leading e-commerce photo retouching service specializing in ghost mannequin, background removal, and color correction for fashion and apparel brands globally — directly comparable to Wedit's core service offering and target customer base.
- Path Edits: Path Edits offers image editing and retouching services with specializations in clipping path, ghost mannequin, and jewelry retouching for e-commerce brands — overlapping with Wedit's core fashion/beauty retouching services.
- Clipping Path India: Clipping Path India provides photo editing, retouching, and post-production services including clipping path, background removal, and color correction for e-commerce and fashion clients — closely aligned with Wedit's service mix and B2B delivery model.
- HighResolution Photo Retouching: HighResolution provides high-end photo retouching services for fashion, beauty, and advertising clients with a focus on color, skin, and editorial retouching — directly comparable to Wedit's vertical specialization in fashion and beauty.
- Color Experts Image: Color Experts provides photo editing and retouching services including clipping path, color correction, and ghost mannequin for e-commerce and fashion clients — comparable in B2B photo post-production service offering.
- Square Root Retouching: Square Root is a New York-based retouching and post-production studio serving fashion, beauty, and advertising brands — comparable in fashion/beauty vertical focus and premium-style retouching service offering.
- FixThePhoto: FixThePhoto is a professional photo retouching service offering portrait retouching, product retouching, and high-end beauty editing for individuals and brands — comparable in fashion/beauty retouching focus and project-based delivery model.
Emerging players
- Photoroom: Photoroom is an AI-powered photo editing platform specializing in background removal and product image editing for e-commerce — an emerging player automating parts of Wedit's manual service offering at lower cost.
- Picsart: Picsart is a creative platform with AI-powered editing tools used by e-commerce and creator-economy users for background removal, retouching, and product imagery — an emerging AI-driven alternative to manual service providers like Wedit.
Broad incumbents
- Adobe: Adobe (Photoshop, Lightroom, Firefly) is the broad incumbent whose software tools underpin the entire retouching industry. While not a direct service competitor, Adobe's AI features (Generative Fill, Firefly) directly threaten Wedit's manual retouching value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wedit Agency social profiles
Digital presenceWedit Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedit Agency leadership team
Management profileNumber of profiles
Profiles1 record
Wedit Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedit Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedit Agency
What does Wedit Agency do?
Wedit Agency provides professional photo post-production and retouching services for the fashion and beauty industry. The service offering includes ghost mannequin editing, background removal and replacement, color correction, lighting correction, skin retouching, shadow manipulation, fitting correction, and image manipulation for e-commerce, lookbook, campaign, and editorial imagery.
Is Wedit Agency a public or private company?
Wedit Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wedit Agency founded?
Wedit Agency was founded in 2021. It employs 11 to 50 people.
Where is Wedit Agency based?
Wedit Agency is headquartered in Milano Marittima, Italy, in the Europe region.
How does Wedit Agency make money?
One revenue line is on record: photo Retouching Services.
Who are Wedit Agency's main competitors?
Direct peers on record are Pixelz, Path Edits, Clipping Path India, HighResolution Photo Retouching, Color Experts Image, Square Root Retouching and FixThePhoto. Emerging players are Photoroom and Picsart. Adobe is listed as a broad incumbent.
Does Wedit Agency have an API?
No public API is recorded for Wedit Agency.