What Aupark A.S. does

Aupark A.S. is a Slovak shopping center operator that runs the Aupark Bratislava mall, a single ~58,000 m² retail and entertainment complex in Bratislava housing 200+ stores across fashion, dining, services, and entertainment categories. The center originally opened in 2001 and was expanded by 15,000 m², with 1,906 parking spaces supporting its prime location near the D1 highway and public transit. The company is affiliated with Unibail-Rodamco-Westfield, one of the world's largest listed commercial real estate companies, and outsources day-to-day property management to Cushman & Wakefield.

The company operates a multi-revenue-stream business model: base rental income from 200+ retail tenants, parking fees, gift card sales (including B2B channels), advertising income, and ancillary service charges. Its technology stack includes a mobile app powered by the Simplaq platform, a loyalty program branded as Club Aupark, self-service food ordering kiosks via Eatster integration, and a photo booth amenity. The center also features EV charging infrastructure built through partnerships with Tesla, ZSE, and Ejoin. As a single-asset operating company under a global retail real estate parent, Aupark's strategic posture is focused on asset optimization, tenant mix management, and visitor experience enhancement rather than multi-site expansion. No revenue, headcount, or financial figures are publicly disclosed in the available data.

Name

Aupark A.S.

Legal name

Aupark a.s.

Website

https://aupark-bratislava.sk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aupark A.S. operates the Aupark Bratislava shopping center, a ~58,000 m² mall in Bratislava, Slovakia, housing 200+ retail, dining, and entertainment stores under the Unibail-Rodamco-Westfield umbrella. It generates revenue from tenant rents, parking, gift cards, and loyalty programs, and is managed by Cushman & Wakefield.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Rental Income: Aupark generates primary revenue from leasing retail space to tenants. The shopping center hosts over 200 stores across categories including fashion (46 stores), services (49 stores), restaurants and cafes (34 stores), health and beauty (23 stores), supermarkets and groceries (15 stores), shoes and accessories (13 stores), jewelry (13 stores), sports (10 stores), entertainment and leisure (8 stores), bookstores and media (7 stores), home and living (5 stores), and gifts, flowers and toys (3 stores).
2. Parking Fees: Parking revenue from underground and outdoor lots totaling 1,906 parking spaces. Free parking periods apply (3 hours weekdays, 5 hours weekends) after which 3.50 EUR per started hour is charged. Additional parking income comes from Tesla Supercharger and ZSE charging stations on-site.
3. Loyalty Program and Gift Cards: Gift cards sold in denominations from 10 EUR to 250 EUR, valid for 1 year from purchase. Gift cards can be reloaded once. Corporate gift card sales (minimum 5 cards per order).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aupark a. s. operates the Aupark Bratislava shopping center, a 43,000 m² (original) plus 15,000 m² (expansion) retail, dining, and entertainment complex in the Petržalka district of Bratislava, Slovakia. The center hosts 200+ stores across 13+ categories, 34 restaurants and cafés, a Cinema City cinema, and 1,906 parking spaces with EV charging, supported by a loyalty program (Club), a mobile app, gift cards, and food ordering kiosks.

Product overview

Aupark A.S. operates Aupark Bratislava, a large shopping and entertainment center in Bratislava, Slovakia. The offering is a physical retail and leisure complex (not a software product) comprising over 200 retail stores, restaurants, a cinema (Cinema City), and a loyalty program, supported by digital services including a mobile app, gift cards, parking management with EV charging infrastructure, and food ordering kiosks. The core product is the physical shopping center, supplemented by a mobile app for loyalty rewards and parking, and a gift card platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Aupark Bratislava Shopping Center Physical retail, dining, and entertainment complex located at Einsteinova 18, Bratislava-Petržalka, Slovakia. Hosts 200+ stores across 13+ categories (fashion, services, restaurants, health and beauty, supermarket, shoes, jewelry, sports, entertainment, books, home, gifts), 34 restaurants and cafés, and a Cinema City cinema. Open Mon-Fri 10:00–21:00, Sat-Sun 09:00–21:00. Built on the site of the former SFM factory. Managed by Cushman & Wakefield on behalf of Aupark a.s. (URW subsidiary).
• Aupark Mobile Application Native mobile application (iOS/Android) for Aupark shopping center visitors, powered by Simplaq. Features store directory, event listings, loyalty program management, digital receipt scanning, parking management with SPZ-linked parking extension, and push notifications. Available on App Store (id6711348994) and Google Play (com.simplaq.auparkbratislava).
• Aupark Club Loyalty Program Points-based loyalty program where registered members earn 1 point per EUR 1 spent at participating stores by uploading purchase receipts via the mobile app. Points are redeemable for rewards (discounts, free items) and unlock +1 free parking hour upon SPZ registration. Members can manage loyalty status and receipts in-app.
• Aupark Parking (with EV Charging) Parking facilities across multiple lots (P1 with 896 spaces, P4 underground with 883 spaces, P5 outdoor 118 free, P7 outdoor 64 spaces, P3 outdoor with Tesla and disabled parking) with a total of 1,906 parking spaces. Free parking: 3 hours weekdays, 5 hours weekends; additional hours EUR 3.50 per started hour. Loyalty members receive +1 free hour with SPZ registration. Includes EV charging infrastructure (Tesla Supercharger 6 stalls, ZSE 350 kW ultra-fast HUB with CCS/CHAdeMO, Ejoin 8 AC wallboxes 22 kW). Includes 34 family parking spaces and 43 disabled parking spaces.
• Aupark Gift Card Reloadable prepaid gift card available in denominations from EUR 10 to EUR 250, valid for 1 year from purchase. Cards can be reloaded once. Lost/stolen cards can be blocked and balance transferred (EUR 5 replacement fee). Available at the in-center info desk or online via Giftify (aupark.giftify.me). Corporate B2B orders require a minimum of 5 cards (aupark.kadozb2b.be). Accepted at most Aupark stores (excluding Čistiareň BLESK, Samsonite, Saunia).
• Food Ordering Kiosks and Eatster Integration Self-service food ordering kiosks installed at Aupark enabling customers to browse restaurant menus, order and pay at the kiosk, and pick up their food at the food court. Backed by the Eatster platform (order.eatster.app) and Eatster mobile app (eatster.app/download). Reduces wait times for the center's 34 restaurants and cafés.
• VINTAGE FOTOAUTOMAT (Retro Photo Booth) Vintage-style photo booth experience on the first floor near Panta Rhei, producing classic film photo strips. Positioned as a nostalgic, differentiating amenity for visitors and a new social-media-friendly attraction at Aupark.
• Centre Services (Customer Amenities) On-site customer services at Aupark including free Wi-Fi, wheelchair rental, stroller rental, accessible facilities for disabled visitors, locker rooms, lost and found, styling services, car wash, postal services (Packeta, GLS parcel lockers), Click & Services desk, and the infopult (information desk). These amenities support the center's positioning as a one-stop retail and lifestyle destination.

Quantifiable outcome

• 200+ stores and restaurants in one location
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cushman & WakefieldcoreImplementation/ SI/ Consulting PartnerCushman & Wakefield s.r.o. (based in Prague, Czech Republic) manages the shopping center on behalf of Aupark a.s. Key contacts at C&W include center director Veronika Košická ([email protected]), deputy director Laura Breznická, and other staff managing long-term rentals, short-term rentals, marketing, and technical departments. C&W also appears as the data recipient (along with Aupark shareholders) in the privacy notice for tenant/supplier personal data processing.
• ZSE Drive (Západoslovenská energetika)coreOthersZSE opened its first Ultrarapid charging HUB at Aupark in 2019 — the first ZSE Drive hub in Slovakia. Features 350 kW ultra-fast charging (CCS/CHAdeMO connectors, 15-min charge covers 400 km range) for 6 vehicles simultaneously, plus 4 AC wallbox parking spots (22 kW). ZSE HUB serves 6 vehicles with high-power charging and 4 with standard AC charging. Strategic placement reflects Aupark's role as a major catchment area connected to the D1 highway bypass.
• Tesla SuperchargerminorOthersTesla Supercharger station installed at Aupark in 2017, offering 6 charging stalls with up to 135 kW power output. Located in the outdoor parking area in front of the shopping center.
• EjoinminorOthersSlovak manufacturer and operator of EV charging infrastructure. Ejoin installed 8 AC charging wallboxes in the underground parking garage P4 from early 2020, with Type 2 connectors, 22 kW maximum charging power each.
• Westfield RisecoreGTM or Marketing PartnerWestfield Rise is referenced as Aupark's advertising and marketing partnership entity. The link https://westfieldrise.com/ is listed under 'Inzerujte u nás' (Advertise with us). Westfield is a global shopping center brand with which Aupark shares operational and marketing standards.
• Packeta.SKminorChannel Partner/ Reseller/ DistributorPacketa.SK parcel locker service is available within Aupark shopping center as one of the on-site services, enabling customers to send and receive parcels.
• SimplaqcoreTechnology or IntegrationSimplaq provides the shopping center's website platform, content management system, and mobile app infrastructure. The website (aupark-bratislava.sk) and mobile app are powered by Simplaq technology, enabling store directory, events, loyalty program, and service management.
• Sad Janka Kráľa (Janko Kráľ Park)minorOthersAdjacent Janko Kráľ public park enhances Aupark's appeal as a cultural-social destination. The center's development, together with the park, revived the popular and sought-after location. The park is referenced in marketing materials as part of the overall Aupark experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Multi Corporation: European shopping center developer and investor with a portfolio of more than 80 centers across Europe. Comparable as a peer active in CEE/CEE-adjacent retail real estate with similar asset-management and leasing models to Aupark.
• ECE Projektmanagement: German shopping center developer, owner, and manager operating 200+ centers across Europe. Comparable as an incumbent operator running multi-format regional malls with similar tenant-mix and experience-amenity strategies to Aupark.
• Eurocommercial Properties: Listed European retail REIT operating premium shopping centers in Italy, France, Belgium, and the Netherlands. Comparable as a specialist shopping-center investor applying similar asset-management and tenant-mix strategies to Aupark.
• SES Spar European Shopping Centers: Austrian retail real estate company developing and operating shopping centers across Central and Eastern Europe. Highly comparable given overlapping CEE geography, similar tenant mix, and shared focus on regional prime locations.
• Wereldhave: Dutch-listed REIT focused on full-service regional shopping centers in the Netherlands, Belgium, and France. Comparable as a specialist shopping-center owner/operator applying similar tenant-mix and visitor-experience strategies to Aupark.
• Klépierre: Paris-listed European retail REIT operating ~100 flagship shopping centers across Continental Europe. Comparable as a large-scale incumbent shopping-center owner/operator with overlapping operational playbooks (leasing, marketing, sustainability) applied to Aupark through URW.

Direct peers

• Bory Mall: Large shopping center located in the Bratislava borough of Lamač. Competes with Aupark for the same metropolitan shoppers using a similar combination of international fashion, dining, entertainment, and services.
• Nivy Mall (Stanica Nivy): Newly opened major shopping and lifestyle center in Bratislava, Slovakia. Operates as a directly competing multi-format retail destination targeting the same Bratislava catchment with a comparable mix of international brands, dining, and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aupark_bratislava
• Facebookfacebook.com/auparkbratislava
• LinkedInlinkedin.com/company/aupark-bratislava

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aupark A.S.