Unmapped Brewing Co.
Unmapped Brewing Company is a craft brewery and taproom in Minnetonka, Minnesota, founded in 2017, producing in-house beers, hard seltzers, and cocktails, and serving local craft beer enthusiasts and event hosts through community-driven programming and a single retail location.
- Company typePrivate
- Founded2017
- HeadquartersMinnetonka Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Unmapped Brewing Co. does
Unmapped Brewing Company is a privately held craft brewery founded on June 17, 2017, operating a single taproom and production facility at 14625 Excelsior Boulevard in Minnetonka, Minnesota. The company produces in-house a rotating lineup of approximately 12 craft beers including flagship IPAs (No Trace, Low Vizibility, Aloft), Belgian styles (Disorientation Tripel, Quadruplication Quadrupel, 2Track Dubbel), specialty offerings incorporating regional ingredients (Paddle North wild rice cream ale, Saison Amelie brewed with local honey, Mexican Apple Pie Gose), and an American Light Lager (Tonka Lite). Two of its seltzers and accompanying house cocktails are also produced in-house.
The company monetizes through four primary revenue streams: (1) on-premise taproom beverage sales of beer, house-made hard seltzers (Hidden Falls 5.5% ABV, Boozy Falls 11% ABV across eight flavors), hand-crafted cocktails, and a curated non-alcoholic lineup sourced from Athletic Brewing, Northern Soda, Jinx Tea, and Deane's Kombucha; (2) off-sale canned/bottled beer and merchandise via Toast Tab; (3) private event hosting for groups of 10+; and (4) bar snack sales plus referral dynamics with four co-promoted adjacent restaurants (Tonka Pizza, Del Sur Empanadas, Heather's, Gold Nuggets). The taproom is co-located with Base Camp Coffee, which provides a semi-private event space.
Unmapped's go-to-market is community-led and event-driven. The brewery drives top-of-funnel demand through recurring weekly and monthly programming including Cycle Unmapped group bike rides, Burn Boot Camp pop-ups, Puppy Yoga with Minnesota Basset Rescue, Sip N' Bloom and Roots & Bloom pop-ups, and live music. The company markets primarily through grassroots channels — Facebook, Instagram, email newsletter, Google Business, Untappd, and word-of-mouth — with no paid digital advertising identified. The target customer base is local Minnetonka/Twin Cities craft beer enthusiasts, community event hosts, active-lifestyle participants, dog owners, and wholesale retail accounts reachable through the Beer Finder inquiry channel.
Unmapped Brewing Co. firmographics
Firmographics- Name
- Unmapped Brewing Co.
- Legal name
- Unmapped Brewing Company
- Website
- https://unmappedbrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Unmapped Brewing Company is a craft brewery and taproom in Minnetonka, Minnesota, founded in 2017, producing in-house beers, hard seltzers, and cocktails, and serving local craft beer enthusiasts and event hosts through community-driven programming and a single retail location.
- Ownership category
- akta.pro rank
Unmapped Brewing Co. industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Unmapped Brewing Co. is headquartered
LocationHeadquarters
- HQ city
- Minnetonka Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unmapped Brewing Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer & Beverage Sales: On-site sales of craft beers, house-made hard seltzers, hand-crafted cocktails, soft drinks, and NA beers to walk-in customers at the Minnetonka taproom. Beverages are sold by the pint (16 oz), 10 oz pour, or 12 oz can/bottle, with pricing from $4 to $8.50. On-tap and available to-go formats.
- Off-Sale / Take-Home Beer & Merchandise: Sale of canned and bottled beer for off-site consumption, plus merchandise (swag) and gift cards through the Toast Tab platform. 12 beers typically on tap plus off-sale options.
- Private Event Hosting: Revenue from hosting private and group events including birthday parties, holiday parties, corporate events, and wedding festivities. The brewery offers a community table (10+ capacity) and a semi-private space connected to the coffee shop for group reservations.
- Bar Snacks & Partner Food Sales: Sale of bar snacks (pretzels from Von Hanson's, popcorn from Mad Popper's, T-Rex cookies, bar nuts from Voyager/Von Hanson's/Mak's Mix) within the taproom. Additionally facilitates food ordering from adjacent restaurants (Tonka Pizza, Del Sur Empanadas, Heather's, Gold Nuggets) generating referral/commission dynamics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Craft Beer — Standard Pour (16 oz) |
| Unit Pricing | Pay-as-you-go | Craft Beer — Smaller Pour (10 oz) |
| Unit Pricing | Pay-as-you-go | House-Made Hard Seltzer |
| Unit Pricing | Pay-as-you-go | House Cocktails |
| Unit Pricing | Pay-as-you-go | Non-Alcoholic Beer |
| Unit Pricing | Pay-as-you-go | Soft Drinks & Non-Alcoholic Beverages |
| Unit Pricing | Pay-as-you-go | Bar Snacks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Unmapped Brewing Co. product offering
Product offeringCore offering
Unmapped Brewing Company operates a craft brewery and community taproom at 14625 Excelsior Boulevard in Minnetonka, MN. The company brews and sells its own rotating lineup of craft beers (IPAs, hazies, Belgian styles, cream ales, farmhouse ales, goses, wheat ales), house-made hard seltzers (Hidden Falls and Boozy Falls), and hand-crafted cocktails using house-produced seltzer bases. It also hosts private parties, corporate events, weddings, and recurring community events such as group bike rides, yoga, and live music.
Product overview
Unmapped Brewing Co. is a craft brewery offering a diverse portfolio of in-house brewed beers and beverages. The core offerings include flagship beers such as No Trace (American IPA), Low Vizibility (Hazy IPA), and award-winning Tonka Lite (American Light Lager), alongside Belgian-style beers (Disorientation Tripel, Quadruplication Quadrupel, 2Track Belgian Dubbel), specialty beers (Paddle North Cream Ale with wild rice, Mexican Apple Pie Gose, Saison Amelie with local honey), and rotating seasonal offerings. The product lineup extends to house-made hard seltzers (Hidden Falls and Boozy Falls), hand-crafted cocktails, non-alcoholic beer options from Athletic Brewing Co., and soft drinks from regional vendors. The brewery also provides event hosting services including group reservations, live music, fitness events, and workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- No Trace American IPA Award-winning flagship American India Pale Ale with bold hop character at 6.4% ABV. Brewed in-house and served on tap or for off-sale takeaway.
- Low Vizibility Hazy IPA Flagship Hazy IPA featuring tropical flavors of pineapple, orange, and juicy citrus at 6.3% ABV.
- Tonka Lite American Light Lager Award-winning American Light Lager, smooth, light, crisp, and refreshing at 4.0% ABV.
- Disorientation Belgian Tripel Belgian Tripel with light caramelizing notes and a smooth finish at 8.5% ABV.
- Quadruplication Belgian Quadrupel Small-batch Belgian Quadrupel, dark and smooth with notes of stone fruit at 10.0% ABV.
- Paddle North Wild Rice Cream Ale Cream Ale brewed with Minnesota wild rice for a regional twist, light, refreshing, and slightly sweet at 5.2% ABV.
- Aloft Hazy IPA Hazy IPA with tropical melon flavors and a hoppy bite at 6.1% ABV.
- Mexican Apple Pie Gose Sour Gose-style beer with apple and cinnamon flavors, salty and tart, at 4.9% ABV.
- 2Track Belgian Dubbel Belgian Dubbel that is malty, smooth, and medium-bodied at 7.0% ABV.
- Freq Drive Double IPA Double IPA, hoppy and hard-hitting at 8.5% ABV.
- Saison Amelie Farmhouse Ale Farmhouse Ale brewed with local honey, light and slightly sweet at 4.4% ABV.
- Abracadabra Blueberry Wheat Ale Blueberry Wheat Ale, light and refreshing with fruited flavor at 5.0% ABV.
- Hidden Falls Hard Seltzer House-made hard seltzer at 5.5% ABV available in wild berry, raspberry, blood orange, peach, guava, mango, black cherry, and tropical flavors.
- Boozy Falls Hard Seltzer High-ABV house-made hard seltzer at 11.0% ABV available in multiple flavors.
- House Craft Cocktails Hand-crafted cocktails including Seltzer Mimosa, Seltzer Bloody Mary, Seltzer Screwdriver, Seltzer Margarita, Beerita, and rotating-flavor Slushies ($7.50-$8.50 per serve).
- Private Event Hosting Reserved group seating and semi-private space for parties of 10 or more, including birthday parties, holiday parties, corporate events, and wedding festivities. Includes a community table (10+ capacity) and access to adjacent Base Camp Coffee space.
Quantifiable outcome
- Award-winning flagship beers — No Trace IPA (American IPA, 6.4%, $7.50/16 oz) and Tonka Lite American Light Lager (4.0%, $6.50/16 oz) recognized as award winners.
- +2 more outcomes
Companies that use Unmapped Brewing Co.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Unmapped Brewing Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unmapped Brewing Co. partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor.
- Base Camp CoffeeminorAdjacent coffee shop physically connected to the Unmapped Brewing taproom. Offers a semi-private, connected space that can be used for group bookings and events. Patrons can move between the coffee shop and brewery. The brewery's website links to Base Camp Coffee's website directly.
- Tonka PizzaminorLocally owned pizzeria recommended on the brewery's Food Options page. Customers can order pizza to their taproom table. Cross-promoted via logo placement on the brewery website as an approved food neighbor.
- Del Sur EmpanadasminorLocal empanada restaurant featured as an approved food option on the brewery's Food Options page. Enables brewery customers to order empanadas alongside their beverages. Cross-promoted via logo on the brewery website.
- Heather's (Restaurant)minorLocal restaurant featured as a food neighbor on the brewery's Food Options page. Available for ordering to the taproom. Cross-promoted via logo placement on the brewery website.
- Gold Nuggets (Restaurant)minorLocal restaurant (gntag.com) listed on the brewery's Food Options page as an approved food ordering partner for taproom customers. Cross-promoted via logo on the brewery website.
- Von Hanson's PretzelsminorLocally made pretzels sold as bar snacks in the Unmapped Brewing taproom. Also supplies bar nuts (alongside Voyager and Mak's Mix). Direct vendor supplying snack food for on-site consumption.
- Mad Popper's PopcornminorLocally made popcorn brand sold as bar snacks in the taproom. Direct snack food vendor for on-site consumption.
- Athletic Brewing Co.minorSupplier of non-alcoholic craft beers (Run Wild IPA, Free Wave Hazy IPA, Upside Down Golden Ale) sold at $4.00/12 oz in the taproom as part of the NA Beer menu section. Provides a curated NA option for designated drivers and non-drinking patrons.
- Northern Soda CompanyminorSupplier of craft sodas (assorted flavors) sold at $2.00/12 oz in the taproom. Described as hand-crafted in small batches with real sugar, no preservatives. Provides non-alcoholic beverage option for families and non-drinkers.
- Jinx TeaminorSupplier of premium cold-brewed sparkling teas (assorted flavors) sold at $4.00/12 oz in the taproom. Made with artisan aromatics, fruit, pure cane sugar, and hand-harvested tea from China. Provides premium non-alcoholic option.
- Deane's KombuchaminorSupplier of locally crafted kombucha (assorted flavors) sold at $6.00/14 oz in the taproom. Naturally carbonated, non-alcoholic, packed with probiotics, amino acids, and enzymes. Provides health-conscious non-alcoholic option.
- Thumbs Up Jamaican Jerk Original Bloody Mary MixminorLocally made Bloody Mary mix used as a key ingredient in the brewery's house-crafted Seltzer Bloody Mary cocktail ($8.50/16 oz). Supplier of cocktail mixer for the house cocktail program.
- Minnesota Basset RescueminorLocal animal rescue organization co-hosting a Puppy Yoga event at the brewery. Event includes free beverages for ticket holders. Supports community goodwill and cross-promotion between the rescue's audience and the brewery's customer base.
- Burn Boot CampminorFitness brand hosting a free community workout pop-up at the brewery. Participants receive a Buy One, Get One drink voucher. Event promoted via the brewery's events page with links to the Burn Boot Camp app and Facebook event. Drives cross-promotion to fitness communities.
- Sip N' BloomminorFloral arranging workshop provider hosting events at the brewery. Customers purchase tickets through Sip N' Bloom's website. Drives daytime foot traffic from a different demographic (flower/plant enthusiasts) to the taproom.
- Roots & BloomminorMobile plant shop pop-up hosting events at the brewery. Browsing customers can purchase plants while enjoying a pint. Drives cross-promotional foot traffic from the plant community to the taproom.
- Namaste Play / Puppy YogaminorYoga event provider managing registration for Puppy Yoga events at the brewery (tickets via namasteplay.com). Brings yoga practitioners and dog lovers to the taproom.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Unmapped Brewing Co. competitors and assessment
Company assessmentDirect peers
- Castle Danger Brewery: Two Harbors, MN craft brewery with taproom and Minnesota regional identity. Comparable craft brewing scale and taproom-led revenue model.
- Modist Brewing Co. Minneapolis craft brewery focused on experimental and small-batch brewing with taproom. Comparable portfolio approach and craft-beer niche positioning.
- 612 Brew: Minneapolis neighborhood craft brewery with taproom and rotating small-batch focus. Comparable size and taproom-led model to Unmapped.
- Fulton Beer: Minneapolis craft brewery producing year-round and seasonal beers with a taproom presence. Comparable craft-beer product structure and Twin Cities footprint, though with broader distribution.
- Bauhaus Brew Labs: Minneapolis craft brewery with taproom, food program, and community events. Comparable mix of brewing, on-premise service, and event-driven foot traffic.
- Indeed Brewing Company: Minneapolis-based craft brewery with taproom and rotating experimental lineup. Highly comparable in craft-beer portfolio diversity, taproom-centric model, and community event programming.
- Lift Bridge Brewing Company: Stillwater, MN-based craft microbrewery with taproom, rotating small-batch lineup, and strong local community identity. Closely comparable to Unmapped in scale, Minnesota roots, and taproom-led model.
- Bent Paddle Brewing Co. Duluth, MN craft brewery with taproom, award-winning core lineup, and regional distribution. Comparable in craft brewing scale, awards focus, and Minnesota regional identity.
Broad incumbents
- Surly Brewing Co. Largest Minnesota craft brewery with destination beer hall, broad distribution, and event spaces. Operates in the same category but at substantially larger scale and geographic reach.
Others
- Athletic Brewing Company: Largest US non-alcoholic craft brewer; Unmapped currently retails Athletic's NA lineup. Comparable in craft-beer category positioning and signals where Unmapped's own seltzer/NA program could grow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Unmapped Brewing Co. social profiles
Digital presenceUnmapped Brewing Co. compliance and trust
Trust signalCompliance1 record
Unmapped Brewing Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unmapped Brewing Co. leadership team
Management profileNumber of profiles
Unmapped Brewing Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unmapped Brewing Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unmapped Brewing Co.
What does Unmapped Brewing Co. do?
Unmapped Brewing Company operates a craft brewery and community taproom at 14625 Excelsior Boulevard in Minnetonka, MN. The company brews and sells its own rotating lineup of craft beers (IPAs, hazies, Belgian styles, cream ales, farmhouse ales, goses, wheat ales), house-made hard seltzers (Hidden Falls and Boozy Falls), and hand-crafted cocktails using house-produced seltzer bases. It also hosts private parties, corporate events, weddings, and recurring community events such as group bike rides, yoga, and live music.
Is Unmapped Brewing Co. a public or private company?
Unmapped Brewing Co. is a private company. It is classified as unknown and is currently operating.
When was Unmapped Brewing Co. founded?
Unmapped Brewing Co. was founded in 2017. It employs 1 to 10 people.
Where is Unmapped Brewing Co. based?
Unmapped Brewing Co. is headquartered in Minnetonka Beach, United States, in the North America region.
How does Unmapped Brewing Co. make money?
Four revenue lines are on record. Taproom Beer & Beverage Sales are the primary driver. The others are off-Sale / Take-Home Beer & Merchandise, private Event Hosting and bar Snacks & Partner Food Sales.
Who are Unmapped Brewing Co.'s main competitors?
Direct peers on record are Castle Danger Brewery, Modist Brewing Co., 612 Brew, Fulton Beer, Bauhaus Brew Labs, Indeed Brewing Company, Lift Bridge Brewing Company and Bent Paddle Brewing Co.. Surly Brewing Co. is listed as a broad incumbent. Athletic Brewing Company is listed as an others.
Does Unmapped Brewing Co. have an API?
No public API is recorded for Unmapped Brewing Co..
What industry is Unmapped Brewing Co. in?
Unmapped Brewing Co.'s product category is Craft Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.