What Citi Research does

Citi Research is the institutional research division of Citigroup Inc., providing cross-asset market research, economic analysis, equity research, and proprietary data to institutional investors, corporates, governments, and internal banking and services clients. Content is distributed primarily through Citi Velocity, the firm's proprietary content, data, analytics, and trading platform, which integrates pre-trade streaming, execution capabilities across 500+ currency pairs, and post-trade workflow solutions including STP, allocation, aggregation, and payment instructions. Coverage spans FX, Rates, Equities, Credit, Commodities, and Securitized products, with reach into offshore and onshore markets across 120+ countries.

The platform combines proprietary data and modeling tools with live market monitoring, historical data, exclusive videos, live webcasts, and real-time trading desk commentary. Subject matter experts produce research across equities (e.g., coverage on CoreWeave, Kohl's, Estée Lauder, CATL), macroeconomics (Federal Reserve policy analysis), and thematic areas including AI's impact on the music industry and smart glasses market projections. Citi Velocity has received consecutive annual recognition from the Global Finance FX Tech Awards across categories including Best Bank Digital Platform, Best Execution Algorithms, Best Data and Analytics Platform, and Best Big Picture View of Positions in 2022, 2023, and 2024.

Citi Research does not operate as a standalone revenue-generating entity; it is an internal division embedded within Citigroup's broader Markets, Banking, and Services businesses. Revenue is generated indirectly through institutional research subscriptions, transaction-based FX execution fees, and the cross-sell of trading, custody, treasury, and advisory services to the same institutional client base. The division does not publicly disclose standalone financials, and pricing for institutional access is not publicly listed.

Name

Citi Research

Legal name

Citigroup Inc.

Website

https://citivelocity.com

Company type

Private

Founded year

1812

Operating status

Operating

Headcount range

1–10 employees

Short description

Citi Research is the institutional research division of Citigroup Inc., delivering cross-asset market analysis, proprietary data, and trading insights via the Citi Velocity platform to institutional investors, corporates, and governments globally.

Ownership category

akta.pro rank

Product category

Financial Market Research & Analytics

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Investment Advice (6282)

akta.pro primary industry

FX Research (FSACAGAD)

akta.pro secondary industries

Equity Research (FSACAGAA), Macro & Rates Research (FSACAGAC), Credit Research (FSACAGAB), Strategy & Thematic Research (FSACAGAG)

Keywords

• Equity research
• Market intelligence
• Trading platform
• Cross-asset analytics
• Institutional research

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Institutional Research Subscriptions: Citi Research generates revenue through providing research, data, analytics, and market commentary to institutional and corporate clients via the Citi Velocity platform. The platform serves Markets clients (institutional investors, corporates, governments), Banking clients (investment, corporate, commercial banking), and Services clients (Treasury & Trade Solutions, Securities Services).
2. Trading and Execution Services: FX and other trading execution services provided through Citi Velocity, including price requests, live rates, benchmark fixings, dynamic algo strategies, and options for institutional clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Citi Research provides cross-asset market research, trading desk commentary, proprietary data, and analytics to institutional investors, corporates, and governments via the Citi Velocity platform. The platform delivers real-time streaming market information, FX execution across 500+ currency pairs, comprehensive post-trade workflow solutions, and research coverage spanning FX, Rates, Equities, Credit, Commodities, and Securitized products across 120+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Citi Velocity Platform Award-winning proprietary content, data, analytics, and trading platform for institutional and corporate clients. Combines cross-asset market research, trading desk commentary, proprietary data, analytics, exclusive content, alerts, and execution capabilities into a unified workflow accessible across 120+ countries.
• Citi Research Cross-asset market research, insights, and market commentary published by Citi analysts and economists spanning FX, Rates, Equities, Credit, Commodities, and Securitized products for institutional and corporate clients.
• FX Execution Platform FX execution solutions for corporate and professional investor clients, including price requests, live rates, benchmark fixings, dynamic algo strategies, bulk uploads, multi-leg dealing, and options capabilities across 500+ currency pairs with offshore and onshore access.
• Post-Trade Solutions Comprehensive post-trade reporting and workflow solutions including straight-through processing (STP), allocation, aggregation, trade confirmations, and payment instruction capabilities for institutional clients.
• Live Market Monitoring and Historical Data Real-time streaming market information and historical data from trading floors, providing live market monitoring, FX Overview module with thought leadership, proprietary analytical tools, live news, and commentary.
• Exclusive Videos and Live Webcasts On-demand videos and live webcasts covering market trends, forecasts, and expert analysis delivered to institutional and corporate clients through Citi Velocity.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Morgan Stanley Research: Bulge-bracket bank's global research franchise delivering equity, macro, and cross-asset research alongside capital markets execution to institutional clients — directly comparable offering bundled through a bulge-bracket bank's platforms.
• Deutsche Bank Research: Bulge-bracket bank's research division providing global cross-asset research, fixed income analytics, and institutional execution infrastructure — comparable in Markets client focus and FX/credit coverage.
• Goldman Sachs Research: Bulge-bracket investment bank's research division offering cross-asset equity, credit, macro, and commodities research to institutional clients via Marcus and Goldman platforms — directly comparable cross-asset, banking-tied research franchise.
• Barclays Research: Bulge-bracket bank's research arm delivering cross-asset insights, analytics, and Markets/Banking/Services content — direct comparable in cross-asset scope and institutional distribution.
• UBS Investment Research: Global bulge-bracket bank's research division providing cross-asset research, evidence-based analytics, and institutional access — comparable in offering breadth and institutional client focus.
• HSBC Global Research: Global bank's research division with strong emerging-markets and FX research capabilities serving institutional clients worldwide — comparable given Citi Research's emerging markets and cross-asset coverage.
• Bank of America Global Research: BofA Securities' research arm delivering cross-asset equity, credit, and macro research to institutional clients, with capabilities analogous to Citi Research's Markets client segment.
• JPMorgan Global Research: Bulge-bracket research division at JPMorgan providing cross-asset research, data, and analytics to institutional clients through DataQuery and other platforms — direct parallel to Citi Velocity's Markets, Banking, and Services coverage.

Emerging players

• Morningstar Research: Independent equity research and analytics provider serving institutional and retail investors with a research subscription model — comparable as an alternative paid research offering competing with bank-affiliated research post-MiFID II unbundling.

Broad incumbents

• Bloomberg Intelligence: Independent platform providing cross-asset research and analytics to institutional clients — broader incumbent overlapping with Citi Research's content and analytics offering, but as part of a multi-vendor research ecosystem rather than bank-affiliated division.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/citigroup
• LinkedInlinkedin.com/company/citi-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citi Research