What Pt Sumi Rubber Indonesia (dunlop) does

PT Sumi Rubber Indonesia is the Indonesian operating subsidiary of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI), manufacturing and distributing DUNLOP and Falken branded tyres for passenger cars, SUVs, motorcycles, and commercial vehicles. Following SRI's January 2025 acquisition of full DUNLOP brand rights from Goodyear, the company consolidated its Indonesian market position and from July 2025 began offering Falken tyres through its nationwide Dunlop Shop network. Its operations comprise a manufacturing facility in Karawang (West Java), a headquarters in East Jakarta, and the largest retail footprint of any tyre brand in Indonesia: 453 official DUNLOP car tyre stores and 1,377 official DUNLOP motorcycle tyre stores across all major provinces, complemented by Proshop partner outlets and long-tenured distributors such as SSM Group and PT Kharisma Makmur Abadi.

The product portfolio is segmented across Smart Premium (Blue Response TG), Premium (SP Sport Maxx 050+/050/060), Sport (Direzza DZ102), Comfort (SP Sport LM705), Eco (Enasave EC300/EC300+/EC350+), Standard (SP Touring R1, SP Sport 300, SP 31, SP Sport D80V4), and SUV/4WD (Grandtrek AT5, ST30, AT20) categories, backed by SmartCare Warranty covering up to 12 months or 24,000 km. Technology differentiation rests on proprietary compound and tread engineering under SRI's global R&D rather than disclosed AI or software components, with performance validation through external tests (top ranking in Auto Motor und Sport) and OEM quality awards (consecutive Superior Quality & Delivery from PT Astra Daihatsu Motor in 2025 and 2026).

The business model combines OEM supply to Indonesian car manufacturers with high-volume replacement tyre retail through the Dunlop/Falken store network, supplemented by aftermarket services (balancing, spooring, nitrogen filling) and the SmartCare maintenance programme. Go-to-market is multi-channel: OEM embedded supply, extensive authorised dealer and Proshop retail, and event-driven demand generation (BLUE RESPONSE FAIR national roadshow, BEYOND THE DRIVE REWARDS promotions, ARRC motorsport sponsorship through 2031, Goodwood Revival 2026). Pricing is set at dealer level with periodic cashback promotions up to IDR 3,000,000, and revenue is not publicly disclosed.

Name

Pt Sumi Rubber Indonesia (dunlop)

Legal name

PT. Sumi Rubber Indonesia

Website

https://dunlop.co.id

Company type

Private

Founded year

1996

Operating status

Operating

Short description

PT Sumi Rubber Indonesia manufactures and distributes DUNLOP and Falken branded tyres for passenger cars, SUVs, motorcycles, and commercial vehicles in Indonesia. Operating a Karawang factory plus 453 car tyre and 1,377 motorcycle tyre retail stores, it supplies OEMs and Indonesian consumers under Sumitomo Rubber Industries.

Ownership category

akta.pro rank

Product category

Tyre Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Rubber Product Manufacturing (3262), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Light Truck/SUV Tires Manufacturing (IMANAKAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire manufacturing
• Passenger car tyres
• Motorcycle tyres
• OEM tyre supply
• Replacement tyres

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tyre Sales (Consumer Retail): Primary revenue from selling replacement tyres directly to consumers through the nationwide DUNLOP Shop network, official dealers, and retail stores across Indonesia. Covers passenger car, SUV, and motorcycle tyre segments.
2. OEM Tyre Supply: Revenue from supplying original equipment tyres to automotive manufacturers in Indonesia. DUNLOP is trusted by many car manufacturers as an OEM tyre supplier.
3. Aftermarket Services and Warranty: Revenue from after-sales services including balancing, spooring, nitrogen filling, and tyre replacement services offered through Dunlop Shop and Proshop retail locations. SmartCare Warranty and maintenance programs provide ongoing customer engagement.
4. Falken Brand Tyres (Sister Brand): Since July 2025, the entire Dunlop Shop network in Indonesia also offers Falken brand tyres, providing a broader product range and additional revenue stream across both brands.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

PT Sumi Rubber Indonesia manufactures and distributes Dunlop and Falken branded tyres for passenger cars, SUVs, motorcycles, and commercial vehicles in Indonesia. Its product portfolio spans Smart Premium (Blue Response TG), Premium performance (SP Sport Maxx 050+/050/060), Sport (Direzza DZ102), Comfort (SP Sport LM705), Eco (Enasave EC300+/EC350+/EC300), Standard (SP Touring R1, SP 31), SUV/4WD (Grandtrek AT5, AT20, ST30), and Komersil categories. The company also operates a nationwide retail and OEM distribution network and the SmartCare Warranty after-sales program.

Product overview

PT Sumi Rubber Indonesia (Dunlop) operates as a tire manufacturer offering a comprehensive portfolio under the Dunlop brand and its sister brand Falken. The product lineup is organized by category tiers (Smart Premium, Premium, Sport, Comfort, Eco, Standard, SUV/4WD, Komersil) and includes car tires such as the flagship Blue Response TG, performance tires (SP Sport Maxx series, Direzza DZ102), comfort tires (SP Sport LM705), eco tires (Enasave EC series), standard touring tires (SP Touring R1, SP Sport 300 series), and SUV/all-terrain tires (Grandtrek AT5, ST30, AT20). Falken brand offers sporty alternatives for younger demographics. The company also provides SmartCare Warranty as an after-sales service program for Blue Response TG customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Response TG Smart Premium tyre suitable for Sedan, City Car, MPV, SUV, and EV vehicles. Flagship smart premium offering in the Dunlop car tyre lineup, designed for high performance and comfort.
• SP Sport Maxx 050+ Premium performance tyre designed for high-performance driving with superior handling and control.
• SP Sport Maxx 050 Premium performance tyre delivering excellent handling and wet/dry performance.
• SP Sport Maxx 060 Premium tyre designed for ultimate sport performance with advanced handling characteristics.
• Direzza DZ102 Sport category tyre designed for enthusiasts seeking high-performance driving experience with responsive handling.
• SP Sport LM705 Comfort-focused tyre designed for a smooth and quiet driving experience.
• Enasave EC300+ Eco-friendly tyre designed for fuel efficiency with low rolling resistance technology.
• Enasave EC350+ Eco tyre focused on environmental performance and fuel efficiency.
• Enasave EC300 Eco tyre designed for fuel efficiency with the latest technology offering comfort and durability.
• SP Touring R1 Standard touring tyre designed for optimal performance on highway and urban driving with comfort and durability.
• SP Sport D80V4 Flagship tyre for MPV vehicles with high-speed capability, quick response, and long-lasting durability.
• SP 31 All-season passenger tyre delivering balanced performance in dry and wet conditions with focus on fuel efficiency.
• SP Sport 300 All-season passenger tyre with balanced dry and wet performance, focused on fuel efficiency and driving comfort.
• Grandtrek AT5 All-terrain tyre for SUVs and crossovers with aggressive design and modern technology for optimal performance on various terrains from asphalt to off-road.
• Grandtrek ST30 SUV and crossover tyre combining strong grip and driving comfort for drivers prioritising performance and reliability.
• Grandtrek AT20 All-terrain tyre for SUVs and crossovers offering comfortable on-road performance and reliable off-road capability with aggressive tread pattern.
• SmartCare Warranty After-sales warranty program for Blue Response TG providing protection up to 12 months or 24,000 km, including free tyre replacement for damage from normal use, plus complimentary maintenance services and free periodic tyre pressure and condition inspections.
• Falken Tyres Sister-brand tyre line to Dunlop under Sumitomo Rubber Industries, offering dynamic and sporty tyres for young consumers, modification enthusiasts, and speed enthusiasts across Premium, Comfort, Standard, SUV/4WD, and Komersil categories. Available through the Dunlop Shop network since July 2025.

Quantifiable outcome

• SmartCare Warranty provides tyre replacement for damage from normal use within 12 months or 24,000 km
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, minor, core and major.

• Goodwood RevivalflagshipGTM or Marketing Partner · 29 June 2026DUNLOP formed a partnership with Goodwood Revival 2026, one of the world's most prestigious historic motorsport events. The partnership features the legendary Ford GT40 that used Dunlop racing tyres, strengthening the brand's motorsport heritage and global prestige.
• Garasi Drift TeamminorGTM or Marketing Partner · 26 May 2026DUNLOP Indonesia officially supports the Garasi Drift Team, with driver Farrel Raffelyno achieving a podium finish in the PRO class. This partnership supports grassroots motorsport development and brand visibility among enthusiast communities.
• ARRC (Asia Road Racing Championship)flagshipGTM or Marketing Partner · 10 April 2026DUNLOP extended its partnership with ARRC as the exclusive tyre supplier through 2031, demonstrating its commitment to supporting motorsport development in Asia. ARRC is the highest motorcycle racing championship in Asia.
• Sumitomo Rubber Industries, Ltd. (SRI)coreStrategic or Co-development Partner · 8 January 2025Sumitomo Rubber Industries, a Japanese tyre manufacturer founded in 1909, acquired full ownership of the Dunlop brand from Goodyear Tire & Rubber Company in January 2025. The acquisition gives SRI exclusive rights to the Dunlop brand across multiple product categories in nearly all global regions including North America, Europe, and parts of Asia. SRI also owns the Falken brand and operates in over 100 countries.
• Goodyear Tire & Rubber CompanyminorOthersGoodyear Tire & Rubber Company previously held rights to the Dunlop brand for certain global regions. SRI acquired full ownership of Dunlop from Goodyear in January 2025, ending the prior licensing arrangement.
• PT Sama Sama Mitra Maju (SSM Group)majorChannel Partner/ Reseller/ DistributorSSM Group has been a strategic partner of DUNLOP since 1997, operating multiple DUNLOP Shop outlets across Central Java and Yogyakarta. The partnership was strengthened in September 2025 with the opening of Dunlop Shop SSM 4 in Semarang, the 9th DUNLOP shop in Semarang and 50th in the Central Java & Yogyakarta region.
• PT Kharisma Makmur AbadimajorChannel Partner/ Reseller/ DistributorPT Kharisma Makmur Abadi operates Proshop Dunlop Kharisma outlets, providing professional tyre services and retail of DUNLOP and Falken tyres. The partnership opened Proshop Dunlop Kharisma Bekasi Utara in October 2025 at Jl. Perjuangan, Bekasi.
• Ichiban Tyre & AutoserviceminorChannel Partner/ Reseller/ DistributorIchiban Tyre & Autoservice operates a DUNLOP Shop outlet at Jl. Kembangan Raya No.21, Kembangan Utara, Kota Jakarta Barat, representing the new DUNLOP Shop branch opened in Jakarta Barat.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Continental Indonesia (PT Continental Tyre Indonesia): Indonesian subsidiary of Germany's Continental AG, a broad global tyre and automotive components incumbent. Overlaps with Dunlop in passenger, SUV, and commercial replacement tyres but as part of a much wider mobility components portfolio.
• Pirelli Indonesia: Indonesian operations of Pirelli, focused on premium and high-performance tyres. Competes with Dunlop's premium SP Sport Maxx and Direzza lines in the upper-end passenger and SUV replacement market.

Direct peers

• Hankook Tire Indonesia: Indonesian operations of Hankook, a major South Korean tyre maker. Competes in passenger, SUV, and light truck segments via Indonesian distributors and dealers, overlapping with Dunlop's product and customer base.
• Goodyear Indonesia (PT Goodyear Indonesia): Previously held the Dunlop brand rights in many regions, including Indonesia, until SRI's 2025 acquisition. Operates as a direct competitor in the Indonesian passenger, SUV, and commercial tyre OEM and aftermarket channels.
• Maxxis International Indonesia: Taiwan-based tyre brand with significant distribution in Indonesia for motorcycle, passenger, and SUV tyres. Competes with Dunlop's 1,377-store motorcycle network and in the broader passenger replacement market.
• Yokohama Indonesia (PT Yokohama Indonesia): Indonesian arm of Japan's Yokohama Rubber Company. Competes in passenger, SUV, and commercial tyre segments with comparable OEM and replacement-channel presence in Indonesia.
• PT Gajah Tunggal Tbk (GT Radial): Indonesia's largest domestic tyre manufacturer, producing GT Radial, Achilles, and Giti brands. Directly competes with Dunlop across OEM supply, passenger car replacement, motorcycle, and commercial segments, with strong Indonesian manufacturing scale and distribution.
• Bridgestone Indonesia (PT Bridgestone Tire Indonesia): The Indonesian manufacturing and distribution arm of Bridgestone, the world's largest tyre maker. Competes directly with Dunlop across OEM supply to Indonesian car manufacturers, passenger and SUV replacement tyres, and motorcycle tyres, with comparable nationwide retail coverage.
• Michelin Indonesia: Local subsidiary of Michelin, a global premium tyre brand. Directly competes with Dunlop in the Indonesian passenger car, SUV, and OEM segments, focusing on premium positioning and extensive dealer networks similar to Dunlop's go-to-market approach.

Regional players

• Federal Tire (PT Industri Karet Deli / Sumitomo group): Indonesian tyre manufacturer historically affiliated with the Sumitomo group, producing motorcycle and light commercial tyres. Comparable in product mix and Indonesian distribution, though not under the same Dunlop branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt Sumi Rubber Indonesia (dunlop)