Watters Plumbing Inc

What Watters Plumbing Inc does

Watters Plumbing, Inc. is a privately held, family-owned plumbing and bathroom remodeling company headquartered in Menasha, Wisconsin, operating since 1960 across Northeast Wisconsin including the Fox Cities, Green Bay, Oshkosh, and Fond du Lac markets. The company delivers residential and commercial plumbing, new construction plumbing, drain and sewer services, and full bathroom remodeling executed with in-house carpenters, tilers, and electricians. It maintains a 14,500 sq ft campus comprising a 2,800 sq ft multi-brand showroom and a 6,000 sq ft warehouse, which functions as both a specification center for remodel customers and an inventory hub for service operations.

The business generates revenue through three primary streams: fee-for-service plumbing work (residential and commercial), project-based bathroom remodeling, and a recurring Premier Club membership program priced at $199 per year that provides priority scheduling and member discounts. Brand partnerships with Navien, Kohler, Delta, Toto, Moen, and Zoeller underpin the showroom's value proposition and the company's ability to specify and source products across price points. Leadership rests with President/Owner Chris McBrair, with a visible management roster of roughly 20+ staff including master plumbers and trade specialists.

The operating model is best characterized as an integrated regional trade services business with a physical retail layer. The 2003 separation of Bell Electric and the 2001 facility expansion represent the two most consequential structural moves, after which the company has narrowed focus to plumbing and integrated remodeling. No external funding, private equity sponsorship, or acquisition activity is disclosed, and the company remains privately held under family ownership.

Name

Watters Plumbing Inc

Legal name

Watters Plumbing, Inc.

Website

https://wattersplumbing.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Watters Plumbing, Inc. is a family-owned plumbing and bathroom remodeling contractor founded in 1960 in Menasha, Wisconsin, serving residential and commercial customers across Northeast Wisconsin with a multi-brand showroom and a recurring Premier Club membership.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Water Management, Leak Detection & Smart Plumbing (HSAPAPAL), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

Keywords

• Residential plumbing services
• Bathroom remodeling
• Commercial plumbing
• Drain and sewer services
• New construction plumbing

Headquarters

HQ city

Menasha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plumbing Service and Repair: One-time service fees for residential and commercial plumbing repairs, installations, and maintenance including drain cleaning, leak repair, water heater services, sump pump services, and pipe replacement.
2. Premier Club Membership: Annual membership program at $199 + sales tax providing priority scheduling, annual plumbing inspections valued at approximately $200, 10% discount on repairs, and 24/7 emergency service access.
3. Bathroom Remodeling: Full-service bathroom remodeling including tub-to-shower conversions, walk-in showers, walk-in tubs, aging-in-place modifications, and complete bathroom renovations with financing options available.
4. New Construction Plumbing: Comprehensive plumbing installation for new residential construction including water supply, drainage, gas piping, and fixture installation for single-family homes, duplexes, and condominiums.
5. Commercial Plumbing Services: Commercial plumbing services including plan design, state plan submittal, water heater installation, water conservation projects, grease trap installation, and ongoing maintenance for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Watters Plumbing Inc is a family-owned plumbing and bathroom remodeling company founded in 1960 and based in Menasha, Wisconsin. The company provides residential and commercial plumbing services, drain and sewer solutions, new construction plumbing, and full bathroom remodeling across Northeast Wisconsin (Fox Cities, Green Bay, and Oshkosh markets). It operates a 2,800 sq ft showroom that displays working plumbing fixtures and serves as both a retail showcase and consultation space.

Product overview

Watters Plumbing Inc is a plumbing and bathroom remodeling services company offering a unified suite of residential and commercial services rather than a modular software product. The core service portfolio includes residential and commercial plumbing repairs and installations, new home construction plumbing, and comprehensive drain/sewer services (cleaning, replacement, and camera inspection). The company also provides specialized bathroom remodeling services including full renovations, tub-to-shower conversions, aging-in-place modifications, walk-in showers, and walk-in bathtubs. Supporting product offerings include Navien tankless water heaters, traditional water heaters, sump pump systems, water softeners and filtration systems, and leak repair services. The Watters Premier Club membership program provides ongoing value through priority scheduling, emergency services, and discounts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Premier Club membership provides approximately $200 in free annual inspection services
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bell Electric, Inc.minorOthers · 1 January 2013Bell Electric operated in the same building as Watters Plumbing under shared ownership. In 2013, Rick Felton purchased Bell Electric while continuing to share space at Watters Plumbing and collaborate on joint projects. Bell Electric handles electrical work that complements Watters Plumbing services.
• NaviencoreTechnology or IntegrationPreferred tankless water heater brand. Navien's condensing tankless water heaters with up to 0.99 Energy Factor are promoted and installed by Watters Plumbing. Partnership includes installation expertise and warranty support.
• KohlercoreTechnology or IntegrationMajor fixture brand offered in showroom and installed. Includes faucets, toilets, and bathroom fixtures with manufacturer-backed warranties.
• DeltacoreTechnology or IntegrationFaucet and fixture brand available through showroom and for installation, known for quality and reliability.
• TotocoreTechnology or IntegrationPremium toilet and bathroom fixture brand offered, particularly noted for bidet toilet seats and high-efficiency toilets.
• MoencoreTechnology or IntegrationFaucet and fixture brand carried in showroom and used for installations, known for durability and style options.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Re-Bath: National bathroom remodel franchise offering full remodels and walk-in safety tubs. Overlaps with Watters' Premier bathroom remodeling line, including aging-in-place conversions.
• Bath Fitter: National bath remodeling franchise specializing in tub-to-shower conversions and acrylic liners. Directly competes with Watters' bathroom conversion and walk-in shower offerings for Wisconsin homeowners.
• Benjamin Franklin Plumbing: National plumbing franchise with a comparable mix of residential plumbing repair, water heater, sump pump, and drain services. Competes directly for Wisconsin homeowners with similar on-time and upfront-pricing positioning.
• ARS / Rescue Rooter: Multi-state residential plumbing, drain, and HVAC services company. Operates in the Midwest and competes directly with Watters on water heater, sump pump, drain, and sewer service calls in Wisconsin.
• Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise. Directly comparable service portfolio (residential/commercial plumbing, drain cleaning, sewer, water heaters) and operates in the Wisconsin market, competing for the same homeowner and commercial contracts.
• Mr. Rooter Plumbing: Neighborly franchise brand offering residential and commercial plumbing, drain cleaning, and sewer services. Operates across Wisconsin with similar one-time service and membership-driven business models.

Broad incumbents

• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, HVAC, and waterworks supplies. Serves the same Wisconsin contractor and remodel market Watters operates in, and is a structural counterparty for procurement.

Regional players

• Plumbline Services: Regional Midwest plumbing and HVAC service company with comparable residential service, new construction, and remodel offerings. Useful comp for regional roll-up valuation reference.

Others

• ServiceMaster: Large home services franchise operator (restoration, cleaning, etc.). Comparable as a fragmented home-services consolidation model that a strategic acquirer of Watters might emulate at scale.

Emerging players

• HomeServe: Subscription-based home repair and warranty plan provider offering plumbing memberships similar in concept to Watters' Premier Club. Comparable recurring-revenue model and same homeowner target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WattersPlumbingInc
• LinkedInlinkedin.com/company/watters-plumbing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watters Plumbing Inc