VINYARD. Fruit & veg
Vinyard Fruit & Vegetable Co. is a privately held Oklahoma City-based fresh produce processor and distributor that supplies full-line fresh produce and custom fresh-cut fruit and vegetable products to wholesale, retail, and foodservice customers across the Oklahoma City metropolitan area.
- Company typePrivate
- Founded1969
- HeadquartersOklahoma City, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VINYARD. Fruit & veg does
Vinyard Fruit & Vegetable Co. is a privately held, Oklahoma City-based fresh produce processor and distributor that supplies full-line fresh produce alongside custom fresh-cut fruit and vegetable products to foodservice and wholesale/retail grocery customers. Founded in 1969, the company operates from a single facility at 330 NE 36th Street, Oklahoma City, and offers fresh-cut potatoes, peeled onions, cut fruit, sliced and diced peppers, fresh-cut lettuce and salad blends, fresh fruit and vegetable blends and kits, specialty produce, herbs, and spices. Its core capability is custom fresh-cut processing supported by state-of-the-art facilities, with services extended through LTL consolidation and proprietary dedicated freight lines to ensure dependable delivery.
The business is run as a private partnership with no disclosed institutional investors, funding rounds, or M&A activity. Revenue is generated transactionally through direct sales relationships, supported by an online ordering portal (orders.vinyardinc.com), inside sales via phone, and field sales. Pricing is quote-based and not publicly disclosed, varying by product, volume, and customer. The company employs 101-250 people, markets itself under the "Quality Since 1969" brand with a published quality guarantee, and maintains a light digital presence (LinkedIn, Instagram, "The Weekly Vine" newsletter, and a company news page) primarily for top-of-funnel engagement with existing trade accounts.
Geographically, Vinyard operates domestically with stated concentration in the Oklahoma City metropolitan area; no broader multi-region or international footprint is documented. The company positions itself around "caring for people through food," emphasizing reliability, food safety, and creative custom solutions as its primary buyer-facing differentiators. There is no public disclosure of revenue, named enterprise customers, AI/ML capability, or strategic transactions, and ownership and management structure beyond the partnership form is not detailed in available source material.
VINYARD. Fruit & veg firmographics
Firmographics- Name
- VINYARD. Fruit & veg
- Legal name
- Vinyard Fruit & Vegetable Co.
- Website
- https://vinyardinc.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vinyard Fruit & Vegetable Co. is a privately held Oklahoma City-based fresh produce processor and distributor that supplies full-line fresh produce and custom fresh-cut fruit and vegetable products to wholesale, retail, and foodservice customers across the Oklahoma City metropolitan area.
- Ownership category
- akta.pro rank
VINYARD. Fruit & veg industry classification
Industry- Product category
- Fresh Produce Distribution and Processing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
- akta.pro secondary industries
- Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD), Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI), Fruit & Vegetable Ingredients for Food Manufacturing (Diced, Slices, Fillings, Toppings) (AFAKAFAI)
Keywords
Where VINYARD. Fruit & veg is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VINYARD. Fruit & veg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: Vinyard generates revenue through the sale of fresh produce including full-line fresh produce, custom fresh-cut items (potatoes, onions, fruit, peppers, lettuce, salad blends), and specialty fruit, vegetables, herbs, and spices. The company offers custom solutions to creatively meet customer needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
VINYARD. Fruit & veg product offering
Product offeringCore offering
Vinyard Fruit & Vegetable Co. supplies full-line fresh produce and custom fresh-cut fruit and vegetable products for foodservice, wholesale, and retail grocery customers. The company processes and distributes items including fresh-cut potatoes, peeled onions, cut fruit, sliced and diced peppers, fresh-cut lettuce and salad blends, fruit and vegetable kits, and specialty produce, herbs, and spices. It complements its product line with LTL consolidation and dedicated freight line delivery services from a centralized Oklahoma City facility.
Product overview
Vinyard Fruit & Vegetable Co. is a fresh produce company offering a comprehensive portfolio of fresh-cut fruits and vegetables along with logistics and distribution services. The product lineup centers on custom fresh-cut items (including potatoes, onions, peppers, lettuce, salads, and mixed fruit/vegetable kits) complemented by specialty produce, herbs, and spices. The company differentiates through centralized geographic location in Oklahoma City, LTL consolidation services, dedicated freight lines, and a quality guarantee, enabling them to deliver custom solutions meeting the needs of every customer with fresh, high-quality produce.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh-cut Potatoes
- Peeled Onions
- Cut Fruit
- Sliced & Diced Peppers
- Fresh-cut Lettuce & Salad Blends
- Fresh-cut Fruit and Veg Blends & Kits
- Specialty Fruit & Veg
- Herbs
- Spices
- Full-Line Fresh Produce
- Custom Fresh-cut Services
- LTL Consolidation Services
- Dedicated Freight Line Services
Companies that use VINYARD. Fruit & veg
Customer profileSegments2 records
Ideal customer profiles2 records
VINYARD. Fruit & veg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VINYARD. Fruit & veg partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
VINYARD. Fruit & veg competitors and assessment
Company assessmentDirect peers
- Church Brothers Farms: A vertically integrated grower and processor of fresh-cut vegetables and leafy greens serving foodservice and retail. Closely comparable regional-to-national fresh-cut processor with similar product mix.
- Mann Packing: A fresh-cut and value-added vegetable supplier (broccoli, cauliflower, veggie trays) for retail and foodservice. Direct overlap with Vinyard's fresh-cut vegetable processing capabilities.
- Bonduel (Ready Pac Foods): A major North American fresh-cut produce and fresh meal producer serving retail and foodservice. Directly comparable on fresh-cut vegetables, salads, and ready-to-eat produce kits.
- Earthbound Farm: One of the largest organic produce growers and packer of pre-washed salads and fresh-cut vegetables. Comparable on fresh-cut processing, value-added produce, and foodservice supply.
- Crunch Pak: A specialty fresh-cut fruit producer (sliced apples and fruit packs) serving retail and foodservice. Closely comparable to Vinyard's cut fruit and fruit/veg blend kits category.
- Fresh Express: A leading producer of packaged salads and fresh-cut vegetables owned by Chiquita. Overlaps directly with Vinyard's fresh-cut lettuce, salad blends, and packaged produce offerings for grocery and foodservice.
- Taylor Farms: The largest fresh-cut produce processor in the U.S., supplying cut vegetables, salads, and fresh meals to foodservice and retail. Directly comparable to Vinyard's custom fresh-cut produce model, though at national scale.
Others
- Sysco: The largest U.S. foodservice distributor and a key customer for fresh-cut produce processors. Not a direct competitor but a critical channel/buyer that shapes demand for suppliers like Vinyard.
- US Foods: A major foodservice distributor with significant private-label fresh produce programs. Functions as both a customer and a competitive channel for fresh-cut suppliers like Vinyard.
Broad incumbents
- Dole plc: A global fresh produce grower-marketer with diversified fresh-cut and packaged produce offerings. Operates more broadly than Vinyard but competes in the same fresh produce category across foodservice and retail.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VINYARD. Fruit & veg social profiles
Digital presenceVINYARD. Fruit & veg financial estimates
Financial estimateRevenue estimate
Valuation estimate
VINYARD. Fruit & veg leadership team
Management profileNumber of profiles
Profiles1 record
VINYARD. Fruit & veg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VINYARD. Fruit & veg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VINYARD. Fruit & veg
What does VINYARD. Fruit & veg do?
Vinyard Fruit & Vegetable Co. supplies full-line fresh produce and custom fresh-cut fruit and vegetable products for foodservice, wholesale, and retail grocery customers. The company processes and distributes items including fresh-cut potatoes, peeled onions, cut fruit, sliced and diced peppers, fresh-cut lettuce and salad blends, fruit and vegetable kits, and specialty produce, herbs, and spices. It complements its product line with LTL consolidation and dedicated freight line delivery services from a centralized Oklahoma City facility.
Is VINYARD. Fruit & veg a public or private company?
VINYARD. Fruit & veg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VINYARD. Fruit & veg founded?
VINYARD. Fruit & veg was founded in 1969. It employs 101 to 250 people.
Where is VINYARD. Fruit & veg based?
VINYARD. Fruit & veg is headquartered in Oklahoma City, United States, in the North America region.
How does VINYARD. Fruit & veg make money?
One revenue line is on record: fresh Produce Sales.
Who are VINYARD. Fruit & veg's main competitors?
Direct peers on record are Church Brothers Farms, Mann Packing, Bonduel (Ready Pac Foods), Earthbound Farm, Crunch Pak, Fresh Express and Taylor Farms. Others are Sysco and US Foods. Dole plc is listed as a broad incumbent.
Does VINYARD. Fruit & veg have an API?
No public API is recorded for VINYARD. Fruit & veg.
What industry is VINYARD. Fruit & veg in?
VINYARD. Fruit & veg's product category is Fresh Produce Distribution and Processing. Its primary akta.pro industry code is AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged), with a secondary code of AFAIACAD, Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits). Its NAICS code is 3114 and its SIC code is 2090.