Unmapped Brewing Co.

What Unmapped Brewing Co. does

Unmapped Brewing Company is a privately held craft brewery founded on June 17, 2017, operating a single taproom and production facility at 14625 Excelsior Boulevard in Minnetonka, Minnesota. The company produces in-house a rotating lineup of approximately 12 craft beers including flagship IPAs (No Trace, Low Vizibility, Aloft), Belgian styles (Disorientation Tripel, Quadruplication Quadrupel, 2Track Dubbel), specialty offerings incorporating regional ingredients (Paddle North wild rice cream ale, Saison Amelie brewed with local honey, Mexican Apple Pie Gose), and an American Light Lager (Tonka Lite). Two of its seltzers and accompanying house cocktails are also produced in-house.

The company monetizes through four primary revenue streams: (1) on-premise taproom beverage sales of beer, house-made hard seltzers (Hidden Falls 5.5% ABV, Boozy Falls 11% ABV across eight flavors), hand-crafted cocktails, and a curated non-alcoholic lineup sourced from Athletic Brewing, Northern Soda, Jinx Tea, and Deane's Kombucha; (2) off-sale canned/bottled beer and merchandise via Toast Tab; (3) private event hosting for groups of 10+; and (4) bar snack sales plus referral dynamics with four co-promoted adjacent restaurants (Tonka Pizza, Del Sur Empanadas, Heather's, Gold Nuggets). The taproom is co-located with Base Camp Coffee, which provides a semi-private event space.

Unmapped's go-to-market is community-led and event-driven. The brewery drives top-of-funnel demand through recurring weekly and monthly programming including Cycle Unmapped group bike rides, Burn Boot Camp pop-ups, Puppy Yoga with Minnesota Basset Rescue, Sip N' Bloom and Roots & Bloom pop-ups, and live music. The company markets primarily through grassroots channels — Facebook, Instagram, email newsletter, Google Business, Untappd, and word-of-mouth — with no paid digital advertising identified. The target customer base is local Minnetonka/Twin Cities craft beer enthusiasts, community event hosts, active-lifestyle participants, dog owners, and wholesale retail accounts reachable through the Beer Finder inquiry channel.

Name

Unmapped Brewing Co.

Legal name

Unmapped Brewing Company

Website

https://unmappedbrewing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Unmapped Brewing Company is a craft brewery and taproom in Minnetonka, Minnesota, founded in 2017, producing in-house beers, hard seltzers, and cocktails, and serving local craft beer enthusiasts and event hosts through community-driven programming and a single retail location.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft beer brewing
• Hard seltzer production
• Taproom beverage service
• Private event hosting
• Craft brewery hospitality

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer & Beverage Sales: On-site sales of craft beers, house-made hard seltzers, hand-crafted cocktails, soft drinks, and NA beers to walk-in customers at the Minnetonka taproom. Beverages are sold by the pint (16 oz), 10 oz pour, or 12 oz can/bottle, with pricing from $4 to $8.50. On-tap and available to-go formats.
2. Off-Sale / Take-Home Beer & Merchandise: Sale of canned and bottled beer for off-site consumption, plus merchandise (swag) and gift cards through the Toast Tab platform. 12 beers typically on tap plus off-sale options.
3. Private Event Hosting: Revenue from hosting private and group events including birthday parties, holiday parties, corporate events, and wedding festivities. The brewery offers a community table (10+ capacity) and a semi-private space connected to the coffee shop for group reservations.
4. Bar Snacks & Partner Food Sales: Sale of bar snacks (pretzels from Von Hanson's, popcorn from Mad Popper's, T-Rex cookies, bar nuts from Voyager/Von Hanson's/Mak's Mix) within the taproom. Additionally facilitates food ordering from adjacent restaurants (Tonka Pizza, Del Sur Empanadas, Heather's, Gold Nuggets) generating referral/commission dynamics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Unmapped Brewing Company operates a craft brewery and community taproom at 14625 Excelsior Boulevard in Minnetonka, MN. The company brews and sells its own rotating lineup of craft beers (IPAs, hazies, Belgian styles, cream ales, farmhouse ales, goses, wheat ales), house-made hard seltzers (Hidden Falls and Boozy Falls), and hand-crafted cocktails using house-produced seltzer bases. It also hosts private parties, corporate events, weddings, and recurring community events such as group bike rides, yoga, and live music.

Product overview

Unmapped Brewing Co. is a craft brewery offering a diverse portfolio of in-house brewed beers and beverages. The core offerings include flagship beers such as No Trace (American IPA), Low Vizibility (Hazy IPA), and award-winning Tonka Lite (American Light Lager), alongside Belgian-style beers (Disorientation Tripel, Quadruplication Quadrupel, 2Track Belgian Dubbel), specialty beers (Paddle North Cream Ale with wild rice, Mexican Apple Pie Gose, Saison Amelie with local honey), and rotating seasonal offerings. The product lineup extends to house-made hard seltzers (Hidden Falls and Boozy Falls), hand-crafted cocktails, non-alcoholic beer options from Athletic Brewing Co., and soft drinks from regional vendors. The brewery also provides event hosting services including group reservations, live music, fitness events, and workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• No Trace American IPA Award-winning flagship American India Pale Ale with bold hop character at 6.4% ABV. Brewed in-house and served on tap or for off-sale takeaway.
• Low Vizibility Hazy IPA Flagship Hazy IPA featuring tropical flavors of pineapple, orange, and juicy citrus at 6.3% ABV.
• Tonka Lite American Light Lager Award-winning American Light Lager, smooth, light, crisp, and refreshing at 4.0% ABV.
• Disorientation Belgian Tripel Belgian Tripel with light caramelizing notes and a smooth finish at 8.5% ABV.
• Quadruplication Belgian Quadrupel Small-batch Belgian Quadrupel, dark and smooth with notes of stone fruit at 10.0% ABV.
• Paddle North Wild Rice Cream Ale Cream Ale brewed with Minnesota wild rice for a regional twist, light, refreshing, and slightly sweet at 5.2% ABV.
• Aloft Hazy IPA Hazy IPA with tropical melon flavors and a hoppy bite at 6.1% ABV.
• Mexican Apple Pie Gose Sour Gose-style beer with apple and cinnamon flavors, salty and tart, at 4.9% ABV.
• 2Track Belgian Dubbel Belgian Dubbel that is malty, smooth, and medium-bodied at 7.0% ABV.
• Freq Drive Double IPA Double IPA, hoppy and hard-hitting at 8.5% ABV.
• Saison Amelie Farmhouse Ale Farmhouse Ale brewed with local honey, light and slightly sweet at 4.4% ABV.
• Abracadabra Blueberry Wheat Ale Blueberry Wheat Ale, light and refreshing with fruited flavor at 5.0% ABV.
• Hidden Falls Hard Seltzer House-made hard seltzer at 5.5% ABV available in wild berry, raspberry, blood orange, peach, guava, mango, black cherry, and tropical flavors.
• Boozy Falls Hard Seltzer High-ABV house-made hard seltzer at 11.0% ABV available in multiple flavors.
• House Craft Cocktails Hand-crafted cocktails including Seltzer Mimosa, Seltzer Bloody Mary, Seltzer Screwdriver, Seltzer Margarita, Beerita, and rotating-flavor Slushies ($7.50-$8.50 per serve).
• Private Event Hosting Reserved group seating and semi-private space for parties of 10 or more, including birthday parties, holiday parties, corporate events, and wedding festivities. Includes a community table (10+ capacity) and access to adjacent Base Camp Coffee space.

Quantifiable outcome

• Award-winning flagship beers — No Trace IPA (American IPA, 6.4%, $7.50/16 oz) and Tonka Lite American Light Lager (4.0%, $6.50/16 oz) recognized as award winners.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor.

• Base Camp CoffeeminorOthersAdjacent coffee shop physically connected to the Unmapped Brewing taproom. Offers a semi-private, connected space that can be used for group bookings and events. Patrons can move between the coffee shop and brewery. The brewery's website links to Base Camp Coffee's website directly.
• Tonka PizzaminorChannel Partner/ Reseller/ DistributorLocally owned pizzeria recommended on the brewery's Food Options page. Customers can order pizza to their taproom table. Cross-promoted via logo placement on the brewery website as an approved food neighbor.
• Del Sur EmpanadasminorChannel Partner/ Reseller/ DistributorLocal empanada restaurant featured as an approved food option on the brewery's Food Options page. Enables brewery customers to order empanadas alongside their beverages. Cross-promoted via logo on the brewery website.
• Heather's (Restaurant)minorChannel Partner/ Reseller/ DistributorLocal restaurant featured as a food neighbor on the brewery's Food Options page. Available for ordering to the taproom. Cross-promoted via logo placement on the brewery website.
• Gold Nuggets (Restaurant)minorChannel Partner/ Reseller/ DistributorLocal restaurant (gntag.com) listed on the brewery's Food Options page as an approved food ordering partner for taproom customers. Cross-promoted via logo on the brewery website.
• Von Hanson's PretzelsminorChannel Partner/ Reseller/ DistributorLocally made pretzels sold as bar snacks in the Unmapped Brewing taproom. Also supplies bar nuts (alongside Voyager and Mak's Mix). Direct vendor supplying snack food for on-site consumption.
• Mad Popper's PopcornminorChannel Partner/ Reseller/ DistributorLocally made popcorn brand sold as bar snacks in the taproom. Direct snack food vendor for on-site consumption.
• Athletic Brewing Co.minorChannel Partner/ Reseller/ DistributorSupplier of non-alcoholic craft beers (Run Wild IPA, Free Wave Hazy IPA, Upside Down Golden Ale) sold at $4.00/12 oz in the taproom as part of the NA Beer menu section. Provides a curated NA option for designated drivers and non-drinking patrons.
• Northern Soda CompanyminorChannel Partner/ Reseller/ DistributorSupplier of craft sodas (assorted flavors) sold at $2.00/12 oz in the taproom. Described as hand-crafted in small batches with real sugar, no preservatives. Provides non-alcoholic beverage option for families and non-drinkers.
• Jinx TeaminorChannel Partner/ Reseller/ DistributorSupplier of premium cold-brewed sparkling teas (assorted flavors) sold at $4.00/12 oz in the taproom. Made with artisan aromatics, fruit, pure cane sugar, and hand-harvested tea from China. Provides premium non-alcoholic option.
• Deane's KombuchaminorChannel Partner/ Reseller/ DistributorSupplier of locally crafted kombucha (assorted flavors) sold at $6.00/14 oz in the taproom. Naturally carbonated, non-alcoholic, packed with probiotics, amino acids, and enzymes. Provides health-conscious non-alcoholic option.
• Thumbs Up Jamaican Jerk Original Bloody Mary MixminorChannel Partner/ Reseller/ DistributorLocally made Bloody Mary mix used as a key ingredient in the brewery's house-crafted Seltzer Bloody Mary cocktail ($8.50/16 oz). Supplier of cocktail mixer for the house cocktail program.
• Minnesota Basset RescueminorGTM or Marketing PartnerLocal animal rescue organization co-hosting a Puppy Yoga event at the brewery. Event includes free beverages for ticket holders. Supports community goodwill and cross-promotion between the rescue's audience and the brewery's customer base.
• Burn Boot CampminorGTM or Marketing PartnerFitness brand hosting a free community workout pop-up at the brewery. Participants receive a Buy One, Get One drink voucher. Event promoted via the brewery's events page with links to the Burn Boot Camp app and Facebook event. Drives cross-promotion to fitness communities.
• Sip N' BloomminorGTM or Marketing PartnerFloral arranging workshop provider hosting events at the brewery. Customers purchase tickets through Sip N' Bloom's website. Drives daytime foot traffic from a different demographic (flower/plant enthusiasts) to the taproom.
• Roots & BloomminorGTM or Marketing PartnerMobile plant shop pop-up hosting events at the brewery. Browsing customers can purchase plants while enjoying a pint. Drives cross-promotional foot traffic from the plant community to the taproom.
• Namaste Play / Puppy YogaminorGTM or Marketing PartnerYoga event provider managing registration for Puppy Yoga events at the brewery (tickets via namasteplay.com). Brings yoga practitioners and dog lovers to the taproom.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castle Danger Brewery: Two Harbors, MN craft brewery with taproom and Minnesota regional identity. Comparable craft brewing scale and taproom-led revenue model.
• Modist Brewing Co. Minneapolis craft brewery focused on experimental and small-batch brewing with taproom. Comparable portfolio approach and craft-beer niche positioning.
• 612 Brew: Minneapolis neighborhood craft brewery with taproom and rotating small-batch focus. Comparable size and taproom-led model to Unmapped.
• Fulton Beer: Minneapolis craft brewery producing year-round and seasonal beers with a taproom presence. Comparable craft-beer product structure and Twin Cities footprint, though with broader distribution.
• Bauhaus Brew Labs: Minneapolis craft brewery with taproom, food program, and community events. Comparable mix of brewing, on-premise service, and event-driven foot traffic.
• Indeed Brewing Company: Minneapolis-based craft brewery with taproom and rotating experimental lineup. Highly comparable in craft-beer portfolio diversity, taproom-centric model, and community event programming.
• Lift Bridge Brewing Company: Stillwater, MN-based craft microbrewery with taproom, rotating small-batch lineup, and strong local community identity. Closely comparable to Unmapped in scale, Minnesota roots, and taproom-led model.
• Bent Paddle Brewing Co. Duluth, MN craft brewery with taproom, award-winning core lineup, and regional distribution. Comparable in craft brewing scale, awards focus, and Minnesota regional identity.

Broad incumbents

• Surly Brewing Co. Largest Minnesota craft brewery with destination beer hall, broad distribution, and event spaces. Operates in the same category but at substantially larger scale and geographic reach.

Others

• Athletic Brewing Company: Largest US non-alcoholic craft brewer; Unmapped currently retails Athletic's NA lineup. Comparable in craft-beer category positioning and signals where Unmapped's own seltzer/NA program could grow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unmappedbrewing
• Instagraminstagram.com/unmappedbrewing
• LinkedInlinkedin.com/company/unmapped-brewing-co-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unmapped Brewing Co.