What ContentAge does

ContentAge Inc. (株式会社ContentAge), founded in August 2015 by Sosuke Noda in Shibuya, Tokyo, is a privately held Japanese content company that was legally renamed from FOR YOU Inc. in October 2025. It operates three integrated business pillars: IP Produce (character IP development, short drama and film production via the FYSS studio, and IP licensing including properties from MindWave such as ごろごろにゃんすけ and しばんばん); Talent Produce (talent and actor management across N.D.Promotion, KYO actor label, and FYP partner network, with ~29+ managed talents); and Communication Produce (comprehensive advertising services delivered through the 'FOR YOU by ContentAge' subsidiary, including X Amplify Sponsorship packages, social-first brand campaigns, and the Sasaru Lab brand communication framework developed jointly with Que). The company primarily serves Japanese enterprise brand advertisers across cosmetics, financial services, publishing, food, and imaging (named customers include SMBC, Kanebo, MEDULLA, Fujifilm, Kodansha, and Chiroro Chocolate), as well as media producers, broadcasters, and IP rights holders.

The company's underlying technology combines AI-assisted content generation tools with traditional live-action production workflows across video, text, and audio modalities, supported by the αZ総研 (Alpha-Z Research Institute) which provides proprietary Gen Z and Gen Alpha consumer behavior research informing content strategy. Content is distributed across YouTube, TikTok, X, AbemaTV, the global vertical short drama platform Vigloo, and podcast networks including Spotify, Apple Podcasts, and Amazon Music. ContentAge is positioned as an 'AI-friendly' company per its stated corporate purpose, though its AI capability remains primarily assistive in production rather than proprietary model-based. Revenue mechanics are mix-based: professional services fees from advertising retainers and projects, talent commission from representation work, and licensing royalties from IP deals. Pricing is custom-quoted by scope, with no publicly disclosed rate cards. Distribution is exclusively domestic Japan through direct enterprise B2B sales. The company has raised cumulative disclosed equity of ~¥350M, including a ¥250M Series A in March 2025 led by Nissay Capital with co-investors GENDA Capital, JFR MIRAI CREATORS Fund, Okasan Capital Partners, Que, KANA-L HOLDINGS, Qlonolink, and Manabe Yosimasa.

Name

ContentAge

Legal name

株式会社ContentAge

Website

https://contentage.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

ContentAge Inc. is a Tokyo-based privately held content company operating three integrated businesses — IP development, talent management (N.D.Promotion, KYO, FYP), and comprehensive advertising (FOR YOU by ContentAge) — serving Japanese enterprise brand advertisers, media producers, and IP rights holders across digital, social, and mass media channels.

Ownership category

akta.pro rank

Product category

Advertising & Entertainment Services

NAICS

Media Buying Agencies (541830), Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

Keywords

• Entertainment advertising services
• Talent management agency
• IP development production
• Short drama production
• Branded content marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Comprehensive Advertising / Communication Services: Full-service advertising agency providing marketing strategy, creative production, social media marketing, influencer casting, PR, and branded content. Revenue from client retainer fees, project-based fees, and media buying commissions.
2. Talent Management / Artist Agency: Talent representation and management fees from managing ~29+ artists/actors across N.D.Promotion, KYO, and FYP labels. Revenue includes commission from talent appearances in TV, CM, film, and events.
3. IP Development and Licensing: Character IP development, short drama production, film production, and licensing of owned or managed IP properties to brands, media companies, and platforms. Revenue from production fees, licensing royalties, and IP co-development deals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ContentAge is a next-generation content company operating three integrated business pillars: (1) IP Produce — character IP development, short drama and film production via the FYSS vertical short movie studio; (2) Talent Produce — artist management under N.D.Promotion, KYO (actor-focused), and FYP labels covering ~29+ actors, models, and influencers; and (3) Communication Produce — comprehensive advertising services delivered as FOR YOU by ContentAge, including X Amplify Sponsorship packages, the 刺さる45の法則 brand communication framework, and the 'Mass from Social' bottom-up planning approach.

Product overview

ContentAge operates as a next-generation content company with three core business divisions under a unified platform-plus-modules architecture. The IP Produce division handles original character IP development, short drama production (via FYSS studio), and film production. The Talent Produce division manages talent under N.D.Promotion, actor label KYO, and partner network FYP. The Communication Produce division (operating as FOR YOU by ContentAge) delivers comprehensive advertising services including the X Amplify Sponsorship Package, the '刺さる45の法則' research framework, and branded content production. Supporting these divisions are the αZ総研 think tank for youth consumer research, and the '刺さる研究所' for brand communication research developed with partner Que. The company was rebranded from FOR YOU to ContentAge in November 2025 with full operational integration of N.D.Promotion.

Differentiator

Problem solved

Functional benefit

Brands

• N.D.Promotion: Talent agency and entertainment management division of ContentAge managing models, influencers, and talent.
• KYO
• FYP (FOR YOU Partners)
• NDP Entertainment Holdings
• αZ総研 (Alpha-Z Souken)
• 刺さる研究所 (Sasaru Lab)

Products and services

• IP Produce (IP Development) IP development business including original character IP creation, creator/character management, corporate IP production, talent IP co-creation, IP casting for brand promotions, short drama production, and film investment and production. Serves brands, media companies, and IP rights holders.
• Talent Produce (Talent Management) Talent production business managing approximately 29+ actors, models, and influencers under N.D.Promotion, KYO (actor-focused label), and FYP labels. Provides talent representation, career development, and casting placement for TV, film, drama, theater, CM, and event productions. Serves media producers, broadcasters, and advertisers.
• Communication Produce (FOR YOU by ContentAge) Comprehensive advertising services delivered as FOR YOU by ContentAge, applying a 'Mass from Social' bottom-up planning approach. Includes marketing strategy, creative production, social media marketing, influencer casting, PR, and branded content for brand advertisers.
• FYSS (FOR YOU SHORT MOVIE STUDIO) Vertical short video and short drama production studio specializing in vertical format content for SNS platforms and streaming services. Produces PR short dramas, branded content, and IP-based storytelling for distribution on YouTube, TikTok, AbemaTV, and global vertical video apps like Vigloo.
• X Amplify Sponsorship Package X Amplify Sponsorship package offering brand content placement on X (Twitter) platform. Offers three specialized plans: talent-based (N.D.Promotion talent), character IP tie-in (licensed IP integration), and PR short drama production for brand storytelling.
• αZ総研 (Alpha-Z Research Institute) Think tank organization studying Generation Alpha and Z consumer behavior, preferences, and trends. Provides research reports, strategy proposals, and creative outputs for companies targeting younger consumers.
• 刺さる45の法則 (45 Rules of Impactful Communication) Brand communication research framework consisting of 45 principles for creating impactful marketing. Includes three patterns (instant viral, daily dialogue, asset/cultural) and two types (What to Say, How to Say) for target insight-based communication. Developed jointly with partner Que.

Quantifiable outcome

• αZ generation response to 'oshi' collaboration: 97.4% have oshi (favorite), 93%+ continue purchasing after brand collaboration
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Asob System (アソビシステム)coreStrategic or Co-development Partner · 26 March 2026Third-party allotment capital increase and business partnership for Japanese-origin global IP creation. Asob System brings artist/creator management, event production, and global entertainment network assets. The partnership aims to build, nurture, and expand character IP globally through integrated 'create → nurture → spread' execution. Joint projects planned starting 2026.
• Que (株式会社Que)coreStrategic or Co-development Partner · 30 March 2025Brand strategy and marketing company co-founded '刺さる研究所' (Sasaru Research Institute) with ContentAge in June 2025 to research and develop 'memorable' brand communication frameworks, including the '刺さる45の法則' (45 Rules of Resonance). Que brings language-driven branding expertise while ContentAge contributes content and social marketing capabilities.
• A3 (エイスリー)minorStrategic or Co-development Partner · 28 June 2021Co-production partnership for voice actor × novelist × audio/video content project. A3 serves as a comprehensive casting company with 10,000+ casting cases and provides voice actor casting for the joint content production project, while ContentAge contributes social media and YouTube content production expertise.
• mewen (AbemaTV / 3minutes)minorStrategic or Co-development Partner · 3 December 2019Collaborative apparel brand partnership for co-designed products sold on mewen's e-commerce platform. ContentAge contributed talent for the collaborative apparel designs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asobisystem: Japanese talent management and entertainment company known for Harajuku culture and Kyary Pamyu Pamyu. Direct peer through ContentAge's capital partnership and comparable in talent management, IP development, and global content expansion.
• Septeni Holdings: Japanese digital advertising agency with content production and influencer marketing capabilities. Comparable to ContentAge's digital advertising and social media marketing services for enterprise clients.
• CyberAgent: Digital advertising and internet media conglomerate with AbemaTV (streaming), Ameba (blog platform), and talent management operations. Closely comparable to ContentAge's integrated model combining digital advertising, content/IP production, and media platforms.
• UUUM: Japan's leading YouTuber-focused talent management and MCN company. Directly comparable to ContentAge's N.D.Promotion/FYP talent management business, with similar focus on digital-native talent and influencer marketing.

Emerging players

• BitStar: Japanese influencer marketing and talent management company targeting digital-native creators. Comparable to ContentAge's N.D.Promotion label, with similar focus on influencer marketing for brand campaigns.
• Dwango (KADOKAWA group): Japanese internet media company operating Niconico video platform and content production. Early investor in ContentAge (pre-Series A 2022) and comparable in digital content production and distribution, with broader publishing and IP operations.

Broad incumbents

• Hakuhodo: Second-largest Japanese advertising agency with strong creative and content production capabilities. Comparable to ContentAge on the integrated advertising and content marketing side, but traditional mass-media oriented rather than digital/social-first.
• Geniee: Japanese ad tech company providing programmatic advertising and digital marketing technology. Adjacent peer to ContentAge's advertising business with more technology-focus and broader client base.
• Geelee (吉本興業 / Yoshimoto Kogyo): Japan's largest entertainment conglomerate with talent management, content production, and IP development. Comparable to ContentAge's Talent Produce and IP Produce divisions but on a much larger traditional media scale.
• Dentsu: Japan's largest advertising agency group with comprehensive advertising, content production, and creative services. Comparable to ContentAge's Communication Produce division as a broader incumbent, but operates at vastly larger scale with mass-media focus rather than social-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ContentAge