R Cabinet Studio

What R Cabinet Studio does

Cabinet Tree Studio is a privately held residential design and installation company founded in 2015 and based in Plainfield, Illinois. The firm designs, supplies, and installs kitchen and bathroom cabinetry, countertops, refinishing services, flooring, tile and backsplash, hardware, appliances, and lighting for homeowners in the Plainfield trade area. Its operating model is built on a direct-employment workforce — designers, project managers, and craftsmen are all in-house hires, with no subcontractor layer — and on a hybrid consultation framework that supports virtual, in-person office, and at-home design sessions following the company's July 2024 transition away from a traditional static retail showroom.

The company's product surface spans custom cabinetry (anchored by the Cabinet Tree Select sub-brand with handcrafted dovetail and mortise-and-tenon joinery) plus complementary surfacing, flooring, hardware, paint, and lighting sourced through named supplier relationships with Harris Custom Cabinets, Forevermark, Atlas Homewares, Sherwin-Williams, Vicostone, and Mullican Flooring. Its technology stack relies on partner-provided 3D visualization tools — MSI's Virtual Kitchen, Bathroom, Countertop Edge, and Stacked Stone visualizers, and Engineered Floors' photo-upload flooring visualizer — which are embedded into the consultative sales workflow to support pre-purchase design choices.

Cabinet Tree Studio generates revenue through professional-services engagements on a quote-based pricing model, with tailored financing options introduced to broaden affordability. Go-to-market is sales-led and consultative, supported by content marketing (an extensive blog attributed to Robert Harris, a before-and-after project gallery), local SEO targeting Plainfield-area cabinetry and remodeling queries, and email/consultation follow-up. There is no outside investment, no parent company, and no disclosed revenue or headcount; operations are regionally focused on Plainfield, IL and surrounding communities.

Name

R Cabinet Studio

Legal name

Cabinet Tree Studio

Website

https://cabinettreestudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabinet Tree Studio is a Plainfield, Illinois-based residential design-and-build firm that supplies and installs kitchen and bathroom cabinetry, countertops, refinishing, flooring, hardware, tile, appliances, and lighting for homeowners using a direct-employee in-house craft team and a hybrid virtual, in-office, and at-home consultation model.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Remodeling Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Cabinet Painting & Refinishing (HSAGADAC), Kitchen Cabinet Refacing & Replacement (HSAPAAAB), Cabinet Installation (New & Replacement) (HSAPAIAC)

Keywords

• Custom cabinetry
• Kitchen remodeling
• Bathroom renovation
• Cabinet refinishing
• Countertop installation

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Cabinet Design and Installation: Full-service custom cabinet design, manufacturing, and installation for kitchens and bathrooms. Includes 100% direct in-house craftsmanship with dedicated employees handling design through installation.
2. Cabinet Refinishing Services: Professional refinishing services including consultation, preparation, finishing, and inspection. Cost-effective alternative to full cabinet replacement.
3. Financing Options: Tailored financing options offered to customers for kitchen and bathroom renovation projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cabinet Tree Studio designs, supplies, and installs custom cabinetry (including the Cabinet Tree Select handcrafted line), countertops, flooring, tile and backsplash, hardware, appliances, and lighting for kitchen and bathroom projects. The company also offers professional cabinet refinishing as a cost-effective alternative to full replacement, delivered through a direct, in-house employee model across virtual, in-person office, and at-home consultations.

Product overview

Cabinet Tree Studio is a home improvement design and installation company offering a comprehensive suite of cabinetry and renovation services. The core product portfolio includes custom cabinetry (Cabinet Tree Select line), countertops, refinishing, hardware, flooring, tile & backsplash, appliances, and lighting services. The company operates on a flexible hybrid consultation model providing virtual, in-person office, and at-home design consultations. They also offer access to partner 3D visualization tools (MSI and Engineered Floors) to help customers visualize their projects.

Differentiator

Problem solved

Functional benefit

Brands

• Cabinet Tree Select: Custom cabinet design line featuring handcrafted artistry, diverse material selection, and high-quality craftsmanship including dovetail joints and mortise and tenon joinery techniques.

Products and services

• Cabinetry (including Cabinet Tree Select custom line) Custom and semi-custom cabinetry for kitchens and bathrooms, including the Cabinet Tree Select line featuring handcrafted custom cabinets with various wood species (oak, maple, cherry), door styles, and finishes. For residential homeowners.
• Countertops Countertop installation services including quartz, granite, marble, and solid surface materials for kitchen and bathroom renovations.
• Refinishing Cabinet refinishing services including paint, stain, and varnish applications using premium materials and expert techniques for kitchen and bathroom cabinet updates; positioned as a cost-effective alternative to full replacement.
• Hardware Cabinet hardware selection and installation including knobs, handles, hinges, and drawer slides from various collections for kitchen and bath projects.
• Flooring Flooring installation services including hardwood, laminate, vinyl (LVP/LVT), tile, and carpet options for renovation projects.
• Tile & Backsplash Tile and backsplash installation services for kitchen and bathroom projects.
• Appliances Appliance selection and installation services for kitchen renovations.
• Lighting Lighting solutions including under-cabinet LED lighting installation services for kitchen and bath projects.
• Design Consultation Services Flexible consultation options including Virtual Consultations via video call, In-Person Office Meetings at the corporate office, and At-Home Consultations where designers bring wood door styles, hardware finishes, and material palettes to the customer's home for real-world visualization.

Quantifiable outcome

• Refinishing provides high-end appearance at a fraction of the cost of new cabinets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered supporting and core.

• MSI SurfacessupportingTechnology or IntegrationPartnership provides MSI's room visualizer tools including Virtual Kitchen Visualizer, Bathroom Visualizer, Countertop Edge tool, and Stacked Stone Visualizer. These tools offer realistic room scenes for enhanced design visualization to help customers choose products.
• Engineered FloorssupportingTechnology or IntegrationPartnership provides Engineered Floors visualizer tool that allows customers to upload photos of their space to see how flooring options would appear in their actual rooms.
• Harris Custom CabinetscoreStrategic or Co-development PartnerPreferred cabinet supplier for custom cabinetry projects. Provides Harris Custom Cabinets products including Custom Russell Door Style featured in project showcases.
• Atlas HomewaressupportingStrategic or Co-development PartnerHardware supplier providing Atlas Homewares Sutton Place Collection hardware finishes for cabinet projects, including Venetian Bronze finish options.
• Sherwin-WilliamssupportingStrategic or Co-development PartnerPaint and finish supplier providing Sherwin-Williams finishes for cabinet painting projects, including Arctic finish for perimeter cabinets.
• Forevermark CabinetrycoreStrategic or Co-development PartnerCabinet supplier providing Forevermark Cabinetry products including Townsquare Grey and Uptown White door styles used in two-tone kitchen projects.
• VicostonesupportingStrategic or Co-development PartnerQuartz countertop supplier providing Vicostone products including Onyx White quartz used in kitchen transformations.
• Mullican FlooringsupportingStrategic or Co-development PartnerFlooring supplier providing Mullican Hickory Hardwood in Provincial finish for hardwood flooring installations.

Recent moves7 records

Expansion highlights4 records

Direct peers

• Empire Today: Chicago-area-founded home improvement company offering in-home selling of flooring, cabinets, countertops, and window treatments across the Midwest — directly comparable regional scope and multi-product in-home consulting approach.
• MasterBrand Cabinets: One of North America's largest residential cabinet manufacturers selling branded cabinetry through dealers and home center partners — comparable as a cabinet manufacturing and distribution competitor, and a structural comparison for in-house production economics.
• Bath Fitter: Bath and shower renovation company using direct in-home consultations and a same-day manufactured product approach — relevant peer for the at-home consultation and refinishing/renewal elements of the model.
• Kitchen Tune-Up: National franchise specializing in kitchen refacing, redooring, refinishing, and custom cabinet solutions with a direct consultative sales model — the closest operating analog to Cabinet Tree Studio's design/refinish/install offering.
• Kitchen Magic: Established kitchen and bathroom remodeling company with a refacing focus and in-home consultation model — directly comparable in service mix and consultative GTM.
• Luxury Bath by Nu-Look: Midwest-based bathroom renovation franchise offering direct in-home selling of tub, shower, and surround systems — comparable regional operating model and consultative approach.
• Re-Bath: National bathroom remodeling franchise with refacing, replacement, and accessibility offerings — comparable in consultative, in-home sales motion and focus on a defined home improvement vertical.

Broad incumbents

• IKEA Kitchen: Global home furnishing retailer with a full kitchen design, measurement, and install service offering — broad incumbent competing on price-sensitive kitchen remodel projects with national brand reach.
• Lowe's Installation Services: National home improvement retailer expanding its kitchen and bath design and install services with measured, financed project offerings — broad incumbent that competes for the same customer base with massive scale advantages.
• Home Depot Installation Services: National home improvement retailer with in-store kitchen/bath design centers, contractor installation services, and private-label credit — broad incumbent competing for the same homeowners and renovation projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cabinet-tree-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R Cabinet Studio