Unparallel, LLC

What Unparallel, LLC does

Unparallel, LLC is a Troy, Ohio-based digital marketing agency founded in 2022 and operated as a husband-and-wife team, with Jason Adams serving as CEO and Brianna Adams as COO. The firm delivers web development, search engine optimization, Google Ads management, digital strategy, analytics reporting, event coordination, and fractional CMO services to a mixed client base of small and medium-sized businesses, digital marketing agencies (as a gap-filler and white-label resource), startups, and select enterprise accounts.

The firm's technical stack spans HubSpot CMS (where it is a certified developer), WordPress, Shopify, and custom builds using React.js with Tailwind CSS deployed on Netlify. Differentiated capabilities include custom-coded HubSpot modules with dynamic smart content, HubSpot Marketing Automation templates with personalization for large lead databases, and an emerging LLM/AI Search Optimization offering that uses schema markup and structured content to surface client brands in ChatGPT, Gemini, and other conversational AI feeds. Service delivery is largely human-led, with technology used as an enablement layer rather than a proprietary product.

The business model combines project-based professional services (website builds ranging from basic theme installations to custom SaaS sites), subscription/monthly retainer revenue (SEO, fractional CMO, content strategy), and managed services (Google Ads accounts ranging from $1,500 to $300,000 in monthly spend, with management fees billed separately). Pricing is quote-based and not publicly disclosed, and the firm explicitly positions itself as working across all budget tiers. Customer acquisition is consultative, beginning with a free 30-minute consultation, supported by content marketing via "The Squeeze" blog, local community involvement (Troy Area Chamber of Commerce), client testimonials, and a referral/agency-partner channel.

Name

Unparallel, LLC

Legal name

unparallel, llc

Website

https://gounparallel.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Unparallel, LLC is a Troy, Ohio-based digital marketing agency offering web development, SEO, Google Ads management, and fractional CMO services to SMBs, agencies, startups, and enterprises, operated by a two-person husband-and-wife team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Digital marketing services
• Web development agency
• Search engine optimization
• Google ads management
• Fractional CMO services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services (Project-based): Website development projects ranging from theme installations to custom-built SaaS websites using React.js. Services include setup, customization, and deployment based on client budget and needs.
2. SEO Services (Retainer): Ongoing SEO strategy, audits, keyword research, competitor analysis, and continuous optimization. Typically delivered as monthly retainer engagements.
3. Digital Marketing Strategy & Fractional CMO: Strategic guidance for marketing teams, leadership education, and marketing planning. Often structured as ongoing advisory retainers.
4. Google Ads Management: Monthly management of Google Ads accounts ranging from $1,500 to $300k monthly spend. Includes strategy, maintenance, and optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Unparallel, LLC is a digital marketing agency that designs and builds websites on HubSpot, WordPress, Shopify, and React.js stacks, and delivers ongoing SEO, Google Ads management, content strategy, and fractional CMO advisory services. Engagements range from one-time website builds and theme installations to monthly retainers and enterprise-level multi-hub HubSpot implementations for SMBs, agencies, and SaaS companies.

Product overview

Unparallel, LLC is a digital marketing agency offering a suite of interconnected website development and marketing services. Their core offerings include HubSpot Development (certified developer), WordPress Development, and Shopify Development as the primary website building platforms, complemented by Search Engine Optimization services with LLM research capabilities. Additional services include Google Ads management, Analytics Reporting, Digital Strategy consulting, Event Coordination, Content Strategy, and Fractional CMO services. The company operates as a husband-and-wife team (Jason Adams, CEO; Brianna Adams, COO) serving SMBs, enterprises, and other agencies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 120% average SEO traffic growth for clients
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Straight North: Straight North is a digital marketing agency focused on SEO, PPC, and web design for B2B and mid-market clients, with services and target audience that overlap directly with Unparallel.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering website development, SEO, and digital strategy for SMBs through enterprise - a comparable boutique-style agency to Unparallel.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, SEO, and conversion rate optimization, serving SaaS and B2B clients - similar to Unparallel's Google Ads management and SEO offerings.
• Ignite Visibility: Ignite Visibility is an award-winning digital marketing agency offering SEO, paid media, and digital strategy for mid-market and enterprise clients, with a comparable agency-of-agencies and SEO focus.
• SmartSites: SmartSites is a full-service digital marketing agency offering web design, SEO, PPC, and digital strategy to SMBs and mid-market clients across multiple platforms - directly comparable to Unparallel's core service mix and target customer.
• Disruptive Advertising: Disruptive Advertising provides digital advertising, SEO, and web development services with a focus on measurable ROI for mid-market and enterprise clients, directly overlapping with Unparallel's offerings.
• Thrive Agency: Thrive Agency provides web design, SEO, social media, and PPC services to SMBs and mid-market companies, with comparable service mix and client segments to Unparallel.
• Power Digital Marketing: Power Digital Marketing is a full-service digital agency delivering SEO, paid media, web development, and content strategy for mid-market and enterprise clients, similar in service breadth to Unparallel.
• WebFX: WebFX is a large digital marketing agency providing SEO, web development, Google Ads management, and analytics for SMBs and enterprises - the same service stack Unparallel offers, with similar client segments.

Broad incumbents

• HubSpot Solutions Partner Agencies (e.g., Square 2, New Breed): Certified HubSpot partner agencies in the broader HubSpot Solutions Partner ecosystem offer the same HubSpot development, marketing automation, and SEO capabilities as Unparallel, but typically at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unparallel-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unparallel, LLC