1 on 1 Fitness

What 1 on 1 Fitness does

Flow Fitness Seattle operates two premium fitness facilities in Seattle's Fremont (710 N 34th St) and South Lake Union (311 Terry Ave N) neighborhoods, delivering open gym access, 60+ weekly group exercise classes (Yoga, Barre, Cycle, HIIT, Strength, BODYPUMP, BODYCOMBAT, BollyX, HIGH Fitness, WERQ, Zumba), personal training, capped four-person Strength Camps, nutrition coaching with a Registered Dietitian, and integrated on-site wellness services including Forefront Physical Therapy, massage therapy through The Recovery Space, and Fit3D 3D body scanning. The company positions itself as a bridge between impersonal big-box gyms and single-modality boutique studios, combining studio-quality instruction, full strength floors with functional turf, and recovery services within one membership.

The underlying technology stack is intentionally lean: Mindbody software handles membership management, class scheduling, and bookings, while Fit3D hardware provides body composition scanning. There is no proprietary software platform or AI-driven personalization layer; the Fit3D scans generate data reviewed by trainers in 15-minute consultations rather than feeding automated programming systems. A trademarked "Flow Fitness" brand identity and a proprietary beat-based indoor cycling methodology are the principal intangible assets.

Revenue is generated through tiered month-to-month subscriptions (Lite, Classic, Premier) with no long-term contracts, single-session drop-in passes ($25 open gym, $35 group classes), 5-class packs, add-on personal training and Strength Camp sessions, Fit3D scans ($29.99 members / $39.99 non-members), nutrition coaching, and emerging corporate wellness contracts with Seattle-area employers. A $29 21-day trial functions as the primary customer acquisition funnel, converting seamlessly into recurring monthly billing. The company serves general fitness enthusiasts, beginners, advanced athletes, students, and corporate wellness clients within a single metropolitan market, with no disclosed expansion plans beyond Seattle.

Name

1 on 1 Fitness

Legal name

Flow Fitness

Website

https://flowfitnessseattle.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Center

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Wellness and recovery
• Corporate wellness programs

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Month-to-month gym memberships with tiered options (Lite, Classic, Premier) offering varying levels of gym access, class credits, and dual-location access. Members receive complimentary personal training assessment, body scans, and recovery services where available.
2. Drop-in Class Passes: Single-session drop-in passes for non-members at $25 for open gym and $35 for group classes. 5-class packs available for sampling multiple class formats.
3. Personal Training: One-on-one personalized training with certified coaches. Sessions include comprehensive movement assessment, customized progression-based programming, and individualized attention.
4. Strength Camps: Small-group structured training programs running for set weeks with dedicated cohorts. Programs range from beginner-friendly to advanced with specific focus areas.
5. Nutrition Coaching: Personalized nutrition coaching with Registered Dietitian Suzanne Stein. Individualized guidance for building muscle, fat loss, athletic performance, or general wellness.
6. Fit3D Body Scans: 3D body composition scanning at $29.99 for members and $39.99 for non-members. Includes online account access and 15-minute trainer consultation.
7. Corporate Wellness Programs: Partnerships with Seattle-area companies providing group memberships, on-site programming, and employee wellness initiatives.
8. Wellness Services: On-site wellness services including Forefront Physical Therapy (at South Lake Union), massage therapy through The Recovery Space, and health coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Flow Fitness operates two premium gym locations in Seattle (Fremont and South Lake Union) offering tiered month-to-month memberships that bundle open gym access, over 60 weekly group exercise classes, personal training, small-group Strength Camps, and integrated wellness services including nutrition coaching, Fit3D body scanning, on-site physical therapy, and massage therapy. The model combines boutique-quality studio instruction with full-scale strength training facilities and recovery services under a single no-contract membership.

Product overview

Flow Fitness offers a multi-tiered fitness and wellness platform combining open gym access, over 60 weekly group exercise classes (including Yoga, Barre, Cycle, HIIT, Strength, BODYPUMP, BODYCOMBAT, BollyX, HIGH Fitness, WERQ, and Zumba), personal training, small-group Strength Camps, and integrated wellness services (nutrition coaching, Fit3D body scanning, physical therapy, massage). Membership tiers range from basic Open Gym access to comprehensive plans including unlimited classes and dual-location access, with flexible add-ons for personal training, nutrition coaching, and body scanning.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Gym Access Full access to gym facilities including premium strength training equipment (power racks, benches, free weights, plate-loaded machines, cable systems), cardio equipment (treadmills, bikes, rowers, ellipticals, stair climbers), functional training areas with turf, and stretching zones. Available to members and via $25 drop-in passes for non-members.
• Group Exercise Classes Over 60 weekly group fitness classes including Functional Interval Training, Indoor Cycling, Yoga, Barre, BODYPUMP, BODYCOMBAT, BollyX, HIGH Fitness, WERQ, and Zumba. Available via membership or $35 drop-in passes for non-members.
• Personal Training One-on-one personalized training with certified coaches featuring comprehensive movement assessment, customized progression-based programming, and individualized attention that evolves with member progress.
• Strength Camps Small-group training programs with capped groups of four participants, following progressive programming designed by expert coaches. Formats range from beginner (Master the Movement, Women Strong) to advanced (One More Rep).
• Nutrition Coaching Personalized nutrition coaching with Registered Dietitian Suzanne Stein for goals including building muscle, losing fat, optimizing athletic performance, and managing health concerns.
• Fit3D Body Scanning Advanced 3D body scanning technology capturing precise body composition data, measurements, posture analysis, and balance analysis in under 60 seconds, with detailed reporting and trainer consultation.
• Wellness Services On-site wellness services including health coaching, nutrition coaching, Fit3D body scanning, Forefront Physical Therapy (at South Lake Union), and massage therapy through The Recovery Space.
• Corporate Wellness Programs Corporate wellness partnerships offering group memberships, on-site programming, and employee wellness initiatives for Seattle-area companies, with custom pricing.
• Drop-In Passes Single-session passes for non-members at $25 for open gym access and $35 for group classes, plus a 5-class pack option for sampling various class formats across any instructor.

Quantifiable outcome

• Flow Fitness has members who have been with them for nearly 10 years, indicating strong retention and member satisfaction
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Forefront Physical TherapycoreStrategic or Co-development PartnerForefront Physical Therapy is located inside the South Lake Union location. Their specialists treat back, neck, shoulder, hip, and knee pain, provide post-surgical rehabilitation, running analysis, and personalized recovery programs. Flow Fitness members receive a complimentary 20-minute assessment.
• The Recovery SpacecoreStrategic or Co-development PartnerMassage therapy services available through The Recovery Space, offering members access to professional massage therapy for recovery and relaxation.
• Fit3DcoreTechnology or IntegrationFit3D provides advanced 3D body scanning technology for body composition analysis, body shape analysis, 3D body imaging, hundreds of unique measurements, postural analysis, and balance analysis. Flow Fitness offers Fit3D scans at their SLU location.
• Tangelo Sports RehabminorStrategic or Co-development PartnerTangelo provides chiropractic doctors and rehab specialists who conduct workshops at Flow locations (e.g., Healthy Spines Workshop, Foam Rolling Workshop) and occasional on-site injury assessment days.
• Suzanne Stein (Registered Dietitian)coreStrategic or Co-development PartnerPersonalized nutrition coaching with a Registered Dietitian. Services include guidance for building muscle, fat loss, athletic performance optimization, health concern management, and general nutrition improvement.
• Flat Stick PubminorGTM or Marketing PartnerPartner for member appreciation events including Happy Hour gatherings. Flow Fitness partnered with Flat Stick Pub to celebrate their new South Lake Union location.
• Lambert HouseminorGTM or Marketing PartnerCommunity center for lesbian, gay, bisexual, transgender, and questioning youth in the greater Seattle area. Flow with Pride Ride event is a donation-based class ($25 suggested) supporting Lambert House.
• LululemonminorGTM or Marketing PartnerLululemon donated gift cards ($100 value) as raffle prizes during Member Appreciation Week events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• F45 Training: Functional training franchise offering 45-minute group workouts with capped class sizes and coach-led programming. Closely comparable to Flow's Strength Camps (capped at 4 participants) and functional turf programming.
• Burn Boot Camp: Small-group strength and conditioning franchise with capped class sizes and community focus. Closely comparable to Flow's Strength Camps in format, target member, and coached small-group dynamic.
• SoulCycle: Premium indoor cycling brand with strong community-led branding and instructor-driven class model. Comparable to Flow's beat-based cycle programming and community-driven member experience.
• Title Boxing Club: Boutique boxing-focused fitness franchise with group classes and personal training. Competes with Flow for members seeking coached, community-driven boutique fitness at premium price points.
• Barry's Bootcamp: Premium boutique fitness brand combining HIIT strength and treadmill intervals in small coached groups. Competes for Flow's premium-tier, results-oriented members who value instructor-led programming and community.
• Orangetheory Fitness: Boutique group fitness franchise centered on coached HIIT workouts with heart-rate-based programming. Directly competes for Flow's group-fitness-attending members with similar premium pricing and small-group coaching dynamic.
• Club Pilates: Boutique Pilates franchise offering reformer-based group classes with capped class sizes. Directly comparable to Flow's Barre and Yoga class offerings at similar premium price points.

Broad incumbents

• LifeTime Fitness: Large-scale premium fitness operator with group classes, personal training, recovery, and wellness services under one membership. Mirrors Flow's all-in-one philosophy and pricing tier, but at national scale with extensive real estate.
• Equinox: Premium full-service fitness brand offering group classes, personal training, and integrated wellness (Equinox Spa, Pilates) in urban markets. Directly comparable to Flow's premium positioning and multi-modality offering, though at significantly greater scale.
• Planet Fitness: Largest low-cost fitness chain in the US serving the opposite end of the market. Defines the 'big-box' pole of Flow's positioning narrative ('cheap but impersonal') that Flow's hybrid model is explicitly built against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flowfitnessseattle
• Instagraminstagram.com/flowfitnessseattle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1 on 1 Fitness