AV-Professional GmbH

What AV-Professional GmbH does

AV-Professional GmbH is a Vienna-headquartered, privately held AV solutions provider founded in 1992, operating three core disciplines from a single integrated platform. Event Solutions delivers rental, delivery, setup, and on-site supervision of laser projectors, LED walls, live-streaming, and conference technology to event agencies, production companies, and corporate clients across Austria; Digital Cinema Rental supplies ARRI, RED, and Sony camera, lens, lighting, and grip equipment to film, TV, and content productions with Europe-wide delivery; and Media Solutions plans and installs fixed studio, LED, and conference-room technology for corporates, public institutions, and educational facilities such as IMC Krems and Fachhochschule St. Pölten. Since 2025 the company has added a virtual production stack — the worldwide-exclusive (outside Japan) Sony Crystal LED VERONA rental system paired with Sony OCELLUS camera tracking and Unreal Engine rendering, anchored by the AMP mobile LiFePO4 power generator — turning AV-Professional from a classic rental house into a turnkey provider for ICVFX, broadcast, and green-certified film shoots. Supporting infrastructure includes an online Rental Shop, the Teltec Vienna partner location for manufacturer-independent broadcast sales, TECUMfinance-backed equipment financing, and a 7am–10pm emergency hotline with documented sub-3-hour replacement SLAs. The customer base spans high-prestige enterprise projects (Eurovision 2026 Postcards, Austrian Film Award 2026, European Congress of Radiology, SWR virtual production, Venice Biennale Austrian Pavilion) and recurring institutional work (Technical Museum Vienna, Donauparkstadion Linz). The company is privately owned by two managing directors (David Knapp and Ing. Rainer Strzygowski), with no external investment or M&A activity disclosed, and competes on integrated service depth, exclusive technology access, and 33 years of accumulated production workflow expertise rather than on scale or price.

Name

AV-Professional GmbH

Legal name

AV-Professional GmbH

Website

https://avpro.at

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

AV-Professional GmbH is a Vienna-based provider of professional AV rental, sales, and media technology installations serving event agencies, film productions, corporations, and educational institutions across Austria and Europe, with exclusive Sony virtual production capabilities.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Consumer Electronics and Appliances Rental (532210)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Professional audio visual rental
• Event technology services
• Digital cinema equipment
• Virtual production solutions
• Media technology installation

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of professional AV, event, and cinema equipment on daily rates. Equipment categories include projectors, LED walls, cameras (ARRI, RED, Sony), lenses, lighting, audio, conference systems, virtual production systems (Sony Verona, Sony OCELLUS), and mobile power generators (AMP). Rental includes optional delivery, setup, and technical support.
2. Equipment Sales: Sale of new and used professional AV and cinema equipment. Used equipment sourced from rental inventory. Products available through rental shop e-commerce platform.
3. Technical Services: Planning, consultation, installation, and ongoing support for media technology installations. Covers studio setups, LED installations, conference room systems, and fixed installations for corporate, educational, and public facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

AV-Professional GmbH rents, sells, and services professional audio, video, and digital cinema equipment for events, film productions, and fixed installations in Austria and across Europe. The company operates three core divisions — Event Solutions, Digital Cinema Rental, and Media Solutions — alongside specialized virtual production offerings (Sony VERONA LED wall and Sony OCELLUS tracking system), a Teltec advisory sales partnership, and the AMP mobile power generator. Its online Rental Shop and a Teltec channel partnership round out the distribution model.

Product overview

AV-Professional GmbH is a professional AV equipment rental, sales, and services company based in Vienna, Austria with over 33 years of experience. The company operates as a unified platform combining three core disciplines: Event Solutions (event technology rental with laser projectors, LED walls, and 4K streaming), Digital Cinema Rental (high-end camera and film equipment from ARRI, RED, and Sony), and Media Solutions (permanent media technology installations for studios and conference rooms). Supporting these core services are specialized offerings including Virtual Production (featuring the exclusive Sony VERONA LED wall and Sony OCELLUS tracking system for rent), Teltec (official partner for manufacturer-independent equipment sales with over 25,000 products), and AMP (Autonomous Mobile Power - a mobile LiFePO4 power generator). The portfolio also includes an online Rental Shop platform for equipment rental and used equipment sales, plus financing options through TECUMfinance partner. Equipment brands include ARRI, Panasonic, Sony, Crestron, Leyard, Brompton, RED, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Solutions Event technology rental and technical support service for conferences, trade shows, galas, and concerts. Includes laser projectors, LED walls, 4K live streaming, plus delivery, setup, and on-site technical supervision. Serves event agencies, production companies, and corporate event organizers across Austria.
• Digital Cinema Rental High-end camera and film equipment rental service offering ARRI, RED, and Sony gear plus lenses, monitors, gimbals, and peripherals for cinema, TV, commercials, documentaries, and music-video productions in Austria and across Europe.
• Media Solutions Planning and implementation of modern media technology, studio equipment, and LED installations for conference rooms, studios, and public facilities. Includes ongoing support and team training for corporate, governmental, cultural, and educational clients.
• Teltec (Vienna partner location) Official Teltec partner location in Vienna offering manufacturer-independent consulting and sales for professional film, video, and broadcast technology, with over 25,000 products and personal on-site advisory services.
• Sony VERONA Virtual Production LED High-resolution LED wall with 1.5mm pixel pitch and 1500 nits brightness for virtual production, in-camera VFX, and broadcast. Combined with Brompton Tessera SX40 processing and Sony OCELLUS tracking, deployed as a mobile system worldwide (outside Japan).
• Sony OCELLUS Camera Tracking System Markerless camera tracking system for virtual production, augmented reality, and broadcast graphics, using 5 integrated sensors, visual SLAM, and infrared LEDs with sub-millimeter accuracy and Free-D protocol output over Ethernet.
• AMP - Autonomous Mobile Power Mobile LiFePO4 battery-based power generator delivering 15 kW peak / 33 kWh capacity, silent (0 dB), emission-free, no permit required, scalable up to 6 units in parallel (90 kW / 198 kWh) for film and event locations.
• Rental Shop (online platform) Self-service online platform for browsing and requesting AV equipment rentals and used equipment sales across projectors, LED walls, cameras, audio, conference systems, and accessories, with rental cart functionality.
• AV Equipment Financing (via TECUMfinance) Equipment financing solution offered in partnership with TECUMfinance, covering LED walls, projectors, complete event setups, conference rooms, studios, cameras, and accessories, with a fairness guarantee (no hidden residual payments).
• Event Solutions Emergency Service Emergency hotline and rapid equipment replacement service for Event Solutions customers during active events, with documented replacement delivery within three hours of equipment failure.

Quantifiable outcome

• Equipment replacement delivered within 3 hours in emergency situations
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SonycoreTechnology or Integration · 1 January 2025Direct Sony partnership for virtual production technology. AV-PRO is the worldwide exclusive rental company for Sony Crystal LED VERONA (outside Japan) and operates the only Sony VERONA installation in Europe. Partnership includes direct access to Sony development teams in Japan and Europe, exclusivity in distribution and technical support at the highest level. Sony OCELLUS camera tracking system integration.
• TeltecminorChannel Partner/ Reseller/ DistributorOfficial Teltec partner in Vienna. Teltec is one of Europe's leading providers of professional film, video, and broadcast technology with over 25,000 products. Provides manufacturer-independent advice and customized solutions. AV-PRO offers on-site personal advisory services as the Vienna Teltec partner.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cast Group: Canadian AV rental and event production company serving corporate events, concerts, and broadcast. Directly comparable in business model - equipment rental plus event production services for major events.
• Habegger: Swiss event technology provider offering full-service event staging, lighting, audio, video, and rigging. Directly comparable as a DACH-region event technology specialist serving corporate events, exhibitions, and broadcast.
• LANG AG: German AV/LED rental and system house specializing in LED walls, video projection, and event technology. Direct peer in the DACH region with overlapping product categories (LED, projection, event technology) and similar B2B customer segments.
• Christie Lites: North American lighting and video rental company for entertainment and event industries. Comparable in equipment rental model serving entertainment, concert, and event production customers.
• AED Group: Belgium-based AV equipment rental and sales company serving events, broadcast, and AV professionals across Europe. Directly comparable as a European AV rental specialist with multi-country distribution and similar product portfolio (LED, lighting, audio, video).

Broad incumbents

• NEP Group: Global broadcast and live events service provider offering equipment, studios, and technical crews. Overlapping capability in broadcast/event technology and virtual production infrastructure for major media productions.
• Solotech: North American leader in AV and entertainment technology with growing European presence. Provides audio, video, lighting, and rigging for live events, comparable as a large-scale incumbent in event AV rental and services.
• Production Resource Group (PRG): Global provider of entertainment and event technology solutions including AV, lighting, and rigging. A broad incumbent operating worldwide across concerts, broadcast, corporate events, and film — much larger scale but overlapping capabilities in event technology and virtual production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@avpro-wien
• Facebookfacebook.com/AVProfessionalGmbH
• LinkedInlinkedin.com/company/av-professional-herbert-hietler-gesmbh
• Instagraminstagram.com/av_professional

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AV-Professional GmbH