Blue Dragonfly Marketing Strategies Ltd.

What Blue Dragonfly Marketing Strategies Ltd. does

Blue Dragonfly Marketing Strategies Ltd. is a privately held, founder-owned marketing consulting firm domiciled in Shaunavon, Canada, founded in 2022 by Lyanne Campbell. The firm provides marketing strategy services and education to Canadian credit union marketing leaders and, secondarily, small business owners. The underlying technology is not a software product but a codified service methodology: a Marketing Strategy Playbook framework, one-on-one and small-group advisory engagements, and "into the blue," a peer community platform for credit union marketers. There is no API, mobile application, or SaaS offering; all services are delivered virtually by the founder.

The company makes money through professional services engagements (Strategy Playbook and Advisory services) and recurring subscription-style revenue via Mastermind cohorts and the "into the blue" community. Pricing is quote-based and not publicly disclosed; customer acquisition relies on a 20-minute free strategy call booked through Calendly. The firm displays logos of approximately 12 credit unions it has supported, concentrated in Western Canadian Prairies (Saskatchewan and Alberta), including Luseland, Unity, Crossroads, and Vermillion credit unions. Marketing channels include content marketing (blog), organic social (LinkedIn, Facebook, YouTube), an email newsletter, and the community platform itself, with no paid acquisition or channel partner distribution.

The business is operationally a solo practice. The founder, who has 30+ years of credit union system experience and national marketing awards dating to 2006, serves as the sole consultant, strategist, and Mastermind facilitator. The company has no subsidiaries, no external investors, no funding history, no mergers or acquisitions, and no executive team beyond the founder. The competitive moat is anchored almost entirely in the founder's domain expertise, professional designations (Fellow of the Credit Union Institute of Canada, Chartered Marketer), and award credibility, rather than in technology, scale economics, or capital structure.

Name

Blue Dragonfly Marketing Strategies Ltd.

Legal name

Blue Dragonfly Marketing Strategies Ltd.

Website

https://bluedragonflystrategies.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Dragonfly Marketing Strategies Ltd. is a founder-owned Canadian consultancy that delivers marketing strategy playbooks, one-on-one advisory, and "into the blue" peer community services to marketing leaders at Canadian credit unions and small businesses.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services for Credit Unions

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYMPAAAFAN

Industry / Category Marketing Strategy (Vertical GTM)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYMPAAAFAA

Go-to-Market (GTM) Strategy & Planning

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Marketing strategy consulting
• Credit union marketing
• Marketing advisory services
• Credit union consulting
• Marketing playbook frameworks

Headquarters

HQ city

Shaunavon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Strategy Services: Consulting and advisory services delivered one-on-one or in small groups, providing personalized marketing guidance and frameworks for credit union marketers. Includes strategy playbooks, mentorship, and advisory sessions.
2. Mastermind Groups: Group-based learning and peer support programs for credit union marketers, providing community connection and shared learning experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blue Dragonfly Marketing Strategies Ltd. is a boutique marketing consulting firm that delivers marketing strategy frameworks, one-on-one advisory, and peer community services tailored specifically for credit union marketers across Canada. Offerings include the Marketing Strategy Playbook framework, personalized Marketing Advisory Services, the "into the blue" peer community, and Mastermind Group cohorts, all led by founder Lyanne Campbell.

Product overview

Blue Dragonfly Marketing Strategies Ltd. is a boutique marketing consulting firm specializing in the credit union system. The company offers a unified portfolio of professional services anchored by three core offerings: the Marketing Strategy Playbook (a structured framework for credit union marketing), Marketing Advisory Services (personalized mentorship and guidance), and 'into the blue' (a peer community for credit union marketers). Additional offerings include a blog/content resource and Mastermind groups. The firm does not offer a software product or SaaS platform—services are delivered through direct consulting, group facilitation, and community engagement. The company primarily serves credit unions across Canada, with a secondary focus on small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• into the blue: A collective space for credit union marketers across Canada to swap ideas, share wins, find community, and feel supported.

Products and services

• Marketing Strategy Playbook A comprehensive marketing framework tailored for credit unions that provides the strategic foundation (why, who, what, where, when) for credit union marketing efforts, designed to bring structure and measurable results to marketing departments.
• Marketing Advisory Services Personalized one-on-one guidance from a consultant with 30+ years of credit union experience, offering marketing strategy and mentorship tailored to individual credit union challenges.
• into the blue Community A collective community space for credit union marketers across Canada to swap ideas, share wins, and find peer support, available to teams of one or larger departments.
• Mastermind Groups Peer cohort groups for credit union marketers to collaborate, learn, and grow together through structured group sessions and shared experiences.

Quantifiable outcome

• Comprehensive strategic marketing plan with ongoing value year after year
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BloomCU: Credit-union focused marketing platform/community serving marketers with education and resources. Comparable community-led content approach and target buyer; overlaps with the 'into the blue' community motion.
• MemberXP: Credit union member-experience measurement and benchmarking platform. Adjacent to Blue Dragonfly's benchmarking-adjacent strategic work for CU marketers and serves the same buyer role.
• MarketMatch: Credit-union focused marketing automation and campaign platform. Adjacent competitor selling into the same marketing-leader buyer, with a tech-product angle Blue Dragonfly currently lacks.

Broad incumbents

• Filene Research Institute: Credit-union industry research and benchmarking body. Provides research, events and community resources consumed by the same marketing leaders Blue Dragonfly targets; a broader incumbent with overlapping community and credibility functions.
• Canadian Credit Union Association (CCUA): National industry association for Canadian credit unions, providing events, education and advocacy. The closest Canadian institutional incumbent to Blue Dragonfly's buyer audience and education/community motion.
• America's Credit Unions (CUNA): U.S. national credit union trade association offering education, certification and conferences. A broader incumbent that delivers marketing-relevant training and convenes the same buyer community at industry scale.

Direct peers

• MDT (Marketing, Design & Technology): Marketing agency specialized in financial institutions including credit unions, offering brand, digital and strategic marketing services. Comparable vertical specialization and full-service delivery model.
• Discovery Marketing Group: Credit union and community-bank focused marketing agency providing strategy, branding and campaigns. Comparable in serving the same narrow buyer profile (credit union marketing leaders) with a dedicated vertical offering.
• Onovative Marketing: Boutique marketing consultancy built around credit union marketing leadership, offering training and advisory services. Highly comparable service mix (advisory + education) to Blue Dragonfly.
• Coopera Consulting: U.S.-based consultancy that works exclusively with credit unions on marketing, growth and Hispanic-market strategy. Closest direct analogue to Blue Dragonfly's vertical-GTM marketing consulting model, just in a different (and larger) national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bluedragonflystrategies/featured
• Facebookfacebook.com/BlueDragonflyMarketingStrategies
• LinkedInlinkedin.com/company/blue-dragonfly-marketing-strategies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Dragonfly Marketing Strategies Ltd.