Leads.io
Leads.io is a Netherlands-based, PE-backed tech-enabled lead generation agency operating on a pay-per-lead model across 9 countries, using a proprietary AI platform to deliver exclusive and shared leads to enterprise and mid-market clients in hearing care, home services, renewables, and food delivery verticals.
- Company typePrivate
- Founded1999
- HeadquartersHoorn, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Leads.io does
Leads.io is a tech-enabled lead generation agency headquartered in Hoorn, Netherlands, operating on a pay-per-lead commercial model with no setup fees, monthly minimums, or long-term subscriptions. Founded in 1999 by CEO Tim Roemer and now backed by private equity firm Egeria, the company serves enterprise and mid-market clients primarily in hearing care, home services and remodeling, heating and renewables, food delivery, and smart home verticals. Clients include HelloFresh, Amplifon Canada, My Hearing Centers, Vivint, BathWraps, and Pella Windows, with the company supporting 2,100+ clients and generating 30M+ unique leads cumulatively across 9 countries.
The core offering rests on a proprietary AI-driven platform organized into three pillars: Generate (multi-channel campaign orchestration and AI-assisted creative production across Meta, TikTok, Taboola, and 10+ channels), Capture (first-party data collection with multi-step verification and real-time routing to client CRMs), and Insights (centralized reporting and feedback loops). In 2025 year-to-date, Leads.io published 320,000+ ads with 80% leveraging generative AI and reported a 400% efficiency increase in creative production, with access to 200+ cloud AI models including day-zero access to frontier releases. Acquisitions including Boiler Guide (2017), GreenMatch (2019), Reflex Mediagroup (Feb 2025), and Green Energy Compare (Oct 2025) have expanded both geography and vertical reach.
Commercially, Leads.io operates 8 offices in 7 countries with 200+ team members spanning 40+ nationalities, and reports a 110% Net Retention Rate and an NPS of 44. The company has executed 6+ acquisitions in the past year, positioning itself as the most active acquirer in the Dutch market. Distribution combines direct enterprise sales with a self-serve Partner Portal for SMB clients, and owned media brands (Boiler Guide, GreenMatch, Green Energy Compare) generate top-of-funnel organic leads that are qualified through the proprietary Sherlock platform and redistributed into Leads.io's paid campaigns.
Leads.io firmographics
Firmographics- Name
- Leads.io
- Legal name
- Leads.io Benelux B.V.
- Website
- https://leads.io
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Leads.io is a Netherlands-based, PE-backed tech-enabled lead generation agency operating on a pay-per-lead model across 9 countries, using a proprietary AI platform to deliver exclusive and shared leads to enterprise and mid-market clients in hearing care, home services, renewables, and food delivery verticals.
- Ownership category
- akta.pro rank
Leads.io industry classification
Industry- Product category
- Lead Generation Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Leads.io is headquartered
LocationHeadquarters
- HQ city
- Hoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Leads.io business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Pay-Per-Lead: Clients pay a fixed price per lead generated. No setup fees, no monthly costs, no long-term subscriptions. This performance-based model aligns incentives and eliminates upfront risk for clients. Both branded (exclusive leads) and non-branded (shared or exclusive leads) options available.
- All-Inclusive Package: Full-service offering that includes campaign strategies, content creation, privacy regulations, media buying, development, and lead delivery — all included in the per-lead price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed price per lead - no upfront costs |
| Unit Pricing | Pay-as-you-go | Branded campaigns - exclusive leads |
| Unit Pricing | Pay-as-you-go | Non-Branded campaigns - shared or exclusive leads |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Leads.io product offering
Product offeringCore offering
Leads.io is a tech-enabled lead generation agency that sells exclusive and shared high-quality leads to businesses on a pay-per-lead model with no setup fees, monthly costs, or long-term subscriptions. The company delivers Branded and Non-Branded campaigns through a proprietary AI-driven platform that orchestrates advertising across Meta, TikTok, Taboola, YouTube, Snapchat, and 10+ channels. The all-inclusive package covers campaign strategy, creative production, media buying, privacy compliance, development, and real-time lead delivery to client CRMs.
Product overview
Leads.io is a tech-enabled lead generation agency operating on a pay-per-lead model (no setup fees, no monthly costs, pay only per lead). The core offering consists of Branded and Non-Branded campaign types delivered through push marketing channels (social, native, email, video, display). The unified technology platform is organized into three pillars: Generate (AI-driven campaign orchestration across Meta, TikTok, Taboola, and 10+ channels), Capture (lead collection, verification, and delivery), and Insights (real-time reporting and feedback loops). Clients access campaigns via the Partner Portal for approvals and performance tracking. The portfolio includes owned media brands (Boiler Guide, GreenMatch) and acquired entities (Reflex Mediagroup) that have been integrated with proprietary technology including the Sherlock lead qualification platform.
Differentiator
Problem solved
Functional benefit
Brands
- GreenMatch: Renewable energy comparison and lead generation platform helping homeowners find solar panels, heat pumps, and energy-efficient upgrades with free quotes from trusted UK suppliers.
- Boiler Guide
Products and services
- Branded Campaigns
Quantifiable outcome
- 110% Net Retention Rate
- +5 more outcomes
Companies that use Leads.io
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Leads.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
Leads.io partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
Leads.io competitors and assessment
Company assessmentDirect peers
- Outbrain: Native advertising network used by lead generation advertisers to source traffic. Directly comparable to the Taboola / native leg of Leads.io's channel mix.
- CIENCE: Tech-enabled B2B outbound and lead generation agency operating on a pay-per-lead / pay-per-appointment model. Closely comparable to Leads.io in business model, performance pricing, and SDR/lead-nurture focus.
- Callbox: Global lead generation and appointment-setting agency with multi-channel capabilities and a focus on B2B demand generation. Comparable to Leads.io in offering outsourced, performance-priced lead gen to enterprise clients.
- Belkins: B2B lead generation agency specializing in appointment setting and outbound pipeline building. Comparable business model and customer profile (mid-market and enterprise B2B clients) to Leads.io's non-branded marketplace offering.
- Martal Group: B2B lead generation and outbound sales agency serving SaaS and tech verticals with a pay-for-performance model. Directly comparable to Leads.io in pricing structure and outsourced SDR-style services.
- Taboola: Native advertising and content-discovery platform that drives lead-gen traffic for advertisers at scale. Comparable as a partner channel for Leads.io and as a competitor for native lead-supply economics.
Broad incumbents
- ZoomInfo: Large go-to-market intelligence and B2B data platform with lead-generation-adjacent capabilities (chat, intent, enrichment). Comparable as a broad incumbent in the lead-gen data stack Leads.io's clients rely on.
Emerging players
- Apollo.io: Sales intelligence and engagement platform that overlaps with Leads.io's B2B lead-nurture motion. Comparable on prospecting, enrichment, and multi-channel outbound — though self-serve rather than fully managed.
- DISCO (Digital Source Co.): Performance marketing and lead generation agency operating across paid social and native. Comparable in delivery model and customer verticals (home services, financial services) to Leads.io's pay-per-lead business.
Others
- Lusha: B2B contact and company data provider used by lead generation teams to source and enrich prospect lists. Functions as an enabling infrastructure provider in the same ecosystem as Leads.io.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leads.io social profiles
Digital presenceLeads.io compliance and trust
Trust signalCompliance4 records
Leads.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leads.io leadership team
Management profileNumber of profiles
Profiles8 records
Leads.io subsidiaries and ownership
Company hierarchySubsidiaries3 records
Leads.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leads.io M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leads.io
What does Leads.io do?
Leads.io is a tech-enabled lead generation agency that sells exclusive and shared high-quality leads to businesses on a pay-per-lead model with no setup fees, monthly costs, or long-term subscriptions. The company delivers Branded and Non-Branded campaigns through a proprietary AI-driven platform that orchestrates advertising across Meta, TikTok, Taboola, YouTube, Snapchat, and 10+ channels. The all-inclusive package covers campaign strategy, creative production, media buying, privacy compliance, development, and real-time lead delivery to client CRMs.
Is Leads.io a public or private company?
Leads.io is a private company. It is classified as private equity controlled and is currently operating.
When was Leads.io founded?
Leads.io was founded in 1999. It employs 251 to 500 people.
Where is Leads.io based?
Leads.io is headquartered in Hoorn, Netherlands, in the Europe region.
How does Leads.io make money?
Two revenue lines are on record. Pay-Per-Lead is the primary driver. The others are all-Inclusive Package.
Who are Leads.io's main competitors?
Direct peers on record are Outbrain, CIENCE, Callbox, Belkins, Martal Group and Taboola. ZoomInfo is listed as a broad incumbent. Emerging players are Apollo.io and DISCO (Digital Source Co.). Lusha is listed as an others.
Does Leads.io have an API?
No public API is recorded for Leads.io.
What industry is Leads.io in?
Leads.io's product category is Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.