ALBORAN | Hotels & Hospitality

What ALBORAN | Hotels & Hospitality does

ALBORAN | Hotels & Hospitality is a French, privately-held hotel group founded in 2016 that operates, invests in, and develops branded hotels and restaurants across France. The group functions as an Operator, Investor, and Brand Platform Designer, managing 27 establishments and approximately 1,700 rooms (with 100 additional rooms under construction) across 10 French cities — Amiens, Avignon, Bordeaux, Bougival, Bourges, Lyon, Marseille, Massy, Paris, Reims, Saint-Quentin, and Toulouse — through a workforce of more than 600 employees headquartered in Paris. Its portfolio is built around both ownership of physical assets and third-party management agreements, with locations operating under international franchise brands including Radisson, Hyatt Centric, Hilton Garden Inn, Marriott's Moxy and Tribute Portfolio (Clubtrotteur), Accor's ibis, ibis Styles, ibis budget, and Mercure brands, alongside its own proprietary lifestyle brand FirstName launched in 2022.

The group's core "products" are the hotels themselves and the ancillary revenue streams housed within them: room revenue across economy through upscale-luxury-lifestyle tiers; Food & Beverage from on-site restaurants, bars, and rooftops (e.g., Le Pop at Radisson Reims, Le Bada at FirstName Toulouse); and Event & Meeting Spaces of varying sizes, up to 550m² at FirstName Toulouse. Distribution is handled through the global direct channels and loyalty programs of the franchise brand partners (Hyatt.com, Hilton.com, Marriott.com, Accor.com/ALL, Radisson.com), supplemented by Online Travel Agencies such as Booking.com and Expedia, and the group's own corporate website. No proprietary technology platform is disclosed; the group's technology posture is to leverage the booking, loyalty, and operational stacks provided by its five global brand partners.

Revenue mechanics are typical of an asset-heavy, multi-brand hotel operator, combining RevPAR-driven room revenue with on-property F&B and event spend; pricing is set at the individual brand/property level rather than centrally. End customers are split between leisure travelers (city breaks, tourism near sites such as Notre-Dame Cathedral and Palais des Papes) and business travelers (corporate stays, meetings, conferences, extended stays). The group's strategic intent is twofold: scale within France by extending both FirstName and franchised locations, and progressively move the mix upmarket and toward its own proprietary brand to capture more value per room than pure franchise economics allow.

Name

ALBORAN | Hotels & Hospitality

Legal name

Alboran

Website

https://alboran.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ALBORAN is a French hotel group founded in 2016 that operates, invests in, and develops 27 branded hotels and restaurants (~1,700 rooms) across 10 French cities under global franchises (Radisson, Hyatt, Hilton, Accor, Marriott) and its own FirstName lifestyle brand.

Ownership category

akta.pro rank

Product category

Hotel Management & Hospitality Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel management services
• Hospitality operations
• Hotel investment platform
• Lifestyle hotel brand
• Franchise hotel operations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Room Revenue: Revenue generated from room bookings across 27 managed hotel properties operating under international brand franchises (Radisson, Hyatt Centric, Moxy, ibis Styles, ibis budget, Hilton Garden Inn, Mercure, Clubtrotteur Tribute Portfolio, FirstName). The group operates both owned properties and third-party management agreements.
2. Food & Beverage: Revenue from on-site restaurants, bars, and rooftop dining facilities across hotel properties. Examples include Le Pop at Radisson Reims (60 covers), Le Bada at FirstName Toulouse (70 covers), and restaurant operations at ibis Avignon Sud (120 covers).
3. Event & Meeting Spaces: Revenue from meeting rooms and event spaces. Properties feature various meeting capacities: FirstName Toulouse offers 550m² of flexible spaces hosting up to 300 people; Hyatt Centric Reims has nearly 400m² across 8 meeting rooms; Hilton Garden Inn Massy has 2 meeting rooms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Alboran is a French hotel group that operates, invests in, and develops branded hotel and restaurant properties across 10 French cities. The company manages 27 establishments with over 1,700 rooms under franchise agreements with global hotel brands (Radisson, Hyatt, Hilton, Accor, Marriott) as well as its own proprietary FirstName lifestyle brand launched in 2022. Alboran functions as an Operator, Investor, and Brand Platform Designer, running properties both as owner and through third-party management contracts.

Product overview

Alboran is a French hotel group founded in 2016 that operates as an Operator, Investor, and Brand Platform Designer. The company manages 27 hotel properties across 10 French cities with over 1,700 rooms and 600 employees. Alboran operates properties under franchise agreements with international brands including Accor (Ibis, Ibis Styles, Mercure, Clubtrotteur), Marriott (Moxy), Radisson, Hyatt, and Hilton, while also developing its own proprietary FirstName lifestyle brand launched in 2022. The portfolio spans midscale to upscale segments, offering business and leisure accommodations with meeting facilities, restaurants, and fitness amenities.

Differentiator

Problem solved

Functional benefit

Brands

• FirstName: Lifestyle hotel brand developed in 2022, offering innovative, vibrant, and welcoming hospitality concepts.

Products and services

• Hotel Management Services
• Hotel Investment
• FirstName Brand Platform
• FirstName Toulouse
• Moxy Lyon Airport
• Hyatt Centric Reims
• Radisson Hotel Reims
• Hilton Garden Inn Massy
• Clubtrotteur - A Tribute Portfolio Hotel
• Ibis Styles Amiens Centre
• Ibis Avignon Sud
• Hôtel de Bourbon Mercure Bourges

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• FirstName (proprietary brand)coreChannel Partner/ Reseller/ Distributor · 1 January 2022FirstName is Alboran's proprietary lifestyle hotel brand launched in 2022 with the vision of creating an innovative, vibrant, and welcoming lifestyle concept. Properties include FirstName Toulouse (126 rooms, 102 4-star apartments) featuring Le Bada restaurant, meeting spaces (550m², up to 300 persons), fitness, speakeasy, and terrace. Also includes FirstName Residence Toulouse.
• Accor (ibis, ibis Styles, ibis budget, Mercure)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Alboran operates multiple Accor-branded properties under franchise agreements, including ibis Styles Amiens Centre (105 rooms), ibis Avignon Sud (93 rooms), Hôtel de Bourbon Mercure Bourges (58 rooms), ibis budget Saint-Quentin, and Ibis Saint-Quentin Basilica. These properties operate under Accor's distribution, loyalty program (ALL - Accor Live Limitless), and brand standards.
• Radisson Hotel GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Alboran operates Radisson Hotel Reims (102 rooms) with ownership and management. The property features a contemporary design by Anna Moussinet, Le Pop restaurant (60 covers), a fitness room, rooftop bar, and 3 meeting rooms. Distributed via Radisson's global platform and loyalty program.
• Hyatt Hotels (Hyatt Centric)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Alboran operates the Hyatt Centric Reims (155 rooms), a premium hotel in the city center near Notre-Dame Cathedral. Features include a 150-seat restaurant, 9 meeting rooms, fitness area, terrace, and parking. The property was designed by interior architect Caroline Devoluet of Atelier CDA.
• Hilton (Hilton Garden Inn)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Alboran operates Hilton Garden Inn Massy (153 rooms) opposite Massy TGV station, 20 minutes from Paris-Orly Airport. Features include a 75-seat restaurant and 2 meeting rooms. Distributed via Hilton's global platform including Hilton Honors loyalty program.
• Marriott International (Moxy)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Alboran opened France's first Moxy hotel at Lyon Saint-Exupéry Airport (123 rooms) in Terminal 2. The hotel features connected meeting spaces (Plug & Meet), a restaurant, bar, fitness room, and parking. Distributed via Marriott's Bonvoy loyalty program.
• Marriott International (Clubtrotteur - Tribute Portfolio)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Alboran operates Clubtrotteur – A Tribute Portfolio Hotel (48 rooms) in Paris's 10th arrondissement near Gare de l'Est and Gare du Nord. The hotel features nature-inspired design, 3 meeting rooms, and fitness facilities. Part of Marriott's Tribute Portfolio collection of boutique independent hotels.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• B&B Hotels: European budget/midscale hotel chain headquartered in France with strong domestic presence. Comparable in French market focus, multi-property franchise/owned model, and tier mix spanning economy to midscale.
• Paris Inn Group: French independent hotel and restaurant group operating a portfolio of 4–5 star properties in Paris and other French cities. Comparable French multi-property operator with own-brand development alongside managed boutique assets.
• AccorInvest: Hotel owner and operator spun out of Accor, holding owned real estate operated under Accor brands. Directly comparable 'operator + investor' model combining property ownership with brand franchise partnerships across France and Europe.
• MKG Group: French hospitality group with hotel operations, brand management, and event venue activity. Comparable French hospitality operator with multi-segment (hotels + F&B + events) revenue mix.
• Louvre Hotels Group: French multi-brand hotel operator managing Campanile, Premiere Classe, Kyriad, Tulip Inn, and other brands across France and Europe. Closest comparable in terms of French-centric, multi-brand franchise/operator business model.
• Cycas Hospitality: European third-party hotel management company operating extended-stay and lifestyle properties under multiple brand franchises. Comparable hybrid operator/management structure with multi-brand portfolio strategy.

Emerging players

• The Ascott Limited: Serviced residence and aparthotel operator with Citadines brand in France. Comparable to Alboran's FirstName Residence Toulouse offering (apartments + F&B + MICE) within the lifestyle/long-stay segment.

Broad incumbents

• NH Hotel Group: European urban hotel operator with a multi-brand portfolio (NH, nhow, Anantara in some markets). Comparable multi-brand urban strategy and European footprint, though larger and more internationally diversified.
• Covivio: Listed European real estate operator with a large hotel property portfolio in France and Germany. Comparable as a holder of French urban hotel real estate, though operating model is asset ownership rather than hospitality operations.
• Melia Hotels International: Spanish hotel operator with multi-brand portfolio (Meliá, INNSiDE, Tryp, Paradisus) spanning resort and urban segments. Comparable multi-tier brand strategy and owner-operator/management hybrid model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALBORAN | Hotels & Hospitality