WanderWomen Scotland

What WanderWomen Scotland does

WanderWomen Scotland is a founder-led outdoor wellbeing experiences business founded in 2018 and based in Edinburgh, operating primarily across Edinburgh and East Lothian. The company designs and delivers small-group retreats and experiences centered on walking, foraging, crafts, and wellbeing practices such as therapy and felting, packaged through a curated network of local suppliers including Carfrae Farm, Edinburgh Forage & Eat, Caroline Foster, Take A Slice, Felting Scotland, Kirsty Mackellar Therapies, and Seilich.

The business operates a multi-segment commercial model. Core revenue comes from direct-to-consumer retreats priced at approximately £450–£550 per person. A corporate wellbeing vertical, built in partnership with Welljam, serves enterprise clients including Michelin and Nucleus Financial. Grant and commissioned work with Inspiring Scotland and East Lothian Works adds a public/third-sector revenue stream. The company also produces a travel-trade product sheet to court inbound tour operators, and has begun attracting international participants from the US, Germany, and Canada following a ZDF (German public broadcaster) documentary feature.

Operationally the company is a micro-business with 1–10 employees and is heavily dependent on founder Anna Neubert-Wood for delivery, brand, and curation. There is no proprietary technology stack; the offering is delivered through human-led, in-person experiences supported by standard digital channels (website, social media, blog, email newsletter). Customer logos include Michelin, Nucleus Financial, Inspiring Scotland, East Lothian Works, and Vocal. No external funding rounds are disclosed, and the company has been recognized with industry awards.

Name

WanderWomen Scotland

Legal name

WanderWomen

Website

https://wander-women.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WanderWomen Scotland is an Edinburgh-based, founder-led outdoor wellbeing experiences company founded in 2018, running small-group retreats, corporate wellbeing programs, and commissioned wellbeing projects across Edinburgh and East Lothian for leisure travelers, enterprise clients, and public-sector partners.

Ownership category

akta.pro rank

Product category

Outdoor Wellbeing Experiences

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

akta.pro secondary industries

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Hiking, Trekking & Mountain Guiding (THAJABAA), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

Keywords

• Outdoor wellbeing experiences
• Women's wellness retreats
• Ecotherapy workshops
• Forest bathing sessions
• Workplace wellbeing programs

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outdoor Experiences & Workshops: Individual and group bookings for guided outdoor activities including forest bathing, sea swimming, mindful walks, barefoot wanders, fire skills, and foraging experiences. Priced per person with various duration options.
2. Retreat Packages: Multi-day overnight retreats (2-3 days) at partner venues like Carfrae Farm, bundling accommodation, meals, activities, and wellness sessions. Premium pricing with early-bird discounts available.
3. Corporate Workplace Wellbeing: Organizational packages for team building, staff wellbeing days, and ongoing wellbeing programs commissioned by employers. Includes corporate connection days, staff wellbeing wanders, and bespoke workplace wellness solutions.
4. Product Sales: Shop section on website offering outdoor and wellness-related products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WanderWomen Scotland designs and delivers guided outdoor wellbeing experiences and multi-day retreats for women in Scotland, blending mindfulness practices (forest bathing, meditation) with adventure activities (sea swimming, barefoot walking, foraging, fire skills, wild camping). It also runs bespoke corporate workplace wellbeing and team-building programs, with bookings taken through its own website via FareHarbor and selected events listed on Eventbrite.

Product overview

WanderWomen Scotland is a service-based business offering a portfolio of experiential wellness products rather than a software platform. The core offering consists of award-winning outdoor experiences for women that blend mindfulness, adventure activities (wild swimming, forest bathing, foraging, fire skills, barefoot walking, camping), and ecotherapy. These are delivered through multiple product lines: scheduled group outdoor experiences, women's retreats (overnight/weekend), corporate workplace wellbeing programs, and travel trade offerings. Private and custom group bookings are also available. The business also runs a KarmaWomen pay-it-forward scheme to support women who cannot afford full-price experiences. All offerings emphasise nature connection, community, and holistic wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Experiences for Women Scheduled group outdoor wellbeing experiences in Scotland combining mindfulness (forest bathing, meditation) with adventure activities such as wild swimming, barefoot walking, foraging, fire skills, and wild camping. Designed for individual women seeking nature connection, community, and stress reduction.
• Women's Retreats Overnight and weekend retreats at partner Scottish venues (e.g., Carfrae Farm luxury cottages) bundling accommodation, meals, meditation, mindful walks, loch swimming, needle felting, and other wellness sessions. Priced per person with early-bird discounts (e.g., £450 early-bird vs £550 regular for the Spring 2025 retreat).
• Workplace Wellbeing / Corporate Experiences Bespoke team-building and corporate wellness programs for organisations, including corporate connection days, staff wellbeing wanders, and longer-term workplace wellbeing strategy. Delivered for clients such as Michelin, Nucleus Financial, Inspiring Scotland, East Lothian Works, and Vocal.
• Travel Trade Experiences Outdoor experiences packaged for travel trade operators and tour companies to resell as part of Scottish nature-based wellness tourism itineraries, supported by a published product sheet.
• Private Individual or Group Bookings Custom private bookings for individuals or groups (e.g., mother-daughter experiences, celebration groups), including access to the KarmaWomen pay-it-forward scheme for women unable to afford full-price experiences.

Quantifiable outcome

• Blood pressure normalization reported after retreat experience
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Edinburgh Forage & EatcoreStrategic or Co-development PartnerCollaboration with Judith for foraging walks and wild food experiences. Joint events combining nature connection with edible plant and fungi education. Ongoing partner for 'Seaweed and Seaswimming' events and other foraging-focused experiences.
• Seilich (Sally - Botanicals)minorStrategic or Co-development PartnerCollaboration with Sally on botanicals and nature-based skincare experiences. Partner featured in 2020 WanderWomen blog posts.
• WelljamcoreGTM or Marketing PartnerPartnership with Matt Cameron and Welljam workplace wellbeing agency for reshaping work cultures and integrating sustainable wellbeing practices. Co-marketing of holistic workplace wellbeing solutions combining nature connection with organizational culture change.
• Carfrae Farm Holiday CottagescoreStrategic or Co-development PartnerRetreat venue partner providing luxury cottage accommodation in East Lothian for multi-day wellness retreats. Hosted Spring Retreat 2025 and other overnight retreats. Farm location with hot tub, sauna, and panoramic views.
• Caroline Foster (The Yoga Den)minorStrategic or Co-development PartnerYoga and meditation instructor providing sessions for retreat programs. Featured in Spring Retreat 2025 for guided meditation and yoga sessions.
• Take A Slice (Verity - Chef)minorStrategic or Co-development PartnerLocal chef providing breakfast, lunch, and dinner for retreat participants using fresh seasonal ingredients.
• Felting ScotlandminorStrategic or Co-development PartnerNeedle felting workshop provider for creative retreat activities.
• Kirsty Mackellar TherapiesminorStrategic or Co-development PartnerTherapy services provider for retreat wellness offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adventure Yogis: Outdoor yoga and adventure retreat provider running multi-day wellbeing experiences in nature settings. Comparable on the hybrid adventure + mindfulness retreat product line.
• Born of Bold: UK women's outdoor adventure community running hiking, wild swimming, and wellbeing events. Directly comparable to WanderWomen on the women-only, outdoor-adventure-plus-wellbeing positioning.
• The Big Retreat: Welsh wellness retreat festival and experience provider combining outdoor adventure, mindfulness, and community. Comparable to WanderWomen's women-focused, nature-based, event-driven wellness format.
• Wilderness Wood: UK-based woodland retreat and nature-connection experience provider offering group stays and wellness-focused programming in a rural setting. Highly comparable to WanderWomen's blend of nature-immersion, mindfulness, and small-group retreats in the UK.
• Off the Map Travel: UK boutique travel agency specialising in bespoke wellness, nature, and retreat holidays across the UK and Europe. Comparable on the curated, retreat-led, UK-and-inbound wellness tourism positioning.
• Mind Body Align Retreats: UK-based operator of small-group wellness retreats combining yoga, mindfulness, and outdoor activity. Comparable on retreat format, small cohort sizes, and holistic wellbeing delivery.

Broad incumbents

• Wilderness Festival: Large UK wellness and nature-themed festival combining outdoor experiences, talks, and wellness programming. Comparable on the UK nature-wellness festival/event-driven category, though at significantly larger scale.
• Forest Holidays: Established UK operator of woodland cabin stays with on-site nature activities, a much larger scale and broader audience. Comparable as a UK nature-lodging + wellbeing-activity category incumbent that WanderWomen's retreats sit within.

Others

• Welljam: UK workplace wellbeing agency that is itself a WanderWomen GTM partner. Included because it directly distributes WanderWomen's corporate wellbeing offering and competes for the same corporate-wellness budget pool.

Emerging players

• Sweat & Soul: UK-based wellness events and retreat brand combining fitness, mindfulness, and community experiences for women. Comparable audience and adventure-plus-wellbeing hybrid, at a slightly more fitness-forward angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wanderwomenscotland
• Instagraminstagram.com/wanderwomenscot
• LinkedInlinkedin.com/company/wanderwomen-scotland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WanderWomen Scotland