UP'nBoost

What UP'nBoost does

UP'nBoost is a small private web agency (SARL) headquartered in Pertuis, Vaucluse, France, founded in 2012 and operating with 1-10 employees. The firm provides web creation, redesign, SEO, community management, website auditing, eco-conception web design, and training services to artisans, TPE/PME, associations, municipalities (Mairies), and tourism offices (Offices de Tourisme) across the Provence-Alpes-Côte d'Azur region, with particular depth in the Vaucluse and Aix-en-Provence corridor.

The agency's core technological asset is UP'nCMS, a proprietary hybrid CMS built on the Symfony PHP framework (Symfony 5.2, PHP 7.4, HTML5, CSS3, Bootstrap 4) that delivers full source code ownership to clients. Specialized add-on modules integrate with APIDAE and Constellation tourism information systems, supporting real-time synchronization of tourist data, events, and e-ticketing. The firm also maintains compliance with RGAA 4.1.2 accessibility standards and achieves EcoIndex A ratings through optimized code and 95% decarbonized hosting via O2switch.

UP'nBoost's revenue model combines one-time project fees (€1,500-€10,000+ depending on site complexity) with recurring subscriptions for SEO and community management services. The go-to-market is sales-led and community-led, anchored in local proximity, direct office consultations, geographic landing pages targeting nearby towns, blog content marketing, case studies, and word-of-mouth referrals within the Vaucluse business community. The company is bootstrapped with €20,000 social capital, no disclosed external funding, and is co-led by Jean-Bernard Freymann and Gaël Minier, supported by community manager/integrator Théo Ruiz.

Name

UP'nBoost

Legal name

UP'NBOOST SARL

Website

https://upnboost.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

UP'nBoost is a small bootstrapped French web agency in Pertuis (Vaucluse), founded in 2012, providing website creation, SEO, eco-design, RGAA accessibility, and community management services to local SMBs, municipalities, associations, and tourism offices across Provence via its proprietary UP'nCMS hybrid CMS.

Ownership category

akta.pro rank

Headquarters

HQ city

Pertuis Nanti

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Website Creation Services: One-time project fees for creating new websites including design, development, SEO optimization, and deployment. Pricing varies by site complexity from basic showcase sites to full e-commerce solutions.
2. Website Redesign/Refonte Services: Fees for redesigning existing websites, migrating to new platforms, and modernizing web presence.
3. SEO Services: Ongoing search engine optimization services including audits, keyword strategy, content optimization, and netlinking campaigns.
4. Community Management: Social media management services for clients including content creation, posting, engagement, and analytics reporting.
5. Website Audits: Technical and SEO auditing services including eco-conception assessments, provided as standalone or recurring engagements.
6. Training Services: Client training for website management, content creation, and digital marketing operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

UP'nBoost is a French web agency that designs, develops, and maintains websites for local businesses, municipalities, tourism offices, associations, and retailers in the Vaucluse/Provence region. Its core offering spans website creation (showcase, e-commerce, marketplace), SEO optimization, website audits, eco-responsible web design, accessibility compliance (RGAA 4), and community management, anchored by its proprietary UP'nCMS hybrid CMS built on the Symfony framework with full source code ownership transferred to clients.

Product overview

UP'nBoost is a web agency offering a portfolio of web services centered around their proprietary hybrid CMS, UP'nCMS. UP'nCMS is built on the Symfony framework and combines Open Source flexibility with proprietary ownership, where clients receive full source code. The core CMS product is complemented by specialized modules for Tourism Offices including APIDAE and Constellation integration. Beyond the CMS, UP'nBoost provides a full range of digital services including website creation (showcase, e-commerce, marketplace), SEO optimization, website auditing, eco-responsible web design, and community management. The agency's differentiated offerings include specialized Tourism Office solutions, eco-conception services (their own site achieved EcoIndex grade A), and comprehensive SEO services including netlinking strategy.

Differentiator

Problem solved

Functional benefit

Brands

• UP'nCMS: A hybrid CMS (Content Management System) developed by UP'nBoost on the open-source Symfony framework, designed for editorial websites and especially for tourism offices. Clients own the source code. Combines advantages of open-source and proprietary CMS.
• UP'nBoost Community Management

Products and services

• Website Creation (Création de sites Internet) Website creation service for local businesses covering one-page sites, showcase sites, e-commerce sites (Prestashop/WooCommerce), and marketplaces. Includes SEO optimization, responsive design, and custom development. Priced €1,500 to €10,000+ depending on complexity.
• Search Engine Optimization (Référencement naturel / SEO) Ongoing natural SEO service including audit, keyword strategy development, content optimization, internal linking optimization, and netlinking campaigns to improve search engine rankings. Offered as recurring subscription service.
• Website Audit (Audit de sites Internet) Comprehensive website audit covering technical SEO, content analysis, UX/UI evaluation, mobile compatibility, and performance optimization with actionable recommendations.
• Eco-conception Web Eco-responsible web design service focused on reducing environmental impact through optimized code, minimized image weights, and green hosting solutions on 95% decarbonized energy. Includes free eco-conception audit.
• Community Management Social media management service including content creation, scheduling, community engagement, and analytics reporting across platforms including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
• Website Redesign (Refonte de sites Internet) Website redesign and redevelopment service for existing sites, including migration to new platforms, technology stack updates, and modernization of web presence.
• SEO Audit (Audit SEO) Comprehensive SEO audit including technical analysis, content evaluation, semantic optimization, and netlinking assessment with an actionable improvement plan.
• Netlinking Off-site SEO link building service focused on acquiring quality backlinks, improving domain authority, and increasing organic search visibility for client websites.
• UP'nCMS Proprietary hybrid Content Management System combining Open Source (Symfony framework) and proprietary elements. Provides high-performance website management with SEO optimization, fast loading times, and PageSpeed Insights integration. The client owns the complete source code, ensuring long-term independence from the agency.
• UP'nCMS pour Offices du Tourisme Specialized version of UP'nCMS designed for Tourism Offices. Compatible with APIDAE and Constellation tourism information systems, offering modules for managing tourist information, events, and territorial promotion.

Quantifiable outcome

• Average +47% traffic increase for clients after collaboration
• +6 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• O2switchminorOthersWeb hosting provider for upnboost.com, located in Clermont-Ferrand, France. O2switch handles all website hosting infrastructure.
• ARD (Accès Recherche Développement)minorOthersAccess control systems provider for UP'nBoost's office physical security. ARD provides the badge access control system protecting the agency's premises.
• SensioLabs (Symfony)coreTechnology or IntegrationFramework provider for UP'nBoost's development stack. Symfony PHP framework created by SensioLabs forms the foundation of UP'nCMS and custom web solutions. UP'nBoost is a Symfony-focused agency building sites on this open-source framework.
• APIDAE (Apidae Tourisme)coreTechnology or IntegrationFrench tourism information system platform that UP'nBoost integrates with for offices de tourisme clients. APIDAE provides the data infrastructure for tourism content that UP'nBoost displays on client websites through API connections or daily exports.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1ère Position: Long-standing French SEO and digital agency providing audit, netlinking, and SEO services to French SMBs. Closely comparable service mix and target segment.
• Yumens: French digital agency delivering SEO, web design, and inbound marketing to mid-market French businesses. Overlapping service portfolio and GTM motion make it a relevant comparable.
• Whodunit: French digital agency specializing in custom Symfony/WordPress development and SEO. Directly comparable in technology stack, service offering, and SMB/mid-market targeting.
• Imagina: French regional web agency providing website creation, SEO, and community management to local businesses and municipalities. Closely comparable in regional SMB focus and service mix.
• OpenStudio: French web agency offering Symfony-based web development, custom CMS, and digital services for institutional and tourism clients across France. Strong technical overlap via Symfony stack and public-sector focus.
• Eskimoz: French SEO and web agency offering similar services (natural referencing, website creation, content strategy) to SMBs and mid-market clients across France. Comparable scope and customer profile make it a direct competitor for SEO and web-build mandates.

Broad incumbents

• Sopra Steria: Major European IT services incumbent with broad public-sector and digital practice. Competes for larger municipal and tourism-board contracts that exceed UP'nBoost's delivery capacity.
• Capgemini: Global IT and digital transformation incumbent with significant French public-sector footprint. Relevant as the broad incumbent competing on enterprise municipal/tourism RFPs.

Emerging players

• Actimage: French digital services firm focused on public-sector and tourism digital transformation, including CMS implementations and web portals. Comparable in public-sector/tourism vertical and APIDAE-adjacent expertise.

Regional players

• Elan Interactif: French regional digital agency offering web creation, SEO, and social media services to SMB clients. Comparable service portfolio and SMB focus, though operates in different French regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/@UPnBoost
• Facebookfacebook.com/upnboost
• LinkedInlinkedin.com/company/upnboost

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP'nBoost