What 3 Valued Things does

3 Valued Things is a UK-based B2B go-to-market and marketing consultancy founded in 2021 by Alan Thorpe. The firm serves scale-up technology and consultancy organisations that sell high-value B2B solutions, helping them address challenges such as inconsistent prospect engagement, long multi-stakeholder sales cycles, price-led competition, and difficulty converting near-fit opportunities. Its stated buyer profile includes senior business leaders who need strategic clarity on positioning, demand generation, and pipeline acceleration in deals ranging from £20K to multi-million pounds.

The company's offering is structured around three core strategic services — Go To Market Strategy (£10,500, 4-6 weeks), B2B Marketing Strategy (£4,000, 3-4 weeks) and Lead to Sales Conversion — supported by a Bid & Pitch Strategy Training workshop (£2,000) and a stack of execution retainers including full Demand Generation outsourcing (£5,000-£6,500/month), Content Marketing (£2,500-£3,500/month), Virtual CMO services (£2,500/month for one day per week) and SEO services (£600/day). Delivery is founder-led and supplemented by a network of fractional associates, notably a 20+ year SEO expert and a PPC specialist. Pricing is publicly disclosed on the website and the firm offers free 30-minute discovery calls as the primary top-of-funnel entry point.

3 Valued Things monetises through professional-services fees on both project and retainer bases, with no disclosed external funding or channel partners. Customer evidence includes Yempo Solutions, PMY Group (formerly Sports Data Services), Octiga, Iota, Firehaus, and the CLV Group, with outcomes cited including +500% site traffic growth in 2025, doubled client counts in 8 months for PMY Group, and 50% email open rates with 20% click rates for Octiga's US market entry. The firm is featured in Campaign, Decision Marketing, FS Forum and Digital Gaggle, and publishes a B2B strategy blog. From a UK base it serves a global client set, with no proprietary technology platform, mobile app, or API.

Name

3 Valued Things

Legal name

3 Valued Things

Website

https://3valuedthings.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

3 Valued Things is a UK-based B2B go-to-market strategy and marketing consultancy founded in 2021 by Alan Thorpe, serving scale-up technology and consultancy organisations with strategic advisory and execution retainers priced from £2,000 to £10,500 per engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

UK

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Go to Market Strategy Consulting: Three-stage process (Diagnosis, Strategy, Implementation) delivered over 4-6 weeks. Price: £10,500. Includes working with business leaders and their marketing teams to identify effective go-to-market strategies.
2. B2B Marketing Strategy: 3-4 week engagement at £4,000. Includes 1 day of SEO analysis from expert associate. Balances short and long-term pipelines with month-by-month B2B marketing plans.
3. Bid & Pitch Strategy Training: One-day executive workshop at £2,000 covering pitch strategy, buyer outcomes, objection handling, and presentation skills. Ongoing support available upon request.
4. Execution Support Retainers: Monthly retainers for ongoing marketing execution: Full demand generation outsourcing (£5,000-6,500/month), content marketing (£2,500-3,500/month), Virtual CMO services (£2,500/month for 1 day/week), and SEO services (£600/day).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

3 Valued Things is a B2B go-to-market strategy, marketing, and sales consultancy enabling ambitious data, technology, and consultancy businesses to win work they want. It delivers insight-informed go-to-market strategies, B2B marketing strategies, content marketing execution, account-based marketing (ABM), demand generation, virtual CMO leadership, and pitch strategy training through a three-stage Diagnosis-Strategy-Implementation process and ongoing monthly retainers.

Product overview

3 Valued Things is a B2B go-to-market strategy and marketing consultancy offering a portfolio of strategic and execution services. The core offerings include Go To Market Strategy consulting, B2B Marketing Strategy development, and Lead to Sales Conversion improvement. These strategic services are complemented by execution support offerings including Content Marketing Services, Demand Generation outsourcing, Virtual CMO leadership, and SEO Services. The company also offers a Bid & Pitch Strategy Training workshop. Services are priced at various levels from £2000 for training workshops to £10,500 for comprehensive go-to-market strategy engagements, with monthly retainer options ranging from £2,500-£6,500 for ongoing execution support.

Differentiator

Problem solved

Functional benefit

Products and services

• Go To Market Strategy Strategic consulting service helping scale-up technology and consultancy organisations identify effective go-to-market strategies through a three-stage process (Diagnosis, Strategy, Implementation), delivered over four to six weeks. Price: £10,500.
• B2B Marketing Strategy Strategic marketing planning engagement that helps clients balance short and long-term pipeline building and execute month-by-month B2B marketing plans. 3-4 week engagement at £4,000 including 1 day of SEO analysis from expert associate.
• Lead to Sales Conversion Consultancy focused on improving B2B conversion rates by helping businesses refocus efforts upstream of pitch influence and replace large pitch decks with buyer-focused approaches.
• Bid & Pitch Strategy Training One-day executive workshop teaching how to get ahead before pitches, capture buyer outcomes, identify objections, present concisely, use stories to engage buyers, and present choice menus. Price: £2,000.
• Content Marketing Services Turnkey content production including buyer persona aligned blogs, LinkedIn posts, email and CRM content. Monthly retainer of £2,500-£3,500.
• Demand Generation (Outsourced) Full B2B marketing strategy build and execution including content, email, social and SDR activities. Monthly retainer of £5,000-£6,500.
• Virtual CMO Fractional marketing leadership service providing strategy implementation and team mentorship for one day per week. Price: £2,500/month.
• SEO Services Search engine optimization services provided by an expert associate with 20 years of experience. Price: £600/day.

Quantifiable outcome

• +500% site traffic growth for clients in 2025
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered client partnership, supporting and project-based.

• Firehausclient partnershipStrategic or Co-development Partner · 25 May 2022Brand consultancy Firehaus appointed 3 Valued Things to launch their content-driven Account Based Marketing program. 3VT delivers strategic, content-driven ABM for Firehaus.
• SEO Expert AssociatesupportingTechnology or Integration20+ year SEO expert who provides SEO analysis as part of B2B Marketing Strategy engagements. Brings specialist technical SEO capability to complement 3 Valued Things' strategic services.
• PPC ExpertsupportingTechnology or IntegrationPPC specialist available to fix paid advertising for clients as part of execution support services.
• PR and Web Specialistsproject-basedStrategic or Co-development PartnerWorked alongside PR and web specialists for CLV Group Fan Relationship Index launch. Mix of specialists for integrated marketing campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Think Bespoke: UK-based B2B marketing consultancy and outsourced marketing function serving technology and professional services firms. Comparable to 3 Valued Things in size, geography and B2B marketing strategy offering, competing for similar UK scale-up technology and consultancy clients.

Emerging players

• EBQuickstart: Sales enablement and onboarding consultancy focused on helping B2B sales organisations operationalise playbooks and ramp new reps faster. Comparable to 3 Valued Things in addressing the same underlying B2B GTM execution gap, though with a narrower enablement focus rather than full GTM strategy.

Direct peers

• Winning by Design: B2B sales enablement and GTM architecture consultancy that builds playbook-driven sales and marketing systems for SaaS and technology vendors. Comparable to 3 Valued Things as a methodology-led GTM consultancy targeting B2B tech scale-ups, with a productised framework plus training and certification components.
• Force Management: B2B sales and GTM methodology consultancy that designs and implements go-to-market and sales playbooks for mid-market and enterprise clients. Comparable to 3 Valued Things as a specialist GTM consulting firm targeting B2B technology and complex-solution sellers, with a similar emphasis on strategy plus execution enablement.
• JBarrows: B2B sales training, enablement and outsourced SDR consultancy serving technology and SaaS companies. Comparable to 3 Valued Things as a specialist sales/GTM services firm offering both training workshops and recurring execution support for B2B sellers.
• Kalicube: B2B digital brand and digital-PR consultancy that builds authority-driven online presence for executives and tech companies. Comparable to 3 Valued Things in its small-team, founder-led B2B marketing strategy model focused on helping technical and consultancy buyers win trust and pipeline.
• Heinz Marketing: B2B marketing consultancy and outsourced CMO provider serving technology and complex-solution B2B sellers. Comparable in offering a mix of strategic marketing planning and retained execution support (content, demand generation, sales alignment), aligned to mid-market B2B clients similar to 3 Valued Things' segment.
• Pavilion: Membership and learning community plus GTM benchmarking resources for B2B revenue leaders. Comparable to 3 Valued Things in serving the same B2B technology and consultancy buyer personas and providing frameworks, content and advisory around go-to-market strategy.
• Sales Assembly: B2B sales and marketing learning, training and advisory community serving SaaS and technology companies. Comparable to 3 Valued Things in addressing GTM skill gaps for B2B scale-ups through structured training, content and advisory, with a strong emphasis on enabling in-house sales/marketing teams.

Broad incumbents

• 6sense: Large B2B revenue intelligence platform with an adjacent consulting and strategy services layer for enterprise ABM and demand generation. Comparable as a broader incumbent operating in the same B2B GTM and ABM category where 3 Valued Things competes, but at significantly larger scale and with proprietary technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3-valued-things

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Valued Things