What Brands2be does

Brands2be is an India-based digital marketing agency that provides AI-integrated performance marketing services to enterprise and mid-market clients across multiple verticals. The company is operated as a unit of NIHT Infosolution Private Limited, a private limited company incorporated in India with headquarters in Kolkata and additional offices in Bangalore and Indore. Brands2be positions itself as 'India's First AI-Integrated Digital Growth & Performance Agency,' combining marketing execution, automation, and intelligent systems under a single offering. The stated client base spans over 350 partnerships across Fashion & Apparel, Healthcare, Real Estate, Infrastructure, Education, Pharmaceuticals, Manufacturing, Energy, and B2B sectors, with named clients including Guud, Clinic Ramana, LivGastro, Jack Olive Oil, Pravanakara, Solarmax, and Nahar.

The company's core technology offering is Adsintelli, a proprietary AI-powered Decision Intelligence platform for Google Ads management that integrates third-party LLM APIs for campaign planning, audience targeting, creative testing, budget allocation, and ROAS optimization. This platform is supplemented by modular service lines: AI Performance Marketing, AI Automation and Customer Experience, Content and Creative Intelligence, Web/Tracking/Conversion Systems, and Revenue Intelligence and Forecasting. The technology stack integrates with Google Ads, Meta Ads, LinkedIn, Pinterest, YouTube, X, Snapchat, Amazon, Flipkart, and Google Analytics. The company holds a registered trademark on the Adsintelli brand, is GDPR compliant, and operates under India's DPDPA (2023) framework.

Brands2be generates revenue through managed services revenue, delivering custom-quoted, project- or retainer-based engagements. Pricing is not publicly disclosed. The go-to-market motion is direct enterprise and inside sales, with a Free Strategy Call CTA, case-study-driven inbound funnel, and industry-specific landing pages. No financial figures, headcount, funding history, or leadership team information is publicly available. The company is privately held with no disclosed institutional investors.

Name

Brands2be

Legal name

NIHT Infosolution Private Limited

Website

https://brands2be.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Brands2be is an India-based AI-integrated digital marketing agency serving 350+ enterprise and mid-market clients across fashion, healthcare, real estate, education, pharma, and B2B sectors, with proprietary AI platform Adsintelli for Google Ads management.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Performance marketing services
• Digital advertising agency
• AI marketing automation
• Lead generation services
• Paid media management

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: The company generates revenue through providing AI-integrated digital marketing and performance advertising services to clients across India. Services include campaign planning, execution, optimization, and automation across platforms like Google Ads, Meta, LinkedIn, and others. Revenue is derived from professional service fees, likely retainer or project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Brands2be is a digital growth and performance marketing agency that delivers AI-integrated digital marketing services across platforms such as Google Ads, Meta, LinkedIn, YouTube, Pinterest, Snapchat, and X. Service offerings include AI-led campaign planning, paid ads execution, audience targeting, creative testing, budget and ROAS optimization, lead generation, automation of lead capture and follow-up, content and creative intelligence, tracking and conversion systems, and revenue attribution from ad spend to closed revenue.

Product overview

Brands2be is an AI-integrated digital growth and performance agency (India's first, per the company) that operates as a unified platform combining AI performance marketing, automation, and intelligent systems. The portfolio is anchored by Adsintelli, a proprietary AI-powered Decision Intelligence platform for Google Ads management, supplemented by modular solutions including AI Performance Marketing, AI Automation and Customer Experience, Content and Creative Intelligence, Web Tracking and Conversion Systems, and Revenue Intelligence and Forecasting. The company runs campaigns across Google, Meta, Snapchat, LinkedIn, Pinterest, YouTube, and X (formerly Twitter), with services spanning lead generation, native advertising, retention marketing, and automation. The company is a unit of NIHT Infosolution Private Limited and is headquartered in India with offices in Bangalore, Kolkata, and Indore.

Differentiator

Problem solved

Functional benefit

Products and services

• Adsintelli Proprietary AI-powered Decision Intelligence platform for Google Ads management that drives AI-led planning, paid ads execution, audience targeting, creative testing, budget allocation, and ROAS optimization for business clients.
• AI Performance Marketing AI-led performance marketing service encompassing campaign planning, paid ads execution, audience targeting, creative testing, and budget/ROAS optimization across Google, Meta, LinkedIn, YouTube, Pinterest, Snapchat, and X.
• AI Automation and Customer Experience Automation service covering lead capture, qualification, routing, and follow-up, including WhatsApp lead filtering automation, designed to ensure prompt response within five minutes of inquiry.
• Content and Creative Intelligence AI-powered content and creative asset development service for organizing, refining, and producing compelling, high-converting ad creatives for performance campaigns.
• Web, Tracking and Conversion Systems Service covering website audit, tracking setup, and conversion optimization systems to identify gaps, optimize performance, and enable growth across digital properties.
• Revenue Intelligence and Forecasting AI-driven revenue tracking and forecasting service providing attribution visibility from ad spend to closed revenue with real-time pipeline reporting.

Quantifiable outcome

• 2-3X increase in qualified pipeline within 90 days
• +8 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• NIHT Infosolution Private Limitedparent companyOthersNIHT Infosolution Private Limited is the parent company incorporated under the laws of India. Brands2be operates as a unit of NIHT Infosolution Private Limited, along with the Adsintelli platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social Beat: Chennai-based digital marketing agency offering performance, SEO, content, and social media services. Closely matches Brands2be's multi-channel managed-services model and India-focused client base.
• WATConsult: India-based full-service digital and performance marketing agency serving brands across multiple verticals. Directly comparable to Brands2be on managed paid media, creative, and content services for the Indian mid-market.
• Resultrix: India-origin performance marketing agency specializing in paid media, programmatic, and SEO. Direct competitor in the mid-market and enterprise performance space where Brands2be operates.
• iProspect India: Performance-focused digital agency within the Dentsu network, operating across India. Comparable as a paid media, SEO, and programmatic buyer targeting enterprise clients across verticals.
• MediaMint: Hyderabad-based digital media agency offering paid media, programmatic, and ad-ops services. Overlaps with Brands2be's Google/Meta-led execution model and India mid-market client base.
• Schbang: Mumbai-headquartered integrated digital, performance, and creative agency. Competes head-to-head with Brands2be for performance marketing and digital transformation mandates from Indian growth-stage brands.

Broad incumbents

• Performics India (Publicis): Publicis Groupe's performance marketing network with India operations. Competes for enterprise performance and CRM mandates where Brands2be also pitches.
• Webchutney (VMLY&R): One of India's oldest and largest digital creative and performance agencies, now part of VMLY&R. Larger and more diversified than Brands2be, but competes for the same enterprise performance mandates.
• GroupM / Wavemaker India: WPP-owned media and performance agency group operating in India. Comparable at the media-buying and integrated performance layer, though typically larger and more enterprise-focused.

Emerging players

• GrowthSpree: India-focused growth marketing agency positioned around performance, paid media, and analytics. Smaller and more niche than Brands2be but directly comparable in services and target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands2be