What Vaxjo Lakers does

V\xE4xj\xF6 Lakers Idrott AB is a professional Swedish ice hockey club organized as a private limited company and headquartered at Vida Arena in V\xE4xj\xF6, Sweden. Founded in 1997 after the predecessor V\xE4xj\xF6 HC went bankrupt, the club progressed from division 4 to the top-tier Swedish Hockey League (SHL) by 2011 and has since won four SM Gold titles (2015, 2018, 2021, 2023) plus four regular-season championships, making it one of Sweden's most decorated hockey organizations of the past decade. Operations span a men's and women's senior team competing in SHL and the Champions Hockey League (CHL), a large youth development program with roughly 600-650 active players and 200 leaders in Sm\xE5land, and a multi-channel entertainment and venue business at Vida Arena.\n\nCore commercial products include match tickets and season tickets distributed via the Tickster platform, TeamStore merchandise, food and beverage across in-house restaurants, bars and concessions, conference and event rentals (Storskogen and additional meeting rooms), corporate hospitality tiers (Plan 3 lounges, 25 loges, match-hosting packages), arena exposure and sponsorship packages (boards, LED, ice-resurfacer, drop nets), and a B2B business network of about 200 member companies running roughly 50 events per year. Revenue mechanics combine transaction-based match-day spend, recurring annual subscriptions (season tickets, loge rental, Plan 3 lounge, business network membership), and B2B partnership contracts with named impact partners such as Atea, Bravida, Peab, Swedbank, Softhouse, Fortnox, and ICA Maxi. The Vida Arena facility is owned and operated through subsidiaries Arena Service i V\xE4xj\xF6 AB and V\xE4xj\xF6 Lakers Fastighets AB, giving the club full vertical control over venue economics.\n\nThe go-to-market is hybrid: direct-to-consumer ticket and merchandise sales through Vida Arena's box office and the Tickster/TeamStore online channels, supplemented by a dedicated enterprise sales team for corporate partnerships, suites, conferences, and sponsorships. Distribution is concentrated regionally around V\xE4xj\xF6 and Sm\xE5land, with European reach limited to CHL away fixtures. Customers fall into three primary segments \u2014 individual hockey fans and families attending matches, corporate/B2B partners accessing hospitality and brand exposure, and youth hockey families participating in development programs \u2014 with 145,000 annual arena visitors, social-media reach of 900K-1M weekly impressions, and a measured societal impact of 245 million SEK per the SHL/Grant Thornton report.

Name

Vaxjo Lakers

Legal name

Växjö Lakers Idrott AB

Website

https://vaxjolakers.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

V\xE4xj\xF6 Lakers is a Swedish professional ice hockey club competing in the SHL and Champions Hockey League, operating V\xE4xj\xF6's Vida Arena and generating revenue from match tickets, F&B, merchandise, conferences, and corporate partnerships for fans, businesses, and youth players.

Ownership category

akta.pro rank

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season tickets, and group bookings. Tickets range from 75 SEK (youth standing) to 495 SEK (premium seating) per match. Season tickets provide recurring subscription revenue.
2. Food & Beverage: Concessions including restaurants (Restaurangen, Livesportbaren), bars (Craft Beer Bar, Kallzon, Lakersbaren), and food outlets (Game Day, Street Food, Kiosker). Revenue from match-day dining and catering services.
3. Merchandise Sales: TeamStore merchandise sales including jerseys, apparel, and souvenirs through physical outlet and online store.
4. Corporate Hospitality & Partnerships: Revenue from loge (luxury boxes), lounge partnerships, sponsorship packages, conference services, and business network membership (Växjö Lakers Business with ~200 member companies).
5. Conference & Events: Conference facilities rental including meeting rooms (Storskogen, Björkhagen, Ekbacken, Bokskogen, Grantoppen, Power Break) and catering services. Also corporate events and match hosting packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Växjö Lakers is a professional Swedish ice hockey club that competes in the SHL and CHL at Vida Arena. It sells match tickets and season tickets, operates TeamStore merchandise (online and in-arena), runs multiple food and beverage outlets on match days, rents conference and event facilities, and offers tiered corporate sponsorship and hospitality packages (loges, lounges, match hosting) to businesses and a business networking club of ~200 member companies.

Product overview

Växjö Lakers is a professional Swedish ice hockey club operating as both a sports organization and entertainment venue at Vida Arena. The core offering centers on live hockey experiences in Swedish Hockey League (SHL) and Champions Hockey League (CHL), supported by a comprehensive ticketing platform powered by Tickster. The product portfolio extends across multiple categories: ticket products (individual match tickets, season tickets, family packages, wheelchair-accessible seating), food & beverage services (restaurant, bars, fast food outlets), conference & event facilities with catering, corporate partnership tiers (arena exposure, social media, youth sponsorship, business networking), and community programs (youth hockey, sustainability initiatives, reading programs). The organization operates as a hybrid sports/entertainment business, generating value through match attendance, sponsorship, merchandise, and venue rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Impact by Växjö Lakers: Sustainability and social responsibility initiative focusing on environmental, economic, and social sustainability.
• Växjö Lakers Business
• Lakers i rörelse
• Läsa med Lakers
• Stort Hjärta

Products and services

• Match Tickets (SHL, CHL, Training Matches)

Quantifiable outcome

• 145,000 hockey visitors annually with 55M TV viewers, 80M readers, 685M digital interactions
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TickstercoreTechnology or IntegrationTickster provides the digital ticketing infrastructure for all ticket sales, seat reservations, and event management. Operating as data processor for Växjö Lakers Idrott AB under GDPR compliance.
• ICA MaxicoreStrategic or Co-development PartnerFamily section partnership providing affordable family tickets. ICA Maxi sponsors the family section with 250 SEK adult / 100 SEK child pricing.
• GriffelminorStrategic or Co-development PartnerConference center collaboration at Vida Arena. Griffel Konferenscenter brand associated with venue facilities.
• Åkes HemcharkminorOthersStreet food partner providing chicken kebab and other food offerings at Street Food Corners in Vida Arena.
• GuldfågelminorOthersStreet food partner supplying chicken products for arena food operations.
• AteacoreGTM or Marketing PartnerImpact partner in sustainability initiative. Swedish IT company focusing on environmental and social responsibility.
• BravidacoreGTM or Marketing PartnerImpact partner in sustainability initiative. Building systems contractor.
• PeabcoreGTM or Marketing PartnerImpact partner in sustainability initiative. Construction and civil engineering company.
• SwedbankcoreGTM or Marketing PartnerImpact partner in sustainability initiative. Major Swedish financial institution.
• SofthousecoreGTM or Marketing PartnerImpact partner in sustainability initiative. IT consulting company.
• FortnoxcoreGTM or Marketing PartnerImpact partner in sustainability initiative. Swedish accounting and ERP software company.
• Min Stora DagminorOthersCharitable partnership allowing children with illness to experience hockey matches. Raised 53,639 SEK at latest event.
• RF-SISU SmålandminorOthersPartnership for parent education program. Collaboration with sports confederation on youth development.
• Växjö KommunminorOthersMunicipal partnership for youth programs including Lakers i rörelse school visits.
• VDFF (Växjö Diabetesförening)minorOthersPartnership for Lakers i rörelse health initiative visiting schools.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Frölunda HC: Frölunda HC is a Gothenburg-based SHL club and the dominant Swedish hockey brand of the modern era, with multiple SHL titles and Champions Hockey League wins. Directly comparable to Växjö Lakers as a top-tier SHL competitor with diversified venue (Scandinavium), strong youth programs, and similar revenue mix of tickets, F&B, merchandise, and corporate hospitality.
• Skellefteå AIK: Skellefteå AIK is a northern Swedish SHL club that Växjö has faced in multiple SM finals (2015, 2018, 2023). Directly comparable as a smaller-market SHL powerhouse with strong youth academy, modern arena (Skellefteå Kraft Arena), and similar mix of ticketing, sponsorship, and corporate partnership revenue.
• Rögle BK: Rögle BK is an Angelholm-based SHL club that Växjö faced in the 2021 SM Final and 2025/26 semifinal. Directly comparable as a southern Swedish SHL competitor with shared SHL/CHL participation, similar ticketing and corporate hospitality model, and ongoing rivalry.
• Malmö Redhawks: Malmö Redhawks is a southern Swedish SHL club that Växjö plays in the season-opening home match. Directly comparable as a regional SHL competitor with similar corporate sponsorship focus, modern arena (Malmö Arena), and ticketing/F&B/merchandise revenue mix.
• Djurgårdens IF Hockey: Djurgårdens IF Hockey is a Stockholm-based SHL club with one of Sweden's largest fanbases. Comparable to Växjö Lakers as a top-tier SHL competitor with strong corporate sponsorship base, multi-revenue ticketing/merchandise model, and Hovet/Globen arena hospitality operations.
• HV71: HV71 is a Jönköping-based traditional SHL club with historic championships. Comparable to Växjö Lakers as a Småland/regional SHL rival with similar corporate hospitality model, Kinnarps Arena venue operations, and youth academy emphasis.
• Färjestad BK: Färjestad BK is a Karlstad-based traditional SHL powerhouse with multiple championships. Comparable to Växjö Lakers as a long-standing SHL club with strong ticket base, large business network, premium hospitality (Löfbergs Arena), and similar multi-revenue sports entertainment model.
• Brynäs IF: Brynäs IF is a Gävle-based traditional SHL club. Comparable to Växjö Lakers as a long-standing SHL competitor with multi-revenue sports entertainment operations including ticketing, merchandise, and corporate suites at Gavlerinken.
• Luleå HF: Luleå HF is a northern Swedish SHL club with multiple recent titles and a strong youth development tradition. Comparable to Växjö Lakers as a smaller-market SHL competitor with similar emphasis on academy-driven competitiveness, modern arena (Coop Norrbotten Arena), and recurring season-ticket/sponsorship revenue.
• Linköping HC: Linköping HC is an SHL club from Linköping with similar mid-tier market positioning to Växjö. Comparable as an SHL competitor with shared corporate sponsorship landscape, Saab Arena venue operations, and ticketing/merchandise revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VLHlive
• Facebookfacebook.com/vaxjolakers
• LinkedInlinkedin.com/company/75553479
• Instagraminstagram.com/vaxjolakers
• TikToktiktok.com/@vaxjolakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaxjo Lakers